Name

Albany Firewolves

Legal name

National Lacrosse League, Inc.

Website

https://oshawafirewolves.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

The Oshawa FireWolves are a professional box lacrosse franchise in the National Lacrosse League, relocated from Albany, NY to Oshawa, Ontario for the 2025–26 season, generating revenue from tickets, merchandise, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Professional Lacrosse Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Lacrosse Leagues (MPAKAAAO)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Professional lacrosse team
• Sports entertainment
• Season ticket sales
• Corporate sports sponsorships
• Team merchandise

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from season tickets, single game tickets, and group tickets for home games at Tribute Communities Centre
2. Premium Hospitality: Revenue from suite rentals and Medallion Lounge access for corporate events and private entertainment
3. Season Ticket Memberships: Recurring revenue from season ticket holders with benefits including merchandise discounts, priority playoff access, and member gifts
4. Merchandise Sales: Team merchandise sold at the team store and online through Square storefront
5. Corporate Partnerships: Sponsorship revenue from local businesses at various partnership levels (Title/Presenting Partner, Major Sponsor, Supporting Sponsor, In-Kind/Trade Partner)
6. Birthday Packages: Package sales for birthday celebrations including tickets, drinks, popcorn, and videoboard recognition

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Oshawa FireWolves (formerly Albany FireWolves) operate as a professional box lacrosse franchise competing in the National Lacrosse League out of the Tribute Communities Centre in Oshawa, Ontario. The franchise sells season tickets, single game tickets, group tickets, premium suites and hospitality, birthday packages, official team merchandise, and corporate sponsorship packages, complemented by community programs such as lacrosse clinics and school visits.

Product overview

The Oshawa FireWolves are Durham Region's professional box lacrosse team competing in the National Lacrosse League (NLL) out of the Tribute Communities Centre in Oshawa, Ontario. The team offers a portfolio of ticket products including Season Tickets, Single Game Tickets, Group Tickets with experiential packages (High Five Tunnel, Starting Line Up, National Anthem, Turf Time, Half Time), and premium Suites & Hospitality options. Additional offerings include Birthday Packages, the Fury Dance Team entertainment product, and community programs such as FireWolves Lacrosse Clinics, School Programs (Lacrosse 101/102, Alphie's Reading Program), and the Hero of the Game veteran recognition program. An online merchandise store and internship program round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets
• Single Game Tickets
• Group Tickets
• Suites & Hospitality
• Birthday Packages
• Online Merchandise Store
• Corporate Partnership Program

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered minor and core.

