Web3MTL

What Web3MTL does

Web3MTL (legally Web3Montreal Inc., dba Web3Montréal, Web3MTL, W3M) is a Canadian non-profit organization founded in March 2022 in Montreal to consolidate and grow the local Web3 community. The organization operates as a community aggregator rather than a product company, with no proprietary technology beyond standard community infrastructure (Discord, Telegram, Webflow-hosted website, social media). Its core offerings include a year-round events program (monthly socials, the Notman Series educational panels held every second Wednesday at Notman House, Demo Days, and workshops), a blog covering Web3 news and regulatory developments affecting Montreal/Quebec/Canada, and digital community channels hosting 600+ active members. The team is composed almost entirely of volunteers (12 people as of 2023), led by President Jean-Luc Pellerin and co-founders in Operations, Marketing, and Events.

Web3MTL serves two primary constituencies: Web3 professionals and enthusiasts in Montreal (blockchain experts, crypto enthusiasts, NFT artists, DeFi users, and Web2 professionals exploring Web3) who participate in free networking and educational programming, and a secondary segment of Web3/blockchain companies that sponsor events and co-host gatherings in exchange for community access and brand visibility. The organization is supported by partnerships with major Web3 infrastructure players (Chainlink, Axelar, Figment, Coinbase, Base Canada, Chainsafe, VirgoCX), corporate partners (Google Montreal), accelerators and VCs (CDL Montreal, BoxOne Ventures, Anges Quebec), and venue/incubator partners (Incubella, Notman House, Insiders Cafe, 0x Society).

The business model is sponsorship- and partnership-funded, with no paid products or services. Most events are free to attend. Revenue is generated through sponsorship deals from blockchain companies and cryptocurrency exchanges, and through event co-hosting arrangements with partners. Pricing is not publicly disclosed and the organization does not file public revenue figures. The organization has no funding rounds, no parent company, and no disclosed investors, operating as an independent volunteer-driven entity in Montreal, Canada.

Name

Web3MTL

Legal name

Web3Montreal Inc.

Website

https://web3mtl.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Web3MTL is a Montréal-based Canadian non-profit founded in 2022 that builds and serves the local Web3 community through monthly events, the Notman Series educational panels, online communities (Discord/Telegram), and a blog, funded by sponsorships from blockchain companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsorships: Web3MTL generates revenue through sponsorships from blockchain companies, Web3 projects, and cryptocurrency exchanges. Sponsors provide financial support in exchange for brand visibility at events, community engagement opportunities, and partnership recognition. Notable sponsors include Axelar, Figment, Incubella, Zapper, Airfoil, Streaming Fast, Anges Quebec, and VirgoCX.
2. Event Partnership Fees: The organization collaborates with blockchain companies and Web3 projects to co-host events, with partners providing support in exchange for community access and marketing exposure. Partnerships include Coinbase, Base Canada, Blockchain North, Chainsafe, Google Montreal, BoxOne Ventures, and CDL Montreal.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Web3MTL is a Canadian non-profit organization that organizes in-person Web3 community events, educational panels, workshops, and networking gatherings in Montreal. It operates Discord and Telegram community channels for ongoing engagement among blockchain experts, crypto enthusiasts, and NFT artists, and publishes blog content covering Web3 news, regulatory updates, and Montreal ecosystem developments. The organization is funded through sponsorships and partnerships with blockchain companies.

Product overview

Web3MTL is a Canadian non-profit organization that serves as the web3 community hub for Montreal. It operates as a community aggregator rather than a traditional product company, offering a portfolio of interconnected community-building services. The core offerings include an events program (featuring monthly socials, the Notman Series educational panels, and workshops), a blog content platform for web3 education and news, and an online community platform through Discord and Telegram channels. These products work together to unite the Montreal web3 ecosystem, facilitate networking, and provide educational resources for blockchain enthusiasts, crypto investors, and NFT artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Web3MTL Events
• Notman Series
• Web3MTL Blog Educational content platform publishing articles about Web3 news affecting Montreal, Quebec, and Canada, including interviews with Montreal entrepreneurs and coverage of crypto regulations such as the Newton OSC/CSA compliance update.
• Web3MTL Community Platform Online community channels via Discord and Telegram connecting Web3 enthusiasts, providing a space for daily discussion and idea exchange among over 600 members. Self-serve access via invite links.
• Co-Working Space Access Partnership with Insiders Cafe & Cowork providing a venue for weekly Thursday meetups and co-working space access for Web3MTL community members. Day passes available at $18/day with discount for Web3MTL members.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major, supporting and core.

