Aag Kommunikation Gbr

What Aag Kommunikation Gbr does

Aag Kommunikation Gbr (legal entity: AAG KOMMUNIKATION, Berkenkamp/Eickhoff GbR) is a Dortmund-based full-service creative and communication agency established in 2014 as a German civil-law partnership (GbR). The firm operates from offices at Immermannstraße 29, DEPOT Kulturort, in Dortmund (44147), and is co-owned and managed by Katrin Berkenkamp (strategy, marketing, client relations) and Lars Eickhoff (art direction). Service offerings span brand development, corporate design, marketing strategy and conception, social media, web design and web development (including UI/UX), print design, and illustration. The agency differentiates through in-house integrated delivery combining strategy, design, and development rather than pure referral/subcontracting, with documented on-site collaboration at client locations.

The business model is project-based professional services with custom quotes; published terms call for a 50% deposit at order placement and the remainder on project completion. Customer mix is concentrated in German SMBs and mid-market firms across hospitality and gastronomy (Gut Sternholz Hamm, Hotel Deutscher Kaiser Baden-Baden, KRÖGER by Underdog Hotels Hamburg, Restaurant Akazienhof Duisburg, Heimatgeschmack / Stolzenhoff, Seehotel Überfahrt am Tegernsee), fitness chains (all inclusive Fitness, jumpers Fitness — 100+ studios nationwide), beverage (Dortmunder Kronen / Radeberger Gruppe, Bergmann Bier), IT (TAROX, UNIT Technology, RG

Name

Aag Kommunikation Gbr

Legal name

AAG KOMMUNIKATION, Berkenkamp/Eickhoff GbR

Website

https://aagkomm.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Aag Kommunikation is a Dortmund-based, founder-owned full-service creative agency offering brand development, corporate design, marketing, web, and illustration services to German SMB and mid-market clients in hospitality, fitness, beverage, and IT.

Ownership category

akta.pro rank

Product category

Creative and Marketing Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Creative Concepting & Campaign Development (BPAFAEAD), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Brand development services
• Corporate design agency
• Marketing concept strategy
• Web development design
• Print illustration services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services: Project-based professional services for branding, design, marketing, and web development. Payment terms include 50% deposit at order placement and remainder upon project completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aag Kommunikation is a full-service creative communication agency offering brand development, corporate design, marketing strategy and conception, social media, web design, web development, UI/UX design, print design, and custom illustration services for corporate and public clients across Germany. The agency delivers integrated branding campaigns, responsive websites using WordPress/Typo3/Joomla platforms, and multi-channel (digital, print, out-of-home) marketing execution with direct on-site client collaboration.

Product overview

Aag Kommunikation is a full-service communication and marketing agency based in Dortmund, Germany, operating as a GbR (partnership) under Berkenkamp/Eickhoff. The agency offers a comprehensive suite of creative and strategic services centered around brand development, corporate design, and integrated marketing communications. Their core offerings span from brand strategy and corporate identity development to digital services (web design, web development, UI/UX design) and traditional print services (illustration, print design). The agency also provides social media marketing, event marketing, and advertising technology services. The portfolio includes both digital and print deliverables, with notable specializations in hospitality, gastronomy, and fitness industries. Aag Kommunikation serves clients primarily in the Dortmund region and throughout Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development (Markenentwicklung) Strategic brand development service to create and establish distinctive brand positioning and identity for corporate clients.
• Corporate Design Comprehensive corporate design services including visual identity systems, logo design, and brand consistency across all touchpoints for corporate and SME clients.
• Marketing and Concept Development (Marketing & Konzeption) Strategic marketing planning and concept development services that effectively reach and engage target audiences for client organizations.
• Social Media Marketing Social media marketing services including content strategy, community management, and social platform campaigns for corporate clients.
• Web Design Website design services focused on visual aesthetics, user experience, and responsive layouts optimized for various devices.
• Web Development (Web-Entwicklung) Website development and programming services, including content management system implementations using platforms such as WordPress and Typo3.
• UI/UX Design User interface and user experience design services to optimize digital product usability and interaction patterns for client digital properties.
• Print Design (Print-Design) Print design services including brochures, flyers, posters, business cards, and other printed marketing materials for clients.
• Illustration Custom illustration services for marketing materials, packaging, labels, and visual storytelling for corporate clients.

Quantifiable outcome

• Over 100 fitness studios branded across Germany for major clients
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Cologne-based creative agency known for integrated brand and advertising campaigns. Directly comparable offering in strategy, brand development, and cross-channel creative execution for German enterprise clients.
• Scholz & Friends: German full-service creative agency headquartered in Hamburg with offices nationwide. Directly comparable as a brand, advertising, and integrated creative agency serving enterprise clients across verticals, though at significantly larger scale.
• Jung von Matt: Major German independent creative agency with strong brand and campaign development capabilities. Comparable service mix (strategy, brand, digital, content) and similar enterprise client focus make it a direct peer despite larger footprint.
• thjnk: Independent German creative agency with offices in Hamburg, Berlin, Düsseldorf, and Munich. Directly comparable integrated creative offering including brand strategy, advertising, and digital work for enterprise clients.
• Grabarz & Partner: Hamburg-based creative agency focused on brand communication and integrated campaigns. Comparable as a German full-service creative shop serving enterprise clients with brand-led advertising work.
• Kolle Rebbe: Hamburg-based creative agency with strong brand storytelling and campaign development capabilities. Overlaps with AAG on integrated creative services for enterprise clients across consumer and B2B categories.
• Antoni Advertising: Berlin-based creative agency with strong brand campaign and storytelling capabilities. Comparable full-service creative offering competing for similar enterprise brand briefs in the German market.

Broad incumbents

• Serviceplan Group: Germany's largest independent agency group offering fully integrated brand, performance, and media services under one roof — directly mirrors AAG's integrated service philosophy at group scale, and competes for the same mid-market and enterprise briefs.

Emerging players

• denkwerk: German digital agency combining creative, content, and technology capabilities. Comparable as a digitally-led creative shop overlapping with AAG's web design/development and content offerings, though with stronger digital product heritage.

Regional players

• Heimat Werbeagentur: Berlin-based independent agency group with strong integrated creative, brand, and digital capabilities. Comparable service mix and enterprise client base, though operating from a different German city than AAG's Dortmund HQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aagkommunikation.Werbeagentur
• LinkedInlinkedin.com/company/aag-kommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aag Kommunikation Gbr