What Tribute Communities Centre does

Tribute Communities Centre is a multi-purpose sports and entertainment arena located at 99 Athol Street East in Oshawa, Ontario, approximately 60 km east of Toronto. The venue opened in November 2006 as the General Motors Centre under a 10-year naming rights agreement with General Motors of Canada, and was rebranded as Tribute Communities Centre in November 2016 when Tribute Communities (a Southern Ontario homebuilder) acquired the naming rights on a multi-year basis, extended in October 2021. The facility sits in the 5,001–10,000 capacity band and is owned by the City of Oshawa under a 30-year partnership framework announced in April 2025. Day-to-day operations, ticketing, hospitality, and event programming are managed by Oak View Group (OVG) through its OVG360 services platform, with ticketing powered by the evenue.net/Paciolan system and mobile ticket delivery via QR codes.

The venue's product surface combines a core arena facility with multiple premium seating tiers — private suite leases (starting at $17,680 per season), private suite rentals, group suites, and the Michelob ULTRA Medallion Lounge accommodating 20–210 guests — alongside in-house Prospects Bar & Grill, full-service catering by OVG Hospitality, and ice rental programs including the Durham Central Adult Hockey League. Two anchor sports tenants drive recurring programming: the Oshawa Generals of the Ontario Hockey League (primary tenant since opening) and, beginning the 2025–26 season, the Oshawa FireWolves of the National Lacrosse League. Beyond sports, the arena books concerts (notably co-presented with Live Nation and OVG), family shows, comedy, trade shows, corporate events, private social events, and TV/film production shoots (e.g., Designated Survivor Season 3).

The revenue model blends transaction-based ticket sales (individual, season, flex packs, group), recurring subscription revenue (suite leases and ice rentals), advertising and corporate partnerships (rinkboards, signage, digital inclusion), licensing income (naming rights), and professional services revenue (OVG catering). Marketing runs through a multi-channel mix including a website, Backstage Pass Cyber Club email loyalty program, social media (ranked 7th globally in the Venues Today Social Media Power 100 for the 5,001–10,000 capacity tier in 2017), and community-engagement initiatives such as the annual charity memorabilia auction, which raised $4,878.09 for local non-profits in 2025.

Name

Tribute Communities Centre

Legal name

Tribute Communities Centre

Website

https://tributecommunitiescentre.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Tribute Communities Centre is a multi-purpose sports and entertainment arena in Oshawa, Ontario, owned by the City of Oshawa and operated by Oak View Group. It hosts the Oshawa Generals (OHL) and Oshawa FireWolves (NLL), concerts, and corporate events for Durham Region and Greater Toronto Area audiences.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Services

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Multi-Purpose Event Halls & Community Centers (THAHAAAI)

Keywords

• Sports entertainment venue
• Live event hosting
• Premium suite rentals
• Ice rink rentals
• Corporate hospitality services

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual event tickets, season tickets, flex packs, and group tickets for hockey games, concerts, family shows, and other live events at the venue.
2. Premium Seating - Suite Leases: Annual or multi-year suite leasing agreements providing suite tickets to all home games, right of first refusal for playoffs and concerts, and premium amenities. Starting at $17,680 including fees and taxes for Oshawa Generals season.
3. Premium Seating - Suite Rentals: Per-event private suite rentals accommodating 10-18 guests with suite tickets, VIP parking, and in-seat catering service options.
4. Group Suite Rentals: Per-event group suite rentals accommodating 20-40 guests with discounted group tickets, private suite entrance, and catering options.
5. Food and Beverage - Catering: Oak View Group Hospitality provides custom menus and catering for events from continental breakfasts to five-course meals for 10-500 people, including suite catering and Prospects Bar & Grill operations.
6. Corporate Partnerships and Advertising: Sponsorship packages including rinkboards, backlit signage, in-ice logos, digital advertising, and brand inclusion in marketing channels reaching venue patrons and website visitors.
7. Naming Rights: Tribute Communities naming rights partnership with City of Oshawa, providing brand association with the premier sports and entertainment facility.
8. Ice Rentals: Recreational hockey and ice rink rentals for the Durham Central Adult Hockey League and public ice users.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Tribute Communities Centre is a multi-purpose sports and entertainment venue in Oshawa, Ontario that hosts hockey (Oshawa Generals, OHL), professional lacrosse (Oshawa FireWolves, NLL), concerts, family shows, comedy performances, trade shows, corporate events, and private/social functions. The venue generates revenue through ticket sales, premium suite leases and rentals, in-house catering and food service at Prospects Bar & Grill, ice rentals for recreational leagues, and corporate sponsorship/advertising partnerships.

Product overview

Tribute Communities Centre is a premier sports and entertainment venue in Oshawa, Ontario operated by Oak View Group. The venue operates on a platform model with its core arena facility as the central product, supplemented by multiple premium seating options (Private Suite Leasing, Private Suite Rentals, Group Suites, Michelob ULTRA Medallion Lounge), food and beverage services (Prospects Bar & Grill, Catering Services), and ice/recreational facilities (Ice Rentals, Durham Central Adult Hockey League). The venue serves as home to the Oshawa Generals (OHL hockey) and Oshawa FireWolves (NLL lacrosse). Additional services include ticket sales/box office, the Backstage Pass Cyber Club loyalty program, corporate partnerships/advertising, and charity programs. The venue attracts concerts, family shows, comedy acts, tradeshows, corporate events, and private social events.

