WILD OXFORDSHIRE

What WILD OXFORDSHIRE does

Wild Oxfordshire is a UK-registered charity (charity number 1131540) operating exclusively across the county of Oxfordshire, where it serves a population of approximately 750,000 people across the city of Oxford, market towns, and rural villages. Founded in 1993 as the Oxfordshire Nature Conservation Forum (ONCF) — described as the first Nature Conservation Strategy of its kind in the UK — the organisation was renamed Wild Oxfordshire in 2012 to reflect its expanded remit. The charity operates on a distinctive model: it owns and manages no land, and instead functions as a convener and partnership facilitator, coordinating action among individuals, community groups, farmers and landowners, parish and town councils, businesses, healthcare providers, and conservation organisations. Its work spans community ecology, farmer clusters (notably The Clumps), six catchment partnerships, hedgerow restoration, species recovery programmes (Curlew, Yellow Wagtail), and strategic initiatives including the Oxfordshire Local Nature Recovery Strategy, which the Chief Executive helps shape through the Oxfordshire Environment Board.

The organisation delivers a portfolio of conservation programmes and projects rather than commercial products. Core services include the Community Ecology Programme, Wildlife and Farming advice, the Evenlode Catchment Partnership, Hedgerow Heroes, the Yellow Wagtail and Curlew Recovery Partnerships, place-based community initiatives (Wild Didcot, Wild Kidlington), the Bee Healthy nature-and-healthcare programme, and tailored guidance services for businesses, farmers, parish councils, and community groups. Outputs also include monthly newsletters, annual reviews, an annual lecture series, topic-specific webinars, and downloadable guidance resources. The team comprises approximately 12 staff supported by a board of trustees, with senior leadership including Chief Executive Camilla Burrow (joined June 2020, previously Director of TVERC for almost a decade), Chair David Knight (former CEO of Northumberland Wildlife Trust), and Treasurer Tim Lowth (former Group Finance Director at Biffa).

The business model is a diversified charity funding stack: individual donations (one-off, regular, and gift aid), legacy giving via Make a Will Online, corporate champion donations and bespoke partnerships (Harwell Campus, Lucy Properties, Blenheim Estates, Smiths Bletchingdon, University of Oxford), community fundraising events via JustGiving, payroll giving through GiveAll, and affiliate/cause marketing via Give As You Live and Recorked UK. Revenue from grants and public-sector partners (Natural England, Trust for Oxfordshire's Environment, Oxfordshire County Council) supplements this stack but is not separately quantified. The charity's growth is operationalised through its headcount (with five-plus new hires between mid-2023 and early 2026), its expanding catchment partnership portfolio (one hosted, one co-hosted, four supported), and its deepening role in statutory nature recovery planning for the county.

Name

WILD OXFORDSHIRE

Legal name

Wild Oxfordshire

Website

https://wildoxfordshire.org.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Oxfordshire is a UK-registered charity (founded 1993, renamed 2012) that convenes partnerships across Oxfordshire to catalyse nature recovery, serving farmers, community groups, businesses, local authorities, and individuals without owning any land itself.

Ownership category

akta.pro rank

Product category

Nature Conservation Services

NAICS

Administration of Conservation Programs (92412), Nature Parks and Other Similar Institutions (71219), Support Activities for Forestry (115310)

SIC

Agricultural Services (700)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)

Keywords

• Nature conservation
• Habitat restoration
• Ecological partnerships
• Community wildlife programs
• Catchment management

Headquarters

HQ city

Little Wittenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Wild Oxfordshire receives one-off and regular donations from individual supporters, including gift aid contributions from UK taxpayers. Direct donations over £500 or alternative payment methods are coordinated via the Administrator.
2. Legacy Giving: The charity receives legacy gifts through supporters' wills. Legacies are described as providing vital financial security for long-term planning. The charity partners with Make a Will Online to facilitate testamentary gifts.
3. Corporate Partnerships and Sponsorship: Businesses support Wild Oxfordshire through annual corporate champion donations, payroll giving schemes, and bespoke partnership agreements. Benefits include demonstrating nature recovery commitment to employees, customers, and shareholders; marketing and networking opportunities; and access to ecology advice.
4. Fundraising Activities: The charity organises and participates in fundraising events including sponsored walks, runs, cycles, workshops, photography competitions, plant sales, and cake sales. Funds are raised via JustGiving platform.
5. Affiliate and Cause Marketing: Wild Oxfordshire benefits from the Give As You Live online shopping affiliate programme, where a percentage of purchases is donated. Recorked UK also donates for every cork collected at designated collection points across Oxfordshire.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Wild Oxfordshire is a UK registered charity that catalyses nature recovery across Oxfordshire without owning or managing land itself. It convenes and supports a portfolio of conservation programmes and partnerships covering community ecology, farmland wildlife, hedgerows, species recovery (e.g. yellow wagtail, curlew), urban wildlife, farmer clusters, and the county-wide Oxfordshire Local Nature Partnership and Local Nature Recovery Strategy. Its core deliverables are project coordination, ecological advice, community engagement, and guidance services delivered to individuals, community groups, farmers, landowners, parish and town councils, businesses, and healthcare providers.

