Pure Pest Solutions
Pure Pest Solutions is a UK-based pest control company serving residential and commercial customers across Oxfordshire, Berkshire, and Buckinghamshire, differentiated by its proprietary Puratak heat treatment system for bed bugs and accredited by BPCA, Which? Trusted Trader, and Trading Standards.
- Company typePrivate
- Founded2009
- HeadquartersWallingford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pure Pest Solutions does
Pure Pest Solutions is a UK pest control company operating as a trading name of PPM Environmental Ltd, a private limited company registered in England and Wales (company number 10082556). Founded in 2009 and headquartered in Wallingford with additional offices in Oxford, Reading, and an Abingdon depot, the company delivers residential and commercial pest control services across Oxfordshire, Berkshire, and Buckinghamshire, extending its bed bug heat treatment coverage to Bristol, London, Birmingham, and Southampton. Its service portfolio covers rodents (rats, mice, squirrels, moles), insects (wasps, ants, fleas, moths, cockroaches, flies), birds, and bed bugs, alongside adjunct services such as drain surveys, Ratwall non-return valve installation, bird proofing, electronic fly killer installation, and coronavirus decontamination using ULV mist technology.
The company's core technical offering is the in-house developed Puratak Bed Bug Heat Treatment System, which combines heat (a 50-70°C kill zone), pressured dry steam, and crack-and-crevice spray to eradicate bed bugs and their eggs in a single day, backed by a 6-month warranty. This is supported by an Integrated Pest Management (IPM) methodology for commercial clients, with monitoring systems, EHO-compliant paperwork, and documentation suitable for Food Standards Agency audits. The company holds BPCA vetted membership, Which? Trusted Trader accreditation, Trading Standards Buy With Confidence approval, and SafeContractor certification, and displays a self-awarded 2024-2025 Service Excellence Award.
Revenue is generated from two streams: one-time residential pest control treatments (pay-as-you-go, with a stated minimum of £500 for bed bug heat treatment of a one bed flat) and recurring commercial pest management contracts across sectors including food service, hospitality, letting agents, offices, farms, factories, schools, and hospitals. The go-to-market is direct-to-consumer and direct-to-business via phone, email, text, WhatsApp, and a website contact form, with no intermediaries, franchisees, or resellers. The company is family-run with 1-10 employees and has grown organically since 2009 alongside its sister company Wasp Warriors, with no disclosed external funding. Customer acquisition relies on word-of-mouth, Which? Trusted Trader reviews, accreditation trust signals, and an SEO-driven educational blog authored by founder Tom Frost.
Pure Pest Solutions firmographics
Firmographics- Name
- Pure Pest Solutions
- Legal name
- PPM Environmental Ltd
- Website
- https://purepest.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Pest Solutions is a UK-based pest control company serving residential and commercial customers across Oxfordshire, Berkshire, and Buckinghamshire, differentiated by its proprietary Puratak heat treatment system for bed bugs and accredited by BPCA, Which? Trusted Trader, and Trading Standards.
- Ownership category
- akta.pro rank
Pure Pest Solutions industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- akta.pro primary industry
- Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)
- akta.pro secondary industries
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Bed Bug Preparation, Cleanup & Post-Treatment Monitoring (HSAMADAH)
Keywords
Where Pure Pest Solutions is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Pure Pest Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Residential Pest Control Services: One-time service fees for individual pest control treatments including wasp nest removal, rat/mice control, bed bug heat treatment, ant treatments, flea treatments, moth treatments, squirrel removal, mole catching, and general insect control. Bed bug heat treatments include 6 month warranty.
- Commercial Pest Control Contracts: Ongoing pest management contracts for commercial establishments including restaurants, hotels, offices, factories, schools, hospitals, farms, stables, and letting agents. Services include free onsite surveys, EHO-effective paperwork, monitoring systems, and contract services with both contracted and single-use options available.
- Coronavirus Decontamination Services: Disinfectant and decontamination services for retail, offices, homes, and property moves. Uses ULV (Ultra Low Volume) mist systems and follows government decontamination guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bed bug heat treatment - single treatment with 6 month warranty |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pure Pest Solutions product offering
Product offeringCore offering
Pure Pest Solutions delivers residential and commercial pest control services across Oxfordshire, Berkshire and Buckinghamshire, including wasp nest removal, rodent control, insect treatments and bird control. Its flagship offering is the proprietary Puratak Bed Bug Heat Treatment System, which eradicates bed bugs and eggs in a single day using heat (50–70°C), steam and spray, backed by a 6-month warranty. The company also provides Integrated Pest Management (IPM) contracts for commercial premises, drain surveys, Ratwall non-return valve installation, bird proofing, and ULV-mist coronavirus decontamination.