• ToonieBetminorGTM or Marketing PartnerSports betting partner providing game recaps and promotional content integration.
• LabattminorGTM or Marketing PartnerBrewery brand partner with logo presence on the team store.
• CostcominorGTM or Marketing PartnerWarehouse retailer corporate partner.
• Clarington HyundaiminorGTM or Marketing PartnerAutomotive dealer corporate partner.
• Bond StreetminorGTM or Marketing PartnerEvent centre venue partner for Fury Dance Team auditions and events.
• City of OshawacoreStrategic or Co-development PartnerMunicipal government partner and stakeholder, providing community support and recognition as Durham Region's professional lacrosse team.
• Tribute Communities CentrecoreStrategic or Co-development PartnerHome arena partnership with Tribute Communities Centre managed by Oak View Group. Premier sports and live entertainment facility.
• Durham Radio Inc.minorGTM or Marketing PartnerLocal radio partner for media coverage and promotions.
• Oak View GroupcoreStrategic or Co-development PartnerGlobal venue management company that manages the Tribute Communities Centre and provides operational infrastructure.
• National Lacrosse LeaguecoreStrategic or Co-development PartnerLeague franchise partner. NLL is North America's largest professional lacrosse league with 14 franchises across Canada and US.
• The Lash ShackminorGTM or Marketing PartnerLacrosse equipment retailer partner.
• Next Level LacrosseminorGTM or Marketing PartnerLacrosse training and equipment company partner.
• Vanguard Athletic PerformanceminorGTM or Marketing PartnerAthletic training facility partner.
• The Yard Multi-Sport Training FacilityminorGTM or Marketing PartnerMulti-sport training facility partner.
• Toe Drag HockeyminorGTM or Marketing PartnerHockey equipment brand partner. Presenting sponsor of Summer Lacrosse Tour.
• PearTree RealtyminorGTM or Marketing PartnerReal estate brokerage corporate partner.
• The Painting ProsminorGTM or Marketing PartnerPainting services corporate partner.
• UpAnOakminorGTM or Marketing PartnerCorporate partner.
• Dodd & Souter FlooringminorGTM or Marketing PartnerFlooring services corporate partner.
• Holiday Inn ExpressminorGTM or Marketing PartnerHotel partner for visiting teams and fans.
• Balcom Real EstateminorGTM or Marketing PartnerReal estate corporate partner.
• Zach Kirkby FinancialminorGTM or Marketing PartnerFinancial services partner. Presenting sponsor of Hero of the Game program.
• DKI-CRCSminorGTM or Marketing PartnerCorporate partner.
• The Lash MentorsminorGTM or Marketing PartnerBeauty services corporate partner.
• Langilles Metal RecyclingminorGTM or Marketing PartnerMetal recycling corporate partner.
• Walchuck Heating & CoolingminorGTM or Marketing PartnerHVAC services corporate partner.
• Master HVACminorGTM or Marketing PartnerHVAC services corporate partner.
• MoovairminorGTM or Marketing PartnerAir conditioning partner.
• Umbra & SolminorGTM or Marketing PartnerCorporate partner.
• Addison Marketing SolutionsminorGTM or Marketing PartnerMarketing agency partner.
• Durham First AidminorGTM or Marketing PartnerFirst aid services partner.
• Seagrave Building SystemsminorGTM or Marketing PartnerBuilding systems corporate partner.
• Teddy's Restaurant & DeliminorGTM or Marketing PartnerRestaurant partner in Oshawa.
• Oshawa Wellness CollectiveminorGTM or Marketing PartnerWellness services collective partner.
• Clarington Chiropractic ClinicminorGTM or Marketing PartnerHealthcare services partner.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Buffalo Bandits: Buffalo Bandits are an NLL Eastern Conference peer franchise with a similar event-driven ticket, merchandise, and sponsorship revenue model. Comparable franchise size and operating geography (within driving distance of Durham Region) make them a relevant benchmark for FireWolves attendance and partnership economics.
• Halifax Thunderbirds: Halifax Thunderbirds are a newer NLL expansion franchise on the East Coast with a comparable inaugural-era operating model, fan acquisition challenge, and community engagement strategy. They provide a near-direct comparable for franchise launch economics in a mid-sized Canadian market.
• Philadelphia Wings: Philadelphia Wings are a historic NLL franchise in the Eastern Conference with similar event-driven revenue mechanics and a comparable mid-market US East Coast operating profile. They serve as a useful benchmark for franchise valuation and revenue mix.
• Calgary Roughnecks: Calgary Roughnecks is an established NLL franchise with strong season ticket, suite, and merchandise operations comparable to the FireWolves' product portfolio. They demonstrate the upper-bound operating model for a Canadian mid-market NLL franchise.
• Vancouver Warriors: Vancouver Warriors is a Western Conference NLL franchise serving a major Canadian metro market. They are a comparable for Canadian-market ticket pricing, suite/hospitality offerings, and Pacific Northwest corporate partnership potential for the FireWolves' future expansion strategies.
• Toronto Rock: Toronto Rock is the most direct NLL peer to the Oshawa FireWolves — both compete in the same professional box lacrosse league with the same season structure, target Canadian lacrosse fans, and operate in overlapping geography (GTA). They compete for the same season ticket buyers, corporate sponsors, and broadcast audience.
• Saskatchewan Rush: Saskatchewan Rush is an NLL Western Conference franchise with a strong mid-market Canadian operating model and proven community engagement playbook. They serve as a comparable for how a smaller-market NLL franchise can build durable season ticket and sponsorship revenue.

Regional players

• Oshawa Generals: Oshawa Generals are the OHL major junior hockey team sharing the same Durham Region market and operating out of the same Tribute Communities Centre arena. They compete for the same local sports entertainment dollars, family entertainment spending, and Durham Region corporate sponsorship pool.

Others

• National Lacrosse League: The NLL is the league operator and the franchise's governing body — not a competitor, but the central counterparty that defines broadcast rights, expansion economics, and shared marketing investment. NLL-wide growth (1M+ fans, 14 franchises) directly drives the FireWolves' franchise value ceiling and league-level sponsorship opportunities.
• Oak View Group: Oak View Group is the global venue management company that operates Tribute Communities Centre and is a core strategic partner to the FireWolves. While not a competitor, OVG's portfolio of managed venues provides insight into franchise venue economics and partnership structures across the broader sports/entertainment ecosystem.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FireWolvesNLL
• YouTubeyoutube.com/@FireWolvesNLL
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/firewolves-lacrosse
• Instagraminstagram.com/firewolvesnll
• TikToktiktok.com/@firewolvesnll?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albany Firewolves