Sounds Good AVS Solutions Inc.

What Sounds Good AVS Solutions Inc. does

Sounds Good AVS Solutions Inc. is a private, family-owned smart home technology integrator founded in 2007 and headquartered in Oakville, Ontario. The company designs, sells, and installs integrated residential and light-commercial audio/video, networking, lighting, shading, and security systems, anchored on the Control4 home automation platform. It serves primarily homeowners across Southern Ontario (GTA and Golden Horseshoe region) through its Oakville Experience Centre showroom and a sales-led go-to-market model built around free in-home consultations, custom system design, and 1-4 day professional installations. The company also addresses new-construction pre-wire projects and existing-home retrofits.

Sounds Good operates as an authorized dealer for Control4, Lutron, Sonos, Samsung Terrace, SunBriteTV, and Nakymatone, integrating these third-party products into cohesive smart-home installations. Its product portfolio spans home theatres (including Dolby Atmos), media rooms, multi-room audio, motorized blinds (Lutron), IP security cameras, smart lighting, home networking (1000MB equipment), golf simulators, and outdoor entertainment solutions. A dedicated support offering comprises four tiers of recurring service plans (Essential, Essential+, Premier, Elite) plus subscription-based security monitoring, with the company claiming remote resolution of over 95% of system issues.

The revenue model combines hardware sales, professional installation services, and a recurring component from service plans and monitoring subscriptions. The company is one of only nine HTA Certified companies in Canada, a CEDIA member, and holds a 9.9/10 HomeStars customer satisfaction rating. The firm employs approximately 10 people and is led by founders Robert May (Owner/System Designer) and Nikki May (Sales/Marketing Director).

Name

Sounds Good AVS Solutions Inc.

Legal name

Sounds Good AVS Solutions Inc.

Website

https://soundsgoodinc.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Sounds Good AVS Solutions Inc. is a family-owned smart home technology integrator in Oakville, Ontario, designing, installing, and supporting Control4-based residential and commercial audio/video, lighting, shading, security, and networking systems across Southern Ontario since 2007.

Ownership category

akta.pro rank

Product category

Smart Home Integration

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822), Household Audio & Video Equipment (3651)

akta.pro primary industry

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)

akta.pro secondary industries

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• Smart home automation
• Home theatre installation
• Residential networking solutions
• Smart lighting systems
• Home security systems

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment/Product Sales: Sale of smart home equipment including Control4 systems, Lutron lighting, speakers, security cameras, outdoor TVs, motorized blinds, and other home automation components.
2. Professional Installation Services: Custom system design, installation, and programming services. Installation typically takes 1-4 days. Includes complimentary follow-up visit after installation.
3. Service & Support Plans: Four tiers of ongoing maintenance plans: Essential Protection, Essential+ Protection, Premier Protection, and Elite Protection. Billed monthly or yearly. Includes remote monitoring, firmware updates, and on-site support.
4. Security Monitoring Subscriptions: Security monitoring plans including Basic Monitoring, Video Monitoring, and Commercial Security Monitoring options. Available as monthly or yearly subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sounds Good AVS Solutions Inc. is a custom residential and commercial smart home technology integrator that designs, sells, and professionally installs Control4-based home automation systems along with complementary subsystems including smart lighting, motorized blinds, networking, security systems, home theatres, audio systems, and outdoor entertainment solutions. The company delivers end-to-end services from free in-home consultation through custom system design, professional installation (typically 1–4 days), and ongoing proactive support via tiered subscription plans.

