Vics Pizzeria Llc

What Vics Pizzeria Llc does

Vics Pizzeria LLC is a privately held, locally owned pizzeria operator headquartered and operating entirely in Olympia, Washington, where it has run continuously since 1999 under the same community identity. The company sells handcrafted artisan pizzas (specialty, build-your-own, and double-crusted varieties such as Phat Joe and Big Vic), calzones, sides, salads, and desserts through three company-owned storefronts (Westside at 233 Division St NW, Wildwood at 2822 Capitol Blvd SE, and Eastside at 1963 4th Ave E), supplemented by retail distribution at Spuds produce stores and on-premise service at Top Rung Brewery. The Eastside location also operates the company's first full-service bar and an earlier 8am opening supported by a partnership with Olympia Coffee Roasters.

Underlying production is centered on a craft kitchen at the original Westside store, where six proprietary house-made sauces (Classic Red, Fresca, Tex Mex, Basil Pesto, Spinach+Walnut Pesto, Sun-Dried Tomato) are prepared from scratch weekly and dough is hand-stretched fresh daily in white, wheat, and gluten-free (Caputo) varieties. The menu is engineered for dietary customization: any specialty pizza can be made vegan by substituting Tex-Mex sauce for cheese at no charge, and gluten-free crusts are available at premium pricing across 10" and 14" sizes.

The revenue model is direct-to-consumer restaurant sales on a pay-as-you-go unit-pricing basis, with specialty pizzas priced $23–$31, build-your-own pizzas $13–$20, calzones at $9.25, and add-ons priced individually. Online ordering for pickup is enabled through Square and Clover platforms on a per-location basis, while retail and brewery distribution provide supplementary transaction-fee revenue streams. The customer base is local Olympia residents and walk-in diners; the company has no disclosed management team, no external investors, and no institutional capital structure on file.

Name

Vics Pizzeria Llc

Legal name

Vics Pizzeria LLC

Website

https://vicspizzaoly.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Vics Pizzeria LLC is a locally owned Olympia, Washington pizzeria operating three storefronts since 1999, selling handcrafted artisan pizzas, calzones, and sides with house-made sauces and daily hand-stretched dough to local Olympia consumers, with supplementary retail distribution through Spuds and Top Rung Brewery.

Ownership category

akta.pro rank

Product category

Pizzeria Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Artisan pizza restaurant
• Handcrafted calzones
• House-made sauces
• Pizzeria dining
• Local craft beer

Headquarters

HQ city

East Olympia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Take-out Sales: Traditional restaurant revenue from selling pizzas by the pie, by the slice, and calzones at three physical locations. Customers can dine in or take out, with online ordering available for all locations.
2. Retail Distribution: Ready-made pizzas sold at Spuds produce locations in Olympia and served at Top Rung Brewery, providing additional revenue streams through third-party retail partnerships.
3. Beverage Sales: Local craft beers on tap, cider, and growler fills. Coffee served at eastside location through partnership with Olympia Coffee Roasters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vics Pizzeria is a locally owned and operated pizzeria serving handcrafted artisan pizzas, calzones, sides, salads, and house-made sauces across three dine-in and take-out locations in Olympia, Washington. Dough is hand-stretched daily and six sauces are made from scratch weekly, with vegan and gluten-free options available.

Product overview

Vics Pizzeria is a locally owned pizzeria operating three locations in Olympia, WA since 1999. The core offering centers on artisan handcrafted pizzas made with house-made sauces and hand-stretched dough, available as specialty varieties (meat, vegetarian, and specialty double-crusted pies), build-your-own options, and calzones. The menu extends to sides, salads, house-made sauces, gluten-free crust options, and locally-sourced beverages including craft beers on tap and growler fills. The Eastside location operates as a flagship with expanded hours (8am opening), a full-service bar, and cannoli desserts. Online ordering is available through Square and Clover platforms across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Pizzas Handcrafted artisan pizzas made fresh daily with house-made sauces and hand-stretched dough, offered in meat, vegetarian, and specialty varieties (including double-crusted pies such as Phat Joe and Big Vic) in 10-inch, 14-inch, and 18-inch sizes for dine-in or take-out customers in Olympia, WA.
• Build-Your-Own Pizza Customizable pizza allowing customers to choose white or wheat dough, sauce base, mozzarella, and over 30 toppings including artichoke, meats, cheeses, and vegetables, served in 14-inch, 18-inch, and gluten-free sizes for individual diners and families.
• Calzones Handcrafted calzones with choice of white or wheat dough, including the Vics Calzone (ricotta base, red sauce, mozzarella, three toppings, side of marinara) and Vegan Calzone (red and Tex-Mex sauce, spinach, four toppings, side of marinara), priced at $9.25 each.
• Sides and Salads Side offerings including bread wedges, mozzarella bread wedges, seasonal side salad ($6) and dinner salad ($8) with ranch, blue cheese, vinaigrette, or lemon tahini dressing, sold alongside pizza and calzone orders.
• Local Craft Beer (On Tap and Growler Fills) Curated rotating selection of local craft beers on tap from Headless Mumby, Top Rung Brewery, Matchless, Ilk, and Whitewood Cider, with growler fills available for takeout. Whitewood cider is also served at the Eastside bar.
• Cannoli Fresh Italian pastry dessert available at the Eastside location, positioned as a complement to the pizza and calzone menu.

