Alan Wong's Restaurant, Alan Wong's Honolulu
Alan Wong's Restaurant was a Honolulu fine dining establishment (1995-2020) pioneering Hawaii Regional Cuisine, with affiliated locations in Maui and Shanghai, supported by a cookbook line and local farm sourcing network. The company permanently closed in November 2020.
- Company typePrivate
- Founded1995
- HeadquartersHonolulu, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alan Wong's Restaurant, Alan Wong's Honolulu does
Alan Wong's Restaurant, operating as Alan Wong's Honolulu, was a fine dining establishment founded by Chef Alan Wong in April 1995 and permanently closed in November 2020 after 25+ years of operation. The flagship restaurant was located at 1857 S. King St. #208 in Honolulu, Hawaii, and the company was organized as a privately held Hawaii corporation (Alan Wong's Restaurants) governed by Hawaii state law. The restaurant pioneered the Hawaii Regional Cuisine movement, blending East-West culinary techniques with locally sourced Hawaiian ingredients from a network of 50+ farms, ranches, and producers.
The business operated as a direct-to-consumer fine dining establishment with reservations required and pricing not publicly disclosed. Beyond the flagship, the brand extended into The Pineapple Room by Alan Wong at Macy's (opened 2011), Amasia at the Grand Wailea resort in Maui (opened 2012), and a Shanghai, China location that earned Michelin recognition. Revenue streams included restaurant dining (tasting menus and a la carte), digital gift cards sold through the Gift Up! platform with Stripe payment processing, and cookbook sales — primarily 'The Blue Tomato' (284 pages, 200+ recipes, IACP finalist in 2012) and earlier 'Alan Wong's New Wave Luau.' Marketing relied on Chef Alan Wong's personal brand, earned media coverage, community events, and food festival participation.
The customer base centered on affluent fine dining patrons, tourists, and local food enthusiasts, with a secondary segment of cookbook buyers and home cooks. Notable institutional recognition included James Beard Award, AAA Four Diamond rating, multiple Hale Aina Awards, OAD Top 50 North America ranking, and service as a dining destination for President Barack Obama. The company also engaged in community initiatives including partnerships with the Hawaii Food & Wine Festival, Hawaii Agricultural Foundation's Localicious campaign, and University of Hawaii Hilo's Adopt-A-Beehive program. Operating status is closed; assets were liquidated through Oahu Auctions ending November 15, 2020.
Alan Wong's Restaurant, Alan Wong's Honolulu firmographics
Firmographics- Name
- Alan Wong's Restaurant, Alan Wong's Honolulu
- Legal name
- Alan Wong's Restaurants
- Website
- https://alanwongs.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Alan Wong's Restaurant was a Honolulu fine dining establishment (1995-2020) pioneering Hawaii Regional Cuisine, with affiliated locations in Maui and Shanghai, supported by a cookbook line and local farm sourcing network. The company permanently closed in November 2020.
- Ownership category
- akta.pro rank
Alan Wong's Restaurant, Alan Wong's Honolulu industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Alan Wong's Restaurant, Alan Wong's Honolulu is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Alan Wong's Restaurant, Alan Wong's Honolulu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Dining: Fine dining restaurant revenue from food and beverage service. Operated from April 1995 to November 2020 (25+ years). Revenue generated through table service, tasting menus, and a la carte dining.
- Cookbook Sales: Sale of cookbooks including 'The Blue Tomato' (284-page book with 200+ recipes) and earlier 'Alan Wong's New Wave Luau'. Books available for purchase through online retailers.
- Gift Cards: Digital gift cards sold through third-party Gift Up! platform with Stripe payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fine dining menu pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Alan Wong's Restaurant, Alan Wong's Honolulu product offering
Product offeringCore offering
Alan Wong's Restaurants operated a fine dining restaurant in Honolulu specializing in Hawaii Regional Cuisine, an East-West fusion approach using fresh Island ingredients. The flagship Alan Wong's Honolulu operated from April 1995 to November 2020, supplemented by The Pineapple Room at Macy's and Amasia at the Grand Wailea in Maui. Revenue was generated through table service, tasting menus, à la carte dining, cookbook sales (The Blue Tomato), and digital gift cards.
