Society of Philippine Artists, Recreation and Community

What Society of Philippine Artists, Recreation and Community does

Society of Philippine Artists, Recreation and Community (SPARC) is a federally registered non-profit organization based in Toronto, Canada, that operates as an event-driven community platform for the Filipino-Canadian diaspora. Its flagship product is the Taste of Manila Toronto festival—an annual two-day street festival held in the Little Manila district along Bathurst Street (from Wilson Ave to Laurelcrest Ave) that draws 500,000+ visitors, 150+ vendors, and 350+ local entertainers across three regionally themed stages representing Luzon, Visayas, and Mindanao. The organization also runs the newly launched Toronto by Night Market After Dark event (July 2026) and a co-organization relationship with Taste of Manila Inc., founded by Rolando 'Tito Rolly' Mangante and Nieves Mangante.

The product portfolio consists of cultural event programming rather than software: vendor booth rentals (with 170+ booth slots across five zones, priced at $150-$180 for booth packages and $300-$780 for electricity add-ons), corporate sponsorship packages, a volunteer and performer registration program, a newsletter subscription service, and a Taste & Win raffle contest. The underlying technology footprint is minimal—a marketing and registration website (sparctasteofmanilatoronto.ca) built on a content management platform referencing Sanity.io, plus standard social media channels (Instagram, Facebook, TikTok) and email. The organization is PIPEDA-compliant on privacy and has no proprietary algorithms, apps, or AI capabilities.

SPARC's revenue mechanics center on three streams: (1) transaction-based vendor booth and equipment fees; (2) sponsorship and advertising revenue anchored by Scotiabank as 2026 Title Sponsor with a roster of roughly 30 named corporate partners across banking, real estate, fintech, media, automotive, and consumer goods; and (3) newsletter subscription opt-ins for community engagement. Customer segments include SMB vendors seeking market access, corporate sponsors targeting the Filipino-Canadian demographic, community members seeking cultural programming, local performers, and Filipino-Canadian newcomers. Leadership comprises a Marketing Director (Rosemarie Ami Seaborn), Executive Director (Danilo 'Sani' Baluyot), and Finance & Logistics Lead (Freddy Lita Mendigoria), operating from an office at 2019 Avenue Road in Toronto.

Name

Society of Philippine Artists, Recreation and Community

Legal name

Society of Philippine Artists, Recreation and Community

Website

https://sparctasteofmanilatoronto.ca

Company type

Private

Operating status

Operating

Short description

SPARC is a federally registered Canadian non-profit that produces the annual Taste of Manila Toronto festival and the new Toronto by Night Market After Dark event, serving the Filipino-Canadian community through cultural programming, vendor marketplaces, and events drawing 500,000+ visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Vendor Booth Fees: Vendors pay registration fees to participate in the Taste of Manila festival, including booth rental fees ranging from $150-$180 for tent/table packages and additional charges for electricity services ($300-$780 depending on amperage).
2. Sponsorship Revenue: Corporate and individual sponsors pay to associate their brands with the festival, gaining visibility through social media, email marketing, influencer partnerships, and on-site presence across multiple promotional channels.
3. Vendor Registration and Services: Vendors pay event participation fees and optional add-on services including complete booth packages, electricity, and extra equipment rentals for the two-day festival.
4. Newsletter Subscription: The organization collects email addresses from subscribers to send event updates and announcements, supporting ongoing community engagement and future event attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Society of Philippine Artists, Recreation and Community (SPARC) is a federally registered Canadian non-profit organization based in Toronto, Ontario, that produces cultural and community events for the Filipino-Canadian community, most notably the Taste of Manila Toronto festival (described as Canada's largest Filipino street festival). It generates revenue primarily through vendor booth fees, corporate sponsorship, and newsletter subscriptions.

Product overview

Society of Philippine Artists, Recreation and Community (SPARC) is a federally registered non-profit organization that operates primarily as an event and community platform rather than a technology product. The organization offers the Taste of Manila Festival as its core product - Canada's largest Filipino street festival - alongside the Toronto by Night Market After Dark event. Supporting products include vendor booth rental services across multiple zones, corporate sponsorship packages, the Taste & Win raffle contest, volunteer and performer participation programs, and newsletter subscriptions. The portfolio functions as a community engagement platform centered on cultural event management rather than a software-as-a-service technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Taste of Manila Toronto Festival An annual outdoor street festival in Toronto that showcases Filipino food, arts, music, and culture, serving both attendees (consumers) and vendors/sponsors (businesses) within the Filipino-Canadian community.
• Vendor Booth Rentals at Taste of Manila Rental of booth/stall space at the Taste of Manila Toronto festival to food, retail, and craft vendors (primarily Filipino-Canadian SMBs) seeking direct consumer access during the festival.
• Festival Sponsorship Packages