Differentiator

Problem solved

Functional benefit

Products and services

• Tribute Communities Centre Venue Rental
• Private Suite Leases
• Private Suite Rentals
• Group Suites
• Michelob ULTRA Medallion Lounge
• Catering Services
• Prospects Bar & Grill
• Ice Rentals
• Corporate Partnerships & Advertising

Quantifiable outcome

• Over 33,400 attendees in a six-day period across 10 events
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Oshawa FireWolves Lacrosse ClubcoreStrategic or Co-development Partner · 1 August 2025National Lacrosse League franchise home tenant since 2025/26 season. Announced as Oshawa FireWolves in September 2025. First season at Tribute Communities Centre following relocation.
• Oshawa Generals Hockey ClubcoreStrategic or Co-development Partner · 1 April 2025Primary home ice tenant since venue opening in 2006. Premier Ontario Hockey League team. 30-year agreement secured in April 2025. Suite lease program generates revenue for the team.
• Tribute CommunitiescoreOthers · 1 November 2016Naming rights sponsor for the venue since November 2016. Builder/developer with over 30 years experience building more than 30,000 homes across Southern Ontario. Partnership extension secured in October 2021.
• Oak View Group (OVG)coreStrategic or Co-development Partner · 1 November 2006OVG is the venue management and operations partner for the Tribute Communities Centre. OVG360 provides marketing, ticketing, hospitality, and event management services. Manages ticket office, suites, catering, and venue operations.
• City of OshawacoreStrategic or Co-development Partner · 1 January 2006Owner of the facility. Entered into 30-year partnership agreements with Oshawa Generals and Oak View Group in April 2025. Provides city services including parking infrastructure.
• Live NationmajorChannel Partner/ Reseller/ DistributorConcert promoter bringing touring artists to the venue. Co-presenter of Bryan Adams 2026 Roll with the Punches Tour at Tribute Communities Centre.
• Oak View GroupmajorStrategic or Co-development PartnerCo-presenter of Lyle Lovett 2026 concert along with Lisa Zed Presents. Provides event programming and promotion services.
• IG Wealth ManagementminorGTM or Marketing PartnerCorporate sponsor and advertiser at the venue, featured on event pages.
• Durham Region TransitminorGTM or Marketing PartnerPublic transportation provider offering transit access to the venue for event attendees.
• GO TransitminorGTM or Marketing PartnerRegional transit service connecting Oshawa to Greater Toronto Area, providing transportation access for event attendees.
• LabattminorGTM or Marketing PartnerBeer sponsor with logo displayed in venue footer sponsorship section.
• Pizza PizzaminorGTM or Marketing PartnerFood sponsor with logo displayed in venue footer sponsorship section.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor with logo displayed in venue footer sponsorship section.
• Durham Central Adult Hockey League (DCAHL)minorStrategic or Co-development PartnerRecreational adult hockey league utilizing ice facilities at the venue. Hosts food drives and diaper drives for community engagement.
• Friends of Second MarshminorOthersLocal charity benefiting from 2025 charity memorabilia auction. Net proceeds donated to community organizations.
• Back Door MissionminorOthersLocal charity benefiting from 2025 charity memorabilia auction.
• The Refuge Youth Outreach CentreminorOthersLocal charity benefiting from 2025 charity memorabilia auction.
• Their OpportunityminorOthersLocal charity benefiting from 2025 charity memorabilia auction.

Scale indicators14 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Coca-Cola Coliseum: Mid-sized Toronto arena (~7,800 capacity) hosting AHL hockey (Toronto Marlies), NLL lacrosse (historically Toronto Rock), and concerts. Comparable to Tribute Communities Centre as a competing GTA-area multi-purpose venue with similar OHL/NLL tenancy patterns.
• FirstOntario Centre: Hamilton, Ontario arena (~17,000 capacity) hosting concerts, family shows, and sporting events. Comparable Canadian secondary-market arena competing for touring acts within the same regional draw as Tribute Communities Centre.
• Place Bell: ~10,000-seat multi-purpose venue in Laval, Quebec hosting the Laval Rocket (AHL) and concerts. Comparable to Tribute Communities Centre as a recently built Canadian secondary-market arena with similar hockey tenant and live entertainment programming model.
• TD Place: Ottawa multi-purpose complex including an arena hosting Ottawa 67's (OHL) and concerts. Comparable mid-sized Canadian arena with OHL hockey anchor and live entertainment programming similar to Tribute Communities Centre.
• Sudbury Community Arena: Sudbury, Ontario arena hosting the Sudbury Wolves (OHL) and live entertainment. Comparable OHL-anchored Northern Ontario arena with similar programming model to Tribute Communities Centre.
• CAA Arena (former Meridian Centre): St. Catharines, Ontario arena hosting the Niagara IceDogs (OHL) and concerts. Comparable OHL-anchored Ontario arena of similar scale and programming model to Tribute Communities Centre.
• Budweiser Gardens: Multi-purpose arena in London, Ontario with ~9,000 capacity, home of the London Knights (OHL) and hosts concerts, family shows, and corporate events. Directly comparable to Tribute Communities Centre in scale, OHL tenant mix, and Ontario secondary-market positioning.
• Peterborough Memorial Centre: Peterborough, Ontario arena (~3,500 capacity) hosting the Peterborough Petes (OHL). Comparable OHL-anchored Ontario arena competing within the same OHL/Marlboro-promoter ecosystem as Tribute Communities Centre.

Broad incumbents

• Scotiabank Arena: Toronto's flagship ~19,000-seat arena and home of the Maple Leafs (NHL) and Raptors (NBA). Functions as a larger GTA incumbent competing with Tribute Communities Centre for premium touring acts and corporate sponsors within overlapping draw radius.

Regional players

• Avenir Centre: ~8,500-seat multi-purpose arena in Moncton, New Brunswick hosting concerts and hockey. Comparable secondary-market Canadian arena outside Ontario that competes for the same touring acts routing Eastern Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FireWolvesNLL
• Instagraminstagram.com/firewolvesnll
• Xx.com/MyTributeCentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribute Communities Centre