3BALL USA
3BALL USA operates a professional men's 3x3 basketball league and develops 3x3 teams and players for FIBA-endorsed competitions, generating revenue from tournament operations, brand sponsorships (Red Bull, Nike, Wilson), and streaming/broadcasting rights.
- Company typePrivate
- Founded2016
- HeadquartersBelmont, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 3BALL USA does
3BALL USA, Inc. is a privately held sports organization headquartered in Belmont, California, that operates a professional men's 3x3 basketball league and develops 3x3 teams and players for FIBA-endorsed competitions. Founded in 2016 (originally as 3BALL Chicago), the organization selects and trains teams of ex-college players to compete in national and international 3x3 circuits, with six alumni having reached the NBA — most notably Juan Toscano Anderson (Golden State Warriors) and Alfonzo McKinnie (NBA Champion Los Angeles Lakers). 3BALL USA structures its operations around regional teams (Chicago, Minnesota, Nebraska, Olympic Club, Omaha) and major tournament events including the 3BALL USA Showcase (the first FIBA 3x3 Satellite Tournament on American soil, 2018), American 3Baller (the first FIBA 3x3 Player Tour in North America, 2020), and the 3BALL Nebraska Showcase (first 3x3 event staged in a full-sized U.S. arena, 2020). The organization generated over 1.8 million live video views across Twitch and Sina Sports for its 2018 Showcase.
3BALL USA generates revenue from three primary streams: tournament operations (entry fees and event operations), event sponsorships (Red Bull, Nike, Wilson), and broadcasting/content rights (Twitch, Sina Sports, ESPN2). The company's go-to-market combines event-driven engagement with a community-led model across social media platforms (Instagram, Twitter, Facebook, YouTube) and streaming. Its customer segments include basketball players (primary), basketball fans, and corporate sponsors seeking visibility among younger sports audiences (65% under age 30). Key strategic partnerships include FIBA (official endorsement), USA Basketball (national team selection), Twitch and Sina Sports (streaming distribution), and major brand sponsors Red Bull, Nike, and Wilson. The organization has positioned itself as a primary pathway for American players to reach professional basketball via the 3x3 format and Olympic 3x3 qualification.
3BALL USA firmographics
Firmographics- Name
- 3BALL USA
- Legal name
- 3BALL USA, Inc.
- Website
- https://3ballusa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3BALL USA operates a professional men's 3x3 basketball league and develops 3x3 teams and players for FIBA-endorsed competitions, generating revenue from tournament operations, brand sponsorships (Red Bull, Nike, Wilson), and streaming/broadcasting rights.
- Ownership category
- akta.pro rank
3BALL USA industry classification
Industry- Product category
- Professional Sports League & Tournament Operations
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industry
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
Keywords
Where 3BALL USA is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3BALL USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Tournament Operations: 3BALL USA organizes and operates 3x3 basketball tournaments and events, including the 3BALL USA Showcase and American 3Baller. These events feature cash prizes for participants and generate revenue through entry fees, sponsorships, and broadcasting rights.
- Event Sponsorships: The organization secures sponsorships from brands like Red Bull, Nike, and Wilson for its tournaments and events. Corporate sponsors receive visibility through event branding, streaming broadcasts, and association with elite basketball competitions.
- Broadcasting Rights: Events are livestreamed on Twitch and Sina Sports platforms, generating viewership metrics that can be monetized through advertising and content partnerships.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
3BALL USA product offering
Product offeringCore offering
3BALL USA organizes and operates FIBA-endorsed professional 3x3 basketball tournaments and events (such as the 3BALL USA Showcase and American 3Baller) and fields multiple regional teams (3BALL Chicago, Minnesota, Nebraska, Olympic Club, Omaha) that compete in national and international 3x3 circuits. The organization recruits and trains elite ex-college players, providing a development pathway from amateur 3x3 basketball to professional careers including the NBA. Revenue is generated through tournament entry fees, corporate sponsorships, and broadcasting rights.
Product overview
3BALL USA is an organization that promotes and competes in FIBA 3x3 basketball, a faster-paced half-court version of the sport now included in the Olympics. The company organizes major tournament events including the 3BALL USA Showcase (featuring elite international teams with $50,000 cash prizes) and American 3Baller (the first official FIBA 3x3 Player Tour in North America). 3BALL USA also fields multiple regional teams (3BALL Chicago, 3BALL Minnesota, 3BALL Nebraska, 3BALL Olympic Club, 3BALL Omaha) that compete in national and international 3x3 competitions. The organization serves as a pathway for players to advance to professional basketball, with 6 alums having gone on to play in the NBA including Juan Toscano Anderson (Golden State Warriors) and Alfonzo McKinnie.
Differentiator
Problem solved
Functional benefit
Products and services
- 3BALL USA Showcase Major FIBA-endorsed 3x3 basketball tournament event that brings together elite professional 3x3 teams from around the world for high-stakes competition, featuring cash prizes and international matchups. Targeted at professional and elite 3x3 players, basketball fans, and corporate sponsors.
- American 3Baller The first official FIBA 3x3 Player Tour in North America, featuring elite individual player competitions with cash prizes, livestreamed on Twitch. Targeted at elite basketball players seeking FIBA-sanctioned competition and fans of 3x3 basketball.
- 3BALL Nebraska Showcase The first 3x3 basketball competition staged in a full-sized U.S. arena (Pinnacle Bank Arena in Lincoln, NE), highlighted during an ESPN2 live college basketball broadcast. Targeted at elite regional players, fans, and sponsors.
- 3BALL USA Regional Teams Multiple regional 3x3 basketball teams (3BALL Chicago, 3BALL Minnesota, 3BALL Nebraska, 3BALL Olympic Club, 3BALL Omaha) that compete in national and international 3x3 circuits. Targeted at elite and aspiring professional basketball players seeking development pathways to the NBA and Olympic 3x3 qualification.
Quantifiable outcome
- 6 NBA players developed from the 3BALL USA program
- +3 more outcomes
Companies that use 3BALL USA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
3BALL USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
3BALL USA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, minor and core.
- Red BullmajorRed Bull sponsors USA Basketball 3x3 Nationals and associated regional events. 3BALL USA teams compete in Red Bull 3X events, with Red Bull providing prize money and event infrastructure.
- Pinnacle Bank ArenaminorThe 3BALL Nebraska Showcase was the first 3x3 competition staged in a full-sized arena in the U.S. at Pinnacle Bank Arena in Lincoln, NE, highlighted during ESPN2 live college basketball broadcast.
- WilsoncoreWilson is the official ball supplier for FIBA 3x3 competitions. The official Wilson FIBA 3x3 ball is used in all official FIBA 3x3 competitions organized or sanctioned by 3BALL USA.
- NikemajorNike partners with 3BALL USA for events like the Nike Basketball 3ON3 Tournament. Nike provides brand association and sponsorship support for elite 3x3 basketball competitions.
- FIBAcoreFIBA officially endorsed the 3BALL USA Showcase as the first FIBA 3x3 Satellite Tournament on American soil. FIBA's endorsement provides official tournament status and qualification pathways for international competition.
- TwitchcoreTwitch served as a primary streaming platform for the 3BALL USA Showcase, generating over 1.8 million live video views. The partnership provides broad digital reach to engaged sports audiences.
- Sina SportsmajorInternational streaming partner for the 3BALL USA Showcase, enabling reach to Chinese and Asian markets. Combined with Twitch, the event reached over 1.8 million live viewers across platforms.
- USA BasketballcoreUSA Basketball selected 3BALL Chicago to represent the USA at the FIBA 3x3 World Cup. USA Basketball's endorsement has been fundamental to 3BALL USA's legitimacy and ability to organize national championships and team selections.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
3BALL USA competitors and assessment
Company assessmentBroad incumbents
- NBA G League: The NBA G League is the NBA's official minor league, offering elite player development pathways from college to the NBA. It is the most established alternative pathway that competes with 3BALL USA's positioning as a route to professional basketball, but operates at substantially larger scale and with full NBA infrastructure backing.
- USA Basketball: USA Basketball is the national governing body for basketball in the United States and is a strategic partner of 3BALL USA, having selected 3BALL Chicago to represent the USA at the 2016 FIBA 3x3 World Cup. It controls national-team selection rights and FIBA affiliation that materially shape 3BALL USA's competitive position.
