What Powdermills Hotel does

Powdermills Hotel, now operating as Crafted at Powdermills, is a boutique country hotel and members' club situated on a 78-acre lakeside estate in Battle, East Sussex, within roughly 70 minutes of London by rail. The property comprises 50-plus guest rooms and three cottages, and is owned by Powdermills Prop Co Uk Ltd and operated by The Wild Hospitality Group Ltd, a multi-property hospitality operator. Its offering spans overnight accommodation, food and beverage, wellness and experiences (including spa/therapy services), private and corporate events, and a tiered membership product priced at £180 per month or £1,980 per year.

The core product is the physical estate and its programmed experience layer rather than a technology platform. Memberships are operationalized through the Yayem membership platform, and members receive reciprocal access to Aethos London Shoreditch, extending utility beyond the East Sussex site and tying the property into a small multi-asset network. The operator describes the broader group as a "connected network of life-friendly hotels and spaces," signaling a portfolio rather than single-asset strategy. The property has roots dating to the 17th century and was rebranded and relaunched under the Crafted at Powdermills name in November 2025, earning inclusion in the Sunday Times Best Places to Stay 2026.

The business model blends transient room revenue with a recurring subscription layer and on-property spend. Revenue streams include room nights and cottages, membership subscriptions, F&B, wellness and activity programming, and corporate or private events. The customer base is consumer-driven and diversified across leisure guests, local and London-based members, and event bookers, with no disclosed enterprise anchor contracts. There is no public indication of external funding rounds, acquisitions, or significant technology development; the business is operationally led and asset-heavy.

Name

Powdermills Hotel

Legal name

Powdermills Prop Co Uk Ltd

Website

https://staycrafted.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Crafted at Powdermills is a boutique country hotel and members' club on a 78-acre lakeside estate in Battle, East Sussex, offering 50-plus rooms, dining, wellness, events, and a paid membership with reciprocal access to Aethos London, serving leisure guests, members, and corporate clients from London and the South East.

Ownership category

akta.pro rank

Product category

Boutique Country Hotel and Members' Club Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Service Contractors (722310), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Country hotel accommodation
• Wellness retreats
• Members club hospitality
• Event venues corporate
• Fine dining restaurant

Headquarters

HQ city

Battle

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Room Bookings: Primary revenue stream from overnight accommodation across room categories (Cosy, Heritage, Junior Suite, Suite) and holiday cottages (Ash Cottage, Oak Cottage, Lake House). Room rates vary by category, season, and booking flexibility. Additional revenue from early check-in/late check-out fees (£100), and room upgrades.
2. Membership Fees: Monthly membership subscription at £180/month with 12-month minimum commitment. Annual membership at £1,980/year (effectively one month free). Plus £250 joining fee for first year. Padel Club membership at £40/month with 6-month initial term. Membership provides access to gym, wellness facilities, padel courts, workspaces, members' spaces, and priority booking for activities. 10 guest passes annually included.
3. Food & Beverage: Revenue from The Restaurant (fine dining with seasonal British menus), The Pub (gastro pub classics), Green Room (members cocktail bar), and Coffee Kiosk. Additional revenue from private dining bookings, corkage fees (£25 still wine, £35 sparkling, £200 spirits), and cakeage charges (£5 per head). Breakfast, lunch, and dinner services across venues.
4. Experiences & Activities: Revenue from bookable activities including padel court hire (peak £24/hour, off-peak £18/hour for members, higher for non-members), sauna sessions, hot tub private hire, paddleboard and kayak rentals, wellness treatments, and fitness classes. Contrast therapy classes, pottery workshops, and other creative workshops generate additional per-person revenue.
5. Private Events & Corporate Hire: Revenue from hosting corporate offsites, retreats, weddings, birthday parties, and private celebrations. Event venues include Black Barn (up to 180 seated), Green Room, Private Dining Rooms, and nomadic outdoor spaces. Pricing based on custom event proposals with food, beverage, venue hire, and staffing costs. Exclusivity fees apply for full hotel hire.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Crafted at Powdermills operates a boutique country hotel and members' club on a 78-acre lakeside estate in Battle, East Sussex, offering overnight accommodation (50+ rooms and three self-catering cottages), multiple dining venues (fine-dining restaurant, gastro pub, members' cocktail bar, coffee kiosk), wellness facilities (lakeside sauna, hot tub, cold plunge, gym, fitness studio), padel courts, creative workshops, and event spaces for up to 180 guests. Revenue is generated through room and cottage bookings, membership subscriptions, food and beverage sales, activity fees, and private/corporate event hire.

Product overview

Crafted at Powdermills is a life-friendly hotel and members' club, the first property in the Crafted brand series. The offering is a unified hospitality experience combining accommodation (50+ rooms across four tiers and three self-catering cottages), diverse dining (The Restaurant fine-dining venue, The Pub gastropub, The Green Room members' cocktail bar, and Coffee Kiosk), wellness (lakeside sauna, hot tub, cold plunge, wild swimming, outdoor pool, gym, and fitness studio), sports (two padel courts), creative programming (pottery, art workshops, and seasonal events), and event spaces (venues for 2-180+ guests). The property sits on 78 acres of lakeside woodland with a seven-acre lake, offering nature-based experiences including kayaking, paddleboarding, and nomadic dining. A membership program extends access to club facilities, priority booking, and reciprocal access at Aethos London Shoreditch.

Differentiator

Problem solved

Functional benefit

Brands

• Crafted Padel Club: A padel club with two courts at the Powdermills location, offering coaching, classes, social play, and tournaments for hotel guests and members.
• The Restaurant
• The Pub
• The Green Room

Products and services

• Hotel Rooms (Cosy, Heritage, Junior Suite, Suite) Over 50 guest rooms across four categories: Cosy (15-20m², sleeps 2), Heritage (20-25m², sleeps 2 in Main House), Junior Suite (~28m², sleeps up to 3), and Suite (32m²+, sleeps up to 4). Each room features bespoke amenities, with some offering lake views, balconies, or screen-free options. Targeted at guests seeking countryside stays near London.
• Holiday Cottages (Lake House, Oak Cottage, Ash Cottage) Three standalone self-catering holiday cottages within the hotel grounds: Lake House (5 bedrooms, sleeps 10, with private pool and lakeside garden), Oak Cottage (3 bedrooms, sleeps 6), and Ash Cottage (3 bedrooms, sleeps 6). All include full kitchen facilities and access to hotel amenities. Targeted at families, groups, and celebrations.
• The Restaurant Fine-dining restaurant offering seasonal British cuisine with French influence, sourced locally from East Sussex coast and Sussex/Kent producers. Open for breakfast (hotel guests), lunch (Sat-Sun), and dinner (Fri-Sun), plus Saturday brunch. Features private dining for up to 20 guests.
• The Pub Country gastro pub serving classic British dishes with East Sussex produce. Open daily for lunch, dinner, and drinks, with extensive menu of snacks, mains, and puddings alongside local Sussex lager, wines, and cocktails.
• Crafted Membership Subscription-based life-friendly club membership providing access to gym, studio, and fitness classes, lakeside wellness (sauna, lake swimming, hot tub, pool), padel courts, co-working spaces, members' spaces including The Green Room cocktail bar, plus exclusive events and 10 guest passes annually. A separate Padel Club Membership is also available.
• Lakeside Experiences Natural wellness activities centered on a seven-acre lake including lakeside sauna (seats 10), wood-fired hot tub (seats 6), cold plunge, wild swimming, paddleboards, and kayaks. Hot x Cold therapy classes are available twice weekly.
• Natural Wellness & Fitness Comprehensive wellness offering including yoga, Pilates, Barre, breathwork, TEMPO, PULSE, boxing, WOD, PowerHIIT, and Core30 classes, plus spa treatments, community training, open PT sessions, and a swim club. The gym and studio are open Mon-Fri 06:30-21:00, Sat-Sun 07:00-19:00.
• Crafted Padel Club

Quantifiable outcome

• Under 90 minutes from London by train
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lime Wood: Luxury country house hotel in the New Forest with extensive wellness facilities (spa, forest bathing), multiple dining venues, and event spaces. Directly comparable on premium countryside positioning, wellness integration, and London-affluent guest base.
• Heckfield Place: Hampshire country house hotel with a wellness-forward positioning, biodynamic farm-to-table dining, and lifestyle programming. Closely comparable in product positioning, target customer, and integrated wellness/lifestyle offering.
• Aethos Hotels: Lifestyle hotel brand with properties including Aethos London Shoreditch — already a reciprocal partner for Crafted membership. Closely comparable in brand positioning, membership-driven community model, and curated guest experience.
• The Newt in Somerset: Luxury country estate hotel in Somerset with walled gardens, multiple F&B outlets, and membership components. Comparable as a destination hospitality concept built around a distinctive heritage estate near London.
• Beaverbrook: Surrey country estate hotel with wellness focus, multiple restaurants, and event hosting. Comparable in scale (50+ rooms), estate setting, premium positioning, and corporate/private event capabilities.
• Soho House: Global members' club operator with hotels including Babington House (UK countryside). Closest direct comparable — combines paid membership model, multi-outlet F&B, country hotel estate, and curated programming targeting affluent urban professionals.
• Babington House (Soho House): Soho House's Somerset country property — directly comparable as a members' club + countryside hotel hybrid with wellness, F&B, and event programming targeting a similar London-accessible affluent audience.

Emerging players

• Estelle Manor: Oxfordshire country estate hotel and members' club launched 2023 — newer entrant in the same 'country house + members' club' category. Comparable positioning, emerging brand, and similar target customer base.
• The Scarlet Hotel: Cornwall-based wellness-focused boutique hotel with strong emphasis on holistic experiences, spa, and natural setting. Comparable in wellness-led positioning and adult-focused retreat experience.

Broad incumbents

• Pennyhill Park: Large Surrey country house hotel with extensive spa, multiple F&B outlets, and major corporate/events business. Comparable as a London-accessible premium country hotel with strong events revenue, though at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/staycrafted
• Instagraminstagram.com/staycrafted_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powdermills Hotel