WienIT GmbH

What WienIT GmbH does

WieFit Nutrition & Training is a privately held, founder-owned fitness and nutrition studio founded in 2003 by Brian Wiefering and headquartered at 846 Monmouth Street in Newport, Kentucky. The company operates from an approximately 5,200 square foot facility and offers an integrated platform that bundles personal training (1-on-1 and small group, in 30/45/60-minute formats), customized nutrition programs, a PNF-based stretching service branded as Wiefit Stretch, sports performance training for professional and youth athletes, team/group athletic training, physique competition coaching, and a proprietary supplement line (Free-T-UP, Jackpot Fat Burner, TripleGH, Carb Cycle Bars, and WieFuel). The core operating thesis is that coordinated nutrition and training under one roof, combined with individualized programming, yields outcomes that standalone gyms or diet plans cannot.

The business model combines session-based personal training (with tiered 10/20/40-session packages priced between $32 and $60 per session), subscription/membership-based nutrition programs (initial consultations at $250, bundled consultation-plus-follow-up packages up to $430, online counseling at $200-$350), recurring revenue from Wiefit Stretch memberships, and transactional revenue from supplement sales through the MindBody online store and dedicated product websites. Distribution is primarily direct sales from the physical studio with scheduling on the MindBody platform, supported by word-of-mouth referrals from a roster of professional athlete clients (including NFL players Tyler Eifert, Andy Dalton, Joe Mixon, Kyle Rudolph; NBA player Willie Cauley-Stein; and MLB players Homer Bailey, Mike Leake, Ryan Hanigan), free monthly nutrition seminars run by the founder as a top-of-funnel lead generator, and earned media via the founder's 9 Muscle and Fitness magazine covers and radio appearances on 700 WLW and DXL Radio.

The customer base spans individual consumers (20,000+ active clients per company-disclosed scale commentary), professional and amateur athletes, physique competitors, youth and collegiate sports teams, and a corporate wellness vertical serving KHL, Seneco, Dunnhumby, Celanese, and the City of Erlanger. Headcount was reported at 13 total employees (6 full-time trainers) during the post-launch growth phase, and the company has received regional recognition including CityBeat Magazine's Best Personal Trainers (2013) and Best Fitness Studio (2014), the Newport Business Association Best New Business Award (2012), and the US Kentucky Soccer Federation Best Club Coach award (2013). Revenue is not publicly disclosed and the company has no institutional investors, no parent company, and no M&A history.

Name

WienIT GmbH

Legal name

WieFit Nutrition & Training

Website

https://wiefit.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

WieFit Nutrition & Training is a privately held, founder-owned fitness studio in Newport, Kentucky, founded in 2003, offering integrated personal training, customized nutrition programs, PNF stretching, sports performance coaching, and a proprietary supplement line to individual consumers, professional athletes, physique competitors, and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Personal training services
• Sports nutrition counseling
• Athletic performance training
• Fitness supplements
• Flexibility stretching therapy

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: In-person 1-on-1 and small group training sessions at the Newport KY studio. Session pricing varies by duration (30, 45, 60 min) and commitment level (10, 20, or 40 session packages).
2. Nutrition Programs: Customized nutrition plans with initial consultations and follow-up appointments. Includes online nutrition counseling options.
3. Proprietary Supplements: Sale of branded supplement products including Free-T-UP, TripleGH, Jackpot Fat Burner, and Carb Cycle Bars through the studio and online store.
4. Physique Competition Coaching: Specialized contest prep services for bodybuilding, figure, bikini, and physique competitors including posing training and full contest preparation.
5. Wiefit Stretch: PNF stretching program membership and session-based services for flexibility, recovery, and performance enhancement.
6. Team/Group Athletic Training: Sports performance training for teams and groups with minimum 20 session purchase, pricing tiered by group size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wiefit delivers in-person 1-on-1 personal training and customized nutrition programs at its Newport, Kentucky studio, integrating both disciplines under one coordinated "game plan" per client. Offerings span general fitness, sports performance training, physique competition prep, PNF stretching (Wiefit Stretch), and a proprietary supplement line (Free-T-UP, TripleGH, Jackpot Fat Burner, Carb Cycle Bars) sold through the studio and online store.