Quantifiable outcome

• 25 years in business serving Olympia community

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Olympia Coffee RoasterscoreStrategic or Co-development PartnerOlympia Coffee Roasters coffee is served at the eastside Vics location, providing premium coffee alongside pizza offerings. This partnership enhances the eastside location's appeal with early morning hours (8am opening) and hot coffee service.
• Top Rung BrewerycoreChannel Partner/ Reseller/ DistributorVics ready-made pizzas are served fresh at Top Rung Brewery, extending Vics' reach to brewery customers. The brewery also features Vics' pizzas on tap alongside their craft beer selection.
• Spuds (Produce Locations)coreChannel Partner/ Reseller/ DistributorVics ready-made pizzas are sold at both Spuds locations in Olympia, WA, providing retail distribution for the pizzas alongside produce items.
• Olympic Mountain Ice CreamminorStrategic or Co-development PartnerOlympic Mountain Ice Cream is featured as a local product, likely available as a dessert option at Vics locations, complementing the pizza menu with local ice cream.
• Local Craft Beer Partners (Headless Mumby, Top Rung Brewery, Matchless, Ilk, Whitewood Cider)coreStrategic or Co-development PartnerVics features rotating local craft beers on tap from multiple local breweries including Headless Mumby, Top Rung Brewery, Matchless, Ilk, and Whitewood Cider. Growler fills are available for takeaway, enhancing the beverage program.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Blaze Pizza: Fast-casual pizza chain with build-your-own model and dine-in service. Directly comparable to Vics on the customization and artisan positioning, with similar dietary-inclusion messaging.
• &pizza: Fast-casual build-your-own pizza concept with modern design. Comparable to Vics on customization, premium positioning, and small-format restaurants with dine-in service.
• MOD Pizza: Fast-casual build-your-own pizza chain. Comparable to Vics on the customizable artisan pizza positioning, premium ingredients, and dine-in experience, though operating at national scale.
• Pieology: Build-your-own artisan pizza chain with dine-in service. Closely comparable to Vics on the customization model, premium ingredients positioning, and small-format dine-in restaurants.
• Round Table Pizza: West Coast pizza chain with dine-in, takeout, and family-friendly positioning. Comparable to Vics on multi-location casual pizza restaurants serving local community markets, though operating across the Western US.
• Papa Murphy's: Take-and-bake pizza chain with retail-style storefronts. Comparable to Vics on the family/community positioning and take-home model, with overlapping customer base of pizza enthusiasts.
• Marco's Pizza: Growing pizza franchise with dine-in and delivery. Comparable to Vics on multi-unit pizza restaurant operations serving community markets, though at larger scale and with stronger delivery infrastructure.
• Mellow Mushroom: Specialty pizza chain with craft beer program and dine-in service. Comparable to Vics on the artisan pizza + craft beer positioning and multi-location casual restaurant model.

Broad incumbents

• Domino's Pizza: Largest pizza chain globally with delivery/takeout focus. Competes with Vics for pizza occasions and share-of-stomach in the Olympia market, but operates at vastly greater scale with delivery-led model.
• California Pizza Kitchen: Casual-dining pizza chain with premium positioning and dine-in experience. Comparable to Vics on the artisan/specialty-pizza positioning and dine-in service, though operating at national scale with broader menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vics-pizzeria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vics Pizzeria Llc