• CoinbasemajorGTM or Marketing Partner · 30 January 2024Major cryptocurrency exchange. Partnered for 'Web3MTL & Coinbase // Stand with Crypto Montreal Launch' event on January 30, 2024, bringing industry leaders and innovators together for Canada's web3 ecosystem.
• Base CanadasupportingGTM or Marketing Partner · 19 December 2023Ethereum Layer 2 scaling solution community. Partnered for December Social event on December 19, 2023.
• ChainsafesupportingGTM or Marketing Partner · 14 December 2023Blockchain infrastructure company. Co-hosted Holiday Social & Web3 Gaming Panel on December 14, 2023.
• Google MontrealmajorGTM or Marketing Partner · 21 November 2023Technology company. Hosted exclusive blockchain technology event on November 21, 2023 exploring how Google Cloud can empower Web3 ventures.
• Blockchain NorthsupportingGTM or Marketing Partner · 29 October 2023Blockchain community organization. Collaborated for October Social event on October 29, 2023 at Pub Victoria.
• VirgoCXsupportingGTM or Marketing Partner · 27 June 2023Canadian cryptocurrency exchange. Co-hosted June Social event on June 27, 2023.
• CDL Montreal (Creative Destruction Labs)coreStrategic or Co-development Partner · 20 June 2023Startup accelerator. Co-presented Web3 Demo Day on June 20, 2023 alongside Web3MTL and BoxOne Ventures.
• AxelarcoreGTM or Marketing Partner · 3 August 2022Cross-chain communication network for Web3. Co-sponsored Event #3 at 0xSociety NFT gallery on August 3, 2022, with Community Lead Kate Stapleton presenting on their products.
• FigmentcoreGTM or Marketing Partner · 3 August 2022Web3 infrastructure company providing staking, DataHub developer platform, and seed funding. Co-sponsored Event #3 at 0xSociety with Product Manager Joseph Al-Chami presenting on their technology.
• 0x SocietycoreStrategic or Co-development Partner · 3 August 2022Canada's first NFT art gallery located in Montreal. Hosted Web3MTL Event #3 (Blockchain Networking) on August 3, 2022, featuring the Crypto Beats exposition opening night with music NFTs from 6 Montreal producers.
• IncubellacoreGTM or Marketing PartnerMarketing and technology incubator specializing in Web3 projects. A founding partner and sponsor of Web3MTL events including the first event on May 27, 2022. Has offices in Montreal and Los Angeles.
• ChainlinkcoreStrategic or Co-development PartnerDecentralized oracle network providing blockchain connectivity. Co-hosted 'Web3 Adoption in Montreal with Chainlink' event on May 27, 2022. Partner logo displayed on website.
• DeFi SafetysupportingGTM or Marketing PartnerDeFi protocol analysis and safety rating organization. Sponsored early Web3MTL events including the first meetup on March 24, 2022.
• PenrosesupportingGTM or Marketing PartnerPartner logo displayed on Web3MTL website partnerships section.
• ZappersupportingGTM or Marketing PartnerDeFi portfolio tracker and analytics platform. Sponsored Web3MTL Meetup #1 on March 24, 2022 and hosted August 31, 2023 social event at their offices.
• AirfoilsupportingGTM or Marketing PartnerTechnology and innovation marketing agency. Sponsored Web3MTL Meetup #1 on March 24, 2022.
• Streaming FastsupportingTechnology or IntegrationBlockchain data infrastructure company. Sponsored Web3MTL Meetup #1 on March 24, 2022.
• Notman HousecoreStrategic or Co-development PartnerHistoric Montreal venue hosting monthly Notman Series educational panel discussions every second Wednesday. A key venue partner for Web3MTL's educational programming since 2022.
• Insiders Cafe & CoworkcoreStrategic or Co-development PartnerCoworking space at 4451 St Denis, Montreal. Weekly Thursday co-working sessions for Web3MTL community. Day passes available at $18/day with discount for Web3MTL members.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blockchain North: Toronto-based blockchain community organization that co-hosted events with Web3MTL (e.g., October 2023 Social at Pub Victoria). Operates the same community-event-and-education model in another Canadian city, making it the closest comparable peer.
• Women in Web3: Global community organization focused on education, events, and inclusion in the Web3 space - one of Web3MTL's explicitly stated values. Closely comparable in mission and community-event delivery model.
• Developer DAO: Web3 community organization that organizes events, education, and networking for blockchain developers and enthusiasts globally. Closely mirrors Web3MTL's community-led, education-and-events model.

Broad incumbents

• Web3 Foundation: Swiss foundation supporting the Polkadot/Web3 ecosystem through grants and community programs. A much larger institutional player pursuing comparable ecosystem-building and education objectives for a specific Web3 protocol stack.
• a16z Crypto: Venture firm with a substantial crypto research, community, and education practice. Comparable in supporting the Web3 developer and founder ecosystem, though operating from an investment platform rather than a community-nonprofit structure.
• NEAR Foundation: Foundation supporting the NEAR Protocol ecosystem with community-building, education, and grant programs. Comparable as a Web3 ecosystem organization, but at protocol-funding scale rather than a volunteer non-profit.
• ETHGlobal: Global Web3 hackathon and education platform running large-scale developer events. Comparable to Web3MTL in providing educational and networking infrastructure for the Ethereum/Web3 ecosystem, but at a much larger, multi-city scale.
• Bankless: Web3 media and community platform producing newsletters, podcasts, and events around crypto and DeFi. Comparable as a community-and-education builder in the Web3 space, though operating at a national/international media scale rather than a single-city meetup format.

Regional players

• CryptoMondial: Montreal-based crypto community organization operating in the same geographic market as Web3MTL. Closely comparable peer given shared city, audience, and event-based community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Web3Mtl
• LinkedInlinkedin.com/company/web3-montreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web3MTL