Approved Senior Network
Approved Senior Network is a privately held online marketplace, founded in 2008 and based in Saint Charles, Missouri, that connects families seeking senior care with vetted home care agencies, hospice providers, and senior care marketing specialists across the United States and Canada via a free-listing directory with paid add-on marketing programs.
- Company typePrivate
- Founded2008
- HeadquartersSaint Charles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Approved Senior Network does
Approved Senior Network (ASN) is a privately held two-sided online marketplace founded in 2008 and headquartered in Saint Charles, Missouri, that connects families and seniors seeking care with senior care service providers across the United States and Canada. The core platform at approvedseniornetwork.com functions as a location- and category-based directory where families can search providers, read reviews, and contact providers directly, while senior care businesses can request free listings and create member profiles. Provider-side customers include home care agencies (e.g., Lares Home Care, Care Resolutions, Butters Home Health Care, Gauthier Family Home Care, Star Multi Care New York), hospice providers (e.g., Arcy Healthcare), and senior care marketing specialists (e.g., Hurricane Marketing Enterprises), with the home care agency segment appearing to dominate the listed review base.
The company operates on a freemium listing model: provider listings are free by default, with additional paid programs described but not publicly priced. A complementary paid product, the Home Care Marketing plan (asnmarketingplan.com), extends the offering into marketing services for senior care businesses. Organic search/SEO is the principal acquisition channel, and the company does not disclose revenue, funding, app presence, AI/ML capabilities, patents, or partnerships in the available source material. The website is actively operated with current content under a copyright extending through 2026, member logins, and a support portal, indicating an ongoing operating business rather than a legacy property.
Approved Senior Network firmographics
Firmographics- Name
- Approved Senior Network
- Website
- https://approvedseniornetwork.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Approved Senior Network is a privately held online marketplace, founded in 2008 and based in Saint Charles, Missouri, that connects families seeking senior care with vetted home care agencies, hospice providers, and senior care marketing specialists across the United States and Canada via a free-listing directory with paid add-on marketing programs.
- Ownership category
- akta.pro rank
Approved Senior Network industry classification
Industry- Product category
- Senior Care Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Approved Senior Network is headquartered
LocationHeadquarters
- HQ city
- Saint Charles
- HQ country
- United States
- HQ region
- North America
Markets served
Approved Senior Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Provider Listings and Membership: Senior care providers can request free listings on the platform. The platform appears to offer listing programs where providers pay to be featured, enabling them to connect with families searching for senior care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Listing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Approved Senior Network product offering
Product offeringCore offering
Approved Senior Network operates a two-sided online marketplace that connects families and seniors seeking care with verified senior care providers across the United States and Canada. Families can search by location, browse provider categories, read reviews, and contact local senior care professionals directly, while senior care businesses can list their services and join the network to gain visibility with prospective clients. The platform monetizes primarily through provider listing and marketing programs.
Product overview
Approved Senior Network operates as a two-sided marketplace connecting families seeking senior care services with care providers. The core platform (Approved Senior Network) serves as a directory where families can search for providers, read reviews, and connect with local senior care experts. The complementary Home Care Marketing (ASN Marketing Plan) product enables senior care businesses to create listings, manage their profiles, and market their services to families within the network.
Differentiator
Problem solved
Functional benefit
Products and services
- Approved Senior Network (ASN) Two-sided online marketplace and directory that connects families and seniors seeking care with verified local senior care providers. Families can search by location, browse categories, read reviews, and contact providers directly; senior care providers can list their businesses and join the network to be discovered.
- ASN Marketing Plan (Home Care Marketing)
Companies that use Approved Senior Network
Customer profileNamed customers9 records
Segments2 records
Approved Senior Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Approved Senior Network partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Approved Senior Network competitors and assessment
Company assessmentDirect peers
- SeniorLiving.org: Senior living and care directory that aggregates provider listings and publishes comparison content. Competes for the same family-side search intent and provider-side visibility.
- Caring.com: Senior care directory and resource site offering provider listings, reviews, and editorial guides for families. Closely comparable in product (search + reviews + contact) and target audience.
- A Place for Mom: Senior care referral platform that connects families with assisted living, memory care, and home care providers. Operates the same marketplace model as ASN at significantly larger scale, making it the most direct competitor.
- SeniorHomes.com: Senior housing and care directory with searchable provider listings and reviews. Direct overlap in directory marketplace model and family caregiver audience.
- SeniorAdvisor.com: Reviews-driven senior care directory connecting families with home care, assisted living, and other providers. Same two-sided model as ASN with a stronger reviews backbone.
- Where You Live Matters: Senior living and care resource site with provider search functionality aimed at families. Comparable family-facing directory content and lead-generation model.
- AgingCare.com: Online community and resource hub for caregivers of elderly relatives, including provider directories. Overlaps with ASN on family-side caregiver audience and provider discovery.
Others
- WellSky: Software and data platform serving home health, hospice, and senior living providers. Comparable as enabling technology that many of ASN's listed providers also use, and as a competing demand source for provider marketing budgets.
- Activated Insights (Home Care Pulse): Provider-side benchmarking, satisfaction surveys, and marketing services for home care agencies. Comparable because ASN's provider customers are the same SMB home care agencies Activated Insights sells into.
Broad incumbents
- Care.com: Larger online care marketplace spanning senior care, child care, and pet care. Senior care is one segment within a much broader portfolio; competes for the same family-side search demand at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Approved Senior Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Approved Senior Network leadership team
Management profileNumber of profiles
Approved Senior Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Approved Senior Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Approved Senior Network
What does Approved Senior Network do?
Approved Senior Network operates a two-sided online marketplace that connects families and seniors seeking care with verified senior care providers across the United States and Canada. Families can search by location, browse provider categories, read reviews, and contact local senior care professionals directly, while senior care businesses can list their services and join the network to gain visibility with prospective clients. The platform monetizes primarily through provider listing and marketing programs.
Is Approved Senior Network a public or private company?
Approved Senior Network is a private company. It is currently operating.
When was Approved Senior Network founded?
Approved Senior Network was founded in 2008. It employs 11 to 50 people.
Where is Approved Senior Network based?
Approved Senior Network is headquartered in Saint Charles, United States, in the North America region.
How does Approved Senior Network make money?
One revenue line is on record: provider Listings and Membership.
Who are Approved Senior Network's main competitors?
Direct peers on record are SeniorLiving.org, Caring.com, A Place for Mom, SeniorHomes.com, SeniorAdvisor.com, Where You Live Matters and AgingCare.com. Others are WellSky and Activated Insights (Home Care Pulse). Care.com is listed as a broad incumbent.
Does Approved Senior Network have an API?
No public API is recorded for Approved Senior Network.
What industry is Approved Senior Network in?
Approved Senior Network's product category is Senior Care Marketplace. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120 and its SIC code is 7370.