Product overview
Pure Pest Solutions is a multi-award winning pest control service provider operating across Oxfordshire, Berkshire, and Buckinghamshire. The company offers a unified portfolio of residential and commercial pest control services built around its proprietary Puratak Bed Bug Heat Treatment System as the flagship technology. The core offering includes general pest control (rats, mice, insects, birds, moles) alongside specialized services for specific sectors (hospitality, healthcare, agriculture, property management). The Puratak system differentiates the company by providing chemical-free heat treatment for bed bugs with a 6-month warranty. Additional services include drain surveys, non-return valve installation, bird proofing, and coronavirus decontamination. The company operates as a service business rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Puratak Bed Bug Heat Treatment System In-house developed heat, steam and spray treatment system that raises room temperature to a 50–70°C kill zone, eliminating bed bugs, cockroaches and moth infestations (including eggs) in a single day, backed by a 6-month warranty. Targeted at residential customers and hotels/accommodation providers.
- Residential Pest Control One-time pest eradication services for homeowners covering wasp nest removal, bed bug treatment, rats, mice, moths, ants, fleas, cockroaches, squirrels, moles, flies and other common household pests, with same-day response available in Oxfordshire, Berkshire and Buckinghamshire.
- Commercial Pest Control (Integrated Pest Management) Integrated Pest Management (IPM) contracts and one-off treatments for commercial customers including cafés/restaurants, hotels, offices, factories, schools, hospitals, farms and stables; includes free onsite surveys, EHO-effective documentation, monitoring systems, and a dedicated pest controller contact line.
- Café, Bar and Restaurant Pest Control Bespoke pest management for cafés, bars, restaurants, pubs, coffee shops and food retail establishments, including fly control, rodent control, monitoring systems and documentation needed for Food Standards Agency compliance and 5-star food hygiene ratings.
- Hotel and Accommodation Pest Control Discreet pest management for hotels, bed and breakfasts, AirBnB properties and other accommodation providers, including bed bug heat treatment with the Puratak system, sniffer dog detection, fly control and support for maintaining 5-star hygiene ratings.
- Landlord and Letting Agent Pest Control Discrete pest control for property landlords, letting agents and block management companies, including same-day response, tenant communication handling, preventative treatments, flea fumigation certificates and a 24-hour callout policy.
- Farm and Stable Pest Control Pest management for farms, stables and equestrian facilities, including Integrated Pest Management (IPM) systems, horse-proof bait boxes, rat/mice prevention, and emergency wasp nest removal to protect staff with sting allergies.
- School and Hospital Pest Control Pest management for educational and healthcare facilities meeting NHS Health Care Commission requirements, with CRB-checked technicians, rapid response and adherence to strict hygiene and safety standards.
- Factory and Industrial Pest Control Pest management for factories, warehouses and industrial sites, covering rodent control, monitoring systems, strict health and hygiene compliance paperwork, and heat treatment options for infected stock.
- Coronavirus Decontamination Service Specialist disinfection service for retail, offices, homes and property moves using Ultra Low Volume (ULV) mist technology and government-aligned decontamination guidance to deliver COVID-19 and pathogen sanitisation.
- Bird Proofing and Control Bird control and proofing services using wire wool, bird mesh, spikes, netting and sealing to prevent nesting and roosting by pigeons, starlings, house martins and swifts at residential and commercial properties.
- Mole Catching Humane mole trapping service using Talpex double-ended traps placed in active tunnel systems, with on-site assessment of which runs are active, for residential gardens and rural properties.
- Non-Return Valve (Ratwall) Installation Approved Ratwall non-return valve installation service to prevent rats from re-entering properties through drainage systems, typically combined with drain surveys.
- Drain Survey CCTV camera inspection of drainage systems to identify rat entry points and other drainage-related pest issues, often as a precursor to non-return valve installation or pest treatment.
Quantifiable outcome
- Bed bug treatment completed in one day with 6 month warranty
- +1 more outcomes
Companies that use Pure Pest Solutions
Customer profileSegments8 records
Ideal customer profiles2 records
Pure Pest Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pure Pest Solutions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- RatwallminorApproved Ratwall installers. Company is certified to install Ratwall non-return valves for drain rodent control. Non-return valves prevent rats from re-entering properties through drainage systems.
