Plugrà
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Plugrà firmographics
Firmographics- Name
- Plugrà
- Legal name
- Dairy Farmers of America, Inc.
- Website
- https://plugra.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Plugrà industry classification
Industry- Product category
- Premium Butter
- NAICS
- Creamery Butter Manufacturing (311512), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Cultured/European-Style Butter Manufacturing (AFAHACAB)
- akta.pro secondary industries
- Sweet Cream Butter Manufacturing (AFAHACAA), Salted & Unsalted Butter Manufacturing (Retail/Consumer Packs) (AFAHACAC), Industrial/Ingredient Butter Manufacturing (Foodservice & Bakery Blocks) (AFAHACAD), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)
Keywords
Plugrà business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Butter Product Sales: Revenue is generated through direct sales of premium European-style butter products to consumers and professional bakers through retail stores and foodservice distributors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Plugrà product offering
Product offeringCore offering
Plugrà manufactures and sells premium European-style butter products with 82% butterfat content, slow churned from real American milk. The brand offers a portfolio of salted and unsalted varieties in multiple formats—sticks, solids, and tubs—designed for home cooks, professional bakers, and chefs. Product lines are differentiated between 8 oz Home Kitchen formats sold through retail grocery and 1 lb Professional Kitchen formats sold through foodservice distributors.
Product overview
Plugrà® is a premium butter brand owned by Dairy Farmers of America, offering a portfolio of European Style Butter products with 82% butterfat content. The product line includes both salted and unsalted varieties in multiple formats: solid blocks, sticks, and tubs. Products are differentiated for two segments: Home Kitchen (smaller 8 oz. sizes) and Professional Kitchen (1 lb. sizes). The brand also offers specialized products like clarified butter and spreadable butter with olive oil. All products emphasize slow churning, real American milk, no artificial ingredients, and performance designed by chefs for consistent baking results.
Differentiator
Problem solved
Functional benefit
Products and services
- Salted, 8 oz. Solid European Style Butter with 82% butterfat, slow churned with real American milk. Created by chefs for flawless performance in cooking and spreading. Home Kitchen product.
- Unsalted, 8 oz. Solid European Style Butter with 82% butterfat, slow churned with real American milk. Crafted for baking with no artificial ingredients or added hormones. Home Kitchen product.
- Salted, 1 lb. Solid Professional Kitchen butter specifically crafted to deliver consistently high-quality baked goods. The trusted choice for expert bakers committed to success.
- Unsalted, 1 lb. Solid Professional Kitchen unsalted butter for baking applications requiring precise salt control.
- 8 oz. Salted Sticks Butter sticks in 8 oz format, previously available only in block and tub format, now available in convenient stick format for home kitchen baking.
- 8 oz. Unsalted Sticks Unsalted butter sticks for baking, providing precise control for recipes requiring no salt.
- Salted, 8 oz. Tub Butter in a convenient, table-friendly tub format for spreading.
- Extra Creamy Butter with Olive Oil and Sea Salt, 7 oz. Tub Spreadable butter with olive oil and sea salt, a delicious combination for any occasion. Smooth texture for creamier spreads.
- Clarified Unsalted 5 lb. Tub Clarified butter with new packaging extending shelf life to 6 months without refrigeration and 1 year with refrigeration. Features a higher smoke point for creamier sauces.
Companies that use Plugrà
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Plugrà technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plugrà partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dairy Farmers of America / DFA Dairy BrandscorePlugrà is owned and marketed by DFA Dairy Brands, a subsidiary of Dairy Farmers of America. DFA is a dairy marketing cooperative owned by farmer-members. The Plugrà brand is part of their premium butter portfolio.
Scale indicators2 records
Recent moves5 records
Plugrà competitors and assessment
Company assessmentDirect peers
- Kerrygold: Kerrygold is the leading premium imported butter brand in the U.S., sold as Irish butter with a grass-fed provenance story. It directly competes with Plugrà for the same premium European-style butter shopper in both retail and foodservice channels, and is the category share leader that Plugrà is most often positioned against.
- Challenge Butter: Challenge is a premium domestic butter brand widely used by professional bakers and home bakers as a higher-butterfat alternative to commodity butters. It competes head-to-head with Plugrà in the premium baking butter segment across both retail and foodservice.
- Vermont Creamery: Vermont Creamery produces premium cultured and European-style butters targeted at chefs and specialty retail. It overlaps with Plugrà's professional and premium home positioning, particularly in the cultured/European-style subcategory where Plugrà competes directly.
- Lurpak: Lurpak is a Danish premium European-style butter brand with growing U.S. distribution, marketed on quality and baking performance. It competes with Plugrà in the premium imported/European-style butter segment and targets similar home and professional bakers.
- Président Butter: Président is a European dairy brand (Lactalis) offering premium European-style butter alongside its broader cheese portfolio in the U.S. market. It competes with Plugrà in the premium butter category with European provenance credentials.
Broad incumbents
- Organic Valley: Organic Valley is a farmer-owned cooperative producing organic dairy products including butter, with a premium, values-driven positioning. It is comparable to Plugrà as a cooperative-distributed premium dairy brand competing for the premium-conscious consumer.
- Land O'Lakes: Land O'Lakes is a major U.S. dairy farmer-owned cooperative with a broad butter and dairy product portfolio under its own brand. It is comparable to Plugrà's parent DFA in scale and category, and its mainstream butter lines compete with Plugrà for the same retail and foodservice shelf space.
- Horizon Organic: Horizon Organic is a large-scale organic dairy brand offering butter among other dairy products, distributed nationally in mainstream grocery. It overlaps with Plugrà's premium and values-driven positioning and competes for the same health-conscious premium shopper.
Emerging players
- Vital Farms: Vital Farms markets pasture-raised butter and eggs with a strong ethical sourcing narrative and is expanding its premium retail footprint. It targets the same premium home-cook shopper as Plugrà with a differentiated grass-fed/pasture-raised claim rather than a European-style formulation.
- Maple Hill Creamery: Maple Hill is a grass-fed organic dairy brand producing premium butter and other dairy products. It targets the same premium, values-driven home-cook consumer as Plugrà with a differentiated grass-fed organic sourcing claim.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plugrà social profiles
Digital presencePlugrà financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plugrà leadership team
Management profileNumber of profiles
Profiles1 record
Plugrà funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plugrà M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plugrà
What does Plugrà do?
Plugrà manufactures and sells premium European-style butter products with 82% butterfat content, slow churned from real American milk. The brand offers a portfolio of salted and unsalted varieties in multiple formats—sticks, solids, and tubs—designed for home cooks, professional bakers, and chefs. Product lines are differentiated between 8 oz Home Kitchen formats sold through retail grocery and 1 lb Professional Kitchen formats sold through foodservice distributors.
Is Plugrà a public or private company?
Plugrà is a private company. It is classified as corporate owned and is currently operating.
When was Plugrà founded?
Plugrà was founded in -1.
How does Plugrà make money?
One revenue line is on record: butter Product Sales.
Who are Plugrà's main competitors?
Direct peers on record are Kerrygold, Challenge Butter, Vermont Creamery, Lurpak and Président Butter. Broad incumbents are Organic Valley, Land O'Lakes and Horizon Organic. Emerging players are Vital Farms and Maple Hill Creamery.
Does Plugrà have an API?
No public API is recorded for Plugrà.
What industry is Plugrà in?
Plugrà's product category is Premium Butter. Its primary akta.pro industry code is AFAHACAB, Cultured/European-Style Butter Manufacturing, with a secondary code of AFAHACAA, Sweet Cream Butter Manufacturing. Its NAICS code is 311512 and its SIC code is 2020.