What ChoiceMMed does

ChoiceMMed (legal entity: Beijing Choice Electronic Technology Co., Ltd.) is a Beijing-headquartered medical device company founded in August 1993, operating as a wholly-owned subsidiary of Tianjin Chase Sun Pharmaceutical Co., Ltd. (Shenzhen Stock Exchange: 300026). The company designs and manufactures portable, intelligent, and wearable medical monitoring devices spanning three product lines: a Pulse Oximeter Series (fingertip, wrist, handheld, and Bluetooth/4G-connected SpO2 monitors), a Homecare Series (portable and stationary oxygen concentrators, blood pressure monitors, ECG monitors, fetal dopplers, nebulizers, glucose monitors, thermometers, and the iChoice/MyMed-Reminder apps), and a Primary Care Series (multi-parameter vital signs monitors, telemetry systems, color Doppler ultrasound, and veterinary monitors). Core technical platforms include pulse oximetry (SpO2), photoplethysmography (PPG), electrocardiography (ECG), cuffless blood pressure measurement, and respiratory rate algorithms, with quiet-operation oxygen concentrator technology and AI-enabled wearables that sync to the iChoice app and ChoiceMMed Health Cloud. The company holds nearly 200 patent applications and over 300 granted patents globally, with regulatory coverage including US FDA 510(k), EU CE-MDR, Japanese PMDA, MDSAP, ISO 13485/9001/14001, and QSR 820.

ChoiceMMed makes money primarily through B2B hardware sales of medical devices, distributed globally via five overseas subsidiaries in the US (Pennsylvania, est. 2011), India (est. 2013/2014), and Germany (est. 2015), plus the Tianjin manufacturing subsidiary (est. 2018). Distribution channels include global pharmacy chains (Walgreens as a named anchor), medical equipment stores, retail chains, GPO partnerships (Health Trust, serving 1,600+ hospitals and 43,000+ member locations), direct hospital sales, and Chinese e-commerce (JD.com, Tmall). The GTM motion is heavily event-driven, with active presence at MEDICA, WHX Miami, FIME, CMEF, Arab Health, Hospitalar, Medical Fair Asia, Victorian Healthcare Week, and the Canton Fair. The customer base is split primarily between Healthcare Institutions (hospitals, clinics, outpatient settings) and Home Healthcare Consumers (chronic disease management, general wellness), with secondary exposure to medical device distributors and veterinary healthcare. Products reach over 100 countries and regions, anchored by 200+ employees dedicated to new medical device technologies.

Name

ChoiceMMed

Legal name

Beijing Choice Electronic Technology Co., Ltd

Website

https://choicemmed.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

ChoiceMMed is a Beijing-founded medical device company (est. 1993) and subsidiary of Tianjin Chase Sun Pharmaceutical, designing portable pulse oximeters, oxygen concentrators, ECG/BP monitors, and multi-parameter vital signs systems for hospitals, home healthcare consumers, and global distributors across 100+ countries.

Ownership category

akta.pro rank

Product category

Medical Devices

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF)

akta.pro secondary industries

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Medical device manufacturing
• Pulse oximetry products
• Patient monitoring systems
• Home health monitoring
• Oxygen concentrator devices

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Hardware Sales: ChoiceMMed generates revenue primarily through the sale of medical devices including pulse oximeters, blood pressure monitors, ECG monitors, oxygen concentrators, and vital signs monitors. Products are sold directly and through distribution channels globally.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

ChoiceMMed designs, manufactures, and globally distributes medical monitoring devices for clinical and home use, including fingertip/wrist/handheld pulse oximeters, portable and stationary oxygen concentrators, ECG monitors, blood pressure monitors, multi-parameter vital signs monitors, fetal dopplers, nebulizers, and infrared thermometers. The company operates its own digital intelligent manufacturing base, sells through overseas subsidiaries in the US, Germany, and India, and serves over 100 countries via pharmacy chains, distributors, and e-commerce platforms.

Product overview

ChoiceMMed is a medical device company founded in 1993 specializing in home health monitoring and professional medical equipment. The company operates as a portfolio of products organized into three main categories: Pulse Oximeter Series (fingertip, wrist, handheld, and tabletop pulse oximeters with Bluetooth and 4G connectivity), Homecare Series (oxygen concentrators, blood pressure monitors, ECG monitors, fetal dopplers, nebulizers, blood glucose monitors, thermometers, and health apps), and Primary Care Series (multi-parameter vital signs monitors, telemetry monitoring systems, color doppler ultrasound, and veterinary monitors). The core technology platform centers on blood oxygen monitoring (SpO2), with extensions into respiratory care (oxygen concentrators, respiratory trainers), cardiovascular health (ECG, blood pressure), and sleep health (overnight oximetry). Products are distributed globally through subsidiaries in the US, Germany, and India, with presence in over 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• iChoice: Personal health management medical grade intelligent wearable product line and app platform for health monitoring and data management.
• iChoiceRelax
• MyMed-Reminder
• VitalCard Monitor
• Vital Signs Monitor

Products and services

• Fingertip Pulse Oximeter Medical-grade fingertip pulse oximeters for non-invasive SpO2, pulse rate, and respiratory rate monitoring, with multiple models including pediatric variants and Bluetooth-enabled versions.
• Wrist Pulse Oximeter Wearable wrist-style pulse oximeter for continuous blood oxygen and pulse rate monitoring during sleep and overnight tracking.
• Handheld Pulse Oximeter Portable handheld pulse oximeter for clinical and professional use, including models designed for veterinary applications.
• Bluetooth Pulse Oximeter MD300C228 Bluetooth-enabled fingertip pulse oximeter for wireless data transmission to mobile apps and health platforms.
• Children's Fingertip Pulse Oximeter Pediatric-specific fingertip pulse oximeter designed for children.
• Portable Oxygen Concentrator Lightweight portable oxygen concentrators for home and travel oxygen therapy, with adjustable oxygen flow levels 1-6, extended battery life, and medical-grade oxygen concentration.
• Home Oxygen Concentrator Home-use medical oxygen concentrators with quiet operation below 42dB, optional nebulizer function, and remote control.
• Vital Signs Monitor Multi-parameter vital signs monitor for clinical settings, designed for outpatient and mobile ward rounds, completing multi-vital signs detection within 60 seconds.
• Multi Parameter Telemetry Monitoring System Wireless central monitoring system tracking seven physiological parameters with synchronized alerts on central workstation for hospital use.
• Telemedicine Multi-parameter Health Monitoring System Telemedicine solution integrating key health indicators (blood pressure, blood oxygen, pulse rate, respiration rate) with smart mobile devices for remote digital monitoring and intelligent analysis.
• Handheld ECG Monitor MD100B Portable handheld ECG monitor for personal heart health monitoring with 30-second rapid detection and atrial fibrillation analysis.
• Arm Digital Blood Pressure Monitor Upper-arm digital blood pressure monitors with automated measurement for home and clinical use.
• Fetal Doppler Fetal heart rate monitors for prenatal care.
• Wireless Color Doppler Ultrasonic WiFi and USB-enabled wireless color ultrasound system with convex and trans-vaginal probe options.
• Blood Glucose Monitor Blood glucose monitoring system for diabetes management.
• Infrared Thermometer CFT-308 Non-contact infrared thermometer for fast temperature measurement.
• Electronic Pulse Stimulator MDTS100 TENS-based electronic pulse stimulator for pain relief and muscle stimulation.
• Nebulizers Nebulizer devices for respiratory medication delivery.
• Respiratory Trainer Respiratory training device for pulmonary rehabilitation and breathing exercises.
• Professional Veterinary Monitor Veterinary-specific multi-parameter monitor adaptable for different animal species.
• iChoice Wearable Product Line Personal health management medical-grade intelligent wearable product line and app platform for health monitoring, data management, and remote sharing.
• Card ECG Monitor Ultra-compact portable ECG monitor with 30-second rapid detection, ECG waveform, heart rate detection, and atrial fibrillation analysis.
• VitalCard Monitor Compact vital signs monitoring card integrating ECG, blood oxygen, blood pressure monitoring with Bluetooth connectivity for on-the-go health management.
• MyMed Reminder Intelligent medication reminder device and application with portable design, remote medication monitoring, and dose tracking to avoid missing doses.
• iChoiceRelax Stress Relief System Intelligent stress relief system developed with HRV and Biofeedback technology for personalized stress management.

Quantifiable outcome

• Respiratory rate products certified by China SFDA and US FDA 510K
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature9 records

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• iHealth Labs: Connected health device company with Chinese origins and US presence, focused on Bluetooth-enabled BP monitors, oximeters, glucose meters, and thermometers. Comparable to ChoiceMMed's connected homecare line and iChoice app ecosystem.

Broad incumbents

• Masimo: US-based premium leader in pulse oximetry and patient monitoring technology. Competes with ChoiceMMed in the oximetry category but operates at the high-acuity clinical end with proprietary SET technology and much higher gross margins.
• Philips: Global medical technology incumbent with extensive patient monitoring, connected care, and sleep/respiratory care portfolios including oxygen concentrators. Overlaps with ChoiceMMed across oximetry, multi-parameter monitoring, and oxygen therapy categories.
• Mindray: Major Chinese medical device manufacturer with broad patient monitoring, in-vitro diagnostics, and ultrasound portfolios. Competes with ChoiceMMed in multi-parameter patient monitors and primary care devices, but at significantly larger scale.
• Omron Healthcare: Japanese incumbent dominant in home blood pressure monitors, with expanding connected health and oximetry offerings. Overlaps ChoiceMMed's home BP monitor line and competes in retail pharmacy channels globally.

Direct peers

• Contec Medical Systems: Chinese-headquartered medical device manufacturer specializing in pulse oximeters, patient monitors, and ECG equipment sold globally. Directly comparable to ChoiceMMed in oximetry product line, Chinese-origin manufacturing, and multi-country distribution footprint.
• Yuwell: Leading Chinese home medical device company (Shenzhen-listed) producing BP monitors, oximeters, nebulizers, and oxygen concentrators for retail and institutional channels. Closely comparable in product mix and consumer/clinical channel split.
• Nonin Medical: US-based specialty manufacturer of pulse oximeters and regional oximetry for clinical and remote monitoring. Direct competitor in oximetry, particularly in sleep medicine and clinical-grade segments where ChoiceMMed is also active.
• Edan Instruments: Chinese medical device company with product lines spanning patient monitoring, ECG, oximetry, and OB/GYN ultrasound. Closely comparable portfolio breadth, Chinese manufacturing base, and emerging international distribution strategy.
• Inogen: US-based specialist in portable oxygen concentrators for chronic respiratory patients. Directly comparable to ChoiceMMed's portable oxygen concentrator line (OCP-4/5/6) where the two compete on form factor, battery life, and noise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChoiceMMed