Rossmax International
Rossmax International is a Taiwan-listed medical device company that designs and manufactures connected blood pressure monitors, pulse oximeters, blood glucose meters, thermometers, nebulizers and respiratory care products, distributed in 90+ countries through six regional subsidiaries to consumers, retailers and healthcare professionals.
- Company typePublic
- Founded1988
- HeadquartersHeerbrugg, Switzerland
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rossmax International does
Rossmax International Ltd. is a Taipei-headquartered medical device company founded in 1988 and listed on the Taiwan Stock Exchange (tpe:4121) since 2003. The company designs, manufactures and distributes a broad portfolio of healthcare monitoring and therapy products, organized into prevention (scales, body-fat monitors), monitoring (blood pressure monitors, pulse oximeters, blood glucose meters, thermometers), therapy (nebulizers, suction units, peak flow meters, heating pads, air mattresses) and professional categories (sphygmomanometers, stethoscopes). Core technical differentiators include proprietary algorithms branded PARR (arrhythmia detection during BP measurement), ACT (artery check), GDH-FAD (glucose dehydrogenase strip chemistry) and VAT (nebulizer aerosol technology). The company holds ISO 13485, CE, FDA 510(k) and BHS/ESH clinical validations and submitted an MDR application for its blood pressure line in 2025.
The business operates through six regional subsidiaries in Switzerland, the USA, Taiwan, Japan, India and China, distributing in 90+ countries, and runs a vertically integrated manufacturing base in Shanghai. Rossmax sells both directly to consumers through the Rossmax Online Shop and to healthcare professionals and pharmacy/retail partners, with a connected ecosystem comprising the Bluetooth-enabled Healthstyle App and Health Station multi-device kiosks. Recent portfolio moves — a 2024 breast pump launch entering maternal/infant care, the 2020 Health Station retail concept, and the 2022 e-commerce channel — indicate a strategy of extending category breadth and building first-party consumer relationships alongside the established B2B2C distribution model.
Rossmax International firmographics
Firmographics- Name
- Rossmax International
- Legal name
- Rossmax International Ltd
- Website
- https://rossmax.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rossmax International is a Taiwan-listed medical device company that designs and manufactures connected blood pressure monitors, pulse oximeters, blood glucose meters, thermometers, nebulizers and respiratory care products, distributed in 90+ countries through six regional subsidiaries to consumers, retailers and healthcare professionals.
- Ownership category
- akta.pro rank
Rossmax International industry classification
Industry- Product category
- Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)
- akta.pro secondary industries
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
Keywords
Where Rossmax International is headquartered
LocationHeadquarters
- HQ city
- Heerbrugg
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Rossmax International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Device Sales: Sale of medical monitoring and therapy devices including blood pressure monitors, pulse oximeters, blood glucose meters, thermometers, nebulizers, scales, and professional equipment.
- Consumables: Recurring revenue from test strips, lancets, nebulizer accessories, and other disposable components required for device operation.
- Health Station Kiosks: Placement of Health Station monitoring kiosks in pharmacies, clinics, hospitals, and public places for community health screening services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Rossmax International product offering
Product offeringCore offering
Rossmax International designs, manufactures, and distributes a portfolio of home-use and professional medical monitoring and therapy devices, including blood pressure monitors, pulse oximeters, blood glucose meters, infrared and digital thermometers, nebulizers, peak flow meters, body fat monitors, and suction units. The company also operates the Healthstyle App ecosystem and Health Station self-service screening kiosks, which connect devices to a cloud platform for preventive health management by individual users, pharmacies, clinics, and hospitals in more than 90 countries.
Product overview
Rossmax International is a healthcare technology company offering a comprehensive portfolio of medical devices organized into Prevention (body fat monitors, scales), Monitoring (blood pressure monitors, sphygmomanometers, stethoscopes, pulse oximeters, thermometers, blood glucose meters), Therapy (nebulizers, suction units, peak flow meters, aero spacers, heating pads, air mattresses), and Professional categories (cardiovascular, diabetes, respiratory, fever, wound healing). The ecosystem is unified through the Rossmax Healthstyle App which connects all Bluetooth-enabled devices for real-time data synchronization, and the Health Station kiosk for pharmacies and clinical settings. The product portfolio spans home-use consumer devices to professional-grade clinical equipment, distributed in over 90 countries.
Differentiator
Problem solved
Functional benefit
Brands
- MEDIPRO: Brand introduced in China market in 2001
- Qutie
- Healthstyle App
- HealthStation
- Accumed
Products and services
- Blood Pressure Monitors Upper-arm and wrist digital blood pressure monitors for home users and clinical settings, incorporating proprietary PARR preventive arterial risk assessment, ACT arterial check technology, Real Fuzzy averaging logic, and Bluetooth AutoSync connectivity to the Healthstyle App.
- Pulse Oximeters Fingertip and handheld pulse oximeters that measure blood oxygen saturation (SpO2) and pulse rate for home users managing respiratory conditions and for clinical/EMS professionals performing spot checks.
- Blood Glucose Meters Personal blood glucose monitoring systems using GDH-FAD enzyme test strips, with results auto-synced via Bluetooth to the Healthstyle App for daily diabetes self-management by individual users and people with pre-diabetes.
- Thermometers Infrared, ear, forehead, and digital stick thermometers for fast, contactless or contact-based body temperature measurement, suitable for both adults and children.
- Nebulizers Compressor and mesh nebulizers that use Rossmax's VAT (Valve And Tubing) technology to deliver aerosolized medication for home respiratory therapy for children and adults with asthma, bronchitis, or other airway conditions.
- Peak Flow Meters and Aero Spacers Peak flow meters that measure peak expiratory flow for asthma and COPD self-monitoring, and aero spacers that improve the efficacy of pressurized metered-dose inhaler (pMDI) medication delivery.
- Suction Units Portable and stationary medical suction units used to clear airways and remove secretions, applicable for home-care patients and clinical settings.
- Body Fat Monitors Smart body-composition scales that measure weight, body fat percentage, BMI, and additional metabolic indicators, syncing readings to the Healthstyle App via Bluetooth for fitness and weight-management users.
- Heating Pads and Air Mattresses Electric heating pads for muscle and joint pain relief and air mattresses designed to prevent pressure ulcers and improve patient comfort during prolonged bed rest in home-care and clinical environments.
- Stethoscopes Professional clinical stethoscopes designed and marketed as 'truly anti-microbial and ergonomic' for auscultation by physicians, nurses, and clinical students in healthcare settings.
- Sphygmomanometers and Professional Diagnostic Instruments Clinical and X-series sphygmomanometers and related professional diagnostic instruments used by nurses, physicians, and clinicians for manual and assisted blood pressure measurement in hospitals and clinics.
- Healthstyle App Companion mobile application (and Healthstyle Web portal) that connects Rossmax Bluetooth-enabled devices to capture blood pressure, glucose, SpO2, body composition, temperature, and activity measurements, sync with Apple Health and Google Fit, and export data for personal tracking or healthcare-provider review.
- Health Station Kiosk Self-service health-screening kiosk deployed in pharmacies, clinics, and corporate wellness venues that measures blood pressure and other vital signs, displays results, and uploads readings to the Healthstyle Web cloud platform for fleet management by the host organization.
- KidsHealth Pediatric Care Devices Pediatric- and infant-care devices under the KidsHealth brand, including nasal aspirators, baby thermometers, breast pumps, and related child-friendly monitoring and care products for parents and caregivers.
Quantifiable outcome
- 74-100% sensitivity for arrhythmia detection with PARR technology
- +2 more outcomes
Companies that use Rossmax International
Customer profileSegments4 records
Ideal customer profiles3 records
Rossmax International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Rossmax International partnerships and signals
Strategic signalScale indicators3 records
Recent moves10 records
Expansion highlights6 records
Rossmax International competitors and assessment
Company assessmentDirect peers
- Yuwell: Major Chinese-listed manufacturer of home medical devices including blood pressure monitors, glucose meters, nebulizers, and thermometers. Closely comparable in product mix and Asian-manufacturing cost structure.
- iHealth Labs (Andon Health): Chinese-connected health device maker specializing in Bluetooth-enabled blood pressure monitors, glucose meters, and thermometers with companion apps. Highly comparable on connected-device positioning and Asia-origin manufacturing.
- Microlife: Swiss-headquartered home medical device manufacturer specializing in blood pressure monitors, thermometers, and respiratory care — overlapping distribution geography and clinical validation positioning (ESH validation).
- A&D Medical: US-based manufacturer of blood pressure monitors, pulse oximeters, and other vital signs monitoring devices for home and clinical use. Closely comparable technology positioning and channel mix.
- Beurer: German manufacturer of home health monitoring devices including blood pressure monitors, thermometers, nebulizers, and pulse oximeters. Direct overlap in product categories and EMEA distribution channels.
- Nonin Medical: Specialist in fingertip and handheld pulse oximeters with Bluetooth connectivity. Closely comparable in the SpO2 sub-category where Rossmax markets its ACT technology.
- Omron Healthcare: Largest global competitor in home blood pressure monitors and connected respiratory/nebulizer devices. Closely comparable product portfolio, distribution model (pharmacies, distributors), and consumer/professional customer mix.
Emerging players
- Withings: Consumer connected-health brand with smart blood pressure monitors, connected scales, and sleep/activity trackers — directly comparable in app-centric, design-forward consumer positioning.
Broad incumbents
- Masimo: Clinical-grade pulse oximetry and patient monitoring company whose SET pulse oximetry overlaps with Rossmax's pulse oximeter line, though Masimo's center of gravity is acute care rather than consumer.
- Philips Personal Health: Broader incumbent with overlapping consumer health monitoring portfolio (upper arm and wrist BP monitors, thermometers) as part of a much larger personal health and medical devices franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rossmax International social profiles
Digital presenceRossmax International compliance and trust
Trust signalCompliance4 records
Rossmax International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rossmax International leadership team
Management profileNumber of profiles
Rossmax International subsidiaries and ownership
Company hierarchySubsidiaries5 records
Rossmax International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rossmax International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rossmax International
What does Rossmax International do?
Rossmax International designs, manufactures, and distributes a portfolio of home-use and professional medical monitoring and therapy devices, including blood pressure monitors, pulse oximeters, blood glucose meters, infrared and digital thermometers, nebulizers, peak flow meters, body fat monitors, and suction units. The company also operates the Healthstyle App ecosystem and Health Station self-service screening kiosks, which connect devices to a cloud platform for preventive health management by individual users, pharmacies, clinics, and hospitals in more than 90 countries.
Is Rossmax International a public or private company?
Rossmax International is a public company. It is classified as public and is currently operating.
When was Rossmax International founded?
Rossmax International was founded in 1988. It employs 1,001 to 5,000 people.
Where is Rossmax International based?
Rossmax International is headquartered in Heerbrugg, Switzerland, in the Europe region.
How does Rossmax International make money?
Three revenue lines are on record. Medical Device Sales are the primary driver. The others are consumables and health Station Kiosks.
Who are Rossmax International's main competitors?
Direct peers on record are Yuwell, iHealth Labs (Andon Health), Microlife, A&D Medical, Beurer, Nonin Medical and Omron Healthcare. Withings is listed as an emerging player. Broad incumbents are Masimo and Philips Personal Health.
Does Rossmax International have an API?
No public API is recorded for Rossmax International.
What industry is Rossmax International in?
Rossmax International's product category is Medical Devices. Its primary akta.pro industry code is HLACAPAI, Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration), with a secondary code of CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests). Its NAICS code is 334510 and its SIC code is 3845.