Product overview
Alan Wong's Restaurants operated as a fine dining establishment specializing in Hawaii Regional Cuisine, featuring East-West fusion cooking styles with fresh Island ingredients. The primary product offering was the restaurant experience at Alan Wong's Honolulu (April 1995 - November 2020), supplemented by The Blue Tomato cookbook. The company also operated The Pineapple Room by Alan Wong at Macy's and Alan Wong's Amasia at Grand Wailea, Maui.
Differentiator
Problem solved
Functional benefit
Brands
- The Blue Tomato: Chef Alan Wong's cookbook published in 2011, featuring 70 memorable dishes and over 200 recipes representing the best of his innovative menus and Hawaii Regional Cuisine philosophy
Products and services
- Alan Wong's Honolulu (Flagship Restaurant) Fine dining restaurant offering Hawaii Regional Cuisine with tasting menus, à la carte dining, and table service. Operated for over 25 years.
- Alan Wong's Amasia (Grand Wailea, Maui)
Quantifiable outcome
- Named to Opinionated About Dining Top 50 Restaurants in North America
- +3 more outcomes
Companies that use Alan Wong's Restaurant, Alan Wong's Honolulu
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Alan Wong's Restaurant, Alan Wong's Honolulu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Alan Wong's Restaurant, Alan Wong's Honolulu partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- University of Hawaii HilocorePartnership on the 'Adopt-A-Beehive with Alan Wong' program. This initiative supports student beekeepers at UH Hilo and promotes sustainable agriculture in Hawaii. The program includes scholarships for student beekeepers and has been recognized by Senator Gilbert Kahele. Chef Alan Wong serves as ambassador for honeybee conservation.
- Hawaii Food & Wine FestivalcoreAlan Wong's is a founding/participating restaurant in the Hawaii Food & Wine Festival, one of Hawaii's premier culinary events. The festival showcases Hawaii's ingredients and culinary talent to national and international audiences.
- Hawaii Agricultural FoundationcorePartner in Hawaii Agricultural Foundation initiatives including the Localicious campaign that promotes local agriculture. Over 170 restaurants participated in supporting local purveyors through this campaign.
- Nalo FarmscorePrimary supplier of specialty greens and produce. Nalo Farms is one of 50+ local farms and producers that supply ingredients to Alan Wong's Restaurants, exemplifying the farm-to-table commitment.
- Ho FarmscoreSupplier of fresh produce to Alan Wong's. Ho Farms in Kahuku is known for quality vegetables and fruits grown in Hawaii.
- Kualoa RanchminorSupplier of locally raised beef and agricultural products. Kualoa Ranch is a historic Hawaii ranch known for sustainable farming practices.
- Maui Cattle CompanycoreSupplier of locally raised beef to Alan Wong's restaurants. Supports the restaurant's commitment to Hawaii-sourced ingredients.
- Localicious Hawaii CampaigncoreAnnual campaign where restaurants create dishes using locally grown Hawaii products, with proceeds supporting agricultural education. Over 170 restaurants participate annually.
- Culinary Institute of the PacificminorPartnership supporting culinary education and training for next generation of Hawaii chefs.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Alan Wong's Restaurant, Alan Wong's Honolulu competitors and assessment
Company assessmentDirect peers
- Merriman's Hawaii: Operated by Chef Peter Merriman, one of the original co-founders of the Hawaii Regional Cuisine movement alongside Alan Wong. Comparable fine-dining farm-to-table concept anchored in Hawaii-sourced ingredients with multi-island locations.
- Roy's Restaurants: Founded by Chef Roy Yamaguchi, another co-founder of the Hawaii Regional Cuisine movement with Alan Wong. Operates fine-dining Hawaiian fusion restaurants with a comparable East-West culinary philosophy.
- Chef Mavro Restaurant: Hawaii-based James Beard-recognized fine-dining restaurant led by Chef George Mavrothalassitis, offering contemporary Mediterranean-influenced cuisine with strong local sourcing — a direct Honolulu fine-dining competitor.
