Legends Gym

What Legends Gym does

Legends Gym is a privately held, single-location fitness facility operating 24/7 at 2232 2nd Ave S in downtown St. Petersburg, Florida, structured under the legal entity WDSP Group Inc. Co-founded by Peter Streit and Derek Larkin, the gym offers a curated strength-training environment with premium equipment brands including Prime, Arsenal Strength, Panatta, York Barbell, and Nautilus, targeting fitness consumers ranging from first-time lifters to competitive bodybuilders and powerlifters. Core offerings are organized into three product lines: a general gym membership with 24/7 key-fob access, personal training delivered by a small team of certified trainers, and GHQ Headquarters, a ladies-only lower-body group fitness sub-brand. Recovery and wellness services (in-house chiropractic and PostureUp stations) operate as an ancillary layer.

The business runs on a direct-to-consumer, subscription-driven model with publicly disclosed pricing: a Standard Membership at $95/month with no long-term contracts, pay-as-you-go day/week passes ($25/$60/$100) for travelers, and inquiry-based Premium and Personal Training tiers. GHQ classes are sold via unlimited monthly memberships, class packages, or single-class drops, with the first class free as a conversion mechanism. Military and student discounts extend the price-sensitive end of the funnel. Operations are supported by PushPress, which provides member management, class scheduling, and the iOS/Android apps used for self-serve booking and access control.

Go-to-market is local and community-led: a single brick-and-mortar storefront staffed Monday-Thursday 6AM-9PM, Friday 6AM-8PM, and weekends 8AM-4PM, with online signup, social media (Facebook, Instagram), Google reviews, and free-trial promotions as the primary acquisition channels. Customer segmentation is horizontal across general fitness enthusiasts, women (GHQ), competitive athletes, PT clients, travelers, and military/students, with no disclosed enterprise or corporate accounts. The company is bootstrapped, has no institutional funding, no subsidiaries, and operates exclusively within Florida.

Name

Legends Gym

Legal name

WDSP Group Inc

Website

https://legendsgymstpete.com

Company type

Private

Operating status

Operating

Short description

Legends Gym is a privately owned, 24/7 fitness facility in St. Petersburg, Florida offering memberships, personal training, and the GHQ ladies-only lower-body group class program, supplemented by recovery and wellness services.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Fitness center memberships
• Personal training services
• Group fitness classes
• Women's strength training
• 24 hour gym access

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly recurring memberships providing 24/7 gym access to cardio, strength equipment, free weights, and facility amenities. Base membership at $95/month with no long-term contracts required.
2. Day/Short-term Passes: One-time visit passes for visitors and non-members. Day passes at $25, 3-day passes at $60, and 1-month passes at $100 for those not wanting monthly commitment.
3. Personal Training Services: One-on-one and private personal training sessions with certified independent trainers. Programs customized to individual goals, fitness levels, and lifestyle needs.
4. GHQ Group Classes: Ladies-only 50-minute lower body group fitness classes with flexible options: unlimited monthly membership, class packages, or single-class passes. First class is free for new participants.
5. Recovery & Wellness Services: In-house chiropractic sessions and PostureUp station access for post-workout recovery and wellness enhancement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Legends Gym operates a 24/7 fitness facility in St. Petersburg, FL, offering monthly gym memberships with full access to cardio, strength equipment, free weights, and functional training areas. The business also provides one-on-one personal training with certified trainers, ladies-only GHQ lower-body group fitness classes, in-house chiropractic and PostureUp recovery services, and short-term day passes for visitors. The gym combines an upscale, community-focused environment with curated premium equipment brands and app-based access control.

Product overview

Legends Gym operates as a 24-hour fitness facility offering a unified ecosystem of fitness services built around its core gym membership. The primary products include the Legends Gym membership providing 24/7 facility access, Personal Training for one-on-one coaching, and GHQ Headquarters—a ladies-only sub-brand offering specialized lower-body group classes. Additional offerings include flexible day passes, recovery and wellness services (chiropractic and PostureUp), and tiered membership options with premium add-ons for personalized training. The facility features premium equipment brands including Prime, Arsenal Strength, and Panatta, with app integration via iOS and Android mobile apps for class booking and membership management.

Differentiator

Problem solved

Functional benefit

Brands

• GHQ Headquarters: St. Petersburg's first ladies-only, lower-body gym offering 50-minute group fitness classes focused on glutes, legs, and core training. Combines expert coaching with a supportive women-only environment.

Quantifiable outcome

• 24/7 gym access for members
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PushPresscoreTechnology or IntegrationPushPress provides the gym management and scheduling platform powering Legends Gym's membership management, class scheduling, and mobile app functionality for member access control.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Burn Boot Camp: Women-focused group fitness brand with memberships and trainer-led camps, comparable to Legends Gym's GHQ ladies-only positioning and female-targeted community model.
• TITLE Boxing Club: Boutique fitness franchise offering class packs, memberships, and personal training, comparable as a small-format, community-driven fitness business competing for similar discretionary spend.

Direct peers

• Orangetheory Fitness: Boutique group-fitness brand selling class packs and memberships with optional personal training, comparable to Legends Gym's GHQ program and premium tier structure.
• Crunch Fitness: Mid-market fitness chain offering memberships, group classes, and personal training across multiple price tiers, mirroring Legends Gym's blended subscription-plus-services model.
• F45 Training: Boutique group-fitness franchise with coach-led sessions and tiered class pricing, comparable as a specialist group-class subscription business competing for similar discretionary consumer spend.
• Anytime Fitness: Global 24/7 membership fitness franchise offering key-fob access outside staffed hours and a comparable member-based subscription model closely aligned with Legends Gym's core offering.

Broad incumbents

• Planet Fitness: Largest low-cost gym chain; competes for the same St. Petersburg consumer pool at a fraction of Legends' $95/month price point, exerting pricing pressure on Legends' premium positioning.
• 24 Hour Fitness: Major 24/7 access fitness chain with memberships, personal training, and group classes, directly comparable on round-the-clock access and broad service portfolio.
• Gold's Gym: Established national fitness chain offering memberships, personal training, and group classes at a broader scale with similar service mix, but at legacy contract-based pricing models.

Regional players

• HARD Exercise Works: Florida-based premium strength and conditioning gym with personal training and class programming, comparable in regional positioning, equipment focus, and member demographic to Legends Gym.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/legendsgymstpete
• Instagraminstagram.com/legendsgymstpete

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legends Gym