ACACIA FAMILY SUPPORT
Acacia Family Support is a Birmingham-based registered charity, founded in 2004, providing free peer-led support for individuals and families affected by pre and postnatal depression and anxiety across North and South Birmingham centres, funded by grants and donations.
- Company typePrivate
- Founded2004
- HeadquartersRoyal Sutton Coldfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ACACIA FAMILY SUPPORT does
Acacia Family Support is a Birmingham-based registered charity (Charity No: 1122831) founded in 2004 by Emma Borg and Rachel Gregory, two mothers who experienced postnatal depression. It delivers free, peer-led support services to individuals and families affected by pre and postnatal depression and anxiety, operating from North and South Birmingham centres and serving segments including new mothers, fathers and partners, young parents, ethnic diversity groups, LGBTQ+ families, and families needing practical home help through its "Helping Hands at Home" programme.
The organisation's core delivery model is human-led, not technology-led: most staff and volunteers have personal lived experience of perinatal mental health challenges, and the service is built around peer interaction rather than a proprietary platform. The principal technology asset is a set of online training modules hosted on the third-party TalentLMS platform, which monetises the organisation's accumulated expertise. It has received the Queen's Award for Voluntary Service in 2020 and 2022, and is a member of the Hearts and Minds Partnership, which provides national referral reach.
Acacia's financial model is grant- and donation-funded rather than commercial. Income is sourced from charitable foundations, NHS trusts, government bodies, individual donations, corporate partnerships, and event fundraising. Current annual operating costs are £750,000; the organisation is currently seeking £150,000 in additional funding to offset a 20% budget reduction, indicating material near-term financial pressure.
ACACIA FAMILY SUPPORT firmographics
Firmographics- Name
- ACACIA FAMILY SUPPORT
- Legal name
- Acacia Family Support
- Website
- https://acacia.org.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acacia Family Support is a Birmingham-based registered charity, founded in 2004, providing free peer-led support for individuals and families affected by pre and postnatal depression and anxiety across North and South Birmingham centres, funded by grants and donations.
- Ownership category
- akta.pro rank
ACACIA FAMILY SUPPORT industry classification
Industry- Product category
- Perinatal Mental Health Support Services
- NAICS
- Other Individual and Family Services (624190), Other Individual and Family Services (62419), Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industries
- Family & Parenting Support Services (BPAGAEAC), Postpartum Family Helper (Non-Medical) (HSAAAGAJ), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Family Resource Centers & Wraparound Support Services (EDACALAH)
Keywords
Where ACACIA FAMILY SUPPORT is headquartered
LocationHeadquarters
- HQ city
- Royal Sutton Coldfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
ACACIA FAMILY SUPPORT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Charitable Donations and Grants: Acacia receives funding from multiple charitable foundations and trusts including The Quilter Foundation, Serco Foundation, Postcode Local Trust, The Henry Smith Charity, Garfield Weston, Sutton Coldfield Charitable Trust, The Eveson Charitable Trust, and National Lottery Awards for All. The organization also receives funding from NHS trusts (Birmingham and Solihull Mental Health NHS Foundation Trust, Birmingham Women's and Children's NHS Foundation Trust) and government bodies (Royal Sutton Coldfield Town Council, Birmingham and Solihull CCG).
- Individual Donations: The organization accepts one-off donations and monthly recurring gifts through their 'Acacia Angel' program. Donations from individuals support the operational costs of providing free support services to families.
- Corporate Fundraising Partnerships: Businesses partner with Acacia through charity of the year programs, event sponsorship, match funding programs, and payroll giving schemes. Companies like CUDOS Creative have engaged as multi-year charity partners.
- Event-Based Fundraising: Acacia organizes and hosts fundraising events including skydives, marathons, quiz nights, fun runs, and challenge events (Sahara trek, Tough Mudder, Cycle India). Participants pay registration fees and commit to fundraising targets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free support services for all Birmingham families |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
ACACIA FAMILY SUPPORT product offering
Product offeringCore offering
Acacia Family Support is a Birmingham-based registered charity that delivers free, confidential support services to families experiencing pre and postnatal depression and anxiety. Its portfolio includes one-to-one befriending and peer support, groupwork sessions using cognitive behavioural techniques (with on-site creche), home visits, and telephone/video support, alongside specialized services for mums, dads and partners, young parents, ethnic minority families (with multilingual resources), and LGBTQ+ families. All services are provided at no cost to end users and are funded through charitable donations, grants, and corporate partnerships.
Product overview
Acacia Family Support is a Birmingham-based charity offering a comprehensive portfolio of free support services for families affected by pre and postnatal depression and anxiety. The organization operates a hub-and-spoke model combining in-person services at North and South Birmingham centres with digital access channels. Core offerings include one-to-one befriending with peer support, groupwork using cognitive behavioural techniques, and specialized services for distinct populations (mums, dads/partners, young parents, LGBTQ+ families, ethnic minorities). Digital access is enabled through self-service online referral forms, professional referral portals, and an e-learning platform (TalentLMS). The Hearts and Minds Partnership extends reach nationally via a referral map. All services are delivered by trained staff and volunteers, most with lived experience of perinatal mental health challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- One-to-One Befriending and Peer Support
- Groupwork Sessions (CBT-based)
- Acacia Mums Service
- Dads and Partners Service
- Young Parents Service
- LGBTQ+ Support Service
- Ethnic Diversity Support Service
- Helping Hands at Home Service
- Hearts and Minds Partnership
- Acacia Online Training Modules
Quantifiable outcome
- Free services for families facing perinatal mental health challenges
- +2 more outcomes
Companies that use ACACIA FAMILY SUPPORT
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
ACACIA FAMILY SUPPORT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ACACIA FAMILY SUPPORT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered key partner, core and charity partner.
