Weinmarkt Mattheis

What Weinmarkt Mattheis does

Weinmarkt Mattheis is a family-owned wine retailer and wholesaler headquartered in Tübingen, Germany. Founded in 1973 by Mr. Mattheis as a small wine shop, the business has grown over five decades into a multi-channel wine trade operation structured as a GmbH & Co. KG and currently managed by Jürgen Schlanke. The company offers wines, sparkling wines, spirits, gift packages, and event tickets through a brick-and-mortar store in Tübingen and a Shopware-based online shop, supported by Mailchimp for newsletter marketing and Eurosoft for inventory management. Headcount sits in the 11-50 range, consistent with a mid-sized regional operator.

The business serves three distinct customer segments: end consumers (B2C) purchasing for personal use or gifting, specialty wine retailers ("Fachhandel") sourcing inventory for their own stores, and the gastronomy sector procuring wines for restaurant and hotel programs. Revenue is generated through retail markups, wholesale distribution to Fachhandel and HoReCa accounts, event-driven ticket and tasting sales, and direct imports of wines from partner producers — including a 2024 exclusive partnership with Weingut Tonnino, a Sicilian winery. Online checkout is broadened by Klarna and PayPal payment options, and the company holds DE-ÖKO-006 organic certification.

The company extends its geographic reach beyond Tübingen through a year-round program of Minimessen (wine fairs) staged in cities across Germany, providing a direct-to-consumer channel that bypasses traditional retail. In May 2026 it joined the FairCommerce initiative, signaling compliance with fair online commerce standards. As a defensive cost action, the Tübingen retail store is closed on Mondays as of May 2024.

Name

Weinmarkt Mattheis

Legal name

Weinmarkt Mattheis GmbH & Co. KG

Website

https://wein-mattheis.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Weinmarkt Mattheis is a family-owned wine retailer and wholesaler in Tübingen, Germany, serving consumers, specialty wine retailers, and gastronomy through a retail store, online shop, and traveling Minimessen wine fairs across German cities.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail and Wholesale

NAICS

Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine retail
• Wine wholesale
• Spirits distribution
• Wine gifts
• Wine tasting events

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine & Spirits Sales: One-time purchase model through both physical retail store in Tübingen and online e-commerce platform. Revenue generated from sale of wines, sparkling wines, spirits, and gourmet products to end consumers. Includes in-store tasting opportunities and 12+1 promotional offer.
2. Wholesale & Distribution to Fachhandel: B2B sales to German wine specialty retailers and gastronomy businesses. Minimum order of 180 bottles with exclusive wine portfolio and guaranteed minimum margins. Includes 6 tasting bottles per 180 bottles ordered. Twice-yearly Fachhandelstage events drive wholesale engagement.
3. Event Services: Revenue from wine consultation for private celebrations and corporate events, glass rental with cleaning service, and commission-based wine sales (customers pay only for consumed bottles).
4. Direct Imports Program: Organized group direct imports from wineries where Fachhandel customers benefit from winery prices with handling fee. Company earns transport margin on these coordinated purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Weinmarkt Mattheis retails and wholesales European wines, sparkling wines, spirits, and gift packages through a physical store in Tübingen, an online shop, and B2B wholesale channels. The company also provides wine tasting events, local delivery in Tübingen, and event consultation services including glass rental and commission-based wine supply for celebrations and corporate functions.

Product overview

Weinmarkt Mattheis operates as a wine retailer and wholesaler based in Tübingen, Germany, offering a comprehensive portfolio centered on wines (red, white, rosé, organic, natural, vegan, alcohol-free), sparkling wines (Sekt, Prosecco, Crémant, Champagne), and spirits (whisky, gin, liqueurs, port). The core products are supplemented by gift packages, vouchers, and event services including wine tastings and personal event consultation. B2B services target specialist wine retailers and gastronomy through wholesale, direct imports, and trade events. The business operates both an online shop and a physical retail store in Tübingen's Güterbahnhofsviertel district.

Differentiator

Problem solved

Functional benefit

Products and services

• Wein (Wine) Core product category featuring red, white, rosé, bag-in-box, alcohol-free, natural, vegan, and organic wines from Germany and across Europe.
• Schaumwein (Sparkling Wine) Sparkling wine selection including Sekt, Prosecco, Crémant, Champagne, and Cidre, plus alcohol-free sparkling options.
• Spirituosen (Spirits) Spirits including whisky, gin, port wine, liqueurs, and alcohol-free alternatives.
• Geschenke (Gifts) Gift packages, wines in wooden boxes, magnum bottles, and other gift ideas, with option to create custom gift packages.
• Gutscheine (Vouchers) Gift vouchers available for purchase.
• Events & Weinproben (Events & Wine Tastings) Wine tasting events, tasting evenings, and Wine Open House sessions at the Tübingen store.
• Lieferdienst Tübingen (Tübingen Delivery Service) Personal delivery service within Tübingen city area on Thursdays and Fridays for orders over €75.
• Eventberatung & Services (Event Consultation & Services) Personal consultation for weddings, anniversaries, and celebrations; glass rental with washing service; wine on consignment for events.
• Gastro & Fachhandel (Gastronomy & Specialist Trade Services) B2B services for wine retailers and gastronomy including wholesale supply, direct imports, semi-annual trade days, and nationwide mini-events.

