Momofuku Goods
Momofuku Goods is the consumer packaged goods arm of chef David Chang's Momofuku restaurant group, selling restaurant-grade sauces, noodles, and seasonings directly to home cooks via shop.momofuku.com and through over 2,000 retail stores including Target and Whole Foods.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Momofuku Goods does
Momofuku Goods is the consumer packaged goods arm of the Momofuku restaurant group, founded in 2004 by chef David Chang in New York City. The company manufactures and distributes restaurant-grade pantry essentials — including sauces, noodles, and seasonings — sold directly to consumers through shop.momofuku.com and through wholesale distribution to over 2,000 retail stores including Target and Whole Foods. The CPG line is built to extend the culinary identity of the parent restaurant group into home kitchens, with the brand's positioning anchored to David Chang's media presence (three Netflix/Hulu docuseries, two podcasts, bestselling cookbooks) and the restaurant group's reputation for contemporary Asian-American cuisine.
The business operates as a private company under the legal entities Momo Holdings, LLC, MomoIP, LLC, and Momo Orchard Holdings, Inc., all domiciled in New York. As of the available data, Momofuku has raised approximately $55.7 million in disclosed funding across four rounds, with the most recent ~$26.75 million raise in June 2025 following a $17.5M Series A led by Siddhi Capital in March 2023 and an $11.5M growth round led by Alliance Consumer Growth in September 2023. The CPG arm is supported by the broader restaurant group, which operates approximately ten restaurant concepts across New York, Los Angeles, Las Vegas, and (forthcoming) JFK Terminal 8, including Noodle Bar, Bāng Bar, Majordōmo, Super Peach, Kabawa, Bar Kabawa, and Peach Palace.
Revenue is generated primarily through one-time retail and e-commerce sales of packaged food products, supplemented by restaurant sales across the multi-concept portfolio, gift card sales, catering through partner Great Performances, and national shipping of restaurant favorites via Goldbelly. The customer base is split between long-tail home cooks purchasing CPG products at retail or DTC, and destination diners at restaurant locations. The company serves primary customer segments of 'Home Cooks' seeking restaurant-quality Asian-American ingredients and 'Retail Consumers' shopping for premium pantry products at mainstream chains.
Momofuku Goods firmographics
Firmographics- Name
- Momofuku Goods
- Legal name
- Momo Holdings, LLC
- Website
- https://momofuku.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Momofuku Goods is the consumer packaged goods arm of chef David Chang's Momofuku restaurant group, selling restaurant-grade sauces, noodles, and seasonings directly to home cooks via shop.momofuku.com and through over 2,000 retail stores including Target and Whole Foods.
- Ownership category
- akta.pro rank
Momofuku Goods industry classification
Industry- Product category
- Specialty Foods
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)
- akta.pro secondary industry
- Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where Momofuku Goods is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Momofuku Goods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: Momofuku Goods generates revenue through the sale of pantry essentials including sauces, noodles, and seasonings. Products are sold directly to consumers via the company's online shop and through wholesale distribution to major retailers including Target and Whole Foods.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Momofuku Goods product offering
Product offeringCore offering
Momofuku Goods is the consumer packaged goods arm of the Momofuku restaurant group, selling restaurant-grade pantry essentials including sauces, noodles, and seasonings through direct-to-consumer e-commerce (shop.momofuku.com) and wholesale retail distribution in over 2,000 stores including Target and Whole Foods. The broader Momofuku business also operates a portfolio of chef-driven restaurants under founder David Chang.
Product overview
Momofuku is a restaurant group founded by Chef David Chang in 2004, which also operates a consumer packaged goods business called Momofuku Goods. The restaurant operations include multiple concepts: Noodle Bar East Village and Uptown (New York), Majordōmo (Los Angeles), Bāng Bar (New York and Las Vegas), Super Peach (Los Angeles), Momofuku Las Vegas, Peach Palace (JFK Airport), Kabawa, and Bar Kabawa (New York). The Momofuku Goods CPG line includes restaurant-grade pantry essentials such as sauces, noodles, and seasonings sold online at shop.momofuku.com and in over 2,000 retail stores including Target and Whole Foods. Additional services include delivery via DoorDash, national shipping via Goldbelly, and private event catering.
Differentiator
Problem solved
Functional benefit
Products and services
- Momofuku Goods Pantry Line Restaurant-grade sauces, noodles, and seasonings sold under the Momofuku brand for home cooks who want chef-quality Asian-American pantry staples.
- Momofuku Noodle Bar - East Village Flagship ramen and Asian-American noodle restaurant in New York City's East Village, operated by the Momofuku restaurant group.
- Momofuku Noodle Bar - Uptown Uptown New York location of the Momofuku Noodle Bar, serving ramen and Asian-American noodle dishes.
- Majordōmo Chef David Chang's restaurant in Los Angeles serving a prix fixe tasting menu of modern Asian-American cuisine.
- Bāng Bar NY New York location of the Momofuku Bāng Bar, a casual concept serving noodles and Asian-inspired street food.
- Bāng Bar Las Vegas Las Vegas location of the Momofuku Bāng Bar concept, serving noodles and Asian-inspired street food on the Las Vegas Strip.
