What PuurZuid does

PuurZuid is a non-profit social welfare organization that provides free community social services to residents of Amsterdam-Zuid in the Netherlands. Founded in 2021 and operating under the umbrella of De Sociale Maatschap as part of the city-wide Buurtteam Amsterdam network, the organization delivers walk-in consultations spanning financial counselling, debt counseling (Schuldhulpverlening), social work, legal advisory for low-income residents (gross income below €32,000), caregiver support (Mantelzorgondersteuning), and volunteer coordination. Its primary customer base consists of Amsterdam-Zuid residents facing financial hardship, social isolation, caregiver burnout, and administrative complexity, with dedicated programs for youth aged 18-26 (Jongeren en Geld), the elderly, low-income households, and self-employed ZZP'ers, plus a Portuguese-language walk-in service for the Brazilian community delivered in partnership with Compasso Sociaal Werk.

The organization runs a portfolio of programs through nine-plus physical neighborhood locations, including a headquarters at Lekstraat 13A in Rivierenbuurt and Buurtteam sites in De Pijp, Oud-Zuid, Buitenveldert, West, and Nieuw-West. Differentiated service offerings include the Vroeg Eropaf early-intervention program, which uses data-sharing agreements with energy suppliers, health insurers, and housing corporations to proactively identify at-risk residents; Thuisadministratie Paperclip, a volunteer-driven home administration support service; Telefooncirkel, a daily morning safety-call circle for isolated elderly; and Alzheimer Trefpunt, a monthly dementia support meeting. Community activities span Buurzaam Koken (low-cost neighborhood meals), Beweeggroep (outdoor exercise groups), Creatieve Mantelzorgers (creative caregiver sessions), and the Op Zoek naar Zin course for residents aged 55+ experiencing low mood or lack of energy.

All services are provided free of charge, with most walk-in consultations requiring no prior appointment. Revenue is derived from municipal funding channeled through the Gemeente Amsterdam partnership and the De Sociale Maatschap governance framework, which provides shared HR, finance, privacy policy, and compliance infrastructure across Amsterdam districts. The technology stack is minimal: a standard website with Google Analytics for visitor tracking and a YouTube channel for educational content delivery — there is no proprietary platform, mobile app, API, or AI/ML capability. Operations rely on a hybrid delivery model combining trained volunteers (coordinated via the Vrijwilligersacademie) and paid professionals, with referral pathways to specialized partners including Kredietbank Amsterdam for out-of-court debt settlement and Mantelzorg Amsterdam for caregiver resources.

Name

PuurZuid

Legal name

PuurZuid

Website

https://puurzuid.nl

Company type

Private

Founded year

2021

Operating status

Operating

Short description

PuurZuid is a non-profit social welfare organization providing free walk-in social work, debt counseling, legal advisory, and caregiver support to Amsterdam-Zuid residents under the De Sociale Maatschap umbrella, funded by the Gemeente Amsterdam and delivered across multiple neighborhood Buurtteam locations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Community social work
• Debt counseling services
• Caregiver support programs
• Neighborhood social services
• Welfare advisory services

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels8 records

Core offering

PuurZuid delivers free community-based social welfare services to residents of Amsterdam-Zuid, including social work advice, debt counseling, caregiver support, legal/social advisory services, and youth financial guidance. Operating as Buurtteam Amsterdam Zuid under the umbrella of De Sociale Maatschap, it runs multiple walk-in neighborhood locations where trained volunteers and paid professionals assist residents without appointment. Services are complemented by community activities such as telephone circles for the elderly, dementia support meetings, caregiver creative sessions, community cooking, and exercise groups.

Product overview

PuurZuid is a social welfare organization active in the basic social services of Amsterdam Zuid district. Rather than a unified technology product, PuurZuid offers a portfolio of community support services organized around social work, debt counseling, legal assistance, caregiver support, and volunteer coordination. The core services include Buurtteam Amsterdam (neighborhood social teams), Schuldhulpverlening (debt counseling), Juridische Hulp (legal assistance), and Mantelzorgondersteuning (caregiver support). These are complemented by various community activities such as Telefooncirkel (phone circle for elderly), Alzheimer Trefpunt (dementia support meetings), Buurzaam Koken (community cooking), and Beweeggroep (exercise groups). All services are provided free of charge to residents of Amsterdam Zuid.

