XR Global E-Market Corp.

What XR Global E-Market Corp. does

XR Global E-Market Corp. operates as XR Extreme Reach (XR), a privately held Delaware corporation headquartered at 66 Hudson Boulevard East in New York, with affiliated entities in the U.S. (Extreme Reach Talent, Extreme Reach Services Group, CMC Crew Services, Extreme Reach Payroll Solutions) and the UK (Extreme Reach UK Limited). The company runs an integrated advertising operations platform organized into three pillars: XR Ads (asset management, rights management, and ad delivery across CTV, Digital, and Linear channels, including AI-powered Ad AMP with smart metadata and automated QC/transcoding); XR Pay (talent, commercial crew, and entertainment payroll with union guild compliance, including SAG-AFTRA expertise and AI performer support); and XR Media (content syndication, direct response campaign management, production services, plus owned media properties Shots Magazine and Shots Vault).

The platform is sold via enterprise field sales with quote-based pricing anchored by Rate Cards attached to Order Forms, generating revenue through SaaS subscriptions layered with transaction and processing fees for talent payments and syndication. XR serves primarily large global advertisers, agencies, and entertainment productions, with documented enterprise customers including Haleon, Currys, Dick Clark Productions, Pantheon Media Group, and a Global Brewing Company, Electronics Retailer, Global Beverage Brand, Global Financial Services Brand, Major Global Retailer, and Tech Powerhouse. The company claims 90% of Ad Age top spenders, 80% of Super Bowl ads, and 80%+ of all U.S. ads for talent payments run on its platform, and holds GDPR, CCPA/CPRA, and EU-US/UK/Swiss Data Privacy Framework certifications. Go-to-market is direct enterprise field sales with self-service authenticated login and an integrated DAM API/data-feed layer; no channel reseller model is indicated.

Name

XR Global E-Market Corp.

Legal name

Extreme Reach, Inc.

Website

https://xr.global

Company type

Private

Operating status

Operating

Short description

XR Extreme Reach is a privately held, New York-headquartered advertising operations platform serving global brands, agencies, and entertainment productions with AI-powered asset management, rights tracking, cross-platform ad delivery, and union-compliant talent payments.

Ownership category

akta.pro rank

Product category

Advertising Operations Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Advertising operations platform
• Ad asset management
• Rights management software
• Talent payroll services
• Content syndication services

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Operations Platform (XR Ads): SaaS platform subscription for managing advertising assets, rights, and delivery across media channels. Includes asset management, rights management, and ad delivery services.
2. Talent & Crew Payments (XR Pay): Payroll and payment processing services for actors, influencers, commercial crew, and entertainment productions. Includes union-compliant payment processing.
3. Content Syndication & Media Services: Syndication solutions for content distribution, direct response campaign management, and production services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

XR Global E-Market Corp. (operating as XR Extreme Reach) sells a cloud-based advertising operations platform that unifies asset management, rights management, and ad delivery across CTV, Digital, and Linear channels. It also provides union-compliant talent and crew payroll processing for commercial and entertainment productions, plus content syndication, direct response, and production services. The platform is built on AI-powered asset management with smart metadata, automated QC/transcoding, and rights tracking across Term, Territory, and Media Type.

Product overview

XR Extreme Reach offers an integrated advertising operations platform with three main pillars: XR Ads (advertising operations including asset management, rights management, and ad delivery), XR Pay (talent and crew payments for commercial and entertainment productions), and XR Media (content syndication, direct response, and production services). The platform is used by brands and agencies worldwide, with claims that 90% of Ad Age top spenders and 80% of Super Bowl ads are delivered through XR. The platform features AI-powered asset management with smart metadata and search capabilities, comprehensive rights tracking, and global ad delivery across CTV, digital, and linear channels.

Differentiator

Problem solved

Functional benefit

Brands

• XR Ads: Advertising operations platform covering asset management, rights management, and ad delivery
• XR Pay
• XR Media
• Shots Magazine
• Shots Vault

Products and services

• XR Ads Platform for managing advertising operations from production through playout, encompassing asset management, rights management, and ad delivery across CTV, Digital, and Linear channels. Built for global brands and agencies requiring unified ad operations.
• XR Pay Payments platform for commercial and entertainment productions, managing talent, crew, and entertainment payroll with union compliance (SAG-AFTRA, AFM) and multi-jurisdiction support.
• XR Media Content syndication, direct response management, and production services for distributing content to broadcasters and managing campaigns across media platforms.
• Talent Pay Trusted standard for managing actor, athlete, and influencer payments in advertising, powering more than 80% of all U.S. ads. Built for brands, agencies, and production companies.
• Commercial Crew Pay Service for hiring, onboarding, and paying talent behind the camera for commercial productions with union compliance and multi-jurisdiction support.
• Entertainment Pay Payroll and accounting service for entertainment productions of any size, with deep union expertise for SAG-AFTRA and other productions, including residuals processing.
• Syndication Full-service syndication solutions for distributing content to broadcasters, powered by speed, reliability, and security.
• Direct Response Platform for activating, managing, and measuring Direct Response campaigns from a single interface.
• Production Services Expert end-to-end creative and production services support for advertising and media campaigns.
• Shots Magazine World-class editorial and events celebrating the business of advertising, part of XR's owned media ecosystem.
• Shots Vault Platform for researching advertising credits and uploading creative assets within the XR Media ecosystem.

Quantifiable outcome

• 80% of The Super Bowl ads delivered by XR
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Shots MagazinecoreStrategic or Co-development PartnerXR Media division includes Shots Magazine (world class editorial and events celebrating the business of advertising) and Shots Vault (research advertising credits and upload creative assets). This content/media property is part of XR's owned media ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Innovid: Provides ad delivery, creative personalization, and measurement across CTV, digital, and social — closely aligned with XR Ads' delivery and QC/transcoding capabilities for cross-platform video advertising.
• FreeWheel: A Comcast-owned ad management and monetization platform focused on CTV and premium video ad serving and delivery, overlapping directly with XR's cross-platform ad delivery (CTV, Digital, Linear) for broadcasters, streamers, and brands.
• Wurl: Provides CTV ad delivery, management, and monetization technology for streamers and broadcasters, directly comparable to XR's CTV/digital ad delivery and syndication capabilities for premium video.
• Mediaocean: Provides an ad operations and workflow platform (Prisma, Mediaring) that connects agencies, brands, and publishers across planning, buying, and creative asset workflows — directly competing with XR Ads' advertising operations scope for agency and brand customers.
• Operative: Operative's AOS platform unifies linear and digital ad sales operations for broadcasters and publishers, making it the closest functional peer to XR Ads' advertising operations and syndication layer for media owners and brands.
• Adstream (DDS Group / Imagine Communications): Adstream historically competed head-to-head with Extreme Reach in ad delivery and asset management for agencies and brands; the asset/rights/delivery workflow overlap makes it a meaningful direct peer despite consolidation under Imagine Communications.
• Cast & Crew (now integrated with Entertainment Partners): Provides payroll and union-compliant production accounting for the entertainment industry; closely competes with XR Pay's Commercial Crew Pay and Entertainment Pay modules on union expertise and multi-jurisdiction compliance.
• Entertainment Partners: Provides payroll, residuals, and production accounting services for the entertainment industry — directly competing with XR Pay's talent, crew, and entertainment payroll offerings for film, TV, and commercial productions.

Broad incumbents

• The Trade Desk: A leading independent DSP that increasingly extends into cross-channel ad operations and measurement for major brands, sitting adjacent to XR Ads in the advertiser workflow rather than competing head-to-head in rights/payroll.
• Google Ad Manager: Google's ad serving and programmatic platform offers broad asset/delivery capabilities to publishers and large advertisers as part of a much larger adtech portfolio — a broad incumbent that overlaps with XR's delivery and rights capabilities but does not specialize in talent rights or payroll.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xr-extreme-reach
• Instagraminstagram.com/xrextremereach
• Facebookfacebook.com/XRextremereach

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XR Global E-Market Corp.