- Super Peach Momofuku restaurant concept serving a menu of Asian-American dishes in a casual dining format.
- Momofuku Las Vegas Multi-venue Momofuku restaurant operation on the Las Vegas Strip, including the Bāng Bar and adjacent dining concepts.
- Kabawa Momofuku restaurant concept serving a Caribbean-inspired tasting menu from chef Paul Carmichael.
- Bar Kabawa Bar concept adjacent to Kabawa, offering a beverage program paired with the Kabawa menu.
- Momofuku Gift Cards Gift cards redeemable across the Momofuku restaurant portfolio for dine-in experiences.
Quantifiable outcome
- Products available in over 2,000 retail stores nationwide
- +1 more outcomes
Companies that use Momofuku Goods
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Momofuku Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Momofuku Goods partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Spindrift Beverage Co.minorSpindrift partnered with Momofuku to launch a Yuzu Mandarin sparkling water flavor made with real squeezed yuzu from Japan and mandarins from California. Limited-time dishes inspired by the new flavor were offered at both Momofuku Noodle Bar locations in New York City.
- Great PerformancesminorGreat Performances is Momofuku's partner for offsite catering services. They offer full service catering for large gatherings, from passed appetizers to decadent stations to multi-course, seated meals, bringing Momofuku flavors to offsite events.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Momofuku Goods competitors and assessment
Company assessmentDirect peers
- Fly by Jing: Premium DTC Asian-inspired sauce brand (chili crisp, seasonings) sold through retail and e-commerce. Directly comparable to Momofuku Goods' sauces and seasonings CPG line, targeting the same home cook premiumization thesis.
- Omsom: DTC Asian pantry starter brand offering sauce and seasoning kits for home cooks. Closely parallels Momofuku Goods' positioning of restaurant-quality Asian pantry essentials for the at-home cook.
- Mike's Mighty Good: Better-for-you instant noodle CPG brand sold through retail and DTC. Directly comparable to Momofuku Goods' noodle SKU and shares the same premium pantry positioning for home cooks.
- CAVA Group: Mediterranean restaurant chain with a growing CPG line of dips, sauces, and grains sold in retail. Mirrors Momofuku's restaurant-to-CPG brand extension model and recent growth-stage equity profile.
- Sweetgreen: Restaurant chain that has expanded into packaged CPG (salads, dressings, bowls) sold in grocery. Comparable business-model evolution from restaurant group to branded CPG, though in a different cuisine vertical.
- Nobu: Iconic Asian-fusion restaurant group with licensing extensions into packaged foods, sake, and cookbooks. Directly comparable to Momofuku as a chef-founded Asian-cuisine restaurant empire pursuing brand-extension revenue.
- Tao Group Hospitality: Restaurant and nightlife hospitality group operating multiple concepts across major US cities. Comparable to Momofuku in operating a multi-concept restaurant portfolio in NYC, LA, and Las Vegas.
- Union Square Hospitality Group: Danny Meyer's restaurant group that has selectively extended into packaged goods and consumer products. Comparable to Momofuku in operating marquee NYC-based restaurants with adjacent CPG extensions.
Broad incumbents
- Cholula: Established Mexican-style hot sauce brand owned by McCormick, distributed across major US grocers. A broader incumbent competing for the same shelf real estate and consumer pantry share as Momofuku's sauces and seasonings.
- McCormick & Company: Large multinational flavor and seasoning CPG company with broad retail distribution. Comparable as a wide-portfolio incumbent in the sauces and seasonings category where Momofuku Goods competes for shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Momofuku Goods social profiles
Digital presenceMomofuku Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momofuku Goods leadership team
Management profileNumber of profiles
Profiles3 records
Momofuku Goods funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momofuku Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momofuku Goods
What does Momofuku Goods do?
Momofuku Goods is the consumer packaged goods arm of the Momofuku restaurant group, selling restaurant-grade pantry essentials including sauces, noodles, and seasonings through direct-to-consumer e-commerce (shop.momofuku.com) and wholesale retail distribution in over 2,000 stores including Target and Whole Foods. The broader Momofuku business also operates a portfolio of chef-driven restaurants under founder David Chang.
Is Momofuku Goods a public or private company?
Momofuku Goods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Momofuku Goods founded?
Momofuku Goods was founded in 2004. It employs 501 to 1,000 people.
Where is Momofuku Goods based?
Momofuku Goods is headquartered in New York, United States, in the North America region.
How does Momofuku Goods make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Momofuku Goods's main competitors?
Direct peers on record are Fly by Jing, Omsom, Mike's Mighty Good, CAVA Group, Sweetgreen, Nobu, Tao Group Hospitality and Union Square Hospitality Group. Broad incumbents are Cholula and McCormick & Company.
Does Momofuku Goods have an API?
No public API is recorded for Momofuku Goods.
What industry is Momofuku Goods in?
Momofuku Goods's product category is Specialty Foods. Its primary akta.pro industry code is CRAHAMAM, Bulk Food Buying Clubs & Cooperative Bulk Programs, with a secondary code of CRAFABAE, Grocery & Specialty Food Marketplaces. Its NAICS code is 44529 and its SIC code is 2000.