Better Farming
Better Farming is a Canadian agricultural trade media company publishing three magazines — Better Farming Ontario, Better Farming Prairies, and Better Pork — for 84,000+ commercial farms, monetized through subscriptions and advertising under Farms.com ownership.
- Company typePrivate
- Founded1999
- HeadquartersGuelph, Canada
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Better Farming does
Better Farming is a Canadian agricultural trade media company that publishes three regional and vertical magazines for commercial producers: Better Farming Ontario (11 issues per year, distributed to 39,000 farms), Better Farming Prairies (9 issues per year, distributed to 45,000 farms across Manitoba, Saskatchewan, and Alberta), and Better Pork (6 issues per year, serving the Canadian swine industry). The company is operated by AgMedia Ltd., a wholly owned subsidiary of Farms.com, and is based in Guelph, Ontario. Editorial leadership has served Canadian producers continuously since 1999, with Editorial Director Paul Nolan bringing more than 35 years of agricultural publishing experience.
The core products are print magazines augmented by digital properties including online featured-article pages, searchable archives dating back to 2007, and a self-serve subscription portal. There is no proprietary technology platform, no AI/ML capabilities, no APIs, and no mobile applications described; the company operates as a traditional trade publishing business on a web-content-management-system stack. Distribution is via direct mail to commercial farm addresses and via online subscription purchase through betterfarming.com.
Better Farming monetizes through two primary streams: paid consumer subscriptions priced at $22-$41 CAD per year depending on title, and advertising sales — including print ads, online advertising, and custom publishing solutions — to agricultural businesses seeking access to commercial farmers. The publications also leverage cross-promotion through Farms.com newsletters and the broader Farms.com family of ag-vertical websites. No external funding, institutional investors, or public-market listing have been disclosed.
Better Farming firmographics
Firmographics- Name
- Better Farming
- Legal name
- AgMedia Ltd.
- Website
- https://betterfarming.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Better Farming is a Canadian agricultural trade media company publishing three magazines — Better Farming Ontario, Better Farming Prairies, and Better Pork — for 84,000+ commercial farms, monetized through subscriptions and advertising under Farms.com ownership.
- Ownership category
- akta.pro rank
Where Better Farming is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Better Farming business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Magazine Subscriptions: Subscription revenue from three agricultural magazines: Better Farming Ontario (11 issues/year), Better Farming Prairies (9 issues/year), and Better Pork (6 issues/year). Prices range from $22/year for Better Pork to $41/year for Better Farming Ontario/Prairies.
- Print and Online Advertising: Advertising sales to agricultural businesses wanting to reach commercial farmers. Includes online advertising opportunities, custom publishing solutions, and traditional print advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Better Farming Ontario - 1 year subscription (11 issues) |
| Subscription | Annual | Better Farming Prairies - 1 year subscription (9 issues) |
| Subscription | Annual | Better Pork - 1 year subscription (6 issues) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Better Farming product offering
Product offeringCore offering
Better Farming publishes three regional agricultural magazines for Canadian producers: Better Farming Ontario (11 issues/year), Better Farming Prairies (9 issues/year), and Better Pork (6 issues/year). The publications cover commercial agriculture, crop production, livestock, swine industry news, and rural life issues, and are distributed to approximately 84,000 commercial farms across Ontario, Manitoba, Saskatchewan, and Alberta. The company also offers companion digital content, online archives, and advertising services targeting agricultural businesses.
Product overview
Better Farming is a multi-platform agricultural media company operating three regional magazine publications—Better Farming Ontario (11 issues/year, 39,000 farm distribution), Better Pork (6 issues/year), and Better Farming Prairies (9 issues/year, 45,000 farm distribution)—alongside companion digital products including online archives, featured articles web pages, and subscription services. The company also offers advertising and custom publishing solutions targeting Canadian commercial farmers and agricultural professionals. The publications are owned by AgMedia Inc., a Farms.com company, and have served Canadian agricultural producers since 1999 with editorial coverage of commercial agriculture, livestock production, and rural business issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Farming Ontario Agricultural magazine published 11 times per year, distributed to 39,000 commercial farms in Ontario. Features editorial content covering commercial agriculture, farm management, and rural life issues.
- Better Pork Bimonthly pork industry magazine published 6 times per year. Covers swine production, health, nutrition, biosecurity, and industry news for Canadian pork producers.
