Energym

What Energym does

Energym (legal entity WLF Innovations Ltd) is a Birmingham/Solihull, UK-based smart fitness technology company that designs, manufactures, and sells electricity-generating indoor cycling equipment. Its core technology captures mechanical energy from pedaling and converts it into clean electricity stored in a portable lithium-ion battery (OHM), enabling self-powered bikes that do not require a wall socket for operation. The product portfolio spans the RE:GEN home bike (£2,249 RRP, £100 deposit pre-order), the RE:GEN Studio for commercial gyms (£2,499+ per bike with Energy Storage System integration), the OHM 90Wh battery pack (£199), three variants of ECO:POD modular corporate wellness pods (3-5 bikes), the Energym AI-powered app (£19/month), and live event services. AI capabilities power personalized workouts, automatic resistance adjustment, and the industry-first ERG mode for indoor group cycling delivered via a partnership with CicloZone.

The company serves three primary customer segments: home fitness consumers via a self-serve Shopify e-commerce storefront; fitness studios and gyms via enterprise field sales with custom installations including electrical wiring and branded software dashboards; and corporate/office buyers seeking ESG-aligned employee wellbeing solutions via ECO:POD multi-year contracts. Go-to-market combines direct e-commerce, enterprise discovery-call-and-quote sales, live corporate events (Bloomberg PWR Ride, Gymshark, BBC, Samsung KX, Bupa activations), and a content/community layer anchored by the Brain Gains blog and the RE:BEL brand community. Pricing spans one-time hardware purchases, recurring app subscriptions, professional installation services, and managed multi-year office contracts.

Intellectual property comprises granted patents on digital electromagnetic resistance, smart energy generation systems, and core fit-tech solutions, along with registered trademarks (RE:GEN, OHM, ECO:POD, ENER:BOX, 'Human Power: ON'). Notable customers include STORM Cycle Studio Berlin (42-bike installation), Revolt Cycling London, Spin Box Oakwood, Bloomberg, Gymshark, Samsung KX, Bupa, and Holmes Place. The company operates with approximately 11-15 employees, is privately held with no disclosed institutional funding rounds, and is supported by an advisory team including Jordan Brompton, Ferbal Capital, and Nick Keller.

Name

Energym

Legal name

WLF Innovations Ltd

Website

https://energym.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Energym is a UK-based smart fitness company that designs and sells electricity-generating indoor cycling bikes (RE:GEN) which capture pedaling energy into a portable battery (OHM), serving home consumers, commercial fitness studios, and corporate offices via hardware sales, software subscriptions, and ECO:POD workspace solutions.

Ownership category

akta.pro rank

Product category

Connected Fitness Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Energy-generating exercise bikes
• Indoor cycling equipment
• Connected fitness hardware
• Human power generation
• Fitness technology products

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - RE:GEN: One-time sale of RE:GEN smart bikes for home (£2,249 RRP) and RE:GEN Studio for gyms (£2,499+). Deposit pre-order model with £100 deposit and balance at shipping.
2. Hardware Accessories - OHM & Add-ons: Additional Ohm batteries (£199), handlebar phone mounts (£19), and other accessories. OHM provides 90Wh portable power storage with dual USB-C outputs.
3. Software Subscription: Energym App subscription at £19/month with discounts on 6/12 month plans. Includes AI-tailored workouts, FTP testing, leaderboard challenges, and Sweatcoin rewards.
4. Commercial Installation Services: Studio installations for gyms including electrical wiring, equipment setup, ESS systems, and custom installations. Pricing based on number of bikes, battery size, and software package.
5. ECO:POD Workspace Solutions: Modular pod solutions for offices featuring 3-5 RE:GEN bikes with Ohm batteries. Includes installation and delivery services.
6. Live Event Services: Immersive live events for corporate teams, charities, and fitness brands. Deliver events like PWR Ride series with Bloomberg, activations with Gymshark and BBC.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Energym designs, manufactures, and sells electricity-generating indoor cycling bikes (RE:GEN Home and RE:GEN Studio) that convert rider-generated kinetic energy into usable electrical power. The product portfolio is complemented by the OHM portable battery system for storing harvested energy, the ECO:POD workspace solution for corporate settings, and a companion app for ride and energy tracking.

Product overview

Energym offers a unified platform of electricity-generating fitness equipment and software solutions. The core product is the RE:GEN bike (available in Home and Studio variants), which captures and converts human pedalling energy into clean electricity stored in the portable OHM battery pack. For commercial settings, the company provides gym studio installations with Energy Storage Systems and Premier Studio Software, while the ECO:POD workspace solution brings the technology to offices. The Energym App serves as the software layer, providing AI-powered personalised workouts, FTP tracking, and analytics. All products share the fundamental technology of converting human power into usable electricity, with the OHM battery serving as the common portable energy storage element across the home bike, gym bikes, and office pods.

