ACTION TEAM TRAINING

What ACTION TEAM TRAINING does

ACTION TEAM TRAINING is a Belgian B2B corporate event services company founded in 1990 and headquartered in Merchtem, Belgium, operating under the parent Sem'On Business. It specializes in three service lines: corporate team building, team coaching, and large-scale corporate events known as Family Days, with the operational capability to deliver programs ranging from 100 to more than 5,000 attendees. The company positions itself as serving all three Belgian regions — Wallonia, Flanders, and Brussels — and cites a client roster that includes large multinational enterprises such as Microsoft, ING, BNP Paribas, Sanofi, Siemens, Lidl, Randstad, and Brico, indicating a focus on enterprise HR and internal-events buyers rather than consumer or SMB segments.

The firm's service model is human-delivered professional services: design, facilitation, and on-site execution of experiential programs, supported by what the company describes as 30+ years of operating history and 50+ years of combined expertise across its practitioners. There is no disclosed proprietary technology platform, software product, or digital tooling underpinning the offering; the moat is experiential knowledge and operational logistics rather than technology. The business makes money via custom-quoted B2B contracts scoped to each program, with no published pricing tiers or subscription model. Distribution is direct, driven by brand reputation and repeat enterprise relationships accumulated over three decades.

The company operates as a small unit within the Sem'On Business group, with disclosed headcount of 1–10 employees, suggesting an owner-operated professional services micro-firm rather than a scaled operator. There is no evidence of external funding, M&A activity, geographic expansion beyond Belgium, or new product launches in the available data. The overall profile is that of a stable, mature services business with established enterprise references but limited public visibility into revenue, growth, or forward strategy.

Name

ACTION TEAM TRAINING

Legal name

Action Team Training

Website

https://actionteamtraining.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

ACTION TEAM TRAINING is a Belgian B2B corporate event services firm founded in 1990 under Sem'On Business, delivering team building, team coaching, and Family Day events for enterprise clients across Belgium.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

akta.pro secondary industries

Corporate Retreats & Team Offsites (Non-incentive) (THAHAMAL), Company All-Hands, Town Halls & Leadership Offsites (THAHAIAB), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Corporate event management
• Team building services
• Team coaching programs
• Corporate family days
• B2B event experiences

Headquarters

HQ city

Merchtem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Event Services: Custom event organization services including team building, team coaching, corporate events, and family days. Revenue generated through professional service fees for event planning, coordination, and execution. Flexible all-inclusive packages adapted to each client's specific needs and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Action Team Training designs and delivers turnkey corporate B2B events for Belgian companies, including team building activities, team coaching programs, corporate events (departmental meetings, product launches, seminars), and large-scale Family Days accommodating 100 to 5000+ participants. Services span concept creation, logistical coordination, and on-site execution across Wallonia, Flanders, and Brussels, with each engagement fully customized to the client's objectives and constraints.

Product overview

Action Team Training is a Belgian B2B event organization company operating under the Action Team Training by Sem'On Business brand. The company offers a portfolio of experiential services centered around team building, team coaching, and corporate event management. The core offerings include Team Building activities that strengthen team cohesion, Team Coaching sessions focused on experiential learning and behavioral change, and Corporate Events encompassing Family Days (for 100-5000 attendees) and departmental meetings. These services are delivered across Belgium (Wallonia, Flanders, and Brussels) as turnkey event solutions, drawing on over 30 years of industry experience and more than 50 years of combined expertise within the organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Building Team building activities designed to strengthen team cohesion and clarify roles and responsibilities through collaborative exercises and challenges that stimulate imagination and foster mutual understanding among colleagues; delivered for Belgian corporate clients as a turnkey service.
• Team Coaching Coaching methodology using experiential activities and role-playing scenarios to facilitate learning and behavioral change, accompanied by debriefing sessions and improvement commitments for team performance optimization.
• Corporate Events Corporate event organization services including departmental meetings, product launches, and seminars held across Wallonia, Flanders, and Brussels for Belgian enterprise and mid-market clients.
• Family Days Large-scale corporate family events that can accommodate between 100 and 5000+ participants, featuring custom themes and entertainment designed to strengthen employee engagement and corporate culture.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sem'On BusinesscoreStrategic or Co-development PartnerParent company brand 'Sem'On Business' represents the collective expertise behind Action Team Training. The combined experience of over 50 years from in-house activities is attributed to this partnership. Action Team Training operates under the Sem'On Business umbrella, sharing resources, methodologies, and brand identity for B2B event services.

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Teambuilding.com: US-headquartered corporate team-building and experiential events provider serving enterprise clients with custom programs. Directly comparable to Action Team Training in offering, customer base (HR/People teams), and B2B professional services model.
• Catalyst Global: International team-building and corporate events provider with a network of partners. Closely comparable in offering portfolio (team building, coaching, corporate events) and B2B enterprise customer profile.
• Wildgoose Events: UK-based corporate team building and group events specialist serving enterprise clients across Europe. Comparable in its bespoke in-person event design, enterprise sales-led GTM, and team-building/coaching crossover.
• Team Tactics: UK-based corporate team building and events company serving enterprise clients with custom in-person programs. Comparable in service mix, scale (large group events), and professional-services commercial model.
• KDM Events: Ireland-based corporate event management and team-building company with pan-European reach. Similar product mix (team building, corporate events, family fun days) and enterprise client base.
• Off Limits Group: Belgian-founded corporate event and team-building agency with international reach. Direct domestic competitor with overlapping enterprise client base in Belgium and similar bespoke event delivery model.
• Go Team Ltd: UK corporate team building company focused on bespoke in-person events for enterprise clients. Comparable in product setup, target buyer (HR/L&D), and reliance on custom event design.

Regional players

• Evenium: France-based event and conference management platform with enterprise focus. Comparable in serving corporate event buyers in Western Europe, though more technology-led than ATT's bespoke facilitation model.

Broad incumbents

• Bizzabo: Broader enterprise event experience platform offering registration, hybrid event, and analytics. Adjacent competitor as enterprises adopt digital/hybrid event platforms alongside traditional facilitators like ATT.

Emerging players

• Adventure Associates: UK-based corporate team building and experiential events provider. Comparable niche focus on experiential team-building but with smaller scale and a more regional customer base than ATT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/action-team-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTION TEAM TRAINING