Product overview

Sounds Good AVS Solutions Inc. is a custom residential and commercial smart home technology integrator offering a comprehensive portfolio of products and services centered around the Control4 smart home automation platform. The core offering combines the Control4 operating system with complementary modules including smart lighting (Lutron), motorized blinds, home networking, security systems and cameras, and home theatres. Additional specialized offerings include golf simulators, outdoor solutions (speakers, TVs, lighting), universal remote controls, and ongoing client care and support plans. All solutions are custom designed, professionally installed, and supported with proactive maintenance programs. Founded in 2007 and based in Oakville, Ontario, the company serves Southern Ontario through its Experience Centre showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Systems (Control4) Custom-designed Control4-based smart home automation systems integrating lighting, climate, security, entertainment, and access control into a single platform controllable via smartphone, touchscreen, or voice, with professional installation and programming. Targeted at residential and commercial clients in Southern Ontario.
• Home Theatre Installations Custom designed and installed dedicated home theatre rooms with professional equipment selection, seating configuration, Dolby Atmos sound, and streaming platform integration for residential clients.
• Security Systems & Cameras IP security cameras with high-resolution quality and remote access, security monitoring, smart door locks (Yale, Kwikset), motion sensors, glass break, smoke/CO, water leak sensors, and automated main water shutoff, available standalone or integrated with the smart home system for residential and commercial clients.
• Home Network / WiFi Systems Professional residential and commercial networking services including prewire and retrofit wiring, network design, Rocksolid WiFi installation, equipment sales (routers, wireless access points), and ongoing network management. Targeted at homeowners needing reliable whole-home connectivity.
• Smart Lighting Systems Automated lighting control with single-button scene control (e.g., 'Kitchen', 'Entertain', 'Cook', 'Clean'), motion detection for energy savings, and vacation lighting for security deterrence, integrated with Control4.
• Motorized Blinds / Shades Lutron motorized window treatments with lifetime warranty, automated adjustment based on astronomical clocks and light sensors, integrated with Control4 for privacy, energy efficiency, and furniture protection.
• Home Audio Systems / Speakers Ceiling and in-wall speaker system installation including Nakymatone invisible speakers (installed beneath drywall), subwoofers, multi-room audio, and integration with Control4 and Sonos systems for whole-home music streaming.
• Smart Wiring (Prewire & Retrofit) Low-voltage pre-wiring and retrofit smart wiring services for new construction and existing homes, covering network cables (CAT 6/6A), speaker wires, video wiring (Fiber Optic HDMI), and security wires to enhance system expandability and home value.
• Client Care & Support Service Plans Recurring maintenance and support subscriptions with four tiers (Essential Protection, Essential+ Protection, Premier Protection, Elite Protection) covering remote system monitoring, firmware/software updates, annual maintenance, and on-site support, plus security monitoring subscriptions.
• Golf Simulators Home golf simulator installation using Pro Series technology with infrared tracking and high-speed cameras for precise swing analysis and immersive course gameplay, targeted at residential golfers.
• Outdoor Entertainment Solutions Outdoor entertainment installation combining outdoor speakers, outdoor TVs (Samsung Terrace, SunBriteTV), and landscape LED lighting for outdoor living spaces, with services across Oakville, Burlington, Mississauga, and Hamilton.
• Home Theatre Seating Custom configured home theatre seating in individual seat or couch configurations with full-grain leather through the seat, cup holders, and storage; custom sizes and colors available by special order. Pricing starts at $899.97 per seat.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Control4coreTechnology or IntegrationAuthorized Control4 dealer providing smart home automation platform. Control4 is the primary home operating system used for integrating lighting, climate, security, entertainment, and access control. Sounds Good provides design, installation, and programming services for Control4 systems.
• CEDIAcoreStrategic or Co-development PartnerCustom Electronic Design & Installation Association membership. Professional association for the custom installation industry demonstrating commitment to industry standards and best practices.
• HomeStarsminorChannel Partner/ Reseller/ DistributorHomeStars platform presence for customer reviews and business listing. Award-winning members maintaining 9.9/10 customer satisfaction rating.
• LutroncoreTechnology or IntegrationPartner for motorized window treatments and smart shading systems. Lutron products integrated with Control4 for automated blind control.
• SonoscoreTechnology or IntegrationSonos wireless speaker system integration. Indoor Sonos systems integrated with dedicated outdoor speakers for seamless whole-home audio.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• HelloTech: US-based in-home technology installation service delivering smart home, home theatre, and networking setup across major metros. Closely comparable to Sounds Good on the in-home installation service model, recurring support offerings, and consumer-facing booking flow.
• Sharp's Audio Visual: Long-standing Canadian AV integrator and retailer offering residential and commercial audio-video, home theatre, and smart home solutions across multiple provinces. Highly comparable to Sounds Good given its similar custom-installation model, multi-region Canadian footprint, and overlapping product categories.

Broad incumbents

• ADT: Major US/Canadian home security and smart home provider with professionally installed systems and monthly monitoring subscriptions. Relevant incumbent competitor for Sounds Good's security and recurring monitoring business.
• Best Buy Geek Squad: Mass-market in-home technology installation arm of Best Buy, including smart home, networking, and home theatre setup. Comparable as a broad incumbent offering similar end-customer installation services at much wider geographic scale.
• Vivint Smart Home: Large North American smart home and security provider offering professionally installed and monitored home automation. Comparable as a much larger incumbent operating in the same residential smart home/security category Sounds Good serves.

Others

• Control4: Primary smart home operating system vendor behind Sounds Good's core offering (now part of Snap One). Relevant as the dominant platform partner whose dealer economics, hardware roadmap, and product direction materially shape Sounds Good's value proposition.
• Savant: Premium smart home automation platform competing with Control4 and Crestron for integrator-led luxury residential deployments. Relevant as a competing vendor ecosystem shaping Sounds Good's choice of primary control platform.
• Lutron Electronics: Manufacturer of motorized shading, lighting controls, and smart home systems (Caséta, RA) integrated via Sounds Good's Control4 deployments. Relevant as a core technology partner whose product mix shapes Sounds Good's lighting and shading revenue.
• Sonos: Leading whole-home wireless audio platform integrated into Sounds Good's Control4 installations. Relevant as a key technology partner whose direct-to-consumer strategy partially overlaps with integrator-channel sales.
• Crestron Electronics: Established smart home and AV control platform competing directly with Control4 in the integrator channel. Relevant as an alternative platform partner ecosystem that competes for the same integrator-led residential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJXmgUD17k2hjHOf-apuJxg
• Facebookfacebook.com/sgsmarthomes
• Instagraminstagram.com/sgsmarthomes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sounds Good AVS Solutions Inc.