the food assistant

What the food assistant does

The Atlanta Assistant is a privately held, founder-owned lifestyle concierge and personal assistant service founded in 2008 by Nikki Brown and headquartered in Atlanta, Georgia. Operating under the D.I.V.A. (Distinctive Intellectual Vivacious Assistants) brand, the company delivers human-powered assistance across personal, virtual, home, business, organization, design, fashion, sports & entertainment, and travel domains, serving high-profile individuals, entrepreneurs, executives, corporations, socialites, and philanthropists primarily in the Atlanta metropolitan area. The service mix includes dedicated packages such as D.I.V.A. for a Day (8-hour introductory offer), D.I.V.A. On Demand (24/7 retainer-based subscription), Detail D.I.V.A. (vehicle detailing via partner DetailAtlanta.com), and Spa D.I.V.A. (wellness concierge), with travel services operated through affiliate partnerships with WorldVentures and Rovia.

The company employs 1-10 people and runs on a service-only operating model with no disclosed technology platform, mobile app, or proprietary software. Core infrastructure consists of a website (theatlantaassistant.com) with a "Book A D.I.V.A." booking portal, a toll-free phone line (1.888.502.3513), text contact (404.453.0046), and active social media presence on Twitter, Facebook, YouTube, and Instagram supplemented by WordPress and Blogger blogs. Revenue is generated through multiple streams: retainer-based subscriptions (D.I.V.A. On Demand), hourly and per-service billing (e.g., $75.99-$400 vehicle detailing, BOGO promotion on 8-40 hour packages), a freemium entry tier ($50 non-refundable booking fee for the 8-hour D.I.V.A. for a Day trial), and affiliate/referral commissions via the D.I.V.A. Boutique. Customer acquisition is largely direct-to-consumer, relying on personal branding, social media engagement, community involvement, and referral networks rather than paid marketing channels.

Name

the food assistant

Legal name

The Atlanta Assistant

Website

https://theatlantaassistant.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Atlanta Assistant is a founder-owned Atlanta-based lifestyle concierge founded in 2008 that delivers personal, virtual, home, business, travel, and event assistance under the D.I.V.A. brand to high-profile individuals, entrepreneurs, executives, and corporations.

Ownership category

akta.pro rank

Product category

Lifestyle Concierge / Personal Assistant Services

akta.pro primary industry

Errand Running & Task Assistance (HSACAIAB)

akta.pro secondary industries

Home Services Coordination & Vendor Management (HSACAIAI), Grocery Shopping & Meal Prep Errands (HSACAIAE), Gift Sourcing, Wrapping & Delivery (Personal) (HSACAIAN)

Keywords

• Lifestyle concierge services
• Personal assistant services
• Event planning services
• Travel concierge coordination
• Executive assistance services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Retainer-Based Services: D.I.V.A. On Demand services are retainer-based depending on client needs, providing 24/7 access to assistant support via phone, text, or email.
2. Hourly/Per-Service Fees: BOGO promotion offered - Book One Hour Get One Hour Free with minimum 8 hours up to 40 hours. Hourly billing for various concierge and assistant services.
3. Detailing Services: Vehicle detailing packages including Wash & Wax Basic ($75.99), Wash & Wax Deluxe ($149.99), and full Detail D.I.V.A. service ($400). Paintless dent repair starting at $250.
4. D.I.V.A. for a Day Introductory Service: Free 8-hour personalized assistance for first-time clients with $50 non-refundable booking fee.
5. Affiliate/Referral Revenue: Partnership with WorldVentures, Rovia, and other lifestyle brands generating referral commissions through the D.I.V.A. Boutique.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Atlanta Assistant operates a lifestyle concierge and personal assistant service under its D.I.V.A. (Distinctive Intellectual Vivacious Assistants) brand, providing vetted assistants for personal, virtual, home, business, organization, design, fashion, and sports & entertainment needs. Offerings are packaged as D.I.V.A. for a Day, D.I.V.A. On Demand (retainer), Detail D.I.V.A. (vehicle detailing), and Spa D.I.V.A., and are complemented by travel coordination, hosting Atlanta visitors, event planning (parties, corporate events, weddings), pet/house sitting, and the D.I.V.A. Boutique affiliate shopping channel.

Product overview

The Atlanta Assistant operates as a lifestyle concierge and personal assistant service company founded in 2008 by Nikki Brown. The company provides a comprehensive suite of D.I.V.A. (Distinctive Intellectual Vivacious Assistants) services, which includes various assistant specializations (Personal, Virtual, Home, Business, Organization, Design, Fashion, and Sports & Entertainment Assistants) paired with specific service packages like D.I.V.A. for a Day, D.I.V.A. On Demand, Detail D.I.V.A., and Spa D.I.V.A. The company also offers travel concierge services including itinerary planning, hosting services for Atlanta visitors, and event planning covering parties, corporate events, and weddings. This is a traditional service business model rather than a technology platform, delivering human-powered concierge and assistant services to individuals, entrepreneurs, executives, celebrities, and corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• D.I.V.A. (Distinctive Intellectual Vivacious Assistants) Flagship lifestyle concierge and personal assistance service providing vetted D.I.V.A.s (Distinctive Intellectual Vivacious Assistants) for personal, home, business, travel, event, design, fashion, and sports & entertainment support. Targeted at individuals, entrepreneurs, executives, celebrities, entertainers, socialites, philanthropists, and corporate clients in the Atlanta metro area.
• D.I.V.A. for a Day Introductory service package offering 8 hours of free personalized assistant service for first-time clients, social media followers, event winners, or affiliate customers, with a $50 non-refundable booking fee.
• D.I.V.A. On Demand Retainer-based concierge package providing 24/7 phone, text, or email access to an assigned D.I.V.A. for immediate personal and professional support.
• Detail D.I.V.A. Vehicle detailing package offering Wash & Wax Basic ($75.99), Wash & Wax Deluxe ($149.99), full Detail D.I.V.A. service with vintage wax ($400), and P.D.R. (paintless dent repair) services starting at $250, delivered via DetailAtlanta.com partnership.
• Spa D.I.V.A. Concierge package focused on spa and wellness assistance for clients, coordinating pampering and self-care experiences.
• Travel D.I.V.A. Travel concierge service providing itinerary planning, travel companion services, and booking assistance through the WorldVentures partnership for dream-trip and discounted-travel packages.
• Hosting Atlanta (D.I.V.A. Hosts Atlanta) Concierge service for clients hosting visitors to Atlanta, building customized local itineraries based on guests' interests, dining, entertainment, and event dates.
• Book Travel Travel booking service delivered through the WorldVentures and Rovia partnership, offering dream-trip packages at discounted prices alongside honeymoon registry support.
• Masters VIP Experience VIP concierge experience for the Masters Tournament in Augusta, including transportation from Atlanta, dining reservations, and on-site personal concierge support.
• Events (Party Planning, Corporate Events, Weddings) Comprehensive event planning service covering party planning, corporate meetings and events, wedding coordination, on-site event support, and budget-friendly party options for individual and corporate clients.
• Gifts & Party Favors Concierge assistance for selecting gifts, gift bags, and party favors, with vendor recommendations such as Beau-coup.com for occasion supplies.
• Pet & House Sitting Pet and house-sitting service for clients traveling or otherwise away from home, providing home and pet care coverage.
• The D.I.V.A. Boutique Curated shopping and affiliate channel connecting clients with recommended products, vendors, and lifestyle services across home, family, business, personal, fashion, and specialty categories through partnerships such as WorldVentures, Rovia, and shopping platforms using promo code DIVA.

Quantifiable outcome

• 8 free hours of personalized assistance for first-time clients through D.I.V.A. for a Day promotion
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Frederick SwanstonminorStrategic or Co-development PartnerAtlanta-based advertising agency partnered with D.I.V.A. for Moore-Schuler family holiday philanthropy initiative. Frederick Swanston secured D.I.V.A. to handle logistics for 3-day holiday gift shopping event. The Atlanta Assistant managed store-to-store shopping logistics for the adopted family.
• WorldVenturescoreGTM or Marketing PartnerTravel partnership offering 'DreamTrips at Dream Prices'. The Atlanta Assistant uses Sponsor ID 12137201 to offer exclusive travel club membership with customized travel opportunities, deals at restaurants, clubs, and hotels.
• RoviacoreGTM or Marketing PartnerTravel partner enabling honeymoon registries and travel booking services. Integrated with WorldVentures to provide comprehensive travel planning and booking capabilities.
• DetailAtlanta.comcoreImplementation/ SI/ Consulting PartnerAtlanta's #1 choice for automotive and marine reconditioning. Provider of D.I.V.A. Wash & Wax and Detail D.I.V.A. vehicle services. Promotional code DIVA offered for 'Distinctive Intense Visual Attention'.
• PrecisionDent.comminorImplementation/ SI/ Consulting PartnerPaintless Dent Repair (P.D.R.) service provider. P.D.R. D.I.V.A. service utilizes this partner for dent removal services starting at $250 depending on size and amount of dents.
• Beau-coup.comminorGTM or Marketing PartnerGift and party favors recommendation partner. Featured as local pick for occasion supplies with Deal of the Day promotions.
• Atlanta Fashion Incubator (AFi)minorStrategic or Co-development PartnerNon-profit supporting emerging fashion designers in Atlanta. Referenced in Fashion Assistant section for industry networking and fashion community support.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheATLAssistant
• YouTubeyoutube.com/TheAtlantaAssistant
• Facebookfacebook.com/pages/Atlanta-GA/The-Atlanta-Assistant/188137307598
• Instagraminstagram.com/TheAtlantaAssistant
• LinkedInlinkedin.com/company/the-atlanta-assistant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the food assistant