What Adlearnmedia does

adLearnMEDIA is a Paris-based, SAS-structured professional training organization and école professionnalisante founded in 2017 by CEO Franck Terrier. The company specializes exclusively in four sectors — media, advertising, digital marketing, and AI — and operates three core service lines: Digital Learn (B2B intra-company customized training), Digital Boost (intensive 315-hour masterclass bootcamps for job seekers financed through France Travail POEC and Afdas), and Digital Rekrut (recruitment and sourcing services for media/advertising employers). In addition, adLearnMEDIA delivers three RNCP Level 6 (Bac+3 equivalent) Bachelor programs — Media Trader, Media Conseil, and Media Projet IA — through an alternance (apprenticeship) model, with the RNCP certification obtained from France Compétences in February 2025.

The underlying delivery model is hybrid (60% remote via Zoom / 40% in-person at Paris training rooms) supported by a Digital Student Notebook hosted on OneDrive, a WhatsApp coordination layer, and 14 registered training modules. Curriculum is delivered by a network of approximately 50 active industry practitioners rather than academic faculty, with 70%+ of contact time dedicated to client case studies, simulations, and practical workshops. The company reports training 300+ learners per year with reported placement outcomes of 85% employment post-masterclass, 80% partner-hire rate for the Bachelor Media Trader program, and 90% CDI conversion post-alternance.

The business model spans three financing channels: B2B enterprise contracts (invoiced pre-commencement, financed via OPCO), France Travail/Afdas POEC funding for job-seeker masterclasses (free to the learner), and apprenticeship/professionalization contracts or CPF eligibility for the Bachelor programs. The company holds Qualiopi certification (Cert No. 23FOR01438.1, valid May 2024–May 2027), France Travail Décret-Qualité approval, and GDPR-compliant data handling. In 2024, Eduform'Action — a training group listed on Euronext Access Paris (MLEFA, ISIN: FR0010882886) that trains 60,000 learners per year across Digital, Health, and Impact verticals — acquired a 40% equity stake, providing national infrastructure and integration into a broader group while leaving founder Franck Terrier in operational control. Distribution is single-country (France) and primarily Île-de-France–centric, with a secondary training facility in Boulogne-Billancourt via the Eduform'Action relationship.

Name

Adlearnmedia

Legal name

SAS adLearnMEDIA

Website

https://adlearnmedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

adLearnMEDIA is a Paris-based training organization and professional school for media, advertising, digital, and AI sectors. It delivers B2B training, RNCP-certified Bachelor programs, and France Travail-funded masterclass bootcamps to media agencies, publishers, adtechs, job seekers, and students.

Ownership category

akta.pro rank

Product category

Professional Training Services (Media, Advertising, Digital and AI)

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Professional media training
• Digital advertising education
• Programmatic trading programs
• Media sales certification
• Advertising recruitment services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Intra-Company Professional Training (Digital Learn): Customized training programs sold directly to enterprise clients (media agencies, adtechs, advertisers, publishers) through OPCO financing. Programs are built to client-specific needs and invoiced prior to training commencement. Training prices are quoted in commercial proposals and are exclusive of VAT.
2. Masterclass Programs for Job Seekers (Digital Boost): Intensive bootcamp programs (2 months, 315 hours) for job seekers financed through France Travail (Pôle Emploi) POEC/POEI programs and Afdas. Free for eligible job seekers who retain their unemployment benefits during training. Revenue comes from government/OPCO financing agreements rather than direct student payment.
3. Alternance Bachelor Programs (Digital Rekrut): RNCP-certified Bachelor programs in alternating study/work format (2 months intensive training + 12 months apprenticeship/contract). Funded through apprenticeship contracts, professionalization contracts, company financing, or CPF. Tuition is paid by the hosting company or via government financing, not by the student.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

adLearnMEDIA delivers B2B intra-company professional training, publicly-funded masterclass bootcamps, and RNCP-certified alternance Bachelor programs for media, advertising, digital marketing, and AI professions in France. Its core commercial offerings are Digital Learn (customized enterprise training under the Qualiopi framework and OPCO financing), Digital Boost (intensive 2-month / 315-hour job-seeker bootcamps funded via France Travail POEC/POEI and Afdas), and Digital Rekrut (candidate sourcing/recruitment service). It also operates three RNCP Level 6 Bachelor specializations (Media Trader, Media Conseil, Media Projet IA) delivered through apprenticeship or professionalization contracts.