Quantifiable outcome

• Free local delivery in Tübingen for orders over €75
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Weingut TonninocoreStrategic or Co-development Partner · 1 January 2024Family winery from Alcamo, Sicily, partnering with Weinmarkt Mattheis since 2024. The winery dates back to the 1950s with generational knowledge passed down through the family. Produces authentic Sicilian wines from indigenous grape varieties including Nero d'Avola and Grillo, as well as international varieties. Products include Pinot Grigio, Zibibbo, Grillo, and Nero d'Avola - all certified organic.
• PayPalcoreTechnology or IntegrationPayment service provider offering PayPal, PayPal Express, and PayPal Check-Out options including credit card, direct debit, and 'Pay Later' (installment) payment methods.
• KlarnacoreTechnology or IntegrationPayment service provider offering 'Pay Now' (instant bank transfer), 'Pay Later' (invoice), and 'Financing' (installment) options.
• Mailchimp (Rocket Science Group LLC)coreTechnology or IntegrationNewsletter platform used for email marketing campaigns. Sends 1-2 newsletters per month to customers featuring promotions and events. Includes tracking pixels for campaign analytics.
• Shopware AGcoreTechnology or IntegrationE-commerce platform provider powering the online shop with features including product catalog, shopping cart, checkout, customer accounts, and cookie consent management.
• European Wineries & Wine ProducerscoreChannel Partner/ Reseller/ DistributorNetwork of wineries from France, Italy, Spain, and Portugal supplying exclusive wines to the German market. Includes producers like Collegium Wirtemberg (Germany), Tonnino (Italy), various French estates, and Spanish producers. Many wines are exclusive to Weinmarkt Mattheis in the German market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hawesko Holding: Leading German specialist wine retailer and wholesaler operating multiple B2C brands (e.g., Hawesko, Jacques') and a B2B trade business. Directly comparable dual-channel model: physical retail/Depots, e-commerce, and Fachhandel-style wholesale with exclusive imports.
• Wein & Vinos: German online wine specialist focused on Spanish and European wines with nationwide delivery. Comparable niche-specialist positioning on imported European wines and direct-to-consumer shipping model.
• Vicampo (vineoos): German online wine marketplace and retailer connecting consumers with a large curated network of wineries. Comparable on the online specialty wine retail axis, with a similar focus on producer relationships and direct-from-winery sourcing in Germany.
• Rindchen's Weinkontor: Berlin-based specialty wine retailer and wholesaler offering curated wines, tastings, and corporate gifts. Comparable B2C + B2B model with a strong event and corporate-gifting focus similar to Mattheis.
• Wine.de (Wein & Co. / wine-search style operator): Specialist German online wine retailer offering a broad assortment across European origins with nationwide delivery. Closely mirrors Weinmarkt Mattheis's e-commerce retail motion and SKU breadth, though at much larger scale.
• Jacques' Wein-Depot (Hawesko Group): Franchise-based German wine retail chain owned by Hawesko; combines physical storefronts with tasting/expert advice. Directly comparable on the physical specialty wine shop + tasting/consultation experience that defines Weinmarkt Mattheis's retail model.
• Lobethal (Weinhandlung Lobethal): Long-established German specialty wine retailer offering curated European wines online with tasting events. Comparable on curated European portfolio, e-commerce, and in-person tasting/experiential events.

Broad incumbents

• Edeka / Rewe wine departments: Large German grocery multiples with extensive private-label and branded wine assortments. Represents the mainstream competitive context for German wine retail; competes primarily on price and convenience rather than exclusivity or consultation.
• Flaschenpost: Large German beverage delivery platform covering beer, wine, soft drinks, and water with rapid local delivery. Adjacent competitor for local Tübingen-style beverage delivery, though broader in category and much larger in scale.

Others

• Collegium Wirtemberg: Stuttgart-area cooperative winery and tasting room operator. Listed as a supplier-partner in Mattheis's network; relevant as a comparable Baden-Württemberg producer/tasting-room operator rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weinmarkt-mattheis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weinmarkt Mattheis