Product overview

WieFit offers an integrated nutrition and fitness platform combining Personal Training, Nutrition Programs, and Wiefit Stretch services under one roof. The core offering includes 1-on-1 and team/sports performance training alongside customized nutrition counseling. Supplement products (Free-T-Up, Jackpot Fat Burner, TripleGH, Carb Cycle Bars) complement the service-based offerings. Additional modules include online nutrition and workout programs, physique competition preparation packages, and compression sleeve therapy add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Wiefit Stretch: A dedicated PNF stretching program designed to improve flexibility, mobility, performance, recovery, and mental clarity through proven stretching techniques.
• Carb Cycle Bars
• Jackpot Fat Burner
• FREE-T-UP
• TripleGH
• WieFuel

Products and services

• Personal Training One-on-one and small group personal training sessions tailored to individual client goals, ranging from general fitness to athletic performance and physique competition preparation, delivered at the Newport, Kentucky studio.
• Nutrition Programs Customized in-person nutrition counseling and meal planning services based on individual goals, body composition, activity levels, genetics, and lifestyle factors, available separately from personal training.
• Wiefit Stretch A dedicated PNF (Proprioceptive Neuromuscular Facilitation) stretching program designed to improve flexibility, mobility, performance, recovery, and mental clarity, sold via monthly memberships with paid-in-full discounts.
• Sports Performance Training Athletic performance training program integrating sport-specific and position-played work with coordinated nutrition support, serving professional and amateur athletes.
• Team/Group Athletic Training Group sports performance training for athletic teams and groups, sold in minimum 20-session blocks with pricing tiers based on group size ($35/student for 3-4 down to $20/student for 15+).
• Physique Competitor Packages Competition preparation service including customized nutrition, posing coaching, and full contest prep for bodybuilding, classic physique, men's physique, women's figure, and bikini categories.
• Free-T-Up Supplement Branded testosterone booster supplement designed to lower SHBG (sex hormone-binding globulin) to free up more testosterone, supporting energy, hormone health, sleep, focus, and mood.
• Jackpot Fat Burner Branded fat loss supplement with clinically proven ingredients that speeds up metabolism, suppresses appetite, increases dopamine for food willpower, and provides all-day energy.
• TripleGH Supplement Branded growth hormone and brain functioning booster designed to maximize the hormone feedback loop by supporting both brain GH production and sex organ testosterone production.
• Carb Cycle Bars Trademarked clean protein bar line with no added sugars featuring a collagen protein blend, sold in two variants: RELOAD Bar for high-activity days and DELOAD Bar for low-activity days with only 7 net carbs.

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• S4 Training (Step by Step Soccer School)minorStrategic or Co-development PartnerS4 Soccer Training is offered as part of Wiefit's athletic training services, providing specialized soccer training programs integrated with Wiefit's nutrition and performance training.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beachbody (BODi): Online fitness and nutrition program subscription business with proprietary supplement lines. Comparable to Wiefit's online nutrition counseling and online workout program offering in delivering structured coaching and nutrition plans digitally to a distributed customer base.
• Equinox: Premium national fitness club with personal training, nutrition, and recovery (stretching, spa) services bundled. Comparable offering breadth and high-end positioning, though at the incumbent end of the market rather than a small local operator.
• Life Time Fitness: Large national fitness operator with premium personal training, nutrition coaching, and group programming under one roof. Comparable integrated training-plus-nutrition value proposition, though at much greater scale and pricing tier than Wiefit's boutique studio.

Emerging players

• F45 Training: Group functional training franchise that has rapidly expanded across secondary US markets including the Midwest. Comparable to Wiefit in serving the same fitness-seeking consumer with a defined training system, though its group-class format competes for shared local demand in the Northern KY/Cincinnati area.
• 1st Phorm: Direct-to-consumer sports nutrition and supplements brand with a strong trainer- and athlete-driven marketing model. Comparable to Wiefit's branded supplement line (Free-T-UP, Jackpot, etc.) in go-to-market — leveraging athlete credibility and training-program association to sell proprietary supplements.
• 9Round Fitness: Boutique kickboxing-themed circuit training franchise with a similar single-studio, trainer-led footprint and tiered membership pricing. Comparable customer demographic (results-driven, time-constrained adults) competing for the same regional wellness wallet.

Direct peers

• Fitness Together: Boutique 1-on-1 personal training franchise operating small private studios with semi-private sessions. Closest direct competitor to Wiefit's model of trainer-led, in-person personal training in a single-location studio format.
• GYMGUYZ: In-home and on-site personal training franchise delivering 1-on-1 and small-group coaching. Highly comparable to Wiefit's sales-led, trainer-centric service model, with the contrast that GYMGUYZ brings the trainer to the client rather than running a single studio.
• TITLE Boxing Club: Boutique boxing- and strength-focused fitness franchise with group personal training in single-location studios. Comparable unit economics, customer demographic, and coach-driven service model to Wiefit's personal-training studio format.

Others

• GNC Holdings: National specialty retailer of vitamins and sports nutrition supplements, including branded lines marketed to bodybuilders and athletes. Comparable to Wiefit's supplement SKU strategy (Free-T-UP, TripleGH, Carb Cycle Bars) as both compete for share of the performance-nutrition consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wiefitnutritionandtraining
• Instagraminstagram.com/wiefit_training_nutrition/?hl=en
• LinkedInlinkedin.com/company/wiefit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WienIT GmbH