- Better Farming Prairies Agricultural magazine published 9 times per year, distributed to 45,000 farms in Manitoba, Saskatchewan, and Alberta. Covers Western Canadian agricultural issues, crops, livestock, and farm business management.
- Online Advertising Services Agricultural advertising platform offering online advertising opportunities, custom publishing solutions, and advertising specifications for reaching Canadian agricultural professionals and commercial farmers.
Companies that use Better Farming
Customer profileSegments3 records
Ideal customer profiles3 records
Better Farming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Better Farming partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Better Farming competitors and assessment
Company assessmentDirect peers
- Glacier FarmMedia: Canada's largest agricultural media company, publishing Country Guide, Grainews, Alberta Farmer Express, Manitoba Co-operator and the Western Producer. Compares to Better Farming as a multi-title Canadian ag publishing group serving commercial farmers with print, digital and event properties on overlapping geographies.
- The Western Producer: Long-running Western Canadian agricultural newspaper publishing news and analysis for crop and livestock producers in Saskatchewan and across the Prairies. Directly comparable to Better Farming Prairies as a regional farm information publication serving Canadian commercial farmers, and overlapping in ad sales and subscriber base.
- Alberta Farmer Express: Alberta-focused agricultural newspaper published by Glacier FarmMedia for commercial farmers in the province. Direct peer to Better Farming Prairies on overlapping Prairie geography, with similar readership and ag-business advertiser base.
- Grainews: Western Canadian farm magazine covering crops, livestock and farm business, published by Glacier FarmMedia. Direct peer to Better Farming Prairies as a regional Canadian farm magazine with similar subscribers, advertisers and editorial scope.
- Country Guide: National Canadian farm magazine published by Glacier FarmMedia covering commercial agriculture, farm management and rural issues. Closely overlaps Better Farming in audience, editorial mandate and Canadian ag advertiser base.
Broad incumbents
- Successful Farming: Iconic U.S. farm magazine and digital property (agriculture.com) covering production agriculture, machinery and farm business. Comparable to Better Farming as a long-established commercial-farmer publication with parallel print + digital + advertising model.
- AgWeb: U.S. agricultural news and market data portal operated by Farm Journal Media, covering crops, livestock, markets and policy. Comparable to Better Farming as a leading North American agricultural media brand targeting commercial farmers and ag advertisers, although U.S.-focused.
- Farm Journal Media: Large U.S. agricultural media company producing Farm Journal, Top Producer, AgWeb, Drovers and a portfolio of ag TV shows, events and data products. Comparable as a multi-title ag publishing incumbent with overlapping advertiser and audience strategy to Better Farming, at greater scale and U.S. focused.
Emerging players
- RealAgriculture: Canada-based digital agricultural media platform producing news, video, podcasts and events for Canadian farmers, owned by Sirius XM. Comparable to Better Farming in audience and editorial scope but competing as a digital-native alternative for ad budgets and reader attention.
Others
- Farms.com: Parent company of Better Farming (via AgMedia Ltd.) and operator of multiple ag industry sites including AgCareers.com, Agriville.com and CareersInFood.com. Comparable as the corporate parent and strategic operating company providing shared newsroom, advertising and audience infrastructure to Better Farming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Better Farming social profiles
Digital presenceBetter Farming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Farming leadership team
Management profileNumber of profiles
Profiles2 records
Better Farming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Farming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Farming
What does Better Farming do?
Better Farming publishes three regional agricultural magazines for Canadian producers: Better Farming Ontario (11 issues/year), Better Farming Prairies (9 issues/year), and Better Pork (6 issues/year). The publications cover commercial agriculture, crop production, livestock, swine industry news, and rural life issues, and are distributed to approximately 84,000 commercial farms across Ontario, Manitoba, Saskatchewan, and Alberta. The company also offers companion digital content, online archives, and advertising services targeting agricultural businesses.
Is Better Farming a public or private company?
Better Farming is a private company. It is classified as corporate owned and is currently operating.
When was Better Farming founded?
Better Farming was founded in 1999.
Where is Better Farming based?
Better Farming is headquartered in Guelph, Canada, in the North America region.
How does Better Farming make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are print and Online Advertising.
Who are Better Farming's main competitors?
Direct peers on record are Glacier FarmMedia, The Western Producer, Alberta Farmer Express, Grainews and Country Guide. Broad incumbents are Successful Farming, AgWeb and Farm Journal Media. RealAgriculture is listed as an emerging player. Farms.com is listed as an others.
Does Better Farming have an API?
No public API is recorded for Better Farming.