rlon – studio for physical storytelling

What rlon – studio for physical storytelling does

rlon – studio for physical storytelling is a privately held, for-profit creative studio founded in 2016 and based in Berlin-Müggelheim, Germany. The studio produces analogue storytelling art and lighting installations for three customer groups: brands, agencies, and individuals. The work is explicitly physical/analogue in nature, with no indication of digital, AI-assisted, or software-platform components in the offering; deliverables are bespoke art and lighting installations rather than scalable product.

Operationally, the studio runs with a headcount of 1–10 people, consistent with a boutique project-based practice. The business model is project-based bespoke commissions for art and lighting installations; there is no disclosed pricing model, retainer structure, subscription product, or marketplace channel. No funding rounds, investors, partnerships, M&A, leadership changes, geographic expansions, or product launches beyond the 2016 founding are documented in the available inputs, and the primary website is behind a CAPTCHA barrier that prevents deeper inspection. As a result, financial scale, customer logos, repeat-engagement patterns, and growth signals are not observable from public sources, and the studio should be treated as a sub-scale microbusiness with project-level revenue concentration risk.

Name

rlon – studio for physical storytelling

Website

https://rlon.com

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

rlon is a Berlin-based boutique studio founded in 2016 that designs and builds analogue storytelling art and lighting installations for brands, agencies, and individuals.

Ownership category

akta.pro rank

Product category

Lighting Design and Art Installation Services

NAICS

Independent Artists, Writers, and Performers (71151), Other Performing Arts Companies (711190)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Analogue storytelling art
• Lighting installation design
• Physical brand installations
• Spatial narrative design
• Creative studio commissions

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

rlon is a Berlin-based studio that creates analogue storytelling art and lighting installations. The studio delivers bespoke, physically constructed narrative art pieces and light-based installations on commission for brands, advertising agencies, and individual clients, operating as a small independent creative practice founded in 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Analogue storytelling art installations Bespoke, physically constructed narrative art pieces commissioned for brands, agencies, and individuals for use in brand activations, campaigns, or private collections.
• Lighting installations Custom-designed lighting installations for brands, agencies, and individuals, providing narrative-driven lighting environments for spatial and campaign use cases.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Atelier Bingo: Berlin creative studio producing spatial installations, scenography, and brand experiences. Comparable in geography and analogue/experiential creative practice.
• Troika: London-based art and design studio creating physical installations that blend light, sculpture, and digital media for brand and cultural clients. Comparable in craft-led, installation-first approach serving agencies and brands.
• Studio NAND: Berlin-based creative studio producing immersive installations and experiential work for brands and cultural clients. Comparable in geography, size-class, and analogue-meets-experiential creative output.
• Random International: Studio known for large-scale light, water, and movement-based art installations commissioned by brands, museums, and public institutions. Closely aligned with rlon's physical storytelling and lighting installation practice.
• URBANSCREEN: German studio specialising in large-scale projection mapping and lighting installations on architectural facades. Directly comparable to rlon's lighting-installation focus and shared DACH market footprint.
• Universal Everything: Studio producing immersive audiovisual installations and brand experiences that fuse physical and digital media. Comparable to rlon in producing narrative-led installations for brand and cultural clients.
• Jason Bruges Studio: London-based design studio that creates bespoke installations and spatial interventions for brands, architects, and cultural clients. Directly comparable to rlon in delivering physical, narrative-driven installations for commercial and creative clients.

Emerging players

• Meow Wolf: US-based experiential art company creating permanent immersive narrative installations and brand experiences. Comparable narrative-driven installation practice, though operates at substantially larger venue scale.

Broad incumbents

• Snøhetta: Multidisciplinary design and architecture firm producing brand experiences, exhibitions, and narrative-driven spatial work. Adjacent to rlon's narrative-physical design practice but at a much larger, multi-disciplinary scale.
• teamLab: Large interdisciplinary art collective producing immersive, large-format installations for brands, museums, and public venues globally. Operates in the same experiential-installation space as rlon but at vastly greater scale and digital emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rlon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rlon – studio for physical storytelling