Wattsgood

What Wattsgood does

Wattsgood, operating under the GreenWheel brand, is a Paris-based French company that delivers turnkey Corporate Social Responsibility (RSE) animation services built around electricity-generating cycling equipment. The company's core product consists of eco-designed home-trainer bikes that produce electricity when pedaled and feed it directly into a building's electrical network via a standard wall outlet. A connected mobile application pairs with the bikes to display real-time energy production, translate wattage into everyday energy equivalents (emails sent, phones charged, vehicle travel), and offer personalized eco-challenges and eco-gesture recommendations. The GreenWheel Sport-Truck, a mobile animation unit that can be parked and set up at client sites in minutes, extends the offering to on-location corporate and municipal events.

Wattsgood serves four primary customer segments: enterprises (including MAIF, Volkswagen, and EDF), municipalities and local governments (Mairie de Vanves, Vallées Sud), educational institutions, and social housing providers (RATP Habitat). Equipment is designed and assembled in France using lifecycle analysis to ensure a positive energy balance over the product's operational lifetime, with 85% of materials being recyclable. GreenWheel® is a registered trademark, and the entity is structured as an "Entreprise à utilité sociale" (social utility company).

The revenue model combines professional services (turnkey RSE event delivery with equipment and on-site animation teams) with hardware sales or rental of the cycling generators. Sales originate through direct outreach, with prospects requesting free quotes (Devis gratuit) via the company website or by phone. Marketing is conducted primarily through the company website, LinkedIn (@wattsgood), and Instagram (@greenwheel_officiel). Geographic operations are concentrated in France; no disclosed revenue, funding rounds, headcount, management team, M&A activity, certifications, or ownership structure details were available in the source material.

Name

Wattsgood

Legal name

Wattsgood

Website

https://wattsgood.com

Company type

Private

Operating status

Operating

Short description

Wattsgood (operating as GreenWheel) is a Paris-based French company providing turnkey Corporate Social Responsibility animation services using electricity-generating cycling bikes and a connected mobile application for enterprises, municipalities, schools, and social housing providers.

Ownership category

akta.pro rank

Product category

Corporate Sustainability Event Services

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Electric Power Generation (22111)

SIC

Motorcycles, Bicycles & Parts (3751), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industries

Residential Behind-the-Meter Generation (EUACALAB), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Corporate sustainability events
• Electricity-generating bikes
• RSE event services
• Eco-designed sports equipment
• Energy awareness programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. RSE Animation Services: Turnkey RSE animation events where GreenWheel brings their cycling generators and team to client locations for team-building and environmental awareness events. The Sport Truck mobile unit is deployed at client sites for collective energy challenges.
2. Equipment Rental/Sales: Eco-designed cycling generators that produce electricity, designed and assembled in France for long-term use. Equipment produces more energy over its lifetime than consumed during manufacturing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wattsgood designs, manufactures and deploys electricity-generating cycling equipment (GreenWheel home-trainers) together with a mobile animation unit (Sport-Truck) and a connected gamified mobile application, packaged and delivered as turnkey RSE (Corporate Social Responsibility) awareness events for enterprises, municipalities, schools and social-housing providers. The bikes convert pedal energy into electricity that is reinjected directly into the local building network while a real-time application translates wattage produced into relatable everyday equivalents (emails sent, phones charged, kilometers driven).

Product overview

Wattsgood operates under the GreenWheel brand, offering an interconnected portfolio of RSE (Corporate Social Responsibility) awareness products centered on electricity-generating exercise bikes. The core offering is the GreenWheel home-trainer bikes, which participants ride to produce electricity that is fed back into the local power grid. This is complemented by the GreenWheel Sport-Truck, a mobile version of the experience that brings the animation to various locations. All bikes pair with the Application RSE Connectée (GreenWheel App), a connected mobile application that gamifies the experience with real-time performance tracking, personalized challenges, and eco-gesture recommendations, extending engagement beyond the physical event. The company also offers team cohesion animations built around these products.

Differentiator

Problem solved

Functional benefit

Brands

• GreenWheel Sport-Truck: Mobile RSE animation space featuring electricity-generating bikes that can be set up at various event locations

Products and services

• GreenWheel Home-Trainer Bikes

Quantifiable outcome

• Equipment produces more energy over its lifetime than consumed during manufacturing
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Energym: UK-based company that builds the RE:GEN indoor cycling bike, which captures workout energy to power gyms and buildings. Directly comparable to Wattsgood on the electricity-generating cycling hardware concept, though Energym is focused on permanent gym installations rather than mobile RSE events.

Emerging players

• Zwift: Virtual indoor-cycling platform with gamified group rides and corporate wellness programs. Comparable on gamified group cycling engagement and a connected app, though delivered virtually rather than via on-site generators.

Others

• EcoVadis: Global sustainability ratings platform used by enterprises and procurement teams to assess supplier ESG performance. Comparable as part of the broader RSE/ESG procurement ecosystem that Wattsgood sells into, though it is a ratings SaaS rather than an experience provider.
• Sweep: Carbon management and ESG data platform for corporates, often used by sustainability teams that also organize internal engagement events. Adjacent peer: competes for the same buyer mindshare and budget for ESG/RSE initiatives.

Broad incumbents

• Wattbike: Established indoor cycling and power-meter brand serving performance athletes, gyms, and home users. Comparable as a cycling-equipment manufacturer with electronic resistance, though Wattbike does not market energy-generation or RSE animation features.
• Tacx (Garmin): Indoor smart trainers and exercise bikes owned by Garmin, focused on home training with Zwift/ app integration. Overlaps with Wattsgood on the electronically adjustable home-trainer category but not on electricity reinjection or RSE events.
• Wahoo Fitness: Connected indoor cycling ecosystem (KICKR trainers, apps, accessories) targeting serious cyclists. Comparable on smart indoor cycling and software-driven engagement, though oriented to performance training rather than sustainability events.
• Stages Cycling: Global manufacturer of indoor cycling bikes and power meters used by commercial gyms, studios, and home riders. Comparable on electronically controlled indoor cycling hardware, but not on the energy-generation or RSE event-services overlay.
• Decathlon: Global sporting-goods retailer with in-house cycling brands (B'Twin/Riverside, Domyos). Comparable as a large cycling-equipment manufacturer and a potential channel partner, but it does not offer RSE animation services or energy-generating bikes.

Regional players

• GreenFlex: French sustainability consulting and energy-management firm working with corporates and municipalities on ecological transition. Comparable as a French B2B provider selling RSE/sustainability services to the same enterprise and local-government buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wattsgood
• Instagraminstagram.com/greenwheel_officiel?igsh=czA2M3E4OGRkMnlw&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wattsgood