What LIF Media Inc. does

LIF Media Inc. is a privately held cinematic video production agency incorporated in New Brunswick and headquartered at 21 Rue Foxtrot, Moncton. The firm produces cinematic commercials, brand documentaries and interviews, event highlight films, and short-form social media content for clients in Atlantic Canada across verticals including construction, industrial, real estate and architecture, restaurants and hospitality, healthcare and dental, non-profit, and government and political. Delivery relies on broadcast-grade equipment — 4K cinema cameras, drone/aerial capture, multi-camera rigs, wireless lavaliers, LED lighting, and DJI Ronin SC gimbals — combined with a post-production pipeline that includes cinematic color grading, sound design, and licensed music. The firm also operates social.lifmedia.ca, a proprietary publishing platform that connects authorized client accounts across YouTube, Facebook, Instagram, LinkedIn, and TikTok through OAuth integrations, enabling scheduling and posting from a single dashboard.

The business operates through three coordinated revenue streams. Project-based one-time production is sold via a website quote form, with pricing tiers ranging from $1,500 for single-camera half-day event coverage to $6,000+ for larger commercials and documentary projects. Recurring monthly content partnership retainers bundle on-site shoots, editing, publishing, and performance reporting for ongoing brand presence, particularly in construction, architecture, and industrial accounts. A white-label agency partnership program produces content under agency partner brands (VIVIFY and Mistral are named partners), allowing agencies to retain client relationships while LIF Media absorbs production capacity. Go-to-market is sales-led: website contact form with a 24-hour response commitment, Calendly discovery calls, and SEO-driven blog content targeting local Atlantic Canada search traffic. Earned media through work for TSN, ResearchNB, and the United Nations 'More Than a Game' campaign functions as third-party validation.

LIF Media is a founder-led, bootstrapped business with no disclosed funding rounds, external investors, or parent entity. The named team comprises three personnel: Jorge Melgar as Creative Director and Founder, Isaac Ochoa as Lead Editor and Digital Specialist, and Carolina Galo as Chief Financial Officer. Service area explicitly covers Moncton, Dieppe, Riverview, Fredericton, Saint John, Miramichi, Bathurst, Edmundston, Shediac, Sussex, and Sackville, with reach extending to Nova Scotia and PEI, plus select national broadcast and international assignments.

Name

LIF Media Inc.

Legal name

LIF Media Inc.

Website

https://lifmedia.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LIF Media Inc. is a Moncton, New Brunswick-based cinematic video production agency serving businesses across Atlantic Canada in construction, real estate, hospitality, government, and non-profit verticals. It produces commercials, documentaries, event films, and social content, plus white-label agency production and a publishing platform.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Business, Politics & Current Affairs Documentaries (MPADADAJ)

akta.pro secondary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Video production services
• Cinematic commercial production
• Brand documentary filming
• Event highlight videography
• Social media video content

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Video Production Services: Project-based cinematic video production including cinematic commercials, brand documentaries, event highlight films, and social media content. Pricing varies by project type, deliverables, and scope, with packages starting around $1,500 for event videography and custom quotes for commercial/documentary work.
2. Ongoing Content Partnership Retainers: Recurring monthly content production partnerships where LIF Media provides regular on-site shoots, short-form video content, publishing, and performance reporting. Tailored to ongoing brand presence needs, particularly for construction, architecture, and industrial clients.
3. White-Label Agency Production: Cinematic video production delivered under agency partner brands. Agencies retain client relationships while LIF Media handles all production. Volume-based pricing and retainer packages for agencies managing multiple client accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LIF Media is a cinematic video production agency producing broadcast-quality commercials, brand documentaries, event highlight films, and short-form social media content for businesses across Atlantic Canada. Production uses 4K cinema cameras, drone/aerial capture, multi-camera rigs, and cinematic color grading, with same-day social content delivery. The company also operates social.lifmedia.ca, a proprietary platform enabling clients to schedule and publish video content to YouTube, Facebook, Instagram, LinkedIn, and TikTok from a single dashboard, and offers white-label production for marketing agencies.

Product overview

LIF Media Inc. is a video production agency offering four core service lines: Cinematic Commercials, Brand Documentaries & Interviews, Event Highlight Films, and Social Media Content. These services are delivered to clients across industries including construction, real estate, hospitality, healthcare, non-profit, government, industrial, and marketing agencies. The company also operates a proprietary Social Media Management Platform (social.lifmedia.ca) that enables clients to schedule and publish video content to connected social accounts (YouTube, Facebook, Instagram, LinkedIn, TikTok) from a single dashboard. Services range from one-time project-based production to ongoing content partnerships with monthly retainer arrangements, and include white-label production for agency partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinematic Commercials High-production broadcast-quality commercial video production for TV, web, and digital campaigns, designed to make brands stand out and drive real business results for businesses across Atlantic Canada.
• Brand Documentaries & Interviews
• Event Highlight Films
• Social Media Content
• White-Label Agency Production
• Property Tours & Listing Videos
• Construction Project Showcase Videos
• Industrial Video Services
• Hospitality & Restaurant Video Services
• Healthcare & Dental Video Services
• Non-Profit Video Services
• Government & Political Video Services

Quantifiable outcome

• 50+ projects delivered with 100% client retention rate
• +3 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• VIVIFYcoreChannel Partner/ Reseller/ DistributorAgency partner for whom LIF Media produces white-label cinematic video campaigns. LIF Media produces content under VIVIFY's brand, with deliverables (Three Sisters residential campaigns, Birch Meadows community campaign) branded and presented through the agency to their end clients. One of two named agency partners on the agency partnership page.
• Mistral (Agencistral)coreChannel Partner/ Reseller/ DistributorAgency partner receiving white-label video production services. Named alongside VIVIFY as the agency's two primary named agency partners on the agency partnership program page.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Blue Carrot: Video production agency specializing in explainer videos, brand documentaries, and corporate content. Comparable in service mix and verticalized content production for SMB and mid-market clients.
• Lemonlight: Video production company delivering commercials, brand content, and social media videos at scale with subscription-style packages. Directly comparable to LIF Media's combination of brand films and recurring content offerings.
• Demo Duck: Boutique video production agency offering explainer videos, brand films, and animated content for B2B and B2C brands. Closely comparable in size, model, and service mix to LIF Media's commercial/documentary/social offerings.
• Casual Films: Global video production agency specializing in corporate, brand, and event videography with a distributed-crew model. Shares LIF Media's project-based production DNA and event/brand content focus.
• Sandwich Video: Premium video production agency known for cinematic commercials and brand storytelling. Comparable in creative positioning and emphasis on cinematic quality across commercial and digital delivery.
• Breadnbeyond: Explainer video and brand storytelling agency with subscription offerings. Closely comparable to LIF Media's combo of cinematic commercial work and ongoing content partnerships.
• Sparkhouse: Creative video agency producing brand stories, commercials, and event content for mid-market and enterprise clients. Mirrors LIF Media's verticalized service structure and cinematic storytelling approach.

Emerging players

• Yans Media: Video production agency offering animated explainers, brand videos, and commercials with subscription packages. Comparable in recurring content packaging and SMB video focus.
• 90 Seconds: Cloud-based video production platform connecting brands with vetted global creators. Relevant as a tech-enabled alternative that may compete for SMB/mid-market video budgets that LIF Media currently captures.

Broad incumbents

• Vidyard: Canadian-headquartered video platform with hosting, analytics, and AI video tools used by enterprises. Adjacent to LIF Media's social publishing tool and a potential acquirer/integrator for SMB video workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIF Media Inc.