Goodlaugh

What Goodlaugh does

Goodlaugh (株式会社グッドラフ) is a privately held Japanese web production and digital marketing agency founded in 2022 and headquartered in Kobe, with an additional sales office in Osaka. The company provides one-stop digital services to small and medium-sized enterprises in the Kansai region and across Japan, spanning website design and production (corporate sites, landing pages, banners, EC sites), SEO and MEO optimization, paid advertising operations (Google, Instagram, Facebook), DX (digital transformation) consulting, digital signage introduction via a partnership with Reach Vision, and government subsidy application support (e.g., 小規模事業者持続化補助金, IT導入補助金). It also runs a specialized web marketing service for Japanese 士業 professional services firms and a recruitment branding service for SMEs facing hiring challenges.

The technical foundation is conventional web-agency stack centered on WordPress implementation, Google Business Profile management, and integration with major ad platforms, augmented by an extensive Japanese-language content library that functions as the firm's primary inbound marketing asset. No proprietary platform, patents, or AI/ML models are disclosed; the company's intellectual property is concentrated in its case studies, blog content, and accumulated SME digital marketing know-how.

Commercially, Goodlaugh operates a hybrid project-and-retainer model: project-based fees for website and LP production (LPs 150k–300k JPY, sites starting at 50k–90k JPY, corporate sites 30–100k+ JPY) combined with recurring professional services revenue from advertising management (approximately 20% commission on ad spend with a 100k JPY monthly minimum) and consulting retainers. Its go-to-market is sales-led, driven by a free web diagnosis consultation funnel and supported by content marketing, organic SEO, and Instagram presence targeting SMBs in Kobe and Osaka with nationwide online reach. Representative Director Masatsugu Komaki personally handles approximately 500 consultations per year, indicating a small-agency operating profile.

Name

Goodlaugh

Legal name

株式会社グッドラフ

Website

https://goodlaugh.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Goodlaugh is a Kobe-based Japanese web production and digital marketing agency offering website design, SEO/MEO, advertising operations, DX consulting, digital signage, and subsidy application support to small and medium-sized enterprises across the Kansai region and Japan.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Web production services
• SEO optimization
• Digital marketing agency
• Website advertising management
• Small business DX support

Headquarters

HQ city

Kobe

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design and Production: Project-based fees for website, landing page, banner, and EC site design and development. Pricing varies by complexity, page count, and whether original design or template-based.
2. Advertising Management: Ongoing management of search, display, and social media advertising with a commission structure (approximately 20% of ad spend, minimum 100,000 JPY monthly ad budget).
3. Consulting and DX Support: Strategy advisory, DX tool recommendation, and ongoing marketing support provided as professional consulting services.
4. Subsidy Application Support: Application support services for government subsidies (e.g., small business sustained growth grants), bundled with implementation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Goodlaugh is a Japanese web production and digital marketing agency that delivers one-stop services spanning website design and production, SEO/MEO optimization, search and social media advertising operations, DX advisory, digital signage content, and government subsidy application support. The agency primarily serves small and medium enterprises in the Kansai region (Kobe/Osaka) and across Japan, bundling strategy, production, and ongoing operations.

Product overview

Goodlaugh operates as a web production and marketing agency offering a comprehensive suite of digital services centered on homepage/website production, web advertising operations, SEO/MEO strategy, DX support, and consulting. Its core portfolio includes Website Production (corporate sites, landing pages, banners), Advertising Operations (Google, Instagram, Facebook), SEO/SEM Services, DX Consulting, and specialized offerings for professional services (士業) and recruitment branding. The company also supports clients in accessing government subsidy programs for digital transformation, and provides EC site production and digital signage services. All services are designed for small-to-medium enterprises and are delivered as one-stop solutions from strategy through production to ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Production (ホームページ制作)

Quantifiable outcome

• Exterior painting company: 160% sales increase; inquiries filled 6 months in advance
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Reach Vision (リーチビジョン)minorGTM or Marketing PartnerReach Vision is a digital signage service partner. Goodlaugh produces websites and marketing content for Reach Vision, and cross-promotes Reach Vision's digital signage services on the Goodlaugh website. This is a complementary service partnership where Goodlaugh handles digital signage client referrals.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faber Company: Faber Company is a Japan-focused SEO and content marketing agency with proprietary tools (MIERU, ECLA) and a client base of SMEs and enterprises. Directly comparable on SEO-focused service offerings and SMB digital marketing positioning.
• CIN GROUP: CIN GROUP is a Japanese web marketing agency offering SEO, web advertising, content production, and analytics services to SMBs. Comparable on service portfolio and Japanese SMB client focus.
• LIG: LIG is a Japanese web production and digital agency with strong content marketing and design capabilities, serving a similar SMB-to-mid-market client base across website production, SEO, and inbound marketing. Directly comparable on service scope and target customer.
• Geelee: Geelee is a Japanese digital agency offering SEO, web advertising, and inbound marketing services. Comparable on digital marketing focus and SMB-to-mid-market client base.
• Digital Identity: Digital Identity is a Japanese performance marketing agency focused on digital advertising and SEO across diversified client verticals. Comparable on paid media management and SEO services for Japanese clients.
• SO Technologies: SO Technologies is a Japanese digital marketing company operating across SEO, advertising, and marketing technology. Comparable on offering breadth and Japanese market focus.
• Basic Holdings: Basic is a Japanese web marketing agency that packages SEO, content marketing, and website production for SMB and mid-market clients. Directly comparable to Goodlaugh's one-stop digital marketing model.

Broad incumbents

• Dentsu: Dentsu is Japan's largest advertising agency group with extensive digital marketing capabilities. Overlaps Goodlaugh's offerings but at enterprise scale across a much broader portfolio.
• Hakuhodo: Hakuhodo is one of Japan's largest advertising agencies with growing digital marketing capabilities. Overlaps broadly with Goodlaugh's offerings but serves enterprise clients with full-service campaigns.
• CyberAgent: CyberAgent is a major Japanese digital advertising and internet media company with a large digital agency arm. Overlaps in paid digital advertising and SEO services but serves a much broader market including large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodlaugh