Genacta
Genacta In Home Care is a Wasilla, Alaska-based provider founded in 2003 that delivers non-medical in-home care, veterans services, and IDD programs to seniors, veterans, and individuals with disabilities across Southcentral Alaska from offices in Wasilla, Anchorage, and Soldotna.
- Company typePrivate
- Founded2003
- HeadquartersWasilla, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Genacta does
Genacta In Home Care is a privately held, community-based home care and human services provider founded in 2003 and headquartered in Wasilla, Alaska. The company delivers non-medical in-home care, veterans services, and intellectual and developmental disability (IDD) programs to children, adults, and seniors across Southcentral Alaska, operating from three offices (Wasilla HQ, Anchorage, and Soldotna) and serving 15+ communities including Anchorage, Eagle River, Kenai, Palmer, Seward, and Homer. Service lines are organized into three groups: Care Services (senior home care, Alzheimer's and dementia care, personal care, companion care, 24-hour care, hospital-to-home transition, and veterans care), the Family Caregivers Program (Consumer-Directed Personal Care Assistance), and IDD Services (day habilitation, group home residential care, supported employment, and respite). Genacta is a VA Approved provider, Medicaid-certified, and operates a state-licensed assisted living group home with capacity for 16 IDD residents in the Mat-Su Valley.
The company's underlying technology is a traditional home care service delivery operation with nurse-supervised, customized care plans executed by formally trained, background-checked caregivers; there is no proprietary software platform, application, or API product. Revenue is generated on a fee-for-service hourly basis for in-home care, supplemented by Medicaid per-diem and waiver reimbursements for IDD and group home services, plus private pay, VA benefits, and long-term care insurance. The go-to-market is direct-to-consumer: a three-step process of phone consultation, in-home consultation, and care plan delivery, with referrals sourced from healthcare providers, VA offices, and Medicaid programs. Marketing is conducted through the company website, social media (Facebook, LinkedIn, Pinterest), the Approved Senior Network referral channel, and community presence built over 20+ years in Alaska.
Genacta firmographics
Firmographics- Name
- Genacta
- Legal name
- Genacta
- Website
- https://genactainhomecare.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genacta In Home Care is a Wasilla, Alaska-based provider founded in 2003 that delivers non-medical in-home care, veterans services, and IDD programs to seniors, veterans, and individuals with disabilities across Southcentral Alaska from offices in Wasilla, Anchorage, and Soldotna.
- Ownership category
- akta.pro rank
Genacta industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Residential Intellectual and Developmental Disability Facilities (62321)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Genacta is headquartered
LocationHeadquarters
- HQ city
- Wasilla
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Genacta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Home Care Services: Fee-for-service home care billed hourly. Services include senior home care, personal care, companion care, 24-hour care, Alzheimer's/dementia care, veterans care, hospital-to-home transition, and IDD services. Revenue is generated through billable caregiver hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly home care services with 4-hour weekly minimum |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Genacta product offering
Product offeringCore offering
Genacta In Home Care provides non-medical in-home care services for seniors, veterans, and individuals with intellectual and developmental disabilities (IDD) across Southcentral Alaska. Service lines include senior home care, personal care, companion care, Alzheimer's and dementia care, 24-hour care, hospital-to-home transition, and CDPCA family caregiver programs. The company also operates IDD programs such as day habilitation, a state-licensed Medicaid-certified group home, supported employment, and respite care.
Product overview
Genacta is a community-based home care and human services organization founded in 2003, serving Alaskans across the Wasilla, Anchorage, and Soldotna areas. The company offers a comprehensive portfolio of home care services for seniors, veterans, and individuals with disabilities, organized around three main service lines: (1) Care Services including Senior Home Care, Alzheimer's & Dementia Care, Veterans Home Care, Personal Care at Home, Companion Care, 24-Hour Home Care, Hospital to Home Transition, and the Family Caregivers Program (CDPCA); (2) IDD Services including Day Habilitation, Group Home, and Supported Employment; and (3) Medicaid Community Services. Payment options include Private Pay, VA, Medicaid, and Long-Term Care insurance. Services are delivered by formally trained, background-checked, and nurse-supervised aides through personalized care plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Home Care
Quantifiable outcome
- Low minimum commitment of 4 hours per week
- +2 more outcomes
Companies that use Genacta
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Genacta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genacta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Approved Senior NetworkminorGenacta is a member of Approved Senior Network, a home care marketing and referral network that lists providers in the Wasilla area. Provides marketing visibility and referral leads for senior care services.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Genacta competitors and assessment
Company assessmentRegional players
- Hope Community Resources: Alaska-based nonprofit providing residential, day, vocational, and in-home supports for individuals with intellectual and developmental disabilities. Direct regional peer for Genacta's IDD programs and Mat-Su Valley group home services.
- Access Alaska: Alaska-based nonprofit offering independent living, home-based supports, and disability services including for seniors and people with IDD across Anchorage, Mat-Su, and Fairbanks. Comparable to Genacta on Alaska-focused home- and community-based disability and elder services.
Broad incumbents
- Bayada Home Health Care: Large national home health and home care provider offering skilled nursing, personal care, hospice, and adult/pediatric home health. A broader incumbent that overlaps Genacta on personal care but extends well beyond into skilled nursing and clinical services.
- Addus HomeCare: Public home- and community-based services provider focused heavily on Medicaid personal care, hospice, and home health across multiple states. Comparable to Genacta on Medicaid-funded personal care and IDD services at much larger scale.
- Interim HealthCare: Established national franchise network providing home health, hospice, palliative care, and non-medical personal care. A broader incumbent that competes with Genacta on personal care but also operates skilled nursing and clinical home health services.
Direct peers
- Synergy HomeCare: Franchised non-medical home care provider offering personal care, companionship, dementia care, and respite for seniors. Directly comparable to Genacta's core in-home personal care and dementia service lines and franchise-style growth approach.
- Visiting Angels: National non-medical in-home care franchise offering personal care, companion care, dementia care, and respite services to seniors across hundreds of U.S. territories. Highly comparable to Genacta on service mix (non-medical senior home care, dementia specialty) and payer model (private pay, LTC insurance, some Medicaid/VA).
- Comfort Keepers: Franchised in-home care provider offering personal care, companionship, specialized dementia/Alzheimer's care, and respite services. Comparable to Genacta on non-medical home care delivery model and senior-focused customer segments.
- BrightStar Care: Franchised home care and medical staffing provider offering both non-medical personal care and skilled home health, including dementia care and 24-hour support. Overlaps Genacta on the personal care/dementia side while offering a broader medical services model.
- Home Instead: Global non-medical home care franchise specializing in personal care, companionship, dementia care, and 24-hour support for older adults. Closely mirrors Genacta's service portfolio including Alzheimer's/dementia care, low-minimum flexibility, and similar direct-to-consumer sales motion.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Genacta social profiles
Digital presenceGenacta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genacta leadership team
Management profileNumber of profiles
Genacta subsidiaries and ownership
Company hierarchySubsidiaries1 record
Genacta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genacta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genacta
What does Genacta do?
Genacta In Home Care provides non-medical in-home care services for seniors, veterans, and individuals with intellectual and developmental disabilities (IDD) across Southcentral Alaska. Service lines include senior home care, personal care, companion care, Alzheimer's and dementia care, 24-hour care, hospital-to-home transition, and CDPCA family caregiver programs. The company also operates IDD programs such as day habilitation, a state-licensed Medicaid-certified group home, supported employment, and respite care.
Is Genacta a public or private company?
Genacta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genacta founded?
Genacta was founded in 2003. It employs 11 to 50 people.
Where is Genacta based?
Genacta is headquartered in Wasilla, United States, in the North America region.
How does Genacta make money?
One revenue line is on record: home Care Services.
Who are Genacta's main competitors?
Regional players on record are Hope Community Resources and Access Alaska. Broad incumbents are Bayada Home Health Care, Addus HomeCare and Interim HealthCare. Direct peers are Synergy HomeCare, Visiting Angels, Comfort Keepers, BrightStar Care and Home Instead.
Does Genacta have an API?
No public API is recorded for Genacta.
What industry is Genacta in?
Genacta's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAL, Post-Diagnosis Transition & Hospital-to-Home Dementia Support. Its NAICS code is 624120 and its SIC code is 8050.