Differentiator

Problem solved

Functional benefit

Brands

• RE:GEN: Electricity-generating indoor cycling bike and flagship product line, includes RE:GEN Studio for gyms and RE:GEN for home
• ECO:POD
• OHM
• RE:GEN Studio

Products and services

• RE:GEN Home

Quantifiable outcome

• 90-100Wh clean energy generated per 30-minute workout
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Revolt CyclingflagshipStrategic or Co-development Partner · 10 July 2025Revolt Cycling is London's first energy-generating indoor cycling studio, powered by Energym's RE:GEN bikes. Opening near Chancery Lane, the studio will offer immersive cycling classes and Flow & Recover sessions. Human power from rides feeds directly back into the studio. Revolt represents Energym's flagship boutique studio partnership.
• CicloZonecoreTechnology or Integration · 21 May 2025Partnership to unlock ERG mode for indoor group cycling - a world-first. CicloZone's intelligent cycling software integrates with RE:GEN bikes enabling automatic, instructor-controlled resistance adjustment across entire class. RE:GEN's self-powered capability (generating own electricity from pedaling) was the missing piece that made studio ERG mode feasible.
• Spin Box (Oakwood Sports Centre)coreStrategic or Co-development PartnerSpin Box is the UK's first community leisure site with an indoor cycling studio built in a repurposed shipping container, featuring 11 RE:GEN bikes with Intelligent Cycling software and group-erg mode. Demonstrates Energym's ability to serve community leisure and compact footprint markets.
• STORM Cycle StudioflagshipStrategic or Co-development Partner42-bike RE:GEN installation at STORM Cycle Studio in Berlin. Studio runs 5-7 classes daily generating up to 8 kWh per session and 40-60 kWh daily to power air conditioning, lighting, and AV systems. Featured as primary case study demonstrating commercial viability.
• GymsharkflagshipGTM or Marketing PartnerEnergym is listed as GYMSHARK Accelerated member, providing brand visibility within the fitness community. Has collaborated on live events and activations.
• BloombergflagshipGTM or Marketing PartnerPWR Ride series events at Bloomberg HQ, delivering immersive corporate wellness experiences with human power generation. High-profile reference customer for enterprise events.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wattbike: UK-based smart indoor cycling bike company serving home, gym, and elite-performance customers. Direct competitor to Energym's RE:GEN line with similar target buyers, price points, and commercial gym partnerships; both compete on power accuracy, digital resistance, and training metrics.
• Keiser: US-based manufacturer of commercial indoor cycling bikes using electromagnetic resistance. Serves the same boutique studio and commercial gym segment as RE:GEN Studio, with comparable form factor, durability claims, and digital performance displays.
• Stages Cycling: Manufacturer of commercial indoor cycling bikes and power meters used by boutique studios worldwide. Competes directly with RE:GEN Studio in the commercial spin studio channel with comparable power-meter accuracy and studio software ecosystems.
• Wahoo Fitness: Connected fitness company producing smart trainers (KICKR), indoor bikes, and cycling computers with software subscription. Competes with Energym in the home smart-bike and Zwift-compatible training category, with significantly larger installed base and brand.
• Echelon Fitness: Connected fitness brand offering smart exercise bikes and subscription-based workout content at consumer price points. Competes with RE:GEN Ride for the home consumer via similar e-commerce D2C motion and monthly app subscription.
• Spivi: Provider of indoor cycling performance software and displays for boutique studios, similar to Energym's Premier Studio Software. Comparable customer base (commercial spin studios) and integration with bike hardware for live leaderboards and FTP-based metrics.
• ICG (Indoor Cycling Group) by Life Fitness: Commercial indoor cycling bike brand owned by Life Fitness, serving boutique studios and health clubs. Direct competitor to RE:GEN Studio in the commercial installation channel with comparable studio software, instructor controls, and digital performance tracking.

Broad incumbents

• Peloton: Large incumbent in connected fitness with Bike, Tread, and subscription app. Competes broadly in the same smart-bike category as RE:GEN Ride and Gymshark-Accelerated audience; vastly larger brand, content library, and installed base.
• Technogym: Global incumbent in commercial and premium home fitness equipment with connected ecosystems. Competes with Energym in the commercial gym channel and corporate wellness (Technogym Ecosystem) overlapping with ECO:POD positioning.

Emerging players

• MYZONE: Wearable heart-rate and effort-tracking system for group fitness studios and gyms. Adjacent competitor for in-class engagement, leaderboards, and member retention — overlapping with Energym's HALO power meter and gamified studio experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/energym.io
• LinkedInlinkedin.com/company/energym-io
• Instagraminstagram.com/energym.io
• Xx.com/Energym_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energym