St Albans Cricket Club

What St Albans Cricket Club does

St Albans Cricket Club is a community amateur cricket club based at Clarence Park near the centre of St Albans, United Kingdom. It fields five men's Saturday teams (1XI through 5XI) in the Hertfordshire Premier Cricket League across divisions ranging from Division 1 down to Division 11 East for the 2026 season, two men's Sunday teams (one of which plays in the Chess Valley League), and two women's teams in the Hertfordshire Women's Cricket League (Women's 1XI in the Premier Division and Women's 2XI Softball). The club also runs an extensive junior section with age-grouped boys' and girls' teams from U8 to U15 and a mixed Junior Development group, supported by indoor winter nets at Verulam School from January to March and outdoor nets at Clarence Park during the playing season.

The club's underlying technology consists of the Hitssports.com platform, which powers its website, membership registration, fixture scheduling, results tracking, and league tables, with mobile apps available on the Apple App Store and Google Play. The platform is a third-party SaaS product rather than proprietary technology, and the club's differentiators are its physical facilities, community embeddedness, and breadth of league participation rather than technology.

Commercially, St Albans Cricket Club operates as a membership-based, volunteer-run community organisation. Revenue is generated through membership fees (specific pricing not publicly disclosed and prospective members are directed to contact the membership secretary), supplemented by sponsorship from a small set of local businesses (Jersey Farm Chemist, Verulam Pharmacy, Qualiko, Tavah, and St Columba's College) and modest income from a club kit store offering Adidas-branded apparel. The go-to-market approach is community-led, relying on the website, direct contact via [email protected], league participation, and word-of-mouth referrals to attract new members. No revenue, funding, or financial figures are publicly disclosed, consistent with the entity's status as an unincorporated community sports club rather than a commercial enterprise.

Name

St Albans Cricket Club

Legal name

St Albans Cricket Club

Website

https://stalbanscc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

St Albans Cricket Club is a community cricket club at Clarence Park in St Albans, UK, fielding five men's Saturday teams, two women's teams, two Sunday men's teams, and a broad junior programme across Hertfordshire leagues.

Ownership category

akta.pro rank

Product category

Amateur Cricket Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community cricket club
• Cricket league teams
• Junior cricket coaching
• Amateur cricket membership
• Recreational cricket

Headquarters

HQ city

St Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Fees: The club generates revenue through membership fees from senior men's, women's, and junior members. Specific pricing is not publicly disclosed on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

St Albans Cricket Club is a community cricket club offering cricket participation across all standards. It runs five men's Saturday league teams (1XI through 5XI) in the Hertfordshire Premier Cricket League, two men's Sunday teams (one in the Chess Valley League), two women's teams in the Hertfordshire Women's Cricket League, and a junior section with coaching and matches for boys and girls from U8 to U15. The club also provides indoor winter nets, outdoor nets, and a club kit store.

