Boulder Mountain Consulting, LLC

What Boulder Mountain Consulting, LLC does

Boulder Mountain Tour Ltd. is an IRS 501(c)(3) nonprofit organization, founded in 1973 and headquartered in Ketchum, Idaho, whose mission is to organize and promote the Boulder Mountain Tour cross-country ski race and to support the sport of cross-country skiing. The organization operates a single annual event — the Zions Bank Boulder Mountain Tour — with the 54th edition scheduled for February 6, 2027. The race serves both competitive and recreational Nordic skiers, ranging from elite racers to casual participants drawn to the Boulder Mountains near Ketchum. Race-day support includes transportation, packet pickup and expo services, seeding rules, and a partnership with TOKO whose technical team provides snow condition monitoring, wax recommendations, and pre-stocking of local ski shops with race-day wax products.

The organization's product portfolio consists of the annual race event itself plus a branded merchandise line sold through a Lightspeed-powered e-commerce storefront. Merchandise spans approximately ten-plus SKUs, including men's, women's, and youth apparel (tees, hoodies, crewnecks priced $25–$63), accessories (classic ball caps, camo trucker hats at $25), and collectible event memorabilia (e.g., the 2026 BMT Poster illustrated by Holly Harris, priced at $25). The full distribution model is direct-to-consumer and direct-to-participant: race registration is processed exclusively through SkiReg, with registration for the next edition opening July 1, and merchandise is fulfilled through the organization's own online store with global USD shipping available.

The business model is a two-stream nonprofit revenue engine: (1) race registration fees (pricing not publicly disclosed) processed via SkiReg, and (2) merchandise sales fulfilled via the Lightspeed e-commerce platform. Marketing is conducted primarily through the official website (bouldermountaintour.com), with social sharing integrations on Facebook and Twitter, YouTube-hosted video galleries, and word-of-mouth driven by the event's 54-year community history. The organization has one named employee (Race Director Jody Zarkos), relies on volunteers, and depends on Zions Bank as title sponsor. No technology platform, mobile application, or AI/ML capability is part of the offering; the operation is a community-event nonprofit with commerce-enabling SaaS tooling.

Name

Boulder Mountain Consulting, LLC

Legal name

Boulder Mountain Tour Ltd.

Website

https://bouldermountaintour.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Boulder Mountain Tour Ltd. is an IRS 501(c)(3) nonprofit that organizes the annual Zions Bank Boulder Mountain Tour cross-country ski race in Ketchum, Idaho, serving competitive and recreational Nordic skiers through registration fees and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)

akta.pro secondary industry

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Cross-country ski race
• Nonprofit event management
• Nordic ski competition
• Branded merchandise apparel
• Winter sports events

Headquarters

HQ city

Ketchum

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Race Registration Fees: Revenue generated from participant registration fees for the annual Boulder Mountain Tour cross-country ski race. Registration is managed through SkiReg platform. The 54th annual Zions Bank Boulder Mountain Tour is scheduled for February 6, 2027, with registration opening July 1st.
2. Merchandise Sales: Sale of branded merchandise including apparel (hoodies, t-shirts, crewnecks), accessories (hats, caps), and event memorabilia (posters). Products are sold through the organization's own e-commerce store powered by Lightspeed.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Boulder Mountain Tour Ltd. organizes and promotes the annual Boulder Mountain Tour cross-country ski race held in the Boulder Mountains near Ketchum, Idaho, providing race-day logistics including transportation, packet pickup, expo services, and waxing/weather guidance. The nonprofit also sells branded event merchandise—apparel such as t-shirts and hoodies, headwear, and event posters—through its online e-commerce store.

Product overview

Boulder Mountain Tour Ltd. is an IRS 501(c)(3) nonprofit organization that operates a cross-country ski race event and sells branded merchandise through its online store. The organization does not offer a technology product or software platform. Its product portfolio consists of the annual Boulder Mountain Tour ski race event and related merchandise including apparel (t-shirts, hoodies, sweatshirts) and accessories (caps, posters) sold through its e-commerce store powered by Lightspeed.