Others
- FIBA: FIBA is the international governing body for basketball and 3x3 basketball worldwide, sanctioning official tournaments, the Olympic 3x3 competition, and the World Tour. It is the primary governing-body partner of 3BALL USA — its Satellite and Player Tour endorsements underpin 3BALL's legitimacy and qualification pathways.
- Wilson Sporting Goods: Wilson is the official ball supplier for all FIBA 3x3 competitions and a core strategic partner of 3BALL USA. As a major basketball equipment manufacturer with FIBA ties, it operates in the adjacent basketball infrastructure ecosystem where 3BALL USA's tournaments generate demand for FIBA-approved 3x3 equipment.
Direct peers
- The Basketball Tournament (TBT): TBT is a summer single-elimination basketball tournament featuring a $1M winner-take-all prize, broadcasting on ESPN. It competes with 3BALL USA for elite ex-college and pro player talent during the summer calendar and for basketball-fan viewership and sponsorship inventory.
- BIG3: BIG3 is the largest US-based 3-on-3 professional basketball league, founded by Ice Cube in 2017. It directly competes with 3BALL USA for the 3x3 basketball audience, sponsor dollars, and elite player talent, operating a traveling summer league format with championship competition and prize purses.
- Red Bull 3X: Red Bull 3X is a global series of 3x3 basketball tournaments operated by Red Bull, including the USA 3x3 Nationals in which 3BALL USA teams compete. Red Bull is both a direct competitor for 3x3 event rights and a major sponsor of 3BALL USA, creating a hybrid competitor/partner relationship.
Emerging players
- Premier Basketball League: The Premier Basketball League (and related North American semi-professional leagues such as The Basketball League) operates independent professional basketball leagues in the US and Canada. It competes for the same post-collegiate player pool that 3BALL USA recruits from and targets a similar regional, sponsor-supported event model.
- Athletes Unlimited Basketball: Athletes Unlimited operates an innovative professional women's basketball league with a player-led, points-based competition model. While focused on the women's 5-on-5 game, it competes for the same pool of post-collegiate basketball talent, sports sponsors, and media attention that 3BALL USA targets.
- Overtime Elite: Overtime Elite is a sports league and media company focused on elite 16-20-year-old basketball players, offering six-figure salaries and a development-to-professional pathway. While targeting a younger demographic, it competes for the same talent-development narrative and basketball-media attention that 3BALL USA pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
3BALL USA social profiles
Digital presence3BALL USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
3BALL USA leadership team
Management profileNumber of profiles
3BALL USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3BALL USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3BALL USA
What does 3BALL USA do?
3BALL USA organizes and operates FIBA-endorsed professional 3x3 basketball tournaments and events (such as the 3BALL USA Showcase and American 3Baller) and fields multiple regional teams (3BALL Chicago, Minnesota, Nebraska, Olympic Club, Omaha) that compete in national and international 3x3 circuits. The organization recruits and trains elite ex-college players, providing a development pathway from amateur 3x3 basketball to professional careers including the NBA. Revenue is generated through tournament entry fees, corporate sponsorships, and broadcasting rights.
Is 3BALL USA a public or private company?
3BALL USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3BALL USA founded?
3BALL USA was founded in 2016. It employs 1 to 10 people.
Where is 3BALL USA based?
3BALL USA is headquartered in Belmont, United States, in the North America region.
How does 3BALL USA make money?
Three revenue lines are on record. Tournament Operations are the primary driver. The others are event Sponsorships and broadcasting Rights.
Who are 3BALL USA's main competitors?
Broad incumbents on record are NBA G League and USA Basketball. Others are FIBA and Wilson Sporting Goods. Direct peers are The Basketball Tournament (TBT), BIG3 and Red Bull 3X. Emerging players are Premier Basketball League, Athletes Unlimited Basketball and Overtime Elite.
Does 3BALL USA have an API?
No public API is recorded for 3BALL USA.
What industry is 3BALL USA in?
3BALL USA's product category is Professional Sports League & Tournament Operations. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional). Its NAICS code is 711211 and its SIC code is 7997.