AdmissionSquad

What AdmissionSquad does

AdmissionSquad, Inc. is a 501(c)(3) nonprofit education organization founded in January 2016 by Tai Abrams, headquartered at 195 Montague Street, 14th Floor in Brooklyn Heights, New York. The company delivers test preparation, academic enrichment, mentorship, and application consulting for middle school students (predominantly 6th-8th graders) seeking admission to NYC's top public high schools, including the Specialized High Schools (Stuyvesant, Bronx Science, Brooklyn Tech) and competitive screened programs. Its core offerings are the SHSAT Summer & Fall Boot Camp for 7th-8th graders, the Early Start Program for 6th-7th graders combining Common Core ELA/Math with early SHSAT exposure, and a newer SAT Prep course. The platform underpinning these services is a proprietary curriculum and an archive of 34 free SHSAT Student Handbooks spanning 2008-2025, delivered online via Zoom/Google and in-person at the Brooklyn office or partner middle schools.

The organization operates on a hybrid revenue model combining sliding-scale tuition ($100-$350/month; $850 for Fall 2026 Early Start, $1,275 for Spring 2026 Early Start) with tax-deductible donations processed through Donorbox (EIN 47-4519497). Go-to-market is community-led and direct-to-consumer: free parent workshops hosted at schools, churches, libraries (Harlem YMCA, Bronx Library Center), and community centers, supplemented by a network of 10+ partner NYC middle schools, earned media (Fox News, NY Post, WNYC, Amsterdam News), and alumni referrals from placed students. To date, the organization reports supporting over 500 students across programs and reaching 5,000+ families and educators through workshops, with a stated 80% placement rate into top NYC public high schools across 2015-2020 cohorts. Operations are active and recruiting for 2026 programs, with no parent company, no institutional funding rounds, and no M&A activity disclosed.

Name

AdmissionSquad

Legal name

AdmissionSquad, Inc.

Website

https://admissionsquad.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

AdmissionSquad is a 501(c)(3) nonprofit that delivers sliding-scale SHSAT test prep, Early Start academic enrichment, and admissions consulting for NYC middle schoolers, primarily from underrepresented communities, targeting admission to the city's top public high schools.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

akta.pro secondary industry

College Readiness & Admissions Prep Centers (Small-Group Workshops) (EDANAHAI)

Keywords

• SHSAT test preparation
• High school admissions consulting
• Academic enrichment programs
• Middle school tutoring
• NYC specialized high schools

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Program Tuition Fees: Fees charged for SHSAT test prep programs including Summer/Fall Boot Camp and Early Start Program. Sliding scale pricing from $100 to $350 per month depending on family income. Spring 2026 Early Start: $1,275; Fall 2026 Early Start: $850.
2. Donations and Grants: Non-profit organization accepts donations through Donorbox platform. EIN: 47-4519497. Goldman Sachs 10,000 Small Businesses alumni connection may provide access to grants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AdmissionSquad prepares NYC middle school students (5th-8th grade) for admission into NYC's top public high schools through SHSAT test preparation, application consulting, academic enrichment in ELA and Math, and mentorship from alumni of specialized high schools. Programs include intensive SHSAT Summer & Fall Boot Camps for 7th-8th graders, an Early Start Program for 6th-7th graders, SAT Prep courses, and free parent workshops that educate families on the specialized high school admissions process.

Product overview

AdmissionSquad is a 501(c)(3) non-profit education organization offering a portfolio of test preparation and academic enrichment services for middle school students aiming to gain admission into NYC's top public high schools. The core offerings include the SHSAT Summer & Fall Boot Camp for 7th and 8th graders, the Early Start Program for 6th and 7th graders, and SAT Prep courses. The company also provides free resources including SHSAT Handbooks Archive (2008-2025) and a Top High School List. Supporting services include parent workshops and a mentorship program. Founded in 2016, the organization maintains an 80% success rate of placing students into top NYC high schools.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80% of students offered seats in top NYC public high schools (2015-2020 cohorts)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NYC Middle Schools Partnership NetworkcoreStrategic or Co-development PartnerFormal and informal partnerships with 10+ NYC middle schools to deliver SHSAT preparation programs. Schools include PS 66, Dock Street School, and others across Brooklyn, Queens, Manhattan, and the Bronx. Programs support students on the journey to specialized high schools.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ivy Bound Test Prep: NYC-based test prep provider offering SHSAT, SAT, and other entrance exam programs with in-person and online formats. Directly comparable on geography (NYC), product (SHSAT boot camps), and target customer (high-achieving middle schoolers).
• C2 Education: National test prep and tutoring franchise with strong NYC presence offering SHSAT, SAT, ACT, and subject tutoring. Directly comparable on standardized test prep, K-12 focus, and individualized instruction model.
• Revolution Prep: Test prep and tutoring provider offering SAT, ACT, SHSAT, and academic subject tutoring with online and in-person formats. Comparable on standardized exam prep product mix and K-12 student focus.
• PrepScholar: Online-only test prep platform using adaptive learning for SAT, ACT, and other exams. Directly comparable on standardized exam prep and parent-paid model, with stronger tech/online delivery and weaker community/mentorship layer.
• ArborBridge: Online tutoring and test prep company offering SAT, ACT, and admissions consulting with a focus on personalized 1:1 instruction. Comparable on test prep product, online delivery, and individualized student support.
• Manhattan Prep: NYC-headquartered test prep company offering GMAT, GRE, LSAT, SAT, and ACT prep courses. Comparable on test-prep business model, NYC roots, and standardized-exam focus, though their core audience skews older/professional.

Others

• Knewton: Adaptive learning technology provider historically serving test prep and education publishers. Adjacent to AdmissionSquad's content-and-assessment approach but operates as a B2B technology vendor rather than a direct consumer test prep brand.

Broad incumbents

• Kaplan Test Prep: Major incumbent in standardized test preparation with offerings spanning K-12, college, and graduate-level exams. Comparable on SAT prep and online delivery; significantly larger scale and brand.
• The Princeton Review: Large established test prep company offering SAT, ACT, SHSAT, GRE, GMAT, and other standardized exam prep. Overlaps on SHSAT and SAT prep but offers a much broader portfolio across grade levels and exams.

Emerging players

• Prep Factory: Adaptive online test prep platform focused on SAT and ACT. Comparable on standardized test prep for high schoolers, with overlap in digital delivery and self-serve learning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdmissionSquad
• LinkedInlinkedin.com/company/admissionsquad

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdmissionSquad