What Lewis Miller Design does

Lewis Miller Design is a New York-based luxury floral and event design house founded in 2002 by floral designer Lewis Miller. The firm provides bespoke floral installations and full-service event production for fashion and luxury brands (Chanel, Dior, Tiffany & Co., Ralph Lauren, Vogue, Netflix, JPMorgan Chase, American Express), cultural institutions (New York Botanical Garden, Brooklyn Museum, Whitney Museum), luxury hotels (The Carlyle, The Standard), and high-net-worth individuals for weddings and private events.

The company operates across four product lines: (1) professional event design — scoping, sourcing, installing, and striking floral installations for corporate, brand, and private events; (2) "Flower Flash," a series of guerrilla installations in New York City public spaces that has generated significant earned media and brand recognition; (3) direct-to-consumer e-commerce including the Flower Flash Box (a recurring flower delivery sourced from Holland), limited-edition prints ($350-$500), candles, notecards, and books; and (4) in-person and online flower arranging classes priced at $295-$325 per session. Authored works include "Styling Nature" (2016) and "Flower Flash" (2021).

The business operates on three revenue tracks: bespoke event contracts (typically high five to six figures for marquee weddings and brand activations), DTC e-commerce (one-time purchases and recurring subscriptions), and branded merchandise (books, prints, candles). The firm maintains two offices — a primary studio in the New York Flower District and a second location in West Palm Beach, Florida — and sources flowers directly from Holland. Lewis Miller remains the founder and creative director; the company operates as a private, founder-led entity without disclosed external funding.

Name

Lewis Miller Design

Legal name

Lewis Miller Design

Website

https://lewismillerdesign.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Lewis Miller Design is a New York-based luxury floral and event design house founded in 2002, serving fashion brands (Chanel, Dior, Tiffany), cultural institutions, luxury hotels, and high-net-worth individuals with bespoke floral installations, event production, DTC flower boxes, and branded merchandise.

Ownership category

akta.pro rank

Product category

Luxury Floral and Event Design Services

NAICS

Florists (45931), Florists (459310)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding Design, Decor & Floral Planning (HSACABAH), Event Tablescapes & Centerpiece Styling (HSACAOAF), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Luxury floral design
• Event floral design
• Wedding floral services
• Luxury event design
• Corporate event florals

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Design Services: Full-service floral and event design for weddings, corporate events, galas, and private celebrations. Services include venue styling, custom installations, and complete event production.
2. Flower Flash Box Subscriptions: Direct-to-consumer flower delivery boxes shipped from Holland. Includes curated seasonal blooms with instructional video content. Repeat purchases through e-commerce.
3. Limited Edition Prints: Giclee prints of Flower Flash installations sold in limited editions of 150-200. Sold monthly with exclusive drops. Price points $350-$500.
4. Flower Classes: In-person and video-based floral arrangement masterclasses taught by Lewis Miller. Classes held at LMD studios, Whitby Hotel, and other venues. Price $295-$325 per person.
5. Candles and Merchandise: Flower Flash branded candles (collaboration with Paris perfumers) and illustrated notecards. Sold through e-commerce store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lewis Miller Design provides full-service floral and event design for luxury weddings, corporate galas, brand activations, and cultural institution events, operating from New York City and West Palm Beach offices. The company also sells direct-to-consumer flower boxes shipped from Holland, limited-edition prints, candles, notecards, and instructional masterclasses through its own e-commerce storefront.

Product overview

Lewis Miller Design is a New York-based floral and event design company offering both services and products. The core offerings include: (1) Flower Flash street installations—guerilla floral art where arrangements burst from trash cans in NYC; (2) full-service floral design for weddings, corporate events, and private celebrations; (3) the Flower Flash Box—a direct-from-Holland flower delivery subscription service with accompanying instructional videos; and (4) retail products including limited edition prints, scented candles, notecards, and published books. The company also offers in-person masterclasses and online mini master classes. Operating from offices in New York City and West Palm Beach, Florida, the company serves high-end clients including Chanel, Dior, Tiffany & Co., Vogue, and Ralph Lauren.

Differentiator

Problem solved

Functional benefit

Brands

• Flower Flash: A guerrilla flower installation concept where decadent blooms are placed in public spaces, described as a noun, verb, and adjective representing spontaneous, visceral, imperfect floral displays

Products and services

• Floral and Event Design Services Full-service floral and event design for weddings, corporate events, galas, and private celebrations. Services include venue decoration, tablescapes, lighting design, custom dance floors, and napkin treatments. Operates from New York City and West Palm Beach offices and serves luxury fashion, beauty, jewelry, media, and cultural institution clients.
• Flower Flash Box Direct-from-Holland flower delivery offering over 100 mixed stems per box, accompanied by Lewis Miller's instructional videos on flower arrangement. Seasonal editions include Mother's Day, Valentine's Day, Wedding, and specialty themed boxes.
• Limited Edition Flower Flash Prints

Quantifiable outcome

• Over $50K raised for various charities since April 2020
• +2 more outcomes

Named customers46 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• AERIN (Aerin Lauder)coreStrategic or Co-development Partner · 23 April 2021Bespoke Flower Flash Box partnership featuring curated seasonal blooms in collaboration with Aerin's lifestyle brand. Mother's Day edition included 80 flowers with instructional videos. Represents brand extension into luxury lifestyle gifting.
• Christian SirianocoreStrategic or Co-development Partner · 15 January 2021Collaboration on Flower Flash Box inspired by Siriano's outdoor runway show designs. Brought vibrant, fashion-forward floral arrangements to consumers. Combined fashion design aesthetics with floral artistry.
• Ralph Lauren FragrancescoreGTM or Marketing Partner · 12 October 2020Pink Pony Edition Flower Flash Box partnership. 50% of sales donated to Pink Pony Fund supporting cancer care disparities. Aligned brand values around philanthropy and community giving.
• American ExpressminorGTM or Marketing PartnerHoliday Flower Flash Box partnership. Cardmember-exclusive access with 10% of proceeds going to Crossroads Homeless Shelter. Limited edition tablescape designs included.
• Old NavyminorGTM or Marketing PartnerNational Women's Day partnership to Flower Flash five historical female statues in NYC. Old Navy's female workforce demographic aligned with LMD's female-powered team.
• UrbanStemsminorStrategic or Co-development PartnerLewis Miller for UrbanStems collection launch at The Conservatory in Hudson Yards. Featured exclusive masterclasses and curated floral offerings through UrbanStems' distribution.
• MonacellicoreStrategic or Co-development PartnerPublisher of 'Flower Flash' book (2021) featuring over 90 floral installations. Kaleidoscopic, collage-like design reflecting spontaneous energy of Flashes.
• RizzolicoreStrategic or Co-development PartnerPublisher of 'Styling Nature: A Masterful Approach to Floral Arrangements' (2016). 191-page book documenting a decade of floral designs with photography by Don Freeman.
• L.E.A.F. Flower FestivalminorGTM or Marketing PartnerPartnership to bring Flower Flash installations to L.E.A.F. festival in NYC. Co-branded events with La Ligne for festival launch party.
• The Whitby HotelminorStrategic or Co-development PartnerOngoing partnership for in-house florals and holiday décor. Hosted 'Back to Flower School' class series in the Anrep Room. Seasonal afternoon tea collaborations.
• Paris PerfumersminorStrategic or Co-development PartnerCollaboration with elite French perfumers to create Flower Flash Candle. Combined floral notes (tuberose, jasmine, lily of the valley) with edgy accents (vetiver, leather, grapefruit, pink pepper).
• PhaidoncoreStrategic or Co-development PartnerPublisher partnership for limited edition print release of Flower Flash artwork. Artspace collaboration for print sales.
• The Antiques and Garden Show of NashvilleminorGTM or Marketing PartnerSpecial Flower Flash Box in partnership with Nashville show. 10% of proceeds donated to Cheekwood Estate and ECON charities supporting children and families.
• NAACPminorGTM or Marketing PartnerCharitable partner for Summer Sparklers Flower Flash Box. Portion of proceeds donated to NAACP civil rights organization.
• Crossroads Community Services / St. Bartholomew's ChurchminorGTM or Marketing PartnerRecurring charitable partner for print sales and seasonal boxes. Proceeds support homelessness and hunger programs in NYC.
• JZ EventsminorImplementation/ SI/ Consulting PartnerEvent planning partner for Cooper Hewitt Museum dinner event. Collaborative execution of high-profile cultural institution events.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Saipua: Brooklyn-based floral design studio known for artful, garden-style arrangements and wedding/event work. Comparable artistic positioning and luxury bridal client overlap with Lewis Miller Design.
• McQueens Flowers: International luxury florist with major NYC and London operations serving weddings, hotels, and corporate events. Comparable service model, premium positioning, and luxury fashion/hospitality client roster.
• Putnam & Putnam: NYC-based luxury floral design studio serving weddings, corporate events, and editorial clients. Most direct competitor to Lewis Miller Design in the high-end NYC floral market with similar celebrity/fashion client base.
• Marcy Blum Associates: High-end NYC event planner with deep luxury wedding and corporate event practice. Operates as a peer in the luxury event design ecosystem where LMD often provides floral sub-services.
• Olivia Botter: NYC-based luxury floral and event designer serving weddings, private clients, and corporate events. Closely comparable in scale, market, and service model to Lewis Miller Design.

Broad incumbents

• David Tutera: Nationally recognized celebrity event planner and luxury wedding designer with brand extensions into home, stationery, and retail. Comparable premium positioning and luxury wedding focus at broader national scale.
• 1-800-Flowers: Publicly traded incumbent in the floral gifting market with broad consumer brand recognition. Comparable product category (flowers-as-gift) but vastly different luxury positioning and target customer.

Emerging players

• The Bouqs Co. DTC flower delivery company with farm-direct sourcing model similar to LMD's Holland-grown Flower Flash Box. Comparable supply chain model but lower price point and broader consumer base.
• UrbanStems: Direct-to-consumer flower delivery startup that has already collaborated with Lewis Miller (LMD x UrbanStems collection). Comparable DTC flower box product category but broader mass-premium positioning.

Others

• BloomNation: Online marketplace connecting consumers with local florists, including premium independent designers. Adjacent infrastructure player that competes for high-end consumer floral demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Miller Design