Wesak Paris

What Wesak Paris does

Wesak Paris SAS is a privately held French lithocosmetic company founded in 2021 and headquartered in Vanves (Paris region), operating under the creator-perfumer Mina Gautier. The company develops and sells a portfolio of Lunar Elixir roll-on body and hair oils that combine ECOCERT-certified first cold-pressed organic vegetable oils (apricot, macadamia, argan, enriched with polyphenols and vitamin E) with five semi-precious gemstones (Amethyst, Rose Quartz, Sodalite, Aventurine, Obsidian). Each variant features a proprietary French-made roll-on applicator with an integrated polished gemstone sphere, registered as an original industrial design, alongside an in-bottle stone infusion method. The product range spans 50ml hero units (€69-€79), 10ml miniatures (€20-€25), 50ml refills (€30-€35), a Discovery Box (€99), a Beauty Ritual Box (€59) combining Gua Sha and roller tools with elixir, and standalone Gua Sha and roller accessories in seven stone varieties.

The business model is direct-to-consumer e-commerce via wesakparis.com, complemented by physical placement in Galeries Lafayette Haussmann's wellness section and implicit distribution through luxury spas and palaces. Pricing is fixed at premium unit levels, with free shipping in Metropolitan France above €49 and international shipping enabled to Europe, the US, the UK, Canada, and Asia. Marketing relies on organic social (Instagram, TikTok), earned media across premium French and international publications (Vogue France, Elle, Cosmopolitan, Madame Figaro, Paris Match, Marianne, L'Obs, M6 TV), and an email newsletter. No external funding rounds, institutional investors, or parent company relationships have been disclosed; the company is founder-driven with €1,000 of registered capital. Customer concentration risk is low, as the named B2B account (Galeries Lafayette) is one of many distribution points and the core revenue base is fragmented DTC consumers.

Name

Wesak Paris

Legal name

WESAK PARIS SAS

Website

https://wesakparis.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Lithocosmetic Beauty & Wellness

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)

Keywords

• Lithocosmetic body oils
• Gemstone infused beauty oils
• Natural organic roll on oils
• Crystal facial massage tools
• Luxury French wellness beauty

Headquarters

HQ city

Vanves

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct product sales: Wesak Paris generates revenue through direct-to-consumer e-commerce sales of its lunar elixir products, refills, and beauty accessories. Products are sold at fixed prices with free delivery in France for orders over 49 euros.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wesak Paris develops, manufactures, and sells French-made lithocosmetic products that combine semi-precious gemstones with 100% organic, first cold-pressed plant oils (apricot, macadamia, argan). The core product is a line of five "Lunar Elixir" roll-on body and hair oils (50ml and 10ml sizes) each featuring a different gemstone (Amethyst, Rose Quartz, Sodalite, Aventurine, Obsidian) infused inside the bottle and a polished gemstone sphere applicator. The company complements these with refill bottles, beauty ritual boxes, Gua Sha and roller accessories.

Product overview

Wesak Paris is a French lithocosmetic brand combining semi-precious gemstones with 100% natural organic plant oils. The core product line consists of five Lunar Elixir roll-on oils (Amethyst, Rose Quartz, Sodalite, Aventurine, and Obsidian) in 50ml bottles, each featuring an infused gemstone and a polished semi-precious sphere for massage application. Complementary offerings include 50ml refills for each variant, 10ml miniature sizes for trial, the Discovery Box (all 5 miniatures bundled), and the Beauty Ritual Box (Lunar Elixir with Gua Sha Heart and Roller tools). Standalone Gua Sha Heart and Roller stone accessories are also sold separately in seven stone varieties. All products are refillable, reusable, and recyclable. The brand was founded by creator-perfumer Mina Gautier and has received press coverage including Vogue France and the H.Pierantoni Innovation Award 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Amethyst Elixir Lunaire (50ml)
• Rose Quartz Elixir Lunaire (50ml) Roll-on body and hair oil (50ml) with infused Rose Quartz gemstone and polished Rose Quartz sphere applicator. Rose fragrance built on rosewood, Bulgarian rose and Damascus rose. Blend of apricot, macadamia and argan oils with polyphenols and vitamin E. For individual consumers seeking premium natural beauty and wellness care.
• Sodalite Elixir Lunaire (50ml) Roll-on body and hair oil (50ml) with infused Sodalite gemstone and polished Sodalite sphere applicator. Woody fragrance with amber, jasmine, geranium, sandalwood and oud wood notes. Blend of apricot, macadamia and argan oils with polyphenols and vitamin E. For individual consumers seeking premium natural beauty and wellness care.
• Aventurine Elixir Lunaire (50ml) Roll-on body and hair oil (50ml) with infused Green Aventurine gemstone and polished Aventurine sphere applicator. Floral fragrance with neroli, rosewood, tuberose and white flowers. Blend of apricot, macadamia and argan oils with polyphenols and vitamin E. For individual consumers seeking premium natural beauty and wellness care.
• Obsidian Elixir Lunaire (50ml) Roll-on body and hair oil (50ml) with infused Snow Obsidian gemstone and polished Obsidian sphere applicator. Neutral (unscented) formulation, suitable for pregnant women and children. Blend of apricot, macadamia and argan oils with polyphenols and vitamin E; first cold-pressed oils. For individual consumers including those seeking unscented, family-friendly premium wellness.
• 50ml Refill Elixirs Refill bottles (50ml) for each Lunar Elixir variant, containing the same infused gemstone and organic oil blend as the original roll-on. Eco-responsible, refillable, reusable and recyclable. Prices range from €30 (Obsidian) to €35 (other stones). For existing customers seeking to replenish their original roll-on bottles.
• 10ml Lunar Elixir Miniatures Travel-size 10ml roll-on versions of the five Lunar Elixirs (Amethyst, Aventurine, Obsidian, Rose Quartz, Sodalite), retaining the same gemstone-infusion and gemstone-sphere applicator technology. Priced at €20 (Obsidian) and €25 (other stones). For consumers wanting a portable, lower-priced entry point into the brand.
• Elixir Lunaire Discovery Box Gift box containing all 5 Lunar Elixir miniatures (10ml each): Obsidian, Sodalite, Amethyst, Rose Quartz and Aventurine. Box dimensions 210x130x50mm, total weight 280g, priced at €99. Designed for gift-giving and to allow customers to try all five variants before committing to full-size purchases.
• Beauty Ritual Box Complete facial massage ritual kit containing 1 Lunar Elixir 10ml (Obsidian), 1 Gua Sha Heart tool and 1 Roller stone tool. Gua Sha stone material options: Amethyst, Aventurine or Rose Quartz. Priced at €59. Designed for lymphatic drainage, improved blood circulation and face sculpting. For consumers seeking a holistic facial massage routine.
• Gua Sha Heart (standalone) Standalone heart-shaped facial sculpting tool (Gua Sha) available in seven stone varieties: Amethyst, Aventurine, Rose Quartz, Sodalite, Obsidian, White Jade and Clear Quartz. Designed to lift and sculpt facial curves, promote circulation and enhance product absorption. For individual consumers using the elixirs as part of a facial massage ritual.
• Roller Stone (standalone) Standalone dual-ended facial massage roller available in seven stone varieties: Amethyst, Aventurine, Rose Quartz, Sodalite, Obsidian, White Jade and Clear Quartz. Smooth end for soothing massages, textured end for targeted application. Promotes lymphatic drainage and skin suppleness. For individual consumers using the elixirs as part of a facial massage ritual.

