Pt Indomobil Emotor Internasional

Name

Pt Indomobil Emotor Internasional

Legal name

PT YADEA INDONESIA DISTRIBUTOR

Website

https://yadea.id

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electric Two-Wheelers

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Bike Retail (CRAMAHAE)

Keywords

• Electric motorcycles
• Electric bicycles
• Lithium battery vehicles
• Urban electric mobility
• Eco-friendly two-wheelers

Headquarters

HQ city

Bekasi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Electric Vehicle Sales: Primary revenue from selling electric motorcycles and electric bicycles directly to consumers through dealers and e-commerce platforms

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PT Indomobil Emotor Internasional operates as PT Yadea Indonesia Distributor, importing and distributing Yadea-branded electric motorcycles (motor listrik) and electric bicycles (sepeda listrik) across Indonesia. The company sells 10 distinct models through an authorized dealer network and e-commerce platforms, targeting urban consumers with zero-emission, lithium-battery-powered two-wheelers.

Product overview

Yadea is an electric vehicle brand distributed in Indonesia by Pt Indomobil Emotor Internasional, offering a portfolio of electric motorcycles (motor listrik) and electric bicycles (sepeda listrik). The product lineup includes 5 electric motorcycle models (GS70, OSTA, RS20, GT20, VELAX) and 5 electric bicycle models (OVA, MIA, GT10, GE10, GT30). Products are designed for urban mobility with features including lithium batteries, smart key systems, connectivity applications, and modern designs. The portfolio spans from retro-styled models to sporty designs, with prices ranging from Rp 4.9 million to IDR 19.8 million.

Differentiator

Problem solved

Functional benefit

Products and services

• YADEA GS70 Electric Motorcycle Power-, stable-, and tech-focused electric motorcycle positioned as a premium offering for daily urban commuters.
• YADEA OSTA Electric Motorcycle Artistic, precise, and brilliant electric motorcycle featuring new design language for urban commuters.
• YADEA GT20 Electric Motorcycle Sporty electric motorcycle with long-range capability and high-quality components designed for daily urban commuting, priced at IDR 15,500,000.
• YADEA RS20 Electric Motorcycle Retro-styled electric motorcycle combining classic aesthetics with smart technology and high-quality performance, priced at IDR 16,600,000.
• YADEA VELAX Electric Motorcycle Smart, relaxing electric motorcycle with fast-charging capability priced at IDR 19,800,000.
• YADEA OVA Electric Bicycle Refined, smart, and comfortable electric bicycle designed specifically for female riders, promoting stylish urban mobility, priced at Rp 8,900,000.
• YADEA MIA Electric Bicycle Practical, fashionable, and comfortable electric bicycle for everyday urban use, priced at Rp 7,800,000.
• YADEA GT10 Electric Bicycle Sporty, durable, and powerful electric bicycle designed for performance-oriented riders, priced at Rp 6,800,000.
• YADEA GE10 Electric Bicycle Stylish, comfortable, and practical electric bicycle positioned as an affordable entry-level option, priced at Rp 4,900,000.
• YADEA GT30 Electric Bicycle Sporty, quality-focused electric bicycle with convenient features, priced at IDR 9,990,000.

Quantifiable outcome

• Up to 90% operational cost savings
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Frost & SullivanminorOthersFrost & Sullivan provided environmental impact data for the electric vehicle industry including Yadea's accumulated global driving distance and CO2 reduction metrics used for marketing and corporate communication purposes

Scale indicators6 records

Recent moves5 records

Direct peers

• Smoot Motor Indonesia: Indonesian electric motorcycle brand offering e-motorcycles for urban commuting across various price points. Comparable as a domestic Indonesian EV motorcycle brand targeting similar mass-market urban segments with multi-channel distribution.
• United E-Motor: Indonesian electric motorcycle brand operated by PT Terang Dunia Internusa offering competing e-motorcycles in the same Indonesian urban commuter market. Directly comparable as another Indonesian EV motorcycle brand targeting similar price-sensitive urban segments with dealer-based distribution.
• NIU Technologies: Global smart electric scooter company with presence in Indonesia offering premium connected e-scooters. Comparable as a competing global EV scooter brand pursuing similar urban commuter positioning with smart technology and lithium battery focus.
• Viar Motor Indonesia: Indonesian motorcycle manufacturer with electric motorcycle variants alongside ICE models. Comparable as a domestic motorcycle brand transitioning to EV offerings targeting similar urban Indonesian consumers with established dealer networks.
• Selis: Indonesian electric bicycle brand offering e-bikes for urban mobility in Indonesia with extensive dealer network. Comparable as a competing e-bike brand with similar Indonesian market focus and dealer-based distribution model.
• Gesits: Indonesian electric motorcycle manufacturer producing locally-made e-motorcycles for the Indonesian market. Comparable as a competing EV motorcycle brand with similar urban commuter targeting and growing dealer-based distribution.
• Alva: Indonesian electric motorcycle brand backed by PT Indika Energy, offering premium connected e-motorcycles for urban Indonesian consumers. Comparable as a competing EV motorcycle brand pursuing similar premium urban positioning with technology differentiation.

Broad incumbents

• Astra Honda Motor: Dominant Indonesian motorcycle distributor for Honda, now introducing electric models like the Honda EM1 e: into the Indonesian market. Comparable as the established ICE motorcycle incumbent with massive dealer network transitioning into Indonesia's EV motorcycle market.
• Polytron: Major Indonesian electronics brand that has expanded into electric motorcycles leveraging its consumer electronics brand strength. Comparable as a broader consumer brand leveraging distribution and brand recognition to enter the Indonesian EV motorcycle market.
• Yadea: Global electric two-wheeler brand and product source for PT Indomobil Emotor Internasional. Comparable because Yadea sets the product roadmap, technology platform, and brand strategy that the Indonesian distributor executes against in the local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yadeaindonesia
• Facebookfacebook.com/Yadea.IDN
• LinkedInlinkedin.com/company/yadeaindonesia
• Instagraminstagram.com/yadeaindonesia
• TikToktiktok.com/@yadeaindonesia?lang=zh-Hant-TW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt Indomobil Emotor Internasional