VIRGINIA INDEPENDENT SCHOOLS ATHLETIC ASSOCIATION

What VIRGINIA INDEPENDENT SCHOOLS ATHLETIC ASSOCIATION does

VISAA is a non-profit athletic governing body serving as the exclusive championship and policy authority for interscholastic athletics among approximately 100 member independent schools in Virginia, representing over 21,000 students in grades 9-12. The organization oversees state championships across 24 sports organized into three divisions (DI, DII, DIII), administered through a published 10-year championship calendar, a centralized policy manual that members must acknowledge annually, and standardized sports medicine and safety protocols covering concussion management, lightning procedures, and heat/cold weather guidelines.

The technology stack is limited and partner-mediated. Tournament brackets and live scoring are delivered through a MaxPreps integration across all state championships; championship ticketing is operated through GoFan; merchandise is fulfilled through an MSP-built official storefront; and sponsors include Musco Lighting (facility/lighting services), Wilson (equipment), Hudl (video analysis), and Gipper (digital content). A password-protected member-only portal distributes policy manuals, championship information, and sports-medicine resources to athletic directors and school administrators.

Revenue is generated through four streams: recurring membership dues from approximately 100 member schools, transaction-based championship ticket sales via GoFan, merchandise sales through the MSP-operated store, and advertising/sponsorship revenue from a diversified set of corporate partners. The organization is led by Executive Director Adam Brick (since fall 2022-2023, succeeding Dick Kemper), with Aaron Gregory as Director of Communications, operating from a Vienna, Virginia headquarters at 344 Maple Ave. W #102 under a member-driven governance structure with a Board of Directors and sport-specific committees.

Name

VIRGINIA INDEPENDENT SCHOOLS ATHLETIC ASSOCIATION

Legal name

Virginia Independent Schools Athletic Association

Website

https://visaa.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

VISAA is a non-profit governing body that organizes interscholastic athletics and state championships across 24 sports for approximately 100 member independent schools in Virginia, serving over 21,000 students.

Ownership category

akta.pro rank

Product category

Interscholastic Athletic Governance

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Athletics Compliance, Eligibility & Governance (EDALAIAJ), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• Interscholastic athletics governance
• Independent school athletics
• State championship organization
• High school sports administration
• Athletic association services

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Revenue from annual membership fees paid by approximately 100 independent schools in Virginia to be part of VISAA's governing body and championship organization.
2. Championship Event Ticketing: VISAA generates revenue through online ticket sales via GoFan for championship events across 24 sports.
3. Merchandise Sales: VISAA operates an official online store through partnership with MSP, selling championship event merchandise including t-shirts and hoodies.
4. Sponsorship Revenue: VISAA receives sponsorship revenue from partners including The Dairy Alliance, One Pill Can Kill, Musco Lighting, MaxPreps, Wilson, MSP, Gipper, and Hudl.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

VISAA serves as the governing body and championship organization for interscholastic athletics among approximately 100 member independent schools in Virginia, delivering state championship tournaments across 24 sports (organized in three divisions DI, DII, DIII), standardized policy governance, sports medicine safety guidelines, and recognition programs for more than 21,000 student-athletes in grades 9-12. It also operates championship event ticketing via GoFan and an official merchandise store via MSP to support its non-profit mission of fair play, excellence, and character development.

Product overview

VISAA is a non-profit association serving as the governing body and championship organization for interscholastic athletics among approximately 100 independent schools in Virginia. The organization offers state championships in 24 sports, sports medicine resources and safety guidelines, tournament bracket management via MaxPreps integration, an online ticketing system through GoFan, an official merchandise store, policy governance tools, and recognition programs including the Hall of Fame and NIAAA certification support. VISAA represents over 21,000 students in grades 9-12 and provides resources to support education-based athletic programs founded on integrity, sportsmanship, and leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• VISAA State Championship Tournaments Sanctioned state championship tournaments in 24 sports (Baseball, Basketball, Cross Country, Field Hockey, Football, Golf, Indoor Track & Field, Lacrosse, Softball, Soccer, Swimming & Diving, Tennis, Outdoor Track & Field, Volleyball, Wrestling, and others) organized across three competitive divisions (DI, DII, DIII) for member Virginia independent schools and their student-athletes in grades 9-12. Brackets are managed through MaxPreps integration.
• VISAA School Membership Annual membership for accredited Virginia independent schools, providing access to championship eligibility, the VISAA policy manual, sports medicine resources, NIAAA certification support, and voting representation in association governance. Membership must be acknowledged annually by athletic directors and heads of school.
• VISAA Policy Manual and Rules Governance Comprehensive written policy manual governing interscholastic athletics for member independent schools, including eligibility, transfers, conduct, and sport-specific rules. Must be acknowledged annually by athletic directors and heads of school when renewing membership.
• Sports Medicine Advisory Services Evidence-based sports medicine resources provided to member schools through the Sports Medicine Advisory Committee (SMAC), covering concussion management protocols, heat and cold weather guidelines, lightning safety procedures, and certified athletic trainer resources.
• Championship Event Ticketing Online ticket sales for VISAA state championship events across all 24 sports, delivered in partnership with GoFan as the official ticketing platform.
• VISAA Official Online Store Official VISAA merchandise store operated by MSP, featuring championship event apparel such as t-shirts and hoodies celebrating state championship events across multiple sports.
• VISAA Hall of Fame Recognition program honoring outstanding individuals in VISAA athletics, including coaches, athletic directors, and contributors, with inductees such as Mike Costello, Eric Gobble, Max Gillespie, and Cathy LaDuke, and accompanied by an annual Hall of Fame dinner event.
• NIAAA Certifications Recognition and Financial Support Recognition of NIAAA certifications (RAA, CAA, CMAA) earned by VISAA athletic administrators, with financial support provided by VISAA to members pursuing these credentials.

