St Albans City FC

Name

St Albans City FC

Legal name

St Albans City FC

Website

https://stalbanscityfc.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Semi-professional football club
• Football matchday tickets
• Club merchandise sales
• Football sponsorship packages
• Youth football academy

Headquarters

HQ city

St Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales for men's first team, women's team, and academy matches at Clarence Park stadium. Includes season tickets and individual matchday tickets.
2. Commercial Sponsorships: Corporate partnerships with 19 named sponsors including kit supplier Hummel, construction firms, waste management companies, and local businesses. Revenue from stadium naming rights, player sponsorships, and advertising across Clarence Park.
3. Merchandise Sales: Online club shop selling official merchandise including kits, apparel, and accessories. Re-stocking for 2026/27 season.
4. Hospitality: Matchday hospitality packages offering premium seating and catering experiences at Clarence Park.
5. Academy Programs: Revenue from youth academy coaching programs, player development squads, and community football initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

St Albans City FC is a semi-professional English football club that competes in the Pitching In Isthmian Premier Division and plays its home fixtures at Clarence Park in St Albans, Hertfordshire. The club operates a men's first team, a women's team, and a youth academy, selling matchday tickets, hospitality packages, branded merchandise, and youth development programmes to local supporters and the wider community. Its commercial offering includes sponsorship and partnership packages for businesses, alongside an official mobile app and a club podcast used for fan engagement and content distribution.

Product overview

St Albans City FC is a football club operating at Clarence Park in St Albans, Hertfordshire. The club operates as a single-entity sports organization rather than a platform-plus-modules product structure. Its product portfolio consists of matchday experiences (hospitality and ticketing), commercial sponsorship packages, a retail merchandise shop, a podcast series, and a digital match predictor feature. The club competes in the Pitching In Isthmian Premier Division and also fields a Women's team in the Women's Eastern Region Premier Division, with an Academy programme for youth development.

Differentiator

Problem solved

Functional benefit

Brands

• St Albans City Women FC: Women's football team competing in Women's Eastern Region Premier Division
• St Albans City Academy
• Women's Development Team

Products and services

• Men's First Team Matchday Tickets Live men's football matches in the Pitching In Isthmian Premier Division at Clarence Park, St Albans, open to individual supporters, families, and groups.
• Women's Team Matchday and Programme Competitive women's football matches and squad participation at the club, providing an additional matchday and supporter engagement product beyond the men's first team.
• Youth Academy Youth football development programme operating under the club, providing coaching and competitive opportunities for young players in the St Albans area.
• Matchday Hospitality Packages Hospitality and corporate entertainment packages at Clarence Park home matches, aimed at groups, businesses, and supporters seeking an enhanced matchday experience.
• Club Branded Merchandise Retail sale of club-branded merchandise and apparel to supporters, typically via the club's online and on-site retail channels.
• Commercial Sponsorship and Partnership Packages Structured sponsorship, advertising, and partnership packages offered to local and regional businesses, providing brand visibility, hospitality, and association with the club.
• Official Club Mobile App Official mobile application providing supporters with club news, fixture information, ticketing access, and fan engagement content.
• Club Podcast Official club podcast providing match previews, reviews, player interviews, and supporter-focused content, distributed via major podcast platforms.

