WellNox
WellNOx Health AB is a Swedish producer of the RÅ brand of organic functional juices and shots, and operates Haga Tapperi, a contract bottling and filling facility in Norrköping serving both its own consumer line and external beverage clients.
- Company typePrivate
- Founded2014
- HeadquartersNorrköping, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What WellNox does
WellNOx Health AB is a Swedish privately held producer of functional juices and shots, founded in 2014 in Norrköping by Thomas Sjölander and operating with approximately 30 employees. The company runs two integrated business lines under a single corporate umbrella: a consumer brand, RÅ, which sells cold-pressed juices and ginger/veggie shots (beetroot, blackcurrant, pomegranate and ginger-based SKUs, several carrying EU organic certification) through bag-in-box, glass bottle and 65 ml shot formats; and a B2B contract manufacturing service, Haga Tapperi, which fills bag-in-box, bottles and shots on behalf of external beverage clients as well as for the company's own RÅ range.
The production backbone is the Haga Tapperi factory on Hagagatan in Norrköping, started in 2019 to give WellNOx control over its production chain. It runs three dedicated lines (shots, bag-in-box and bottles); the bottle line was added in June 2021 with an 11 million SEK investment in a fully automated filling installation supplied by German beverage-industry vendor Hormes, with stated capacity of up to approximately 5 million bottles per year on a single shift. WellNOx is certified under EU Regulation 2018/848 for organic production of selected RÅ SKUs and holds the IP Livsmedel Grundcertifiering Swedish food-industry quality standard.
The company makes money through two distinct revenue mechanics: branded CPG sales of the RÅ range via central listings in Sweden's three largest grocery chains (ICA, Coop, Axfood), the company's own RÅ web store, and international distribution into Finland, Denmark and China; and volume-based B2B tappningstjänster (filling services) sold to external beverage brands through Haga Tapperi. No public price list exists; consumer pricing is set at retail and the company store, and B2B services are quote-based. The business is sales-led, founder/CEO-controlled, family-oriented, and has not disclosed external investors, board composition, or financial figures.
WellNox firmographics
Firmographics- Name
- WellNox
- Legal name
- WellNOx Health AB
- Website
- https://wellnox.se
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WellNOx Health AB is a Swedish producer of the RÅ brand of organic functional juices and shots, and operates Haga Tapperi, a contract bottling and filling facility in Norrköping serving both its own consumer line and external beverage clients.
- Ownership category
- akta.pro rank
WellNox industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industries
- Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where WellNox is headquartered
LocationHeadquarters
- HQ city
- Norrköping
- HQ country
- Sweden
- HQ region
- Europe
Markets served
WellNox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Branded consumer product sales (RÅ): Sales of the RÅ juice, shot and bag-in-box product range via central listings in major Swedish grocery chains (ICA, Coop, Axfood) and via the company's own RÅ web store. Recurring consumer packaged-goods revenue.
- B2B contract manufacturing (co-packing) at Haga Tapperi: Tappningstjänster (filling services) for external companies, where Haga Tapperi fills bag-in-box, glass bottles and shot bottles on behalf of other brands. Project / volume-based B2B revenue.
- International brand sales: Distribution of the RÅ brand into Finland, Denmark and China, generating additional consumer-product revenue outside the domestic Swedish market.
Go-to-market motion1 record
WellNox product offering
Product offeringCore offering
WellNOx produces the RÅ branded range of cold-pressed functional juices and shots (beetroot, ginger, blackcurrant, pomegranate, etc.) for health-conscious consumers, sold in bag-in-box, glass bottles, and 65 ml shots. It also runs Haga Tapperi, an in-house bottling and filling factory in Norrköping offering contract manufacturing (co-packing) services — bag-in-box, bottle, and shot filling — to external beverage brands on a quote-based B2B basis.
Product overview
WellNox (WellNOx Health AB) operates a two-sided product portfolio rather than a single unified product: on the consumer side, the RÅ brand of cold-pressed juices and functional ginger/veggie shots (e.g., RÅ Rödbeta EKO, RÅ Ingefärashot, RÅ Svarta vinbär, RÅ Granatäpple), several of which carry KRAV/EU-organic certification; and on the B2B side, the Haga Tapperi bottling and filling operation, which started in 2019 to fill bag-in-box, bottles, and shots for both internal RÅ production and third-party beverage clients. The two offerings are coupled: Haga Tapperi is the production backbone that manufactures and packages the RÅ consumer line, while RÅ is the flagship consumer brand that anchors utilization of that capacity.
Differentiator
Problem solved
Functional benefit
Brands
- RÅ: Juices and functional drinks made from high-quality raw materials (beetroot, ginger shots, black currant, pomegranate, etc.), marketed toward health-conscious consumers. Sold via bag-in-box, glass bottles, and 65 ml shots.
- Haga Tapperi
Products and services
- RÅ functional juice and shot range RÅ is WellNOx's flagship consumer brand of cold-pressed juices and functional shots, including RÅ Rödbeta (beetroot), RÅ Ingefärashot (ginger shot), RÅ Ingefärashot med chili (chili ginger shot), RÅ Frisk shot, RÅ Ingefärashot med smak av jordgubb, RÅ Svarta vinbär (blackcurrant), and RÅ Granatäpple (pomegranate). Sold in bag-in-box, glass bottles, and 65 ml shots, with several SKUs holding KRAV/EU organic certification. Targeted at health-conscious Nordic consumers via ICA, Coop, Axfood, the RÅ web store and selected international markets (Finland, Denmark, China).
- Haga Tapperi contract bottling and filling services Haga Tapperi is WellNOx's in-house production and contract bottling facility in Norrköping, offering bag-in-box, glass bottle, and 65 ml shot filling services (tappningstjänster) to external beverage companies. The facility runs three production lines — shots, bag-in-box, and a fully automated bottle line supplied by German equipment maker Hormes — and serves both internal RÅ production and third-party co-packing customers on a quote-based B2B basis.
Companies that use WellNox
Customer profileIdeal customer profiles2 records
WellNox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WellNox partnerships and signals
Strategic signalRecent moves8 records
Expansion highlights5 records
WellNox competitors and assessment
Company assessmentBroad incumbents
- Spendrups: Swedish brewery and beverage group with its own bottling operations and a broad beverage portfolio in Swedish retail and on-trade. Comparable to WellNOx on the contract bottling / multi-format production side via its in-house filling capabilities.
- Orkla Foods Sverige (Procordia): Large Swedish food and beverage company with broad grocery listings including juices and functional beverages. Comparable to WellNOx as a Swedish multi-brand CPG competitor with established retail buyer relationships at ICA, Coop and Axfood.
- Tropicana: PepsiCo-owned global juice brand with established Swedish grocery listings. Comparable to WellNOx on juice product category and Swedish retail channels, but at a much larger marketing and distribution scale.
- Innocent Drinks: Cold-pressed juice and smoothie brand owned by Coca-Cola, sold across European grocery including Sweden. Comparable to RÅ on cold-pressed juice category, organic positioning, and grocery retail distribution, though at significantly larger scale.
- Vitamin Well: Larger Swedish functional-beverage brand with broad retail and foodservice presence across the Nordics and beyond. Comparable to RÅ on functional/wellness positioning and Swedish origin, but operates at materially greater scale and category breadth.
- Eckes-Granini Sverige: Swedish arm of one of Europe's largest juice producers, with brands such as Brämhults and Langnese listed in Swedish grocery. Comparable to WellNOx on juice category, retail channel and Swedish grocery buyer relationships, though at much larger scale.
- Nocco: Swedish functional beverage brand (BCAA and energy) sold across Nordic grocery, convenience and gyms. Comparable to WellNOx on Swedish functional-drinks positioning, though it operates in a different functional sub-category (performance/energy vs cold-pressed/shots).
Direct peers
- Brämhults Juice: Swedish juice producer with a long-established cold-pressed and fruit/vegetable juice range sold through Swedish grocery retail. Directly comparable to WellNOx on consumer product (juice), distribution channel (ICA/Coop/Axfood), and Swedish market focus.
- Galatea: Swedish functional-shot and beverage brand with overlapping ginger-shot and wellness positioning. Comparable to RÅ on product format (65 ml shots), health-conscious consumer target, and Nordic retail distribution.
Others
- Refresco: Large European independent beverage co-packer with bottling capacity across multiple formats. Comparable to WellNOx's Haga Tapperi business specifically on contract bottling services, though Refresco operates at far greater scale and across many more geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WellNox social profiles
Digital presenceWellNox compliance and trust
Trust signalCompliance3 records
WellNox financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellNox leadership team
Management profileNumber of profiles
Profiles12 records
WellNox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellNox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellNox
What does WellNox do?
WellNOx produces the RÅ branded range of cold-pressed functional juices and shots (beetroot, ginger, blackcurrant, pomegranate, etc.) for health-conscious consumers, sold in bag-in-box, glass bottles, and 65 ml shots. It also runs Haga Tapperi, an in-house bottling and filling factory in Norrköping offering contract manufacturing (co-packing) services — bag-in-box, bottle, and shot filling — to external beverage brands on a quote-based B2B basis.
Is WellNox a public or private company?
WellNox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WellNox founded?
WellNox was founded in 2014. It employs 11 to 50 people.
Where is WellNox based?
WellNox is headquartered in Norrköping, Sweden, in the Europe region.
How does WellNox make money?
Three revenue lines are on record. Branded consumer product sales (RÅ) is the primary driver. The others are B2B contract manufacturing (co-packing) at Haga Tapperi and international brand sales.
Who are WellNox's main competitors?
Broad incumbents on record are Spendrups, Orkla Foods Sverige (Procordia), Tropicana, Innocent Drinks, Vitamin Well, Eckes-Granini Sverige and Nocco. Direct peers are Brämhults Juice and Galatea. Refresco is listed as an others.
Does WellNox have an API?
No public API is recorded for WellNox.
What industry is WellNox in?
WellNox's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of AFAFAFAI, Functional Shot Production (Wellness/Immunity/Focus Shots). Its NAICS code is 312111 and its SIC code is 2086.