Broad incumbents
- Per Se: Thomas Keller's New York fine-dining counterpart to The French Laundry. Comparable chef-driven tasting-menu concept with comparable price point, accolades (Michelin three-star), and reliance on chef personality.
- Le Bernardin: Eric Ripert's Michelin three-star seafood-focused fine-dining restaurant in NYC. Comparable as an established chef-driven luxury dining institution with global brand equity and cookbook publishing.
- Eleven Madison Park: Daniel Humm's three-Michelin-star New York fine-dining flagship. Comparable as a top-tier tasting-menu restaurant with cookbook publishing and global brand recognition in the same ultra-premium dining tier.
- The French Laundry: Thomas Keller's iconic Yountville fine-dining restaurant and benchmark for tasting-menu, farm-to-table American cuisine. Comparable as a high-prestige chef-driven tasting-menu concept that has scaled brand into cookbooks and products.
- Momofuku: David Chang's restaurant group with multiple Asian-influenced fine-dining concepts and major cookbook/media presence. Comparable chef-brand that scaled beyond a single dining room into packaged goods, media, and global locations.
Others
- Hawaii Food & Wine Festival: Founding participating restaurant of Hawaii's premier culinary event, alongside Roy Yamaguchi and other Hawaii Regional Cuisine pioneers. Relevant as a co-branding and demand-generation ecosystem participant.
- Hawaiian Airlines (Hawaii Regional Cuisine co-marketing): Long-standing promotional partner of the Hawaii Regional Cuisine movement, including Alan Wong. Relevant as an ecosystem/strategic partner connecting the restaurant brand to Hawaii tourism inflows, a key demand driver.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alan Wong's Restaurant, Alan Wong's Honolulu social profiles
Digital presenceAlan Wong's Restaurant, Alan Wong's Honolulu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alan Wong's Restaurant, Alan Wong's Honolulu leadership team
Management profileNumber of profiles
Alan Wong's Restaurant, Alan Wong's Honolulu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alan Wong's Restaurant, Alan Wong's Honolulu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alan Wong's Restaurant, Alan Wong's Honolulu
What does Alan Wong's Restaurant, Alan Wong's Honolulu do?
Alan Wong's Restaurants operated a fine dining restaurant in Honolulu specializing in Hawaii Regional Cuisine, an East-West fusion approach using fresh Island ingredients. The flagship Alan Wong's Honolulu operated from April 1995 to November 2020, supplemented by The Pineapple Room at Macy's and Amasia at the Grand Wailea in Maui. Revenue was generated through table service, tasting menus, à la carte dining, cookbook sales (The Blue Tomato), and digital gift cards.
Is Alan Wong's Restaurant, Alan Wong's Honolulu a public or private company?
Alan Wong's Restaurant, Alan Wong's Honolulu is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Alan Wong's Restaurant, Alan Wong's Honolulu founded?
Alan Wong's Restaurant, Alan Wong's Honolulu was founded in 1995. It employs 1 to 10 people.
Where is Alan Wong's Restaurant, Alan Wong's Honolulu based?
Alan Wong's Restaurant, Alan Wong's Honolulu is headquartered in Honolulu, United States, in the North America region.
How does Alan Wong's Restaurant, Alan Wong's Honolulu make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are cookbook Sales and gift Cards.
Who are Alan Wong's Restaurant, Alan Wong's Honolulu's main competitors?
Direct peers on record are Merriman's Hawaii, Roy's Restaurants and Chef Mavro Restaurant. Broad incumbents are Per Se, Le Bernardin, Eleven Madison Park, The French Laundry and Momofuku. Others are Hawaii Food & Wine Festival and Hawaiian Airlines (Hawaii Regional Cuisine co-marketing).
Does Alan Wong's Restaurant, Alan Wong's Honolulu have an API?
No public API is recorded for Alan Wong's Restaurant, Alan Wong's Honolulu.
What industry is Alan Wong's Restaurant, Alan Wong's Honolulu in?
Alan Wong's Restaurant, Alan Wong's Honolulu's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.