Un/do Mindset
Un/Do Mindset is a Colorado-based 501(c)(3) nonprofit that delivers free, trauma-informed mental health education via a self-paced digital curriculum, podcast, QR-code public access, and institutional partnerships, serving K-12 communities, veterans, caregivers, transient individuals, those in recovery, and incarcerated populations across the United States.
- Company typePrivate
- Founded2023
- HeadquartersParker, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Un/do Mindset does
Un/Do Mindset is a Colorado-based 501(c)(3) nonprofit, founded in 2023 by former teacher Erin Harris, that delivers free, trauma-informed mental health education and mindset tools to underserved communities in the United States. The organization's core offering is a self-paced, universally accessible digital curriculum built around interactive lessons with self-assessments, task planning, and journaling components, designed for deployment on its own online platform, on U.S. public library computers, and through partner institutions. Supporting products include the Un/Do: Unplugged podcast distributed across Spotify, Apple Podcasts, Amazon Music, and YouTube, QR code stands placed in public spaces for stigma-free access, and a branded e-commerce Swag Shop selling low-ticket merchandise ($5-$50).
The organization serves seven primary persona segments: K-12 school communities, hero communities (veterans, military, law enforcement, first responders, medical professionals), parent and caregiver communities, transient individuals, individuals recovering from substance abuse, incarcerated or previously incarcerated individuals, and the general public accessing resources via public libraries. Distribution occurs through direct-to-consumer digital access, community-led outreach via volunteer networks and a Junior Board, event-driven fundraising, and channel partnerships with schools, correctional facilities, shelters, recovery centers (including CCAR), and veterans support organizations where it is pursuing VA contractor status.
Un/Do Mindset is funded entirely through individual donations, grants, corporate partnerships and sponsorships, fundraising events, and modest swag shop revenues; the core curriculum is offered free to end users. The company maintains 1-10 employees, is governed by an Advisory Board with a Junior Board of young leaders, holds EIN 88-2885725, and claims volunteer and participant presence in multiple countries with ongoing international expansion efforts.
Un/do Mindset firmographics
Firmographics- Name
- Un/do Mindset
- Legal name
- Un/Do Mindset
- Website
- https://undomindset.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Un/Do Mindset is a Colorado-based 501(c)(3) nonprofit that delivers free, trauma-informed mental health education via a self-paced digital curriculum, podcast, QR-code public access, and institutional partnerships, serving K-12 communities, veterans, caregivers, transient individuals, those in recovery, and incarcerated populations across the United States.
- Ownership category
- akta.pro rank
Un/do Mindset industry classification
Industry- Product category
- Mental Health Education
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industry
- Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)
Keywords
Where Un/do Mindset is headquartered
LocationHeadquarters
- HQ city
- Parker
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Un/do Mindset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting the nonprofit mission. One-time and monthly giving options available.
- Grants: Funding from grants supporting mental health education initiatives for underserved communities.
- Corporate Partnerships & Sponsorships: Program sponsorship and corporate partnerships where organizations sponsor workshops, support groups, or educational sessions in exchange for visibility and promotional materials.
- Swag Shop Sales: Sale of branded merchandise including car magnets, mugs, t-shirts, notebooks, tumblers, and stickers ranging from $5 to $50.
- Fundraising Events: Events and campaigns to support programs and initiatives, with volunteer-organized fundraising activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Nonprofit Curriculum |
| Other | Monthly | Donation Tiers |
| Unit Pricing | Pay-as-you-go | Swag Shop Products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Un/do Mindset product offering
Product offeringCore offering
Un/Do Mindset delivers a free, universally accessible online mental health curriculum with self-paced interactive lessons, self-assessments, task planning, and journaling. The organization complements the digital curriculum with community programs tailored for K-12 schools, veterans and first responders, parents/caregivers, transient populations, recovery communities, and incarcerated individuals, distributed through partnerships, public libraries, and grassroots outreach.
Product overview
Un/Do Mindset offers a unified digital mental health education platform centered on their universally accessible online curriculum. The core product is an interactive, self-paced digital curriculum featuring lessons with self-assessments, task planning, and journaling. Supporting offerings include the Un/Do: Unplugged podcast for mental health awareness, QR code tool stands for community access, and specialized program partnerships tailored for diverse communities (education, incarcerated, transient, veterans, recovery). The company also operates a Swag Shop for branded merchandise. All core curriculum is offered free to end users.
Differentiator
Problem solved
Functional benefit
Brands
- Un/Do: Unplugged: A podcast featuring candid conversations about mental health, expert interviews, personal stories, and practical strategies for emotional well-being.
Products and services
- Online Mental Health Curriculum
Quantifiable outcome
- 83% of U.S. adults experience significant stress; 40%+ report increased stress levels over the past year
- +2 more outcomes
Companies that use Un/do Mindset
Customer profileSegments7 records
Ideal customer profiles3 records
Un/do Mindset technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Un/do Mindset partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and emerging.