Product overview

adLearnMEDIA is both a specialized training organization and professional school in media, advertising, digital, and AI sectors. The portfolio consists of: Digital Learn (B2B intra-company training), Digital Boost (intensive masterclasses for job seekers), and Digital Rekrut (candidate sourcing service) as core offerings; three RNCP-certified Bachelor programs (Media Trader, Media Conseil, Media Projet IA) delivered through an alternating school model; and adLearn ALUMNI Connect for alumni engagement. The company connects today's talents with tomorrow's opportunities through customized, innovative, and certified programs.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Learn: B2B intra-company training programs covering 6 competency blocks: Digital Transformation, Media & Advertising, Digital Marketing, Management & Commercial Consulting, CSR, and Personal/Professional Development.
• Digital Boost
• Digital Rekrut
• adLearn Campus

Products and services

• Digital Learn B2B intra-company customized training programs for media agencies, adtechs, publishers and advertiser marketing/communications departments; organized into six competency blocks (Transformation Digitale, Marketing Digital, Médias & Publicité Digitale, Management & Commercial-Conseil, RSE, Développement personnel) and quote-priced per commercial proposal with OPCO financing possible.
• Digital Boost (Bootcamp Reconversion) Intensive 2-month, 315-hour, 22-module professional retraining bootcamp for job seekers, delivered 60% remote via Zoom and 40% in-person in Paris, financed through France Travail (Pôle Emploi) POEC/POEI and Afdas; free for eligible job seekers.
• Digital Rekrut Candidate sourcing and recruitment service providing experienced profiles for specific media, advertising and digital functions, operated as a CV-thèque and bespoke sourcing channel; targets media agencies, publishers and advertisers seeking pre-trained commercial talent.
• Bachelor Media Trader (Plurimedia Trading) RNCP Level 6 certified diploma (Bac+3 equivalent) covering off & online advertising space purchasing (Plurimedia Trading), delivered through a 2-month intensive training followed by 12 months of apprenticeship/professionalization contract; funded by the hosting company or via CPF.
• Bachelor Media Conseil RNCP Level 6 certification program preparing learners to become media consultants in media agencies or advertising sales managers in media publishers, delivered via alternating study/work (2-month intensive training plus 12-month apprenticeship or professionalization contract).
• Bachelor Media Projet IA RNCP Level 6 certification program for AI Project Manager / AI Integrator roles within media and advertising companies, delivered through alternating study/work format; covers AI fundamentals, generative AI tools and AI ethics applied to media workflows.

Quantifiable outcome

• 85% employment rate among masterclass graduates
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BeaBossminorStrategic or Co-development Partner · 1 October 2025adLearnMEDIA delivers AI generative programs in partnership with BeaBoss media, providing training on AI tools and applications for media professionals.
• ACPM (Alliance pour les Chiffres de la Presse et des Médias)coreStrategic or Co-development Partner · 1 June 2025adLearnMEDIA and ACPM announced a strategic partnership in June 2025 to jointly develop training and professional development programs for media industry roles. ACPM is the industry body responsible for auditing and publishing press and media circulation figures in France.
• NetMedia GroupcoreStrategic or Co-development Partner · 1 March 2025NetMedia Group partnered with adLearnMEDIA for joint development of digital training and recruitment-training programs targeting new digital media professions. NetMedia Group also benefits from the Digital Boost training pipeline as a hiring source for commercial talent.
• mind MediacoreStrategic or Co-development Partner · 1 January 2025mind Media launched 'mind Learning' in association with adLearnMEDIA to offer certified AI-focused training programs for media professionals. The partnership combines mind Media's editorial expertise with adLearnMEDIA's training delivery capabilities to address AI upskilling needs in the media industry.
• AfdascoreGTM or Marketing Partner · 1 January 2024Afdas, the French OPCO (Opérateur de Compétences) for culture, media, and leisure sectors, co-finances adLearnMEDIA's masterclass programs alongside France Travail, enabling job seekers in the media/culture sector to access free training.
• Publicis Media FrancecoreGTM or Marketing Partner · 1 January 2024Publicis Media France recruited and trained 7 programmatic media buyers through adLearnMEDIA's masterclass program. The partnership demonstrates adLearnMEDIA's ability to source and pre-train talent for large media agency groups.
• IAB FranceminorGTM or Marketing Partner · 1 January 2019adLearnMEDIA participated in an IAB France workshop in October 2019 on 'Quelles initiatives nouvelles et solutions technologiques pour la formation et l'emploi en France?' alongside industry leaders including LinkedIn, Publicis Media, TheCamp, and OpenClassrooms.
• Audencia Executive EducationminorStrategic or Co-development Partner · 1 January 2018In 2018, Audencia Executive Education partnered with adLearnMEDIA to create the first specialized program in media and digital innovations, delivering a Bac+5 RNCP Level 1 equivalent diploma. The first cohort began in May 2018.
• France Travail (Pôle Emploi)coreGTM or Marketing Partner · 1 January 2018France Travail (formerly Pôle Emploi) provides POEC (Préparation Opérationnelle à l'Emploi Collective) financing for adLearnMEDIA's intensive masterclass programs. Job seekers retain unemployment benefits during training and may receive complementary training allowances. 14 modules are registered on the official France Travail directory.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Le Wagon: French-founded coding and data bootcamp with intensive cohort-based programs. Comparable in intensive 2-month bootcamp format, OPCO/apprenticeship-funded delivery and strong employer-hire outcomes, with overlapping demand from career changers.
• Wild Code School: French digital/tech bootcamp delivering intensive training programs. Comparable in intensive bootcamp format, employer recruitment pipeline and alternance-funded model, though its core focus is software development rather than media/advertising.

Direct peers

• OpenClassrooms: France-headquartered online vocational training platform offering RNCP-certified programs with employer-sponsored/apprenticeship funding. Comparable in RNCP-aligned curriculum, OPCO/apprenticeship revenue model, and focus on job-ready professional training.
• ISCOM: Higher-education school specializing in communication, advertising and digital strategy. Comparable in target audience (BAC+ students in communication/advertising), alternance model and employer-pulled curriculum.
• Sup de Pub (INSEEC): French advertising and communication school offering bachelor and master programs. Closely comparable in advertising-focused curriculum, alternance delivery, and recruitment into French agencies and brands.
• CFPJ (Centre de Formation des Journalistes): Paris-based professional school delivering certified training for media and journalism careers. Comparable to adLearnMEDIA in its vertical specialization, RNCP-aligned programs and employer-anchored curriculum in French media professions.

Broad incumbents

• Galileo Global Education: Major European higher-education group with brands including Paris School of Business and Studialis. Comparable in operating multiple specialized French schools with alternance and certified programs, and in employer-pulled curricula for professional tracks.
• Orsys: French IT and digital training incumbent offering catalog-based intra-company courses. Comparable in B2B intra-company training delivery and IT/digital curriculum overlap (especially on AI, programmatic, digital tools), but with much broader enterprise scope.
• IONIS Education Group: Large French private education group with multiple specialized schools including ISG, EPITA and Sup de Pub. Comparable in operating school-of-specialized-trades with alternance and RNCP programs and corporate training partnerships.
• Cegos: Large French corporate training incumbent offering B2B intra-company programs across management, leadership and digital. Comparable in B2B intra-company delivery model and QUALIOPI-driven OPCO funding access, though Cegos operates across all business functions rather than media-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvb4RiTrfhyeTSCOf0VP1A/featured
• Facebookfacebook.com/adlearnmedia
• LinkedInlinkedin.com/school/adlearnmediainnovationbusinessschool
• Instagraminstagram.com/adlearnmedia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adlearnmedia