Quantifiable outcome

• 92% rise in attendances
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• HummelcoreChannel Partner/ Reseller/ DistributorKit supplier and official partner providing official match kits, training wear, and club merchandise. Major visibility partner with logo placement on all official kits.
• ASM ConstructionminorGTM or Marketing PartnerCorporate partner providing financial support and marketing visibility through stadium presence and logo placement.
• ButtlesminorGTM or Marketing PartnerCorporate partner with logo visibility on club website and stadium.
• Chicken GeorgeminorGTM or Marketing PartnerMatchday food vendor partner providing catering at Clarence Park with logo visibility.
• ConkernationminorGTM or Marketing PartnerCorporate partner with stadium presence.
• Enter ShikariminorGTM or Marketing PartnerMusic band partnership with logo visibility on club communications.
• EP Electrical & Mechanical ServicesminorGTM or Marketing PartnerCorporate partner providing services and marketing visibility.
• KP WasteminorGTM or Marketing PartnerWaste management partner with stadium presence.
• LawsonsminorGTM or Marketing PartnerCorporate partner with logo visibility.
• Mad SquirrelminorGTM or Marketing PartnerBrewery partner potentially providing beverages at Clarence Park.
• McGowan GroupminorGTM or Marketing PartnerCorporate partner with stadium presence.
• Media PowerhousecoreTechnology or IntegrationDigital media and content partner responsible for club website, app development, and content production including match coverage and news.
• Motor Fuel GroupminorGTM or Marketing PartnerCorporate partner with stadium presence.
• P B DonoghueminorGTM or Marketing PartnerCorporate partner with logo visibility.
• Pink SkipsminorGTM or Marketing PartnerSkip hire and waste services partner.
• Rayner EssexminorGTM or Marketing PartnerCorporate partner with stadium presence.
• Specialist ElectricalminorGTM or Marketing PartnerElectrical services partner with logo visibility.
• WFLminorGTM or Marketing PartnerCorporate partner with stadium presence.
• StandBasedcoreTechnology or IntegrationDigital platform provider responsible for club website, mobile app, ticketing integration, and matchday digital solutions.
• Pitching In Isthmian LeaguecoreOthersLeague affiliation - the club competes in the Isthmian Premier Division, a regional football league providing competitive fixtures and league governance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hemel Hempstead Town FC: Fellow Isthmian Premier Division club located in nearby Hertfordshire, competing in the same league and tier as St Albans City FC. Scheduled as a pre-season friendly opponent for August 2026, making it a directly comparable local peer.
• Farnborough FC: Southern England non-league club currently competing in the Isthmian Premier or adjacent tier. Similar in scale, sponsorship model, and community-led positioning to St Albans City FC.
• Bath City FC: Historic non-league English football club (est. 1889) competing in tier 6/7 of the English football pyramid. Comparable in scale, community focus, and historical heritage to St Albans City FC.
• Hampton & Richmond Borough FC: Isthmian Premier Division club with a similar community-led operating model and Southern England catchment. Comparable in scale, attendance profile, and commercial structure to St Albans City FC.
• Dulwich Hamlet FC: London-based non-league club with a strong community-ownership model, comparable fan-led identity, and tier similarity to St Albans City FC. Both clubs share a 'community-first' positioning and grassroots football emphasis.
• Berkhamsted FC: Hertfordshire-area non-league club that hosted St Albans City in a pre-season friendly with 242 in attendance. Directly comparable as a community-focused community club in the same region.
• Chesham United FC: Buckinghamshire-based non-league club that played St Albans City in a pre-season friendly in July 2026. Operates in a similar tier with comparable community focus and revenue model.
• Real Bedford FC: Isthmian Premier Division club that drew 4-4 with St Albans City in a pre-season friendly in July 2026. Operates at the same tier with similar semi-professional structures and community-led GTM.

Regional players

• Boreham Wood FC: Hertfordshire-based non-league club playing at a higher tier (National League). Provides a regional benchmark for the addressable growth trajectory should St Albans City secure promotion.
• Wealdstone FC: Northwest London/Hertfordshire-border non-league club with historical ties to the area. Comparable catchment and community-led GTM, serving as a regional peer for fan-overlap analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stalbanscityfc
• YouTubeyoutube.com/stalbanscityfc1908
• Facebookfacebook.com/stalbanscityfc
• LinkedInlinkedin.com/company/st-albans-city-fc
• Instagraminstagram.com/stalbanscity_fc
• TikToktiktok.com/@stalbanscityfc?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Albans City FC