- CCAR (Connecticut Community for Addiction Recovery)coreCollaborating to provide mental health tools to those in recovery from substance abuse. Partnership focuses on delivering specialized support groups and resources for individuals in the recovery community.
- Local Transient Population Outreach ProgramscoreWorking with Junior Board to deliver mental health programming to local transient individuals. Collaboration with shelters, outreach programs, and community centers to distribute resources.
- Veterans Support OrganizationsstrategicStriving to become a VA contractor to provide essential mental health support to soldiers. Goal is to deliver specialized mental health programming to veteran communities.
- Pre/Postpartum Parents Support GroupscoreRunning specialized support groups for new and expecting parents. Partnership provides mental health resources addressing the unique challenges of the perinatal period.
- Cancer Patients Support ProgramsemergingDeveloping programs to aid cancer patients through their mental health journeys. Partnership focuses on providing emotional support and coping strategies during treatment and recovery.
- Incarcerated Youth ProgramscorePartnering with detention and correctional centers to deliver mental health education and support to incarcerated youth. Initiative focuses on rehabilitation and reintegration preparation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Un/do Mindset competitors and assessment
Company assessmentDirect peers
- The Jed Foundation (JED): Nonprofit protecting teen and young adult emotional health through school-based programming, curriculum, and partnerships. Directly comparable mission and K-12/college institutional delivery model with similar trauma-informed, free, education-first positioning.
- Mental Health America (MHA): Community-based nonprofit focused on mental health education, screening tools, and prevention. Comparable to Un/Do as a free, education-first mental health nonprofit targeting broad populations through digital resources and community partnerships.
- National Alliance on Mental Illness (NAMI): Largest U.S. mental health nonprofit providing free education, support groups, and advocacy. Directly comparable as a free, peer/community-based mental health education organization serving both general and specialized populations (veterans, families, incarcerated) through volunteer-led programs.
- Born This Way Foundation: Nonprofit co-founded by Lady Gaga focused on youth mental health, kindness, and peer support through community programming. Comparable as a trauma-informed, youth-focused, volunteer-driven mental health education nonprofit.
- Active Minds: Nonprofit providing mental health education, programs, and resources primarily for young adults and K-12/collegiate communities. Highly comparable in the K-12 mental health education focus, trauma-informed programming, and free delivery model.
- Jack.org: Canadian nonprofit training young leaders to revolutionize mental health through education and peer support. Comparable as a youth-led mental health education nonprofit with volunteer/Junior Board structure and school/institutional delivery.
- Open Path Collective: Nonprofit connecting individuals with mental health care at reduced cost through licensed therapist network. Adjacent as a nonprofit focused on mental health access equity, though delivers therapy rather than self-paced curriculum.
Broad incumbents
- Calm: Major commercial meditation and mental wellness app offering self-paced lessons and journaling. Overlaps with Un/Do's curriculum-based approach but targets mass-market consumers with paid subscriptions and broader meditation focus.
- Headspace Health: Commercial leader in mental wellness combining the Headspace app with Ginger therapy services. Comparable as a digital mental health education/wellness platform but with vastly larger scale, paid B2C model, and employer partnerships.
- BetterHelp: Largest online therapy network connecting users with licensed therapists. Adjacent in digital mental health delivery but provides paid 1:1 clinical care rather than free self-paced curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Un/do Mindset social profiles
Digital presenceUn/do Mindset compliance and trust
Trust signalCompliance3 records
Un/do Mindset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Un/do Mindset leadership team
Management profileNumber of profiles
Profiles1 record
Un/do Mindset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Un/do Mindset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Un/do Mindset
What does Un/do Mindset do?
Un/Do Mindset delivers a free, universally accessible online mental health curriculum with self-paced interactive lessons, self-assessments, task planning, and journaling. The organization complements the digital curriculum with community programs tailored for K-12 schools, veterans and first responders, parents/caregivers, transient populations, recovery communities, and incarcerated individuals, distributed through partnerships, public libraries, and grassroots outreach.
Is Un/do Mindset a public or private company?
Un/do Mindset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Un/do Mindset founded?
Un/do Mindset was founded in 2023. It employs 1 to 10 people.
Where is Un/do Mindset based?
Un/do Mindset is headquartered in Parker, United States, in the North America region.
How does Un/do Mindset make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are grants, corporate Partnerships & Sponsorships, swag Shop Sales and fundraising Events.
Who are Un/do Mindset's main competitors?
Direct peers on record are The Jed Foundation (JED), Mental Health America (MHA), National Alliance on Mental Illness (NAMI), Born This Way Foundation, Active Minds, Jack.org and Open Path Collective. Broad incumbents are Calm, Headspace Health and BetterHelp.
Does Un/do Mindset have an API?
No public API is recorded for Un/do Mindset.
What industry is Un/do Mindset in?
Un/do Mindset's product category is Mental Health Education. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDAJADAJ, Virtual Homeschool Programs & Online Curriculum Schools. Its NAICS code is 611710 and its SIC code is 8200.