- Wasp WarriorscoreSister company that grew alongside Pure Pest Solutions since 2009. Both founded by Tom Frost. Wasp Warriors brand focused on wasp removal services and was the original business that started from the back of a family estate car. Pure Pest Solutions expanded from this foundation to provide full residential and commercial pest control.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pure Pest Solutions competitors and assessment
Company assessmentBroad incumbents
- Orkin: Orkin is one of the world's largest pest control companies, owned by Rollins Inc., with residential and commercial pest management operations across multiple countries. It is a broad incumbent competitor offering the same general pest, bed bug, and commercial pest services as Pure Pest Solutions at a much larger scale.
- Mitie Group plc: Mitie is a UK-listed facilities management company that bundles pest control services into broader commercial contracts across offices, retail, and industrial sites. It is a broad incumbent that competes for the same commercial pest management contracts as Pure Pest Solutions, especially in offices, factories, and multi-site accounts.
- Truly Nolen: Truly Nolen is a major US-based pest control company offering residential and commercial pest management including specialized bed bug heat treatments. It is a broad incumbent competitor with a comparable flagship bed bug service and similar vertical mix.
- Anticimex: Anticimex is a Sweden-headquartered global pest control operator with a strong UK presence following several acquisitions. It offers residential, commercial, and SMART digital pest control services, making it a broad incumbent comparable in service range and UK market reach.
- Massey Services: Massey Services is a US-based pest control and termite management company serving residential and commercial customers, with integrated pest management offerings. It is a broad incumbent with overlapping service lines and commercial verticals to Pure Pest Solutions.
- Ecolab: Ecolab is a US-listed global leader in water, hygiene, and infection prevention, with a substantial pest elimination division serving commercial customers across food service, hospitality, and healthcare. It is a broad incumbent competitor in the commercial pest management verticals that Pure Pest serves.
Direct peers
- Rentokil Initial plc: Rentokil Initial is the world's largest pest control company, UK-listed (LSE), offering residential and commercial pest management including bed bug heat treatments across the UK. It is the most directly comparable peer given overlapping service portfolio, UK market presence, and bed bug specialty focus that mirrors Pure Pest's Puratak offering.
- Cleankill Pest Control: Cleankill is a London-based BPCA-member pest control company offering residential, commercial, and specialist pest management services. It is a comparable UK regional peer serving overlapping customer segments including hospitality and property management.
- Beaver Pest Control: Beaver Pest Control is a London and South East-based UK pest control company with BPCA membership, offering residential and commercial pest control including bed bug treatments. It is a comparable UK regional peer competing in overlapping service lines and geography.
- NBC Environment & Pest Solutions: NBC is a UK pest control provider offering residential and commercial pest management services across multiple UK regions. It is a comparable regional peer with overlapping verticals and BPCA-style trade positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Pure Pest Solutions social profiles
Digital presencePure Pest Solutions compliance and trust
Trust signalCompliance5 records
Pure Pest Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Pest Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Pure Pest Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pure Pest Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Pest Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Pest Solutions
What does Pure Pest Solutions do?
Pure Pest Solutions delivers residential and commercial pest control services across Oxfordshire, Berkshire and Buckinghamshire, including wasp nest removal, rodent control, insect treatments and bird control. Its flagship offering is the proprietary Puratak Bed Bug Heat Treatment System, which eradicates bed bugs and eggs in a single day using heat (50–70°C), steam and spray, backed by a 6-month warranty. The company also provides Integrated Pest Management (IPM) contracts for commercial premises, drain surveys, Ratwall non-return valve installation, bird proofing, and ULV-mist coronavirus decontamination.
Is Pure Pest Solutions a public or private company?
Pure Pest Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Pest Solutions founded?
Pure Pest Solutions was founded in 2009. It employs 1 to 10 people.
Where is Pure Pest Solutions based?
Pure Pest Solutions is headquartered in Wallingford, United Kingdom, in the Europe region.
How does Pure Pest Solutions make money?
Three revenue lines are on record. Residential Pest Control Services are the primary driver. The others are commercial Pest Control Contracts and coronavirus Decontamination Services.
Who are Pure Pest Solutions's main competitors?
Broad incumbents on record are Orkin, Mitie Group plc, Truly Nolen, Anticimex, Massey Services and Ecolab. Direct peers are Rentokil Initial plc, Cleankill Pest Control, Beaver Pest Control and NBC Environment & Pest Solutions.
Does Pure Pest Solutions have an API?
No public API is recorded for Pure Pest Solutions.
What industry is Pure Pest Solutions in?
Pure Pest Solutions's product category is Pest Control Services. Its primary akta.pro industry code is HSAMAAAH, Sanitation, Monitoring & Trap/Station Programs (General), with a secondary code of HSAMAAAL, Commercial General Pest Control (Non-Specialty). Its NAICS code is 561710.