Differentiator

Problem solved

Functional benefit

Products and services

• Sociaal Werk (Social Work)

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• De Sociale MaatschapcoreStrategic or Co-development PartnerPuurZuid is an operating organization under the umbrella of De Sociale Maatschap, a social services collective covering all Amsterdam districts. De Sociale Maatschap provides organizational support, HR, finance, privacy policy, and governance. PuurZuid operates as a Buurtteam (neighborhood team) within this structure.
• Gemeente Amsterdam (Municipality of Amsterdam)coreStrategic or Co-development PartnerPuurZuid receives government funding and operates in partnership with the Municipality of Amsterdam. The municipality provides funding for social welfare services and coordinates the broader Buurtteam Amsterdam network across all city districts.
• Stichting DorasmajorStrategic or Co-development PartnerStichting Doras collaborated with PuurZuid and other Amsterdam social organizations to produce educational videos about free debt counseling services and how they work.
• CentramminorStrategic or Co-development PartnerPartner organization in the collaborative video initiative explaining free financial help services in Amsterdam.
• Civic AmsterdamminorStrategic or Co-development PartnerPartner organization in collaborative video initiative about free financial counseling services.
• Combiwel Maatschappelijke Dienstverlening & De GeldcoachminorStrategic or Co-development PartnerPartner organization in collaborative video initiative about free financial counseling services in Amsterdam.
• DynamominorStrategic or Co-development PartnerPartner organization in collaborative video initiative about free financial counseling services in Amsterdam.
• SEZOminorStrategic or Co-development PartnerPartner organization in collaborative video initiative about free financial counseling services in Amsterdam.
• MaDiZominorStrategic or Co-development PartnerPartner organization in collaborative video initiative about free financial counseling services in Amsterdam.
• Kredietbank AmsterdammajorStrategic or Co-development PartnerPuurZuid refers clients needing minnelijke schuldsanering (out-of-court debt settlement) or other specialized credit solutions to the Kredietbank Amsterdam, which administers debt restructuring programs on behalf of the municipality.
• Mantelzorg AmsterdamminorStrategic or Co-development PartnerMantelzorg Amsterdam is a city-wide network providing information and support for caregivers. PuurZuid references their resources and can refer caregivers to their services.
• Buurtteam Amsterdam (all districts)coreStrategic or Co-development PartnerPuurZuid operates as Buurtteam Amsterdam Zuid, part of a city-wide network of neighborhood teams covering Amsterdam Centrum, West, Nieuw-West, Noord, Oost, Zuid, and Zuidoost, as well as Weesp. This network allows cross-referrals and consistent service standards across the city.
• Compasso Sociaal WerkminorStrategic or Co-development PartnerBrazilian social worker Flávia Ramos Costa from Compasso Sociaal Werk provides Portuguese-language walk-in services for Brazilian residents at PuurZuid's Bellamystraat location.
• VrijwilligersacademieminorStrategic or Co-development PartnerThe Vrijwilligersacademie (Volunteer Academy) provides basic training for PuurZuid's volunteers as part of their onboarding and development program.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MaDiZo: Amsterdam-based social welfare partner in PuurZuid's joint debt-counseling video campaign. Directly comparable in providing free, accessible social and financial support to Amsterdam residents.
• Mantelzorg Amsterdam: City-wide network providing information, advice, and support for informal caregivers. PuurZuid explicitly refers caregivers to Mantelzorg Amsterdam and runs complementary caregiver programming (Creatieve Mantelzorgers, Alzheimer Trefpunt).
• Stichting Doras: Amsterdam-based social welfare organization collaborating with PuurZuid on debt-counseling educational content and outreach. Operates free, non-clinical social services to vulnerable residents in a closely overlapping client population and service mix.
• Combiwel Maatschappelijke Dienstverlening: Amsterdam social services partner in the collaborative free-debt-counseling video initiative with PuurZuid. Delivers broadly comparable social work and welfare support to vulnerable residents across Amsterdam.
• Kredietbank Amsterdam: Municipal credit bank administering minnelijke schuldsanering and other debt restructuring programs. Serves the same client base as PuurZuid's Schuldhulpverlening line but at a later, more specialized stage of the debt-counseling funnel.
• De Sociale Maatschap: Parent foundation operating the broader Buurtteam Amsterdam network across all city districts. Provides HR, finance, privacy, and governance support to PuurZuid and runs sibling Buurtteams with directly comparable social work, debt counseling, and caregiver support mandates.
• Civic Amsterdam: Partner organization in the cross-Amsterdam collaborative financial-counseling initiative. Shares PuurZuid's focus on free debt and financial help services for vulnerable residents.
• SEZO: Social services organization participating in PuurZuid's collaborative Amsterdam-wide financial counseling initiative. Operates overlapping free, non-clinical welfare support services for the same vulnerable populations.
• Compasso Sociaal Werk: Provides Portuguese-language social work services from PuurZuid's Bellamystraat walk-in location. Directly comparable mission: free, low-barrier social support and outreach to under-served Amsterdam communities.

Emerging players

• Dynamo (Amsterdam): Amsterdam partner in the same collaborative financial-helpline video coalition. Overlaps with PuurZuid on community-facing social services but is generally associated with youth work, expanding partial touchpoints with PuurZuid's Jongeren en Geld line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCa2PXN-mDviby3oikzhsPaA
• Facebookfacebook.com/buurtteamamsterdamzuid
• LinkedInlinkedin.com/company/buurtteam-amsterdam-zuid
• Instagraminstagram.com/buurtteamamsterdamzuid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PuurZuid