DeJuan Stroud

What DeJuan Stroud does

DeJuan Stroud is a New York City-based event design and décor firm founded in 1996 by DeJuan Stroud after a decade-long career in compliance and securities law on Wall Street. Operating alongside his wife Debra, the firm specializes in custom floral arrangements, tabletop design, and atmospheric styling for weddings, milestone celebrations, corporate functions, and nonprofit galas. The firm is structured as a pure bespoke services business — there is no underlying technology platform, software product, or proprietary system; competitive advantage rests on the founder's creative vision and direct client engagement.

The company serves a prestige clientele that includes Fortune 500 corporations, celebrities, and prominent New Yorkers across society, politics, and entertainment. Its go-to-market model relies on personal referrals, earned media coverage, and high-touch appointment-only showroom consultations from a single Garment District location at 515 West 51st Street. Pricing is engagement-based and quote-driven, reflecting the fully customized nature of each event. The firm has no disclosed funding, no public-company status, and operates as a privately held, founder-owned boutique with a 1-10 employee footprint.

DeJuan Stroud has authored the book "Designing Life's Celebrations," which functions as both a personal brand asset and a soft marketing channel reinforcing the firm's thought leadership in the luxury event space. The business shows no signals of geographic expansion, technology investment, M&A activity, or institutional backing; its strategic posture is consistent with a stable, founder-led lifestyle services enterprise rather than a venture-scale growth vehicle.

Name

DeJuan Stroud

Legal name

DeJuan Stroud, Inc.

Website

https://dejuanstroud.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

DeJuan Stroud is a New York City-based boutique event design firm founded in 1996, providing custom floral arrangements and décor for weddings, private celebrations, and corporate events. The firm serves Fortune 500 companies, celebrities, and prominent New Yorkers via an appointment-only showroom model.

Ownership category

akta.pro rank

NAICS

Florists (45931)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Event Tablescapes & Centerpiece Styling (HSACAOAF), Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Event design services
• Floral arrangement design
• Wedding event styling
• Corporate event decor
• Tabletop design

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Event Design Services: Custom event design and décor services for weddings, celebrations, corporate events, and nonprofit functions. Revenue is generated through professional service engagements that are priced individually based on event scope, design complexity, and materials required.
2. Book Sales: Sale of 'Designing Life's Celebrations' book published by DeJuan Stroud, featuring at-home entertaining guides with tabletop and floral design content.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

DeJuan Stroud designs and delivers custom floral and décor for weddings, personal celebrations, and corporate and nonprofit events, with each engagement built around signature themed collections and bespoke styling. The company also publishes "Designing Life's Celebrations," a tabletop and floral design book sold through Amazon. Services are delivered project-by-project based on direct consultation with the client.

Product overview

DeJuan Stroud offers event design and décor services as a unified portfolio of offerings centered on creating visually stunning environments for weddings, celebrations, and corporate/nonprofit events. The company provides themed design collections across these three service categories, each featuring distinctive aesthetic approaches (such as Mixed Metals, Old World Romance, Modern Forest, and Après Ski Above Gotham). Additionally, DeJuan Stroud has authored and published “Designing Life’s Celebrations,” a guide to entertaining and tabletop/floral design that complements the service offerings by educating clients and aspiring hosts on decorative techniques.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• David Tutera: Celebrity wedding and event planner with a personal brand, TV appearances, and a focus on luxury bespoke events; comparable to DeJuan Stroud on client profile, design-led delivery, and media-driven brand authority.
• Rafanelli Events: Boutique luxury event design and production firm with HNW and corporate clientele; comparable in offering high-touch, design-led event execution for affluent weddings and corporate functions.
• Marcy Blum Associates: NYC-based luxury wedding and event planner serving celebrity and high-net-worth clients; directly comparable in geography (NYC), client profile, and full-service bespoke event production approach.
• Mindy Weiss Party Consultants: High-profile celebrity event planner known for celebrity weddings and A-list parties; comparable to DeJuan Stroud in serving the same Fortune 500/celebrity client base with full event design and production.
• Preston Bailey: Celebrity event and floral designer known for high-end weddings and luxury installations; directly comparable to DeJuan Stroud in serving HNW and celebrity clients with bespoke floral and event design in major US markets.
• Jeff Leatham: Celebrity floral designer known for luxury hotel and event installations; comparable to DeJuan Stroud as a florist-first luxury designer serving celebrity and corporate clients with high-visibility floral-forward event design.
• Fête NY: NYC-based luxury event and wedding design studio; comparable in geography, scale (small boutique), and bespoke design-led service for upscale wedding and social clients.
• Colin Cowie: Luxury lifestyle and event designer with celebrity clientele and a published brand; comparable to DeJuan Stroud in combining high-end event design with a personal media presence and productized content (books, lifestyle lines).

Emerging players

• Lewis Miller Design: Luxury floral design studio with strong brand identity and HNW event/wedding work; comparable as a floral-first luxury designer building media-driven brand authority, with overlap in NYC-based event clientele.
• Tantawan Bloom: Specialist floral design studio with luxury wedding and event focus; comparable as a floral-first luxury design peer, though typically operating at a lower scale than DeJuan Stroud's celebrity-tier engagements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dejuanstroud
• LinkedInlinkedin.com/company/dejuan-stroud-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeJuan Stroud