Differentiator

Problem solved

Functional benefit

Products and services

• Boulder Mountain Tour Annual Cross-Country Ski Race Annual cross-country ski race held in the Boulder Mountains near Ketchum, Idaho, open to competitive and recreational Nordic skiers. Registration is processed through the SkiReg platform and includes race-day logistics such as transportation, packet pickup, expo access, and waxing/weather guidance from the TOKO Tech Team.
• BMT Branded T-Shirts Boulder Mountain Tour branded cotton t-shirts offered in Men's (Pine Green), Women's (Drift), and Youth (Cobalt, Kelly Green) variants with classic fit, neck ribbing, side seams, and double-needle hems. Sold to race participants, supporters, and fans of the event through the organization's online store.
• BMT Branded Hoodies and Sweatshirts Boulder Mountain Tour branded mid-weight fleece pullover hoodies, full-zip hoodies, and crewneck sweatshirts offered in Men's, Women's, Unisex, and Youth variants in multiple colors. Sold to race participants and supporters through the organization's online store.
• BMT Caps and Headwear Boulder Mountain Tour branded headwear including the Classic Ball Cap in Light Green and the Camo Trucker Hat in Tan Camo. Sold to race participants, supporters, and fans through the organization's online store.
• 2026 BMT Event Poster Limited-edition annual event poster for the Boulder Mountain Tour, illustrated by artist Holly Harris and printed on 100-weight card stock in 11.75" W x 16" H format. Sold to race participants, collectors, and supporters through the organization's online store.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and major.

• TOKOcoreTechnology or IntegrationTOKO provides ski wax technology and technical support for the Boulder Mountain Tour race. TOKO Tech Team members are based in Ketchum and monitor race conditions, test snow conditions, and provide wax recommendations to race participants. TOKO stocks local ski shops with race-day wax products in advance of the event.
• Zions BankmajorOthersZions Bank serves as the title sponsor for the Boulder Mountain Tour, with the event officially named the 'Zions Bank Boulder Mountain Tour'. This naming rights sponsorship is the primary presenting sponsor of the annual race.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• U.S. Ski & Snowboard: National governing body for ski racing in the United States, including Nordic disciplines. Sets rules and sanctions events relevant to BMT's race operations, representing the broadest national context for the company's sport.
• New England Nordic Ski Association (NENSA): Regional governing body for Nordic skiing across New England, organizing races, championships, and development programs. Overlaps with BMT in nonprofit Nordic race administration, but operates at a broader regional scale.

Direct peers

• Craftsbury Outdoor Center: Vermont-based nonprofit that hosts Nordic ski races, camps, and events alongside year-round outdoor programming. Comparable nonprofit event-operator model with a strong Nordic ski racing identity.
• Bridger Ski Foundation: Montana-based nonprofit promoting Nordic skiing and ski jumping in Bozeman and the surrounding region. Same Intermountain West setting, nonprofit status, and Nordic ski race/programming focus as BMT.
• American Birkebeiner Ski Foundation: Organizes the American Birkebeiner, North America's largest cross-country ski race, held annually in Hayward, Wisconsin. Same nonprofit event-operator model and Nordic ski race focus as Boulder Mountain Tour, but at materially larger scale.
• Loppet Foundation: Minneapolis-based nonprofit that organizes the City of Lakes Loppet Festival, including a major Nordic ski race and year-round outdoor programming. Mirrors BMT's nonprofit Nordic ski event structure and mission-driven focus.
• Jackson Hole Nordic Alliance: Promotes Nordic skiing in the Jackson Hole, Wyoming region through grooming, programming, and events. Comparable to BMT as a regional Nordic ski nonprofit serving a mountain resort community.

Regional players

• Sun Valley Ski Education Foundation: Based in Ketchum, Idaho—the same town as Boulder Mountain Tour—and runs Nordic and alpine ski education programs including racing. Comparable Nordic ski programming in the same local market, with an education rather than event-operator focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boulder-mountain-tour-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Mountain Consulting, LLC