Quantifiable outcome

• Products certified 100% organic and ECOCERT compliant
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Brazilian lithotherapy partnercoreStrategic or Co-development PartnerWesak Paris partners with a specialized lithotherapy partner from Brazil who provides the semi-precious gemstones used in all product lines. This partnership enables the unique combination of vibratory properties of stones with beneficial plant essences that defines the brand's lithocosmetic approach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caudalie: French natural beauty brand built around vineyard-derived ingredients (vinotherapy), with strong pharmacy and spa distribution across Europe. Comparable to Wesak Paris as a French natural/plant-based beauty brand positioned in the premium segment with broad European distribution.
• Sisley Paris: Family-owned French luxury skincare and cosmetics house using botanical and essential-oil formulations at premium price points. Comparable to Wesak Paris as a French prestige beauty brand leveraging natural/botanical claims and selective distribution in high-end retail (department stores, spas).
• Aesop: Australian-founded, French-acquired luxury natural beauty brand owned by L'Oréal. Aesop competes in the same premium natural/cosmetics space with a similar apothecary aesthetic, premium pricing, and selective retail (department stores, own stores) — making it the closest broad-incumbent comparable to Wesak Paris's premium French natural beauty positioning.
• Natura Bissé: Spanish family-owned luxury skincare house with strong spa and prestige retail presence globally. Comparable to Wesak Paris as an established premium beauty player in the European prestige/spa channel.

Direct peers

• Susanne Kaufmann: Austrian premium natural skincare line built on botanical formulations with hotel/spa heritage (Hotel Post Bezau). Comparable to Wesak Paris on luxury natural positioning, spa-channel presence, and holistic/wellness-led brand narrative.
• Augustinus Bader: Premium skincare brand built on proprietary technology (TFC8), sold at luxury price points with strong editorial positioning and selective distribution. Directly comparable to Wesak Paris on premium pricing, technology-led differentiation, prestige press presence, and target affluent natural/holistic consumer.
• Tata Harper: Luxury natural skincare brand with a farm-to-face organic positioning, ECOCERT-equivalent certification ethos, and DTC-led distribution at premium price points. Direct comparable to Wesak Paris on 100% natural/organic ingredient platform, premium pricing, and affluent wellness-driven consumer.
• Dr. Barbara Sturm: German premium skincare brand with celebrity/high-net-worth customer base, scientific positioning, and DTC-heavy distribution. Comparable to Wesak Paris on premium European heritage, prestige positioning, and selective distribution.
• La Bouche Rouge: French luxury clean beauty brand with refillable, eco-responsible positioning and premium pricing. Comparable to Wesak Paris on French-made, refillable/reusable packaging ethos and premium clean-beauty positioning.

Regional players

• Diptyque: French luxury fragrance and body care house known for sensory, ritual-led wellness positioning. Comparable to Wesak Paris on French heritage, ritualistic/body-care narrative, premium pricing, and selective distribution including palace/hotel channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wesakparisofficiel
• TikToktiktok.com/@wesakparis
• LinkedInlinkedin.com/company/wesak-paris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wesak Paris