What Airfoil Group does

Airfoil Group is a privately held B2B marketing communications agency headquartered in Farmington Hills, Michigan. Founded in 1998, the firm operates with 101-250 employees and is recognized as Michigan's leading tech PR agency. Its service portfolio is organized into four integrated offerings: Brand Strategy, Public Relations, Digital Marketing, and Multimedia Content. The agency combines earned, owned, and paid media programs to convert complex B2B technology narratives into measurable market outcomes, and it has developed an AI/GEO (Generative Engine Optimization) Forward capability that plans for client visibility in AI models and generative search engines alongside traditional earned media.

The agency's client base spans more than ten industries including e-commerce (Shopify), additive manufacturing (EOS), industrial IoT (relayr), connected home security (Netatmo), commercial trucking technology (Peloton Technology), applied AI (Quantiphi), industrial manufacturing (Freudenberg, Bosch, KLA), automotive (MOTUS), senior living (American House), and non-profit and education segments. Distribution is delivered through direct enterprise sales engagement, a "Partner with us" intake on its website, and the Worldcom Group global partnership, of which Airfoil is the exclusive Detroit partner, providing reach to 85 independent PR agencies across six continents. The firm has earned industry recognition including a PRSA Silver Anvil Award, Hermes Platinum and Gold PR Awards, and a 2026 North American Inspiring Workplaces Top 100 ranking (#37).

Airfoil generates revenue through professional services retainers, with engagement structures consistent with agency industry norms of monthly or project-based fees across PR, digital, content, and brand strategy work. Leadership is held by CEO Keith Donovan (nearly 30 years in communications) and COO Sharon Neumann, with senior vice president and account director coverage across technology, manufacturing, healthcare, and automotive verticals. The firm has been bootstrapped through 25+ years of operation, with no disclosed external funding, M&A activity, or parent company ownership.

Name

Airfoil Group

Legal name

Airfoil Group

Website

https://airfoilgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Airfoil Group is a privately held B2B marketing communications agency in Farmington Hills, Michigan, offering integrated PR, brand strategy, digital marketing, and multimedia content services to enterprise clients across technology, manufacturing, automotive, and healthcare verticals, with AI/GEO-forward capabilities.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Public relations services
• Marketing communications
• Media relations
• Brand strategy consulting
• Digital marketing services

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services Retainers: Airfoil Group operates as an integrated PR and marketing agency offering retainer-based professional services. Services span brand strategy, public relations, digital marketing, and multimedia content. Revenue is generated through ongoing client engagements, consistent with agency industry norms of monthly or project-based retainers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Airfoil Group is an integrated B2B marketing communications and public relations agency that delivers brand strategy, public relations, digital marketing, and multimedia content services to growth-minded technology, manufacturing, automotive, and healthcare brands. The firm combines earned, owned, and paid media programs with AI/GEO (Generative Engine Optimization) forward capabilities to help clients build category leadership, secure tier-1 media coverage, and generate qualified demand. Services are delivered on retainer or project-based engagements, often as a long-term strategic communications partner.

Product overview

Airfoil Group is a B2B Marketing Communications Agency that offers an integrated portfolio of professional services rather than a traditional software product. The agency provides four core service offerings: Brand Strategy (market research, brand messaging, visual identity, website development), Public Relations (media relations, thought leadership, corporate communications, product publicity), Digital Marketing (lead generation, SEO/GEO, paid advertising, email marketing), and Multimedia Content (video production, podcasts, blogs, infographics). These services are delivered through integrated earned, owned, and paid channels, combining strategic storytelling with measurable results for B2B technology, manufacturing, automotive, and other sectors. The agency has over 25 years of experience and operates as part of the Worldcom Group global partnership network.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consulting services including market and competitive research, brand audit and evaluation, audience personas and buyer journeys, brand and product messaging, visual identity and logo design, website design and development, brand guidelines, and go-to-market strategy, delivered to B2B brands seeking category leadership.
• Public Relations Communications services encompassing communications strategy, media relations and social media, executive thought leadership, corporate communications, product publicity and launches, speaking engagements and awards, tradeshow and conference support, and podcasts and new media, targeted at B2B technology, manufacturing, and mobility brands.
• Digital Marketing Performance marketing services including digital strategy, lead generation, recruitment campaigns, website development, SEO and Generative Engine Optimization (GEO), digital and social media advertising, email marketing, and experiential marketing, designed to drive measurable demand and pipeline for B2B clients.
• Multimedia Content Content creation services including content strategy and planning, video production, blogs, byline articles and e-guides, podcast production, sales and tradeshow materials, executive presentations, CAD renderings, infographics, animations, and illustrations, used to support client thought leadership, brand storytelling, and integrated campaign execution.

Quantifiable outcome

• 50% increase in competitive Share of Voice for 'The Future of Retail' keywords (Shopify case study)
• +9 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Worldcom GroupcoreChannel Partner/ Reseller/ DistributorAirfoil Group is the exclusive Detroit partner of the Worldcom Group—the largest global partnership of independent public relations agencies. Through this partnership, Airfoil can deliver integrated PR and marketing communications solutions across any geography, industry, or discipline. The Worldcom network comprises 85 agencies on six continents, enabling Airfoil to serve clients with multinational or global communication needs while maintaining its independent agency identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest independent PR firm with a broad technology and B2B practice. Operates at much greater scale and competes for the same enterprise B2B tech accounts Airfoil targets.
• Weber Shandwick: Global top-tier PR network with deep B2B technology and industrial practices. Competes for enterprise technology and manufacturing communications mandates at scale far beyond Airfoil's.

Direct peers

• Walker Sands: Mid-size B2B PR and integrated marketing agency with deep technology, manufacturing and SaaS specialism. Closest direct peer to Airfoil in terms of service mix, client verticals, and mid-market enterprise targeting.
• PAN Communications: B2B technology PR and integrated marketing agency with vertical depth in tech, healthcare and industrial sectors. Comparable integrated earned-owned-paid model and mid-market to enterprise client profile.
• Matter Communications: B2B and consumer technology PR agency offering integrated media relations, content and digital marketing. Comparable technology-vertical focus and integrated service model.
• Finn Partners: Independent global PR and integrated marketing firm with a strong technology and B2B practice. Similar integrated model and global delivery capability, but at significantly larger scale.
• Hotwire Global: Global technology-focused PR and communications agency offering integrated earned media, content and digital marketing to enterprise tech brands. Directly comparable in technology specialization and integrated offering.
• G&S Business Communications: Independent B2B marketing communications and PR agency with focus on agriculture, industrial and technology clients. Comparable mid-size integrated agency serving B2B technical and manufacturing audiences.
• Arketi Group: B2B technology PR and digital marketing agency headquartered in Atlanta. Comparable integrated PR+marketing model targeting B2B tech and industrial clients in the mid-market segment.
• Highwire PR: B2B technology PR agency serving enterprise tech and security clients. Directly comparable in offering integrated PR, content and digital marketing for technology brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AirfoilPR
• LinkedInlinkedin.com/company/airfoil
• Instagraminstagram.com/airfoilgroup
• Xx.com/airfoilgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airfoil Group