Alice in Ivory

What Alice in Ivory does

Alice in Ivory is a private, owner-operated bridal boutique that operates destination-style showrooms in Chicago (1101 West Randolph Street, Floor 2) and Dallas (250 N Bishop Ave, Suite 200, Bishop Arts), plus a Sample Store in Chicago's Wicker Park neighborhood. The company serves modern, fashion-forward brides seeking made-to-order wedding gowns and accessories through an appointment-only model, with bookings taken 30-60 days in advance via its Squarespace-based website.

The core product is a curated assortment of wedding gowns from 10 international designers (Alena Leena, Alexandra Grecco, Cinq, Flora, Hera Couture, Jane Hill, KYHA Bride, Lihi Hod, Rue De Seine, Vagabond) sourced from the US, Australia, Israel, New Zealand, South Africa/Ukraine, and France, priced from $2,750 to $12,000. Accessories are provided by A.B. Ellie and Sara Gabriel in the $150-$1,500 range. Gowns are made-to-order based on bride measurements, with most taking 5-10 months to produce; customers pay a 60% deposit at purchase and the balance on arrival. The Sample Store extends the addressable market by offering discounted, gently used, and discontinued sample gowns under $3,000 for brides on shorter timelines.

Revenue is generated almost entirely through one-time sales of these gowns and accessories. Customer acquisition is event-driven, relying on organic Instagram (@aliceinivorybridal and @aliceinivorydallas), email newsletter, Pinterest, trunk shows, designer events, and word-of-mouth within the bridal market. The company has launched a franchise program (aliceinivory.com/franchise) to enable geographic expansion through third-party owner-operators. There is no disclosed external funding, no app, no API, and no AI capability; the technology layer is limited to the Squarespace commerce and booking platform.

Name

Alice in Ivory

Legal name

Alice in Ivory

Website

https://aliceinivory.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alice in Ivory is a private bridal boutique operating appointment-only showrooms in Chicago and Dallas, offering made-to-order wedding gowns and accessories from international designers to modern, fashion-forward brides, plus a Sample Store and a franchise program.

Ownership category

akta.pro rank

Product category

Bridal Boutiques

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Bridal boutique retail
• Designer wedding gowns
• Made-to-order bridal wear
• Appointment bridal styling
• Bridal accessories and veils

Headquarters

HQ city

Chicago Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bridal Gown Sales: The primary revenue stream comes from selling curated bridal gowns from international designers. Gowns are made-to-order based on bride measurements, with a 60% deposit required at purchase and the remaining balance due upon arrival. Most gowns take 5-10 months to produce. The company also operates a Sample Store selling gently used, off-the-rack gowns at discounted prices for same-day purchase.
2. Bridal Accessories and Jewelry: Sale of bridal accessories including veils, sashes, hair pieces, and jewelry from designers like Sara Gabriel and A.B. Ellie, with price ranges from $150 to $1,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alice in Ivory operates appointment-only bridal boutiques in Chicago and Dallas that sell made-to-order designer wedding gowns and bridal accessories sourced from international designers. Customers book private styling sessions in dedicated appointment rooms, select a gown, place a 60% deposit, and the gown is produced to their measurements with most deliveries taking 5-10 months. A Sample Store in Wicker Park, Chicago offers discounted off-the-rack gowns for same-day purchase to brides on shorter timelines or tighter budgets.

Product overview

Alice in Ivory is a destination bridal boutique operating two locations (Chicago and Dallas) that offers a curated selection of designer wedding gowns and bridal accessories. The core product is personalized bridal styling appointments in intimate private rooms. The portfolio includes 12 designer gown brands (Alena Leena, Alexandra Grecco, Cinq, Flora, Hera Couture, Jane Hill, KYHA Bride, Lihi Hod, Rue De Seine, and Vagabond) and 2 accessory brands (A.B. Ellie and Sara Gabriel), with gown prices ranging from $2,750 to $11,000. Additional offerings include a Sample Store for discounted off-the-rack gowns, appointment booking services, and a franchise program for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridal Gown Styling Appointments Appointment-only private styling sessions in dedicated rooms where brides work with a dedicated stylist to select a made-to-order designer gown from a curated international collection. A 60% deposit is required at purchase with the balance due upon arrival; most gowns take 5-10 months to produce. Gown prices range from $2,750 to $12,000.
• Sample Store Off-the-rack, gently used, and discontinued designer sample gowns from the main showroom available for same-day purchase at discounted prices under $3,000. Targets brides whose wedding is 3-5 months away, with limited budgets, or interested in sustainable options. Average dress size is bridal 8-10 (street size 6-10).
• Alice in Ivory Franchise Program Franchise offering for entrepreneurs interested in opening Alice in Ivory bridal boutiques in their cities. Inquiry is initiated through a questionnaire on the website.
• Alena Leena Bridal Gowns Bridal gowns by Alena Leena, designed in a Cape Town studio with production in Ukraine. Each dress is tailor-made with customization options. Price range $3,600-$6,300. Available at the Chicago location.
• Alexandra Grecco Bridal Gowns Bridal gowns by Alexandra Grecco creating ethereal gowns for the less-traditional bride with timeless, classic, and whimsy aesthetics. Price range $3,400-$10,500. Available in both Chicago and Dallas.
• Cinq Bridal Gowns Cinq Bridal gowns combining vintage silhouettes with modern details for a progressive nostalgia aesthetic. Price range $6,500-$9,000. Available in both Chicago and Dallas.
• Flora Bridal Gowns Flora bridal gowns designed in Haifa, Israel, celebrating feminine curves with stylish, unique, and glamorous designs. Price range $4,000-$7,800. Available at the Chicago location.
• Hera Couture Bridal Gowns Hera Couture gowns designed in New Zealand with a focus on exceptional craftsmanship and inclusivity. Price range $3,500-$5,500. Available at the Dallas location.
• Jane Hill Bridal Gowns Jane Hill gowns designed and made in Australia with quality, fit, and hand-made craftsmanship for the modern, fashion-forward bride. Price range $3,100-$5,000. Available in both Chicago and Dallas.
• KYHA Bride Gowns KYHA Bride gowns for fashion-forward women pushing boundaries of tradition, with modern silhouettes and statement bespoke beading. Price range $4,200-$10,995. Available in both Chicago and Dallas.
• Lihi Hod Bridal Gowns Lihi Hod bridal gowns known for modern elegance, rich artisanal details, romantic flair, and timeless designs combining couture-quality techniques with luxurious textures. Price range $5,900-$11,000. Available in both Chicago and Dallas.
• Rue De Seine Bridal Gowns Rue De Seine bridal gowns for unconventional, free-spirited brides, created in their Auckland, New Zealand studio with unique cotton silk blends and battenburg lace textiles. Price range $2,750-$4,850. Available at the Chicago location.
• Vagabond Bridal Gowns Vagabond Bridal founded in 2017 by Valery Zelenyuk Jansen van Vuuren, offering fashion-forward bridal wear with contemporary femininity and couture-level craftsmanship. Each piece is individually made by hand. Price range $3,000-$5,000. Available at the Dallas location.
• Sara Gabriel Bridal Accessories Sara Gabriel accessories including veils, sashes, hair pieces, and jewelry made with Swarovski crystals, French laces, and soft veiling tulle. Price range $150-$1,500. Available in both Chicago and Dallas.
• A.B. Ellie Bridal Accessories A.B. Ellie handmade bridal accessories and jewelry for unconventional, authentic brides. Designed by a mother-daughter trio from St. Paul. Price range $150-$800. Available in both Chicago and Dallas.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• A.B. ElliecoreOthersA.B. Ellie is a mother-daughter trio from St. Paul that creates handmade bridal accessories including jewelry and hair pieces. Their collection is offered at Alice in Ivory boutiques in both Chicago and Dallas.
• Alena LeenacoreOthersAlena Leena is a bridal designer with a creative studio in Cape Town and production team in Ukraine. Each dress is tailor-made with customization options. Available at the Chicago location.
• Alexandra GreccocoreOthersAlexandra Grecco creates ethereal gowns for the less-traditional bride with a timeless, classic, and whimsy aesthetic inspired by past eras and cinematic landscapes. Available in both Chicago and Dallas.
• Cinq BridalcoreOthersCinq was created for brides who connect emotionally to their gown. The brand combines vintage silhouettes with modern details for a progressive nostalgia aesthetic. Available in Chicago and Dallas.
• Flora BridalcoreOthersFlora bridal gowns are stylish, unique, and glamorous with fashionable designs that celebrate feminine curves. Located in Haifa, Israel. Available at the Chicago location.
• Hera CouturecoreOthersHera Couture creates exquisite couture gowns designed in New Zealand with a focus on exceptional craftsmanship and inclusivity. Available at the Dallas location.
• Jane Hill BridalcoreOthersJane Hill gowns are designed and made in Australia with a focus on quality, fit, and hand-made craftsmanship for the modern, fashion-forward bride. Available in both Chicago and Dallas.
• KYHA BridecoreOthersKYHA Bride creates gowns for fashion-forward women unafraid to push boundaries of tradition. Features modern silhouettes, statement bespoke beading, and ground-breaking twists on tradition. Available in both Chicago and Dallas.
• Lihi HodcoreOthersLihi Hod is known for modern elegance with rich artisanal details, romantic flair, and timeless designs. Combines couture-quality techniques with luxurious textures. Available in both Chicago and Dallas.
• Rue De SeinecoreOthersRue De Seine is made for unconventional, free-spirited brides with textiles created in their Auckland, New Zealand studio. Offers unique cotton silk blends and battenburg lace. Available at the Chicago location.
• Vagabond BridalcoreOthersFounded in 2017 by Valery Zelenyuk Jansen van Vuuren, Vagabond creates fashion-forward bridal wear with a contemporary take on femininity. Each piece is individually made by hand with couture-level craftsmanship. Available at the Dallas location.
• Sara GabrielcoreOthersSara Gabriel offers a collection of beautiful veils, sashes, hair pieces and jewelry using Swarovski crystals, French laces, and soft veiling tulle. Available in both Chicago and Dallas.

Scale indicators1 record

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• Kleinfeld Bridal: Established, high-volume bridal retailer (NYC flagship) carrying a wide assortment of designers across price points. Overlaps on bridal assortment but at a much larger scale and with a more traditional positioning.
• David's Bridal: Largest US bridal retailer with national footprint spanning mass to mid-tier price points. Provides a scale benchmark and an incumbent threat on price-conscious brides who might otherwise shop the Sample Store.
• BHLDN: Anthropologie's bridal brand offering modern, romantic gowns and accessories through stores and online. Comparable aesthetic positioning at a much larger brand and distribution scale.

Direct peers

• Lovely Bride: Multi-city boutique chain curating modern, romantic bridal designers with appointment-based styling. Highly comparable positioning to Alice in Ivory with overlapping designer roster (e.g., Rue De Seine, Lihi Hod).
• Mark Ingram Atelier: Long-standing luxury bridal atelier in NYC carrying high-end international designers. Comparable luxury price band and curated designer roster, though more traditional in aesthetic.
• A&Bé Bridal: Modern minimalist bridal boutique with multiple US locations carrying a curated set of independent designers. Same appointment-led, fashion-forward model targeting non-traditional brides.
• Loho Bride: NYC-based modern bridal boutique curating independent designers for non-traditional brides. Closely comparable positioning, target customer, and curation strategy.
• Theia Bridal: Bridal designer with NYC atelier and selected boutique partners offering modern, fashion-forward gowns. Comparable fashion positioning and designer-side relationship model.
• Leanne Marshall: Bridal designer with showrooms and select boutique distribution of modern, sustainable gowns. Comparable design-forward positioning and boutique channel model.
• Stone Cold Fox: Modern bridal and occasionwear label with curated boutique presence and own DTC channel. Comparable modern-romantic aesthetic and price range, with overlap on the boutique-as-distributor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aliceinivorybridal
• LinkedInlinkedin.com/company/alice-in-ivory

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice in Ivory