Bettermanager

What Bettermanager does

BetterManager, Inc. is a privately held leadership development platform that delivers coaching, training, and measurement programs to enterprise organizations across North America, Europe, and Asia. The company sells subscription-based leadership development programs — primarily 1:1 coaching, group coaching (up to 14 leaders per session), and group training — to HR and Learning & Development buyers, with solutions tiered across managerial levels from emerging managers through C-Suite executives. Named enterprise customers include Yelp, Dropbox, New Relic, Malwarebytes, Chegg, Eventbrite, NASA, Draft Kings, Florida Blue, and approximately 20 additional logos spanning technology, government, healthcare, insurance, manufacturing, and education verticals.

The product is built on a proprietary web platform and mobile application that together deliver program content, coach session scheduling, action planning, and the Insights Dashboard — a measurement layer featuring 360° surveys and benchmark-mapped assessments that track leadership development in real time. The service is enabled by a vetted global coach community with practitioners averaging 10+ years of real-world management experience, drawn from a network that delivers multilingual coaching across English, French, German, Spanish, and Italian. The company's competitive positioning leans on Google heritage from founders connected to Project Aristotle and Project Oxygen, supported by an NPS of 90 (Q4 2021, 1,267 responses), a 9.6/10 customer satisfaction score, and a 2023 ROI study showing $7 returned for every $1 invested.

BetterManager operates with three office locations (San Francisco headquarters, plus Paris and London regional offices) and runs an enterprise field sales motion gated by a 'Request a Demo' call-to-action. Pricing is quote-based and not publicly disclosed, structured around program scope, number of participating managers, and service tier (1:1 coaching, group coaching, group training, or combinations). The leadership team comprises Jerome Ternynck (Founder & CEO), Stephane Panier (CEO), John Topping (President/COO), Wendy Hanson (Chief Program Officer and co-founder), Will Corley (Chief L&D Officer), and Quinn McLaughlin (CTO). No external institutional investors, funding rounds, or M&A activity are disclosed in the available data.

Name

Bettermanager

Legal name

BetterManager, Inc.

Website

https://bettermanager.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BetterManager is a privately held, subscription-based leadership development platform that delivers 1:1 coaching, group coaching, group training, and 360° survey-based measurement to enterprise HR and L&D buyers globally, serving companies such as Yelp, Dropbox, NASA, and Draft Kings through a multilingual coach network across North America, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Leadership Development Services

NAICS

Professional and Management Development Training (611430), Computer Systems Design and Related Services (5415)

SIC

Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

akta.pro secondary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• Leadership development platform
• Executive coaching services
• Manager training programs
• 360-degree assessments
• Group coaching solutions

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organizational Subscription Programs: Organizations subscribe to BetterManager's leadership development programs, with pricing based on the scope of programs selected, number of managers participating, and level of service (1:1 coaching, group coaching, group training, or combinations thereof).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BetterManager is a technology-enabled, 100% virtual leadership development platform that sells organizational subscription programs to enterprise customers. Its core deliverables are 1:1 Leadership Coaching, Group Training (covering remote/hybrid management, DE&I, and leadership fundamentals), Group Coaching (up to 14 leaders per session), structured Learning Plans, and a proprietary Insights & Momentum Tools analytics layer featuring 360-degree surveys and real-time measurement, all delivered through web and mobile channels by a vetted global coach network.

Product overview

BetterManager is a unified leadership development platform offering a comprehensive suite of programs and tools for organizations. The platform centers on core offerings including 1:1 Leadership Coaching, Group Training, and Group Coaching, supported by the proprietary Insights & Momentum Tools platform featuring 360-degree surveys and real-time analytics. Additional modules include Learning Plans for structured curricula, e-Learning Reinforcement for ongoing education, and Actionable Assessments. The BetterManager mobile app provides convenient access to program content, scheduling, and coach connectivity. The company also provides content resources including a podcast hosted by co-founder Wendy Hanson and e-books on leadership topics. Solutions are tiered for different managerial levels: Drivers (Business Unit Leaders), Accelerators (High-Potentials), and Emerging Managers (New Managers), with additional services for C-Suite executives.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Leadership Coaching One-on-one coaching program that up-levels the performance, effectiveness, and capacity of people leaders through personalized coaching sessions delivered by BetterManager's vetted coach network. Sold as part of organizational subscription programs to enterprise HR and Learning & Development buyers.
• Group Training Group training sessions that equip leaders with innovative approaches to remote/hybrid management, DE&I, and other essential management topics. Delivered to organizations as part of BetterManager's enterprise leadership development subscriptions.
• Group Coaching Group coaching sessions that empower up to 14 leaders per session to enhance leadership, collaboration, and cultivate growth. Sold to enterprises as part of organizational subscription programs.
• Learning Plans Structured leadership development curricula that build the leadership roadmap for organizations, helping managers progress through defined learning journeys. Tiered for Drivers (Business Unit Leaders), Accelerators (High-Potentials), and Emerging Managers (New Managers).
• Insights & Momentum Tools Platform Proprietary survey and analytics platform that includes 360-degree surveys and an Insights Dashboard, measuring the growth of managers in real time and tracking progress against industry benchmarks for high-performing managers and teams. Sold to enterprises as the analytical backbone of BetterManager's coaching and training programs.
• Workplace Learning Events Live learning events delivered to organizations to ensure critical leadership concepts and principles reach all participants across the enterprise.

Quantifiable outcome

• 33% increase across key leadership best practices associated with high performance after 90 days of coaching
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sounding Board: Sounding Board offers enterprise leadership coaching with a technology platform for matching, scheduling, and progress tracking. It competes head-to-head with BetterManager for HR/L&D buyers seeking measurable coaching outcomes.
• BetterUp: BetterUp is a direct competitor offering enterprise leadership coaching combined with a digital platform, AI-driven personalization, and global coach network. Both companies sell 1:1 coaching, group programs, and measurement tools to enterprise HR/L&D buyers.
• CoachHub: CoachHub is a global digital coaching platform that pairs enterprise customers with a vetted pool of certified coaches, with strong presence in Europe. It overlaps directly with BetterManager on 1:1 and group coaching, technology-enabled delivery, and enterprise GTM.
• Torch: Torch is an enterprise leadership coaching and development platform offering 1:1 coaching, group programs, and learning journeys for managers. It competes with BetterManager in the same HR/L&D buyer persona and subscription-based coaching model.
• EZRA (by LHH): EZRA delivers personalized1:1 executive and leadership coaching via its own platform, with global coach matching and measurement tools. It is a direct competitor to BetterManager in enterprise coaching subscriptions.

Emerging players

• AIIR Consulting: AIIR Consulting is an executive coaching and leadership development firm with a tech-enabled platform for coach matching and measurement. It competes with BetterManager in the executive coaching segment and is expanding into broader enterprise leadership programs.
• Degreed: Degreed is a learning experience platform that curates content and learning paths across providers, including leadership development content. It overlaps with BetterManager's Learning Plans and measurement ambitions while serving the same HR/L&D enterprise buyer.

Broad incumbents

• Skillsoft: Skillsoft provides enterprise learning content, including leadership development programs, alongside compliance and technology training. It is a broader incumbent competitor to BetterManager in the L&D category.
• Cornerstone OnDemand: Cornerstone OnDemand is a broad incumbent in talent and learning management, with a much wider portfolio that includes leadership development content and pathways. It competes with BetterManager at the leadership-development layer but is part of a much larger HCM suite.
• LinkedIn Learning: LinkedIn Learning offers on-demand leadership and management courses as part of the broader LinkedIn Talent Solutions ecosystem. It competes for the same enterprise learning budgets but relies primarily on self-serve digital content rather than live coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BetterManagerUS

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettermanager