UBetOhio
UBetOhio is an Ohio-licensed Type C Sports Gaming Operator that deploys self-service sports betting kiosks and POS systems to licensed host locations including bars, restaurants, convenience stores, and grocery stores across Ohio.
- Company typePrivate
- Founded2007
- HeadquartersMaumee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UBetOhio does
UBetOhio is an Ohio-licensed Type C Sports Gaming Operator that launched in 2023 to capitalize on Ohio House Bill 29's legalization of retail sports betting. The company delivers turnkey sports betting infrastructure to licensed host locations — primarily bars, restaurants, convenience stores, bowling and billiards venues, and Mid-Market grocery chains such as Giant Eagle — through self-service betting kiosks deployed across the state. Its product surface consists of two integrated hardware/software systems: a self-service sports betting kiosk featuring a 20-inch resistive-touch LCD, ADA compliance, double-locked bill validator, and Intel Celeron/Windows architecture; and the World Till POS system (PC, HD monitor, bar code reader, Epson thermal printer) used by hosts to reconcile cash and redeem winning tickets.
The underlying technology stack is built on third-party dependencies rather than proprietary platforms: IGT supplies the sports betting platform, equipment, and a week-long training program covering audit/compliance, retail, kiosk, customer service, and operational readiness; SportsRadar delivers real-time odds data overseen by Las Vegas traders, with lines fully automated into the kiosks; and UBetOhio provisions and maintains a dedicated VPN tunnel at each host location. The company operates a B2B2C go-to-market model in which hosts must hold an Ohio lottery retailer license with a Type D1, D2, or D5 liquor permit; UBetOhio reimburses the $1,000 OCCC application fee and $300 Ohio Bar Owners Association fee within seven days of going live, and provides ongoing training, cash management, and 24/7 customer service.
Revenue is generated through the spread (vig) on sports wagers — moneyline, over/under, parlays, and point spreads — subject to HB 29's capped limits of a $5 minimum bet, $700 maximum wager, and $700 weekly per-person maximum. Hosts share in Gross Gaming Revenue calculated weekly, with compensation paid on the 1st of each month via ACH and negative weeks carried forward; UBetOhio retains the residual. The company is privately held, headquartered in Maumee, Ohio, with no disclosed institutional funding, and operates exclusively within Ohio under OCCC oversight.
UBetOhio firmographics
Firmographics- Name
- UBetOhio
- Legal name
- UBetOhio
- Website
- https://ubetohio.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UBetOhio is an Ohio-licensed Type C Sports Gaming Operator that deploys self-service sports betting kiosks and POS systems to licensed host locations including bars, restaurants, convenience stores, and grocery stores across Ohio.
- Ownership category
- akta.pro rank
UBetOhio industry classification
Industry- Product category
- Retail Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)
- akta.pro secondary industries
- Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops) (MPAEAJAG)
Keywords
Where UBetOhio is headquartered
LocationHeadquarters
- HQ city
- Maumee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UBetOhio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sports Betting Wagering: UBetOhio operates retail sports betting kiosks at host locations. Revenue is generated through the spread on sports wagers (moneyline, over/under, parlays, point spreads). Hosts share in Gross Gaming Revenue (GGR) calculated weekly, with compensation paid on the 1st of every month via ACH. Losing weeks carry forward in the GGR calculation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum Bet |
| Unit Pricing | Pay-as-you-go | Maximum Bet |
| One time/ perpetual license | Multi-year contract | Host Application Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
UBetOhio product offering
Product offeringCore offering
UBetOhio operates as a licensed Type C Sports Gaming Proprietor in Ohio, deploying self-service sports betting kiosks paired with World Till POS systems at licensed host locations such as bars, restaurants, convenience stores, and grocery stores. The company provides turnkey retail sports betting solutions including equipment provisioning, VPN infrastructure, odds integration via IGT and SportsRadar, regulatory compliance, staff training, and cash management support. Hosts share in the Gross Gaming Revenue (GGR), with compensation paid weekly via ACH.
Product overview
UBetOhio is an Ohio-licensed Type C Sports Gaming Operator offering retail sports betting through self-service kiosks deployed in bars, restaurants, convenience stores, and grocery stores throughout Ohio. The core offering consists of Self-Service Sports Betting Kiosks paired with World Till POS systems that hosts use to manage cash reconciliation and ticket redemption. UBetOhio provides the complete infrastructure including VPN connectivity, odds feed integration (via SportsRadar), equipment maintenance, and 24/7 customer service. The company operates under Ohio House Bill 29 regulations, enabling legal retail sports betting at licensed host locations.
Differentiator
Problem solved
Functional benefit
Companies that use UBetOhio
Customer profileNamed customers44 records
Segments2 records
Ideal customer profiles2 records
UBetOhio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
UBetOhio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- IGTcoreIGT provides the sports betting platform technology and hosts week-long training programs for UBetOhio staff covering audit and compliance, Sports Betting 101, Retail Training, Kiosk Training, Customer Service & Technicians, and Operational Readiness. IGT provides real-time odds integration.
