EasyPRwire
EasyPRwire is an Austin-based, bootstrapped press release distribution platform offering tiered guaranteed placement ($89–$799) across 10,000+ media outlets for startups, SaaS, fintech, e-commerce, real estate, and agencies.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyPRwire does
EasyPRwire (operated by EasyPR LLC) is an Austin, Texas-based press release distribution platform that distributes client announcements across a syndication network of 10,000+ journalists, bloggers, and media outlets, including AP News, Yahoo Finance, Business Insider, Reuters, MarketWatch, MSN, USA Today, and Benzinga. The platform offers four tiered packages — Starter ($89), Elite ($199), Premium ($499), and Ultimate ($799) — with guaranteed publication placement, verifiable live URLs, a money-back guarantee, and industry-specific service lines for startups, SaaS, fintech, e-commerce, and real estate. Adjacent offerings include optional press release writing, sponsored article publishing, targeted media placement, bulk volume discounts (10–30%), and white-label reseller workflows for agencies.
The platform is operated as a self-serve, direct-to-consumer ordering system with automated processing and a sales-assisted motion for bulk/agency customers. Distribution is transactional (one-time fees, no subscriptions) with the addition of an "AI Search Optimization" feature that structures press releases for indexing by traditional search engines and AI discovery platforms such as Perplexity and Google AI Overviews. EasyPRwire Verify provides brand authentication across email, WhatsApp, Telegram, and LinkedIn to mitigate impersonation risk.
EasyPRwire is a privately held, bootstrapped company founded in 2014 (per company history) with a co-founding leadership team of Suvrangsou Das (CEO), Rachita Chettri (CMO), and Jayanand Sagar (CSO). It employs 11–50 staff across PR, development, SEO, and marketing functions and claims a global customer footprint despite its US-only operating entity. There is no disclosed external funding, no parent company, and no revenue disclosure in the available data.
EasyPRwire firmographics
Firmographics- Name
- EasyPRwire
- Legal name
- EasyPR LLC
- Website
- https://easyprwire.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyPRwire is an Austin-based, bootstrapped press release distribution platform offering tiered guaranteed placement ($89–$799) across 10,000+ media outlets for startups, SaaS, fintech, e-commerce, real estate, and agencies.
- Ownership category
- akta.pro rank
EasyPRwire industry classification
Industry- Product category
- Press Release Distribution Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)
- akta.pro secondary industries
- PR, Reputation Management & Earned Media Platforms (BPAMALAO), Digital Publishing Platforms (News/Magazines) (BPAMAJAE)
Keywords
Where EasyPRwire is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EasyPRwire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Press Release Distribution Packages: One-time fee model for press release distribution across news and media websites. Four tiers available: Starter ($89), Elite ($199), Premium ($499), Ultimate ($799). No recurring fees or long-term commitments required.
- Bulk Distribution Discounts: Volume-based discounts for agencies and brands publishing multiple press releases. Discounts range from 10% for 5 orders to 30% for 30 orders.
- Press Release Writing Assistance: Optional writing assistance available for customers who need help preparing their press release before distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter - Basic distribution package for small businesses |
| One time/ perpetual license | Pay-as-you-go | Elite - Enhanced distribution for large businesses |
| One time/ perpetual license | Pay-as-you-go | Premium - Comprehensive distribution for top business coverage |
| One time/ perpetual license | Pay-as-you-go | Ultimate - Maximum reach distribution package |
| Unit Pricing | Pay-as-you-go | Bulk Order Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
EasyPRwire product offering
Product offeringCore offering
EasyPRwire distributes press releases on behalf of businesses to a network of more than 10,000 journalists, bloggers, and media outlets across tech, business, finance, and startup publications, including premium outlets such as AP News, Yahoo Finance, Business Insider, USA Today, Reuters, MarketWatch, and MSN. Distribution is sold as tiered one-time packages (Starter, Elite, Premium, Ultimate) with guaranteed placements, money-back guarantee, AI search optimization, and transparent reporting with live publication URLs. The company also offers press release writing, sponsored article publishing, targeted media placement, white-label services, and industry-specific PR distribution for startups, fintech, SaaS, e-commerce, and real estate.
Product overview
EasyPRwire is a press release distribution platform offering tiered distribution packages (Starter, Elite, Premium, Ultimate) with pricing from $89 to $899. The core offering includes press release distribution across major news outlets including AP News, Yahoo Finance, Business Insider, Google News, MSN, Reuters, MarketWatch, and industry-specific publications. Additional services include press release writing, sponsored article publishing, and targeted media placement solutions. The platform also offers industry-specific PR services for startups, SaaS companies, fintech, ecommerce, and real estate sectors, plus bulk distribution and white-label options for agencies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Coverage on major news