Gipper
Gipper is a SaaS content creation platform for K-12 athletic departments, school districts, collegiate programs, and amateur sports clubs, offering branded graphics, social media scheduling, interactive touchscreen displays, and campus digital signage under a unified multi-channel publishing platform.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gipper does
Gipper (legal entity Gipper Media, Inc., Delaware-incorporated, headquartered in Brooklyn, New York) is a SaaS content creation platform purpose-built for K-12 athletic departments, school districts, collegiate athletic programs, and amateur sports organizations. Founded in 2015 by Matthew Glick, the company addresses the inability of school athletic programs to produce professional marketing content without dedicated design staff, agencies, or specialized technology. The platform centers on three core products — Gipper Engage (graphics, newsletters, and multi-account social media management), Gipper Touch (interactive touchscreen software for digital hall-of-fame and recognition displays, sold with optional Elo/ViewSonic hardware bundles from 50" to 86"), and Gipper Display (campus digital signage management bundled with Engage) — unified by a shared design engine and a 10,000+ template library specifically built for school and athletic use cases. Notable features include AutoBrand for one-click brand consistency, an AI-powered Background Remover (computer vision), motion and video graphics templates, social scheduling to Instagram/X/Facebook, and native iOS and Android mobile apps.
Gipper firmographics
Firmographics- Name
- Gipper
- Legal name
- Gipper Media, Inc.
- Website
- https://gipper.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gipper is a SaaS content creation platform for K-12 athletic departments, school districts, collegiate programs, and amateur sports clubs, offering branded graphics, social media scheduling, interactive touchscreen displays, and campus digital signage under a unified multi-channel publishing platform.
- Ownership category
- akta.pro rank
Gipper industry classification
Industry- Product category
- Education Marketing Software
- NAICS
- Software Publishers (513210), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Gipper is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gipper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Annual SaaS Subscriptions (Engage): Tiered annual subscription plans for the Engage platform (graphics, newsletters, social media management). Plans include Basic ($625/yr for 2 users), Pro ($1,500/yr for 30 users), and Premier ($3,000/yr for unlimited users). All plans billed annually.
- Touch Hardware Bundles: Custom-priced plug-and-play touchscreen bundles (50" to 86" displays) sold alongside Touch software subscription. Pricing varies by display size and configuration.
- Touch Software Subscription: Interactive touchscreen software for digital hall of fame, record boards, and recognition displays. Priced based on organizational needs with custom quotes.
- Display Digital Signage: Digital signage management for campus TVs. Currently offered at $0/year as bundled feature with Engage subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - Individual users getting started |
| Subscription | Annual | Pro - Teams building online presence |
| Subscription | Annual | Premier - Schools seeking best-in-class tools |
| Subscription | Multi-year contract | Touch - Interactive touchscreen experiences |
| Subscription | Annual | Display - Digital signage management |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Gipper product offering
Product offeringCore offering
Gipper is a SaaS content creation and digital signage platform built specifically for K-12 and collegiate athletic departments, school districts, and club sports organizations. The platform combines template-based graphic design, AI-powered background removal, automated brand application, digital newsletter creation, multi-channel social media scheduling, interactive touchscreen recognition displays, and campus TV digital signage — all managed from a single unified publishing workflow. Customers buy annual subscriptions (Basic/Pro/Premier tiers) or custom-priced Touch hardware-plus-software bundles for halls-of-fame style displays.
Product overview
Gipper is a modern marketing platform designed specifically for athletic departments and educational institutions, offering a platform-plus-modules architecture centered on three core products: Gipper Engage for content creation and social media management, Gipper Touch for interactive touchscreen recognition displays, and Gipper Display for campus digital signage. These three products share a unified design engine and content library, enabling users to create graphics and templates once and deploy them across social media, touchscreen displays, and campus TVs from a single platform. The product portfolio includes sub-products such as Graphics templates, Newsletters, Content Planner, and a Mobile App, along with add-on touchscreen hardware bundles. AutoBrand and Background Remover are key AI-powered features, while the Partner Program and FieldHouse community provide additional value-added services. Pricing tiers (Basic, Pro, Premier) scale by user count and template access, with Touch and Display offered as customized add-on solutions.
Differentiator
Problem solved
Functional benefit
Brands
- FieldHouse: An online community for athletic directors to connect, share, and learn from each other.
Products and services
- Gipper Engage The primary content creation platform enabling athletic departments to create branded social media graphics, digital newsletters, and manage social media posts across multiple channels (Instagram, X, Facebook) with scheduling capabilities. Includes tiered Basic ($625/yr/2 users), Pro ($1,500/yr/30 users), and Premier ($3,000/yr/unlimited users) annual subscription plans with template library, AutoBrand, Background Remover, Content Planner, and Content Requests.
- Gipper Touch
Quantifiable outcome
- 60x faster TV screen updates: 30 seconds vs 30 minutes per week
- +4 more outcomes
Companies that use Gipper
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Gipper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
Gipper partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- GCWHSS (Georgia High School Writers)minorGipper renewed as Official Social Media Graphics Solution of GCWHSS for Georgia high school communications.