- Birmingham and Solihull Mental Health NHS Foundation Trustkey partnerNHS mental health trust providing funding and partnership in perinatal mental health services in Birmingham.
- Birmingham Women's and Children's NHS Foundation Trustkey partnerNHS trust providing partnership and funding for maternal and children's health services.
- Hearts and Minds PartnershipcoreNational network of local VCSE perinatal mental health services. Acacia's Sarah serves as Regional Hearts & Minds Partnership Manager. The partnership provides an online map for parents nationwide to find local support services.
- CUDOS Creativecharity partnerSutton Coldfield-based business chose Acacia as Charity of the Year for two years running, raising awareness on social media, donating studio time, and participating in events like the London Marathon and hosting coffee mornings.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ACACIA FAMILY SUPPORT competitors and assessment
Company assessmentDirect peers
- Home-Start UK: UK family support charity using trained volunteers to help families with young children. Highly comparable to Acacia in volunteer-led model, family-focused mission, and free home-visiting and group support, though covering a broader family support remit.
- Bluebell Care Trust: UK charity providing peer support for families experiencing pregnancy-related mental health difficulties. Highly comparable to Acacia in mission, peer-support model, and target population.
- Family Action: National UK charity providing practical and emotional support to families, including perinatal and early years services. Comparable in delivering free, grant-funded family support services via local delivery partners and trained staff/volunteers.
- Best Beginnings: UK charity working to reduce inequalities in early years, with peer-support and digital tools for parents including perinatal mental health. Directly comparable to Acacia in mission and target population, with stronger emphasis on digital and content.
- PANDAS Foundation: UK charity offering peer support for families affected by pre- and postnatal mental illness. Directly comparable to Acacia in mission, peer-support model, and target population, with similar volunteer-driven and free-of-charge service delivery.
Others
- Samaritans: UK charity providing emotional support to people in distress. Adjacent rather than directly comparable — broad crisis support for anyone, whereas Acacia focuses specifically on the perinatal period.
- Maternal Mental Health Alliance: UK coalition of organisations dedicated to improving maternal mental health. Comparable in mission space; Acacia is connected through the Hearts and Minds Partnership. Functions as an ecosystem coordinator rather than a service delivery competitor.
Broad incumbents
- NCT (National Childbirth Trust): UK charity supporting parents through pregnancy, birth, and early parenthood including mental health support. Overlaps with Acacia on perinatal family support but operates nationally across a much wider portfolio of services and paid membership.
- Mind: Major UK mental health charity providing information, support, and local services. Comparable on the mental health support dimension but not specialist in perinatal/family services.
- Tommy's: UK charity funding research and providing pregnancy information, including mental health support for parents. Comparable target population (perinatal families) but operates at much larger scale and focuses on research and information rather than local service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ACACIA FAMILY SUPPORT social profiles
Digital presenceACACIA FAMILY SUPPORT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACACIA FAMILY SUPPORT leadership team
Management profileNumber of profiles
Profiles10 records
ACACIA FAMILY SUPPORT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACACIA FAMILY SUPPORT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACACIA FAMILY SUPPORT
What does ACACIA FAMILY SUPPORT do?
Acacia Family Support is a Birmingham-based registered charity that delivers free, confidential support services to families experiencing pre and postnatal depression and anxiety. Its portfolio includes one-to-one befriending and peer support, groupwork sessions using cognitive behavioural techniques (with on-site creche), home visits, and telephone/video support, alongside specialized services for mums, dads and partners, young parents, ethnic minority families (with multilingual resources), and LGBTQ+ families. All services are provided at no cost to end users and are funded through charitable donations, grants, and corporate partnerships.
Is ACACIA FAMILY SUPPORT a public or private company?
ACACIA FAMILY SUPPORT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ACACIA FAMILY SUPPORT founded?
ACACIA FAMILY SUPPORT was founded in 2004. It employs 11 to 50 people.
Where is ACACIA FAMILY SUPPORT based?
ACACIA FAMILY SUPPORT is headquartered in Royal Sutton Coldfield, United Kingdom, in the Europe region.
How does ACACIA FAMILY SUPPORT make money?
Four revenue lines are on record. Charitable Donations and Grants are the primary driver. The others are individual Donations, corporate Fundraising Partnerships and event-Based Fundraising.
Who are ACACIA FAMILY SUPPORT's main competitors?
Direct peers on record are Home-Start UK, Bluebell Care Trust, Family Action, Best Beginnings and PANDAS Foundation. Others are Samaritans and Maternal Mental Health Alliance. Broad incumbents are NCT (National Childbirth Trust), Mind and Tommy's.
Does ACACIA FAMILY SUPPORT have an API?
No public API is recorded for ACACIA FAMILY SUPPORT.
What industry is ACACIA FAMILY SUPPORT in?
ACACIA FAMILY SUPPORT's product category is Perinatal Mental Health Support Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 624190 and its SIC code is 8300.