Quantifiable outcome

• First VISAA member school to receive NIAAA Quality Program Recognition at Exemplary Level (St. Stephen's and St. Agnes School)
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Musco LightingcoreStrategic or Co-development Partner · 13 August 2025Musco Lighting is the Official and Exclusive Sports Lighting Provider for VISAA. They provide educational programming on lighting practices that improve on-field safety, playability, gameday atmosphere, and extend lighting system longevity. Also offers free on-site lighting audits.
• The Dairy AlliancecoreGTM or Marketing Partner · 18 October 2023The Dairy Alliance is the Official Milk Partner of VISAA, sponsoring fall high school championship events across Virginia and the Southeast. The partnership promotes dairy milk's nutritional benefits for student-athletes, highlighting 8 grams of protein and 13 essential nutrients per serving.
• One Pill Can Kill (Virginia Attorney General & Opioid Abatement Authority)coreStrategic or Co-development PartnerFentanyl awareness initiative launched by Virginia Attorney General Jason Miyares in partnership with VISAA. Partnership delivers critical fentanyl awareness messages at sporting events statewide through public address announcements, printed materials, media outreach, mailers, and digital communications, focusing on VISAA championship games.
• GoFancoreChannel Partner/ Reseller/ DistributorOfficial online ticketing platform for VISAA championship events. Provides digital ticket sales and access management for all VISAA state tournaments.
• MaxPrepscoreTechnology or IntegrationVISAA tournament brackets are hosted and managed through MaxPreps. Game times and scores update automatically as entered by teams. MaxPreps provides tournament management technology for state championships across all sports.
• MSPminorChannel Partner/ Reseller/ DistributorMSP developed the official VISAA online merchandise store featuring championship event t-shirts and hoodies.
• WilsonminorGTM or Marketing PartnerOfficial sponsor of VISAA, providing sports equipment for championship events.
• GipperminorGTM or Marketing PartnerOfficial sponsor providing digital content tools or services for VISAA communications.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Interscholastic Athletic Administrators Association (NIAAA): National professional association for high-school athletic administrators. Comparable as a governance/certification body for interscholastic athletics, and VISAA's partner in delivering Quality Program Recognition and certification support to member schools.
• National Federation of State High School Associations (NFHS): National umbrella organization that sets rules and standards for high-school athletics across all U.S. state associations. Comparable in governance role at a much broader scale, and the parent body whose rules VISAA's member schools ultimately operate under.

Direct peers

• Maryland Interscholastic Athletic Association (MIAA): Governing body for private and independent school interscholastic athletics in Maryland. Closely comparable in mandate (independent/private school focus), membership base (member schools vs. individual students), and championship organization across multiple sports — essentially VISAA's structural mirror in a neighboring state.
• Pennsylvania Independent Schools Athletic Association (PAISAA): Governing body for independent school athletics in Pennsylvania. Comparable in scope (statewide independent-school championships), structure (membership dues, tournament organization), and stakeholder base (private college-prep schools).
• Virginia Interscholastic Athletic Administrators Association (VIAAA): Virginia's state chapter of the NIAAA, focused on professional development and recognition of athletic administrators. Closely comparable as a Virginia-based interscholastic athletics organization, and VISAA's partner in awarding AD of the Year and other recognitions.
• New England Preparatory School Athletic Council (NEPSAC): Governing body for New England prep school athletics. Highly comparable as a regional independent-school athletic association that organizes championships, enforces eligibility, and provides governance across multiple member schools and sports.
• Inter-Academic League (Inter-Ac): A Philadelphia-area athletic conference composed of independent prep schools. Comparable as a smaller-scale interscholastic athletic governing body for independent schools, organizing league championships across multiple sports — a structural cousin to VISAA's conference-style organization.
• Virginia High School League (VHSL): The official governing body for interscholastic athletics among Virginia's PUBLIC schools. Directly comparable in function (state championships, policy governance, member schools) but covers the much larger public-school segment, serving as VISAA's principal competitive alternative within the same state.

Others

• MaxPreps: National high-school sports data and tournament-bracket platform. Comparable not as a peer but as VISAA's core technology integration partner for state tournament brackets — a thematic neighbor in the high-school sports data ecosystem.
• GoFan: Leading online ticketing platform for high-school athletic events. Comparable not as a peer but as VISAA's exclusive ticketing partner across all 24 championship sports — an ecosystem participant enabling VISAA's fan monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GO_VISAA
• Facebookfacebook.com/VISAAVirginia
• Instagraminstagram.com/visaa_sports
• LinkedInlinkedin.com/company/virginia-independent-schools-athletic-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIRGINIA INDEPENDENT SCHOOLS ATHLETIC ASSOCIATION