Product overview

St Albans Cricket Club is a community cricket club offering cricket across all standards. The club operates as a single unified service providing cricket participation opportunities rather than a technology product platform. The club maintains multiple senior and junior teams playing in various leagues, with facilities at Clarence Park and Verulam School for training.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Saturday Cricket Teams Five men's league teams (1XI through 5XI) competing on Saturdays in the Hertfordshire Premier Cricket League across multiple divisions for the 2026 season: 1XI in Division 1, 2XI in Division 3A, 3XI in Division 7 West, 4XI in Division 9 East, and 5XI in Division 11 East. Some previous cricketing experience is preferred for joining.
• Women's Cricket Teams Two women's teams playing in the Hertfordshire Women's Cricket League: Women's 1XI in the Premier Division and Women's 2XI in the Softball Division for 2026. Women's training is at Clarence Park on Wednesday evenings (6-8pm) and Sunday mornings (10am-12 noon).
• Sunday Men's Cricket Two men's teams playing on Sundays, one of which competes in the Chess Valley League. Offers friendly and more relaxed competitive cricket for players preferring Sunday fixtures over Saturday league cricket.
• Junior Cricket Programme Coaching and matches for boys and girls across age groups from U8 to U15, including boys teams (U8, U9A, U10 Yellow-Hardball, U10 Blue-Incrediball, U11A, U11B, U12B, U13B, U14B, U15A, U10B Incrediball), girls teams (U9, U11A, U11B, U13B, U15B), and a mixed Junior Development group. Provides an age-appropriate pathway into senior cricket.
• Cricket Training Sessions (Nets) Indoor winter nets from January until March at Verulam School in St Albans. Men's outdoor nets at Clarence Park every Tuesday and Thursday from 6pm until around 8pm starting in April throughout the season. Women's outdoor training at Clarence Park on Wednesday evenings 6-8pm and Sunday mornings 10am-12 noon. All welcome.
• Club Kit Store Online shop selling club apparel and equipment, featuring Adidas kit for St Albans Cricket Club members.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hertfordshire Premier Cricket LeaguecoreStrategic or Co-development PartnerThe club's 5 men's teams participate in the Hertfordshire Premier Cricket League, competing in divisions ranging from Division 1 to Division 11 East for the 2026 season.
• Hertfordshire Women's Cricket LeaguecoreStrategic or Co-development PartnerThe club's two women's teams participate in the Hertfordshire Women's Cricket League - the 1XI in Premier Division and 2XI in Softball Division for 2026.
• Chess Valley LeagueminorStrategic or Co-development PartnerOne of the club's Sunday men's teams participates in the Chess Valley League.
• Jersey Farm ChemistminorOthersClub sponsor displayed on the website.
• Verulam PharmacyminorOthersClub sponsor displayed on the website.
• QualikominorOthersClub sponsor displayed on the website.
• TavahminorOthersClub sponsor displayed on the website.
• St Columba's CollegeminorOthersClub sponsor displayed on the website.
• Verulam SchoolminorOthersIndoor winter nets venue from January until March.
• Hitssports.comcoreTechnology or IntegrationThird-party platform provider for the club's website, membership management system, fixture scheduling, results tracking, and league tables.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Harpenden Cricket Club: A well-established community cricket club in neighbouring Harpenden, Hertfordshire. Highly comparable as a long-running amateur club in an affluent Hertfordshire commuter town with multi-team league cricket and a junior section.
• Hertford Cricket Club: A Hertfordshire league opponent of St Albans CC, fielding multiple Saturday XIs in the same league structure. Comparable as a long-established community club serving a similar commuter-town catchment in Hertfordshire.
• Kimpton Cricket Club: A community cricket club directly listed in St Albans CC's fixture list in the Hertfordshire Premier Cricket League. Comparable as a small-to-mid-sized amateur club competing at the same local league level.
• Hitchin Cricket Club: A community cricket club also competing in the Hertfordshire Premier Cricket League and listed in St Albans' fixtures. Closely matched in offering (multi-XI league cricket, junior and likely women's sections) and operating environment.
• Broxbourne Cricket Club: A women's league opponent of St Albans CC in the Hertfordshire Women's Cricket League. Comparable as a community club operating women's cricket in the same county women's league structure.
• Abbots Langley Cricket Club: A fellow Hertfordshire community cricket club that appears directly in St Albans CC's fixture list. Comparable in scale, structure, and target market — local league cricket for men, women, and juniors in the same county cricket ecosystem.
• Rickmansworth Cricket Club: A senior league opponent of St Albans CC in the Hertfordshire Premier Cricket League. Comparable multi-XI community club in the same geographic and competitive catchment.

Broad incumbents

• Marylebone Cricket Club (MCC): The world's most famous cricket club and custodian of the Laws of Cricket, based at Lord's. Operates in the same sport as St Albans CC but at vastly greater scale, with a global membership base and Test-match venue — useful as a benchmark for the ultimate expression of the club cricket model.
• Middlesex County Cricket Club: A first-class county cricket club that oversees recreational and professional cricket in the historic county encompassing much of the same catchment as St Albans CC. A large incumbent in the same sport, providing the developmental pathway above community clubs like SACC.
• Hertfordshire County Cricket Club: The county-level governing and representative body for cricket in Hertfordshire, which organises the very leagues in which St Albans CC competes. A broad incumbent operating in the same sport and geography but at county governance and minor-counties level rather than community-club level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/st-albans-cricket-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Albans Cricket Club