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• ScotiabankcoreGTM or Marketing PartnerTitle sponsor of Taste of Manila 2026. Scotiabank receives primary brand visibility and association with Canada's largest Filipino street festival, reaching over 500,000 visitors.
• Sparkle GMA Artist CentrecoreGTM or Marketing PartnerEntertainment partner bringing Filipino celebrity performers to the festival. Provides star power and celebrity presence across festival stages.
• GMA Pinoy TVcoreGTM or Marketing PartnerMedia partner providing Filipino entertainment content association and helping promote the festival to international Filipino audiences.
• RLC ResidenciesminorGTM or Marketing PartnerReal estate sponsor supporting the festival with visibility across event materials and venue branding.
• Kabaleñ / Bale KapampanganminorGTM or Marketing PartnerRestaurant and food business sponsor providing culinary expertise and support for the Filipino cultural food experience.
• AptitudeminorGTM or Marketing PartnerCorporate sponsor supporting the festival and gaining brand visibility among Filipino-Canadian community.
• RemitlyminorGTM or Marketing PartnerFinancial services sponsor with relevance to Filipino-Canadian community, offering international remittance services.
• Diamond DentalminorGTM or Marketing PartnerLocal business sponsor providing dental services visibility to the festival audience.
• Trans Asian TravelminorGTM or Marketing PartnerTravel agency sponsor supporting the festival, relevant to community members with travel needs.
• MitzivillieminorGTM or Marketing PartnerLocal business sponsor supporting the festival.
• Primetime Events GroupcoreStrategic or Co-development PartnerEvent production partner providing event management expertise and production services for Taste of Manila festivals.
• One PinoycoreStrategic or Co-development PartnerFilipino-Canadian media and community partner supporting event promotion and community outreach.
• SV MediacoreStrategic or Co-development PartnerMedia production partner providing video content creation and media services for event coverage.
• Sunshine Party and Tent RentalscoreImplementation/ SI/ Consulting PartnerEquipment rental partner providing tents, tables, and chairs for vendor booth setups at the festival.
• Click and Groove EventsminorStrategic or Co-development PartnerEvent services partner providing event production and entertainment coordination.
• Six FinestminorStrategic or Co-development PartnerEvent partner supporting festival operations and community engagement.
• Rhonrose PrintingminorImplementation/ SI/ Consulting PartnerPrinting services partner providing marketing materials, flyers, and promotional content.
• World Alternative MusicminorStrategic or Co-development PartnerMusic production partner providing audio and entertainment services.
• SafeguardminorImplementation/ SI/ Consulting PartnerSecurity services partner providing perimeter security for festival venues.
• Prop PhotographyminorStrategic or Co-development PartnerPhotography services partner documenting festival events and providing visual content.
• Taste of Manila Inc.coreStrategic or Co-development PartnerSister organization and co-organizer of the Taste of Manila festival. Rolando 'Tito Rolly' Mangante serves as Founder & Chairman, with Nieves Mangante as Co-Founder & Director. SPARC is federally registered as a nonprofit while Taste of Manila Inc. operates as the festival entity.
• Avenue NissanminorGTM or Marketing PartnerAutomotive sponsor for Taste of Manila 2025 event.
• Philippine Retirement AuthorityminorGTM or Marketing PartnerPhilippine government agency promoting retirement investment in the Philippines, sponsoring the 2025 event.
• LemfiminorGTM or Marketing PartnerFinancial services app sponsor for the 2025 Taste of Manila event.
• TD BankminorGTM or Marketing PartnerBanking sponsor for Taste of Manila 2023 event.
• Holiday Inn ExpressminorGTM or Marketing PartnerHotel sponsor for Taste of Manila 2023 event.
• Phirst Park HomesminorGTM or Marketing PartnerReal estate sponsor for Taste of Manila 2023 event.
• FV FoodsminorGTM or Marketing PartnerFood products sponsor for Taste of Manila 2024 event.
• Gemma & Ace Reality TeamminorGTM or Marketing PartnerReal estate team sponsoring Taste of Manila 2024 event.
• UMACminorGTM or Marketing PartnerSponsor for Taste of Manila 2024 event.
• OLGminorGTM or Marketing PartnerOntario Gaming sponsor for Taste of Manila 2024 event.
• SMDCminorGTM or Marketing PartnerReal estate developer sponsor for Taste of Manila 2024 event.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society of Philippine Artists, Recreation and Community