- MNIAAA (Minnesota Interscholastic Athletic Administrators Association)minorGipper renewed as Official Social Media Graphics Solution of MNIAAA for Minnesota athletic administrators.
- TIAAA (Texas Interscholastic Athletic Administrators Association)minorGipper renewed as Official Social Media Graphics Solution of TIAAA for Texas athletic administrators.
- KHSAA (Kentucky High School Athletic Association)minorGipper renewed as Official Social Media Graphics Solution of KHSAA for Kentucky high school athletics.
- BOSCA (Board of Soccer Coaching Accreditation)minorGipper signed as an Official Sponsor of BOSCA, providing social media graphics solutions for the organization's communications and member services.
- OADA (Ohio Athletic Directors Association)minorGipper renewed as the Official Social Media Graphics Solution of OADA, supporting Ohio athletic directors with marketing tools.
- Missouri Interscholastic Athletic Administrators AssociationminorGipper renewed as Official Social Media Graphics Solution of the Missouri Interscholastic Athletic Administrators Association.
- VSADA (Virginia Sports Directors Association)minorGipper renewed as Official Social Media Graphics Solution of VSADA for Virginia sports administrators.
- Minnesota Youth Soccer AssociationminorGipper signed as Official Social Media Graphics Solution for Minnesota Youth Soccer Association member communications.
- American Hockey AllianceminorGipper became Exclusive Social Media Graphics Solution of the American Hockey Alliance.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Gipper competitors and assessment
Company assessmentBroad incumbents
- Hootsuite: Large incumbent social media management platform with scheduling, analytics, and publishing across networks. Competes in the social-management layer of Gipper's stack but is not template-led and is far broader/less verticalized than Gipper.
Emerging players
- Biteable: Video creation platform for marketing and social content, focused on animated templates. Comparable to Gipper's Motion & Video Graphics templates on the social-content motion/video dimension for non-professional creators.
- Buffer: Social media management and scheduling platform. Overlaps with Gipper's Content Planner for multi-account scheduling to Facebook, Instagram, and X, though it lacks the template-driven design engine that Gipper builds around.
Direct peers
- Snappa: Simple graphic design tool for marketers, bloggers, and social media managers. Comparable target user (non-designer marketers producing social graphics) and similar template-first workflow to Gipper Engage.
- Piktochart: Template-based design tool focused on infographics, reports, and branded marketing content for non-designers. Overlaps with Gipper on brand-consistent content creation and template libraries aimed at marketing and communications teams.
- Visme: Visual content platform for infographics, presentations, and social graphics. Comparable on template-led design for non-designers and on multi-format content creation workflows that Gipper also targets.
- Marq (formerly Lucidpress): Brand templating and lockable design platform for distributed teams and franchises — directly comparable to Gipper's AutoBrand and template-library approach for enforcing brand consistency across many users.
- Canva: Generalist graphic design platform with a free Canva for Education tier that competes directly with Gipper Engage for the same non-designer school user. Closest like-for-like product on template-driven, multi-channel content creation for non-technical buyers.
- Adobe Express: Adobe's consumer-grade design and social-media graphics tool, offered with education pricing. Directly competes on ease-of-use template-based design, multi-channel publishing, and brand-consistency features that overlap Gipper Engage's value proposition.
- PosterMyWall: Template-driven design platform for events, schools, and small businesses. Closely comparable on template-library breadth, social-media graphic creation, and event/athletics-adjacent use cases targeted at non-designers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gipper social profiles
Digital presenceGipper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gipper leadership team
Management profileNumber of profiles
Profiles1 record
Gipper funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gipper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gipper
What does Gipper do?
Gipper is a SaaS content creation and digital signage platform built specifically for K-12 and collegiate athletic departments, school districts, and club sports organizations. The platform combines template-based graphic design, AI-powered background removal, automated brand application, digital newsletter creation, multi-channel social media scheduling, interactive touchscreen recognition displays, and campus TV digital signage — all managed from a single unified publishing workflow. Customers buy annual subscriptions (Basic/Pro/Premier tiers) or custom-priced Touch hardware-plus-software bundles for halls-of-fame style displays.
Is Gipper a public or private company?
Gipper is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gipper founded?
Gipper was founded in 2015. It employs 11 to 50 people.
Where is Gipper based?
Gipper is headquartered in New York, United States, in the North America region.
How does Gipper make money?
Four revenue lines are on record. Annual SaaS Subscriptions (Engage) is the primary driver. The others are touch Hardware Bundles, touch Software Subscription and display Digital Signage.
Who are Gipper's main competitors?
Hootsuite is listed as a broad incumbent. Emerging players are Biteable and Buffer. Direct peers are Snappa, Piktochart, Visme, Marq (formerly Lucidpress), Canva, Adobe Express and PosterMyWall.
Does Gipper have an API?
No public API is recorded for Gipper.
What industry is Gipper in?
Gipper's product category is Education Marketing Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 513210 and its SIC code is 7372.