- SportsRadarcoreSportsRadar provides sports betting odds data in partnership with UBetOhio and IGT, sourced from Las Vegas operations, overseen by traders in real time.
- Ohio LotterycoreOhio Lottery is the regulatory body that pre-approves host locations for sports gaming. Hosts must be licensed lottery retailers and receive a lottery recommendation through an interest form before applying to OCCC.
- Ohio Casino Control Commission (OCCC)coreOCCC is the licensing authority for Type C Sports Gaming Operators and Hosts in Ohio. UBetOhio holds a Type C Sports Gaming Proprietor license. Host applications are submitted through the OCCC licensing website (elicense.ohio.gov).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
UBetOhio competitors and assessment
Company assessmentDirect peers
- BetMGM: BetMGM is a Type C Ohio Sports Gaming Operator offering mobile and retail sportsbook experiences, including MGM-branded kiosks in select venues. It competes with UBetOhio for retail venue partnerships and shared bettor flow.
- DraftKings: DraftKings operates as a Type C Sports Gaming Operator in Ohio under HB 29, offering both mobile and retail sportsbook products. It competes directly with UBetOhio for Ohio bettor wallet share, though UBetOhio focuses on retail kiosk distribution while DraftKings is mobile-first.
- FanDuel: FanDuel holds an Ohio Type C Sports Gaming license and runs mobile/retail sportsbook operations. It is a direct competitor for Ohio sports betting handle, with strong brand recognition pulling casual bettors away from UBetOhio's retail kiosk channel.
- Rush Street Interactive (BetRivers): Rush Street Interactive operates BetRivers as a Type C Ohio Sports Gaming Operator with online and select retail capabilities. It is comparable in being a mid-tier operator chasing Ohio retail/online market share alongside UBetOhio.
- Caesars Sportsbook: Caesars Sportsbook is licensed as a Type C operator in Ohio, offering both online and retail sportsbook products at Caesars-affiliated and partner venues. It is comparable to UBetOhio in retail distribution ambition and Ohio regulatory standing.
- bet365: bet365 is a licensed Ohio Type C sportsbook operator with an online-led product. It competes directly for Ohio betting handle and represents the international operator cohort entering the Ohio retail/mobile market.
- Penn Entertainment / ESPN BET: Penn Entertainment operates ESPN BET, an Ohio Type C sportsbook licensee with both online and retail touchpoints at its regional gaming properties. It is comparable as a multi-channel Ohio competitor and as a scaled regional operator pursuing retail distribution strategies.
Emerging players
- Genius Sports: Genius Sports is a sports data and trading technology provider serving OSB operators, comparable to Sportradar. While not a direct operator, it represents the alternative technology/data vendors UBetOhio could conceivably switch to or that competitors may already leverage.
Others
- Sportradar: Sportradar is UBetOhio's odds and trading feed partner, integrating directly into UBetOhio kiosks. As a leading global sports data provider, Sportradar is a thematically adjacent peer whose technology and pricing decisions directly shape UBetOhio's trading economics.
Broad incumbents
- IGT: IGT is the technology partner providing UBetOhio's sports betting platform, kiosks, and trader training. As a broad incumbent gaming technology supplier, IGT powers many comparable operators and could be seen as an upstream peer defining the same retail sportsbook technology stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UBetOhio social profiles
Digital presenceUBetOhio financial estimates
Financial estimateRevenue estimate
Valuation estimate
UBetOhio leadership team
Management profileNumber of profiles
Profiles12 records
UBetOhio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UBetOhio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UBetOhio
What does UBetOhio do?
UBetOhio operates as a licensed Type C Sports Gaming Proprietor in Ohio, deploying self-service sports betting kiosks paired with World Till POS systems at licensed host locations such as bars, restaurants, convenience stores, and grocery stores. The company provides turnkey retail sports betting solutions including equipment provisioning, VPN infrastructure, odds integration via IGT and SportsRadar, regulatory compliance, staff training, and cash management support. Hosts share in the Gross Gaming Revenue (GGR), with compensation paid weekly via ACH.
Is UBetOhio a public or private company?
UBetOhio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UBetOhio founded?
UBetOhio was founded in 2007. It employs 11 to 50 people.
Where is UBetOhio based?
UBetOhio is headquartered in Maumee, United States, in the North America region.
How does UBetOhio make money?
One revenue line is on record: sports Betting Wagering.
Who are UBetOhio's main competitors?
Direct peers on record are BetMGM, DraftKings, FanDuel, Rush Street Interactive (BetRivers), Caesars Sportsbook, bet365 and Penn Entertainment / ESPN BET. Genius Sports is listed as an emerging player. Sportradar is listed as an others. IGT is listed as a broad incumbent.
Does UBetOhio have an API?
No public API is recorded for UBetOhio.
What industry is UBetOhio in?
UBetOhio's product category is Retail Sports Betting. Its primary akta.pro industry code is MPAEACAB, Retail Sportsbooks (On-Premise, Kiosks & In-Venue), with a secondary code of MPAEACAN, Sportsbook Retail Technology (Terminals, POS, Self-Service Betting). Its NAICS code is 7132.