Product overview

Wild Oxfordshire is a charity (not a technology company) that catalyzes nature recovery in Oxfordshire through partnership working. Rather than a unified platform product, their offering consists of multiple conservation programmes and projects including the Community Ecology Programme, various farmer clusters (The Clumps), catchment partnerships (Evenlode), species recovery initiatives (Curlew Recovery Partnership, Yellow Wagtail Partnership), community nature projects (Wild Didcot, Wild Kidlington), hedgerow restoration (Hedgerow Heroes), and guidance services for businesses, farmers, and communities. They also produce newsletters, webinars, and educational resources on nature recovery topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Ecology Programme Flagship programme of Wild Oxfordshire supporting community groups across Oxfordshire to take practical action for nature, including advice, training, surveys, and project coordination. For community groups and residents across Oxfordshire.
• Wildlife and Farming Programme supporting wildlife-friendly farming practice across Oxfordshire, advising and coordinating with farmers, graziers, and landowners on farmland biodiversity. For farmers, graziers, and landowners in Oxfordshire.
• Evenlode Catchment Partnership Catchment-scale partnership programme addressing water quality, biodiversity, and habitat across the Evenlode catchment in Oxfordshire. For farmers, landowners, community groups, and local authorities in the Evenlode catchment.
• Hedgerow Heroes Programme supporting hedgerow planting, restoration, and management across Oxfordshire through community engagement and farmer coordination. For farmers, landowners, and community groups.
• Yellow Wagtail Partnership Species recovery partnership coordinating conservation action for yellow wagtails across Oxfordshire, working with farmers and volunteers. For farmers, volunteers, and conservation partners.
• Curlew Recovery Partnership Species recovery partnership coordinating conservation action for curlews across Oxfordshire, working with farmers, landowners, and conservation partners. For farmers, landowners, and conservation partners.
• Wild Didcot Place-based nature recovery project supporting wildlife and community engagement in and around Didcot, Oxfordshire. For Didcot residents, community groups, and schools.
• Wild Kidlington Place-based nature recovery project supporting wildlife and community engagement in and around Kidlington, Oxfordshire. For Kidlington residents, community groups, and schools.
• The Clumps Farmer Cluster Farmer cluster programme coordinating landscape-scale conservation action among farms in The Clumps area of Oxfordshire. For farmers, graziers, and landowners in the cluster area.
• Bee Healthy Nature-based social prescribing partnership programme connecting patients with green activities for health and wellbeing, delivered in partnership with clinicians. For GP practices, primary care networks, and patients in Oxfordshire.
• Going Wild in Jericho, Oxford Place-based urban wildlife project supporting residents and community groups in the Jericho area of Oxford to take action for local nature. For Jericho residents, community groups, and schools.
• Oxfordshire Local Nature Partnership Convened partnership hosted by Wild Oxfordshire that brings together local authorities, statutory agencies, NGOs, and business to coordinate action for Oxfordshire's natural environment. For local authorities, statutory agencies, NGOs, and businesses across Oxfordshire.
• Jubilee Wildlife Spaces Community habitat initiative supporting residents across Oxfordshire to create wildlife-friendly spaces in their own neighbourhoods and gardens. For residents and community groups across Oxfordshire.
• Guidance Services for Parish and Town Councils Tiered ecological guidance service for parish and town councils, including a free 30-minute introduction, paid 1-hour, 2-hour, and 4-hour options, and bespoke wider support to develop biodiversity action plans and local nature recovery. For parish and town councils in Oxfordshire.
• Oxfordshire Nature Recovery Network County-wide nature recovery network coordinated by Wild Oxfordshire, mapping and supporting connected priority habitats across Oxfordshire. For local authorities, conservation partners, and land managers.
• Local Nature Recovery Strategy (LNRS) Strategic service supporting the development and implementation of Oxfordshire's Local Nature Recovery Strategy, providing evidence, mapping, and stakeholder coordination. For local authorities, statutory agencies, and conservation partners.
• Corporate Champions Partnership Annual corporate partnership from £1,000+ per year offering named species, branded projects, events, volunteer days, and publicity for business supporters. For Oxfordshire-based and aligned businesses seeking CSR/ESG partnerships.
• Newsletters, Nature Talks and Webinars Quarterly newsletter and a programme of nature talks and webinars providing ecological updates, programme news, and learning opportunities. For the general public, supporters, and conservation audiences across Oxfordshire.

Quantifiable outcome

• Over 100 community nature groups supported across Oxfordshire with over 20 years of engagement
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• Oxfordshire Local Nature PartnershipcoreStrategic or Co-development PartnerWild Oxfordshire chairs and coordinates the Oxfordshire Local Nature Partnership, a key body of partners working together to radically enhance nature across the county. The Chief Executive, Camilla Burrow, serves as vice-Chair of the partnership.
• Thames Valley Environmental Records Centre (TVERC)coreStrategic or Co-development PartnerTVERC is the environmental records centre for the region. Wild Oxfordshire works closely with TVERC on biological recording, data collection, and the Oxfordshire Wildlife Sites Project. Wild Oxfordshire's Chief Executive previously served as Director of TVERC for almost ten years.
• Lucy Properties (Lucy Real Estate)coreStrategic or Co-development PartnerOngoing partnership to bring more nature to Lucy Properties' sites and the lives of their residents, creating space for nature and connecting tenants, staff, and the local community with nature through the 'Going Wild in Jericho, Oxford' project.
• Harwell CampuscoreGTM or Marketing PartnerHarwell Campus has partnered with Wild Oxfordshire to create biodiverse habitats on campus sites as part of its nature-positive journey. Emmanuel Deschamps of Harwell Campus is quoted as a recognised champion of Wild Oxfordshire.
• Blenheim EstatescoreGTM or Marketing PartnerBlenheim Estates has supported Wild Oxfordshire's work across the county for over 10 years, with Roy Cox serving as Estates Manager and endorsing the partnership as a powerful relationship for realising Oxfordshire's Nature Recovery.
• Berkshire Buckinghamshire Oxfordshire Wildlife Trust (BBOWT)coreStrategic or Co-development PartnerBBOWT is a key conservation partner in Oxfordshire. Wild Oxfordshire collaborates with BBOWT on the Oxfordshire Wildlife Sites Project, the Cherwell & Ray Catchment Partnership, and Conservation Target Area work including Cholsey Marsh management.
• Oxfordshire County CouncilcoreStrategic or Co-development PartnerWild Oxfordshire works closely with Oxfordshire County Council on developing the Local Nature Recovery Strategy (LNRS) for Oxfordshire. The Chief Executive chairs the Oxfordshire Environment Board. The council moved to Oxfordshire in 2011 (David Knight, Chair of Wild Oxfordshire, was previously at the Open University).
• Evenlode Catchment PartnershipcoreStrategic or Co-development PartnerHosted by Wild Oxfordshire, the Evenlode Catchment Partnership works on river restoration, wetland creation, and natural flood management within the River Evenlode watershed. Ann Berkeley serves as Project Manager and Julie Tifft as Project Officer.
• Thame Catchment PartnershipsecondaryStrategic or Co-development PartnerCo-hosted by Freshwater Habitats Trust and Thame Conservation Trust, the Thame Catchment Partnership works on water quality monitoring and river health in the Thame catchment. Wild Oxfordshire promotes the Thames WaterBlitz citizen science initiative.
• Mend the Gap ProgrammesecondaryStrategic or Co-development PartnerMend the Gap is a joint programme of the Chilterns and North Wessex Downs National Landscapes and the Railway Action Group. Wild Oxfordshire supports projects aligned with Conservation Target Area goals across Oxfordshire and West Berkshire, working with BBOWT on delivery.
• Make a Will OnlineminorGTM or Marketing PartnerWild Oxfordshire partners with Make a Will Online to offer a secure, solicitor-checked will-making service for supporters. The partnership facilitates legacy giving to the charity.
• GiveAll (Payroll Giving)minorGTM or Marketing PartnerWild Oxfordshire has partnered with GiveAll to enable employers and employees to donate regularly from gross pay/pension to the charity through payroll giving schemes.
• Give As You LiveminorGTM or Marketing PartnerWild Oxfordshire participates in the Give As You Live online shopping affiliate programme, where a percentage of purchases made through the platform is donated to the charity.
• Recorked UKminorGTM or Marketing PartnerRecorked UK recycles wine corks and donates one penny per cork collected to Wild Oxfordshire. Collection points are located at various venues across Oxfordshire including Bothy Vineyard, local shops, and community stores.
• CAG OxfordshiresecondaryGTM or Marketing PartnerCommunity Action Group for Oxfordshire provides support, advice, and expertise to community action groups working across the county to make it a safer, fairer, greener, and more sustainable place.
• Oxfordshire Community & Voluntary ActionsecondaryGTM or Marketing PartnerThe website for volunteering across Oxfordshire and the Volunteer Centre for Oxford City, South Oxfordshire, and the Vale of White Horse. Provides volunteer support infrastructure that complements Wild Oxfordshire's community engagement work.
• Earth TrustsecondaryStrategic or Co-development PartnerEarth Trust is referenced as a conservation organisation where volunteers can get involved, and as a partner organisation. Previously, Laura Murphy volunteered at Earth Trust's events team.
• Natural EnglandsecondaryStrategic or Co-development PartnerNatural England supported Wild Oxfordshire's webinar series on Blue Ribbons - Connecting Communities. Natural England is responsible for protection and management of geological SSSIs and provides funding opportunities including Countryside Stewardship.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Plantlife: Plantlife is the UK plant conservation charity, focused on wild plants, fungi, and their habitats. It operates at the national policy and landowner-engagement level overlapping with Wild Oxfordshire's grasslands, hedgerow, and priority habitat programmes, and competes for trust and lottery grant funding.
• The Wildlife Trusts: The Wildlife Trusts is the umbrella body of 46 local wildlife trusts covering the UK. It is a broader incumbent providing national coordination, brand, and policy influence that complements rather than competes head-on with Wild Oxfordshire's county-specific convening role, but competes for the same donor and grant pools.
• Woodland Trust: The Woodland Trust is the UK's leading woodland conservation charity, focused on native woodland creation, restoration, and protection. It overlaps with Wild Oxfordshire's hedgerow and habitat work and competes for similar corporate nature-positive partnerships and Defra/ government grant funding streams.
• RSPB (Royal Society for the Protection of Birds): The RSPB is the UK's largest nature conservation charity, with 1m+ members and a national network of reserves. It is a broad incumbent operating across species recovery (including curlew, which Wild Oxfordshire also works on), policy, and land management — competing for corporate nature-positive partnerships and statutory conservation funding.
• Buglife: Buglife is the only European organisation devoted to the conservation of invertebrates. It is a broad incumbent in species and habitat conservation that overlaps thematically with Wild Oxfordshire's Yellow Wagtail partnership and broader farmland biodiversity work.

Direct peers

• CPRE Oxfordshire: CPRE Oxfordshire is the county branch of the Campaign to Protect Rural England, focused on countryside, planning policy, and landscape conservation in the same county. It is a comparable convener-style organisation operating on adjacent themes (planning, Neighbourhood Plans, rural land use) with overlapping donors and volunteers.
• Earth Trust: Earth Trust is an Oxfordshire-based environmental charity focused on land stewardship, community engagement, and access to green space. It is directly comparable as a regional conservation partner operating in the same county and is referenced as a Wild Oxfordshire partner organisation where staff have previously volunteered.
• Berkshire, Buckinghamshire and Oxfordshire Wildlife Trust (BBOWT): BBOWT is the largest local wildlife trust overlapping Wild Oxfordshire's geography, managing nature reserves, delivering conservation, and engaging communities across the same three counties. It is the closest direct peer — both operate as conveners for nature recovery in Oxfordshire, share several trustees and partners, and frequently co-deliver projects such as the Oxfordshire Wildlife Sites Project.

Emerging players

• Freshwater Habitats Trust: Freshwater Habitats Trust co-hosts the Thame Catchment Partnership with Wild Oxfordshire and specialises in pond and freshwater habitat creation and protection. It is a niche specialist peer with partial overlap in catchment-based delivery and citizen science (e.g., the WaterBlitz).

Regional players

• Surrey Wildlife Trust: Surrey Wildlife Trust is a county-level wildlife trust operating in a comparable affluent Home Counties geography with similar farmland, urban-biodiversity, and corporate-engagement challenges. It is comparable as a regional peer but does not directly compete in Wild Oxfordshire's territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wildoxfordshire55
• Facebookfacebook.com/wildoxfordshire
• LinkedInlinkedin.com/company/wild-oxfordshire
• Instagraminstagram.com/wild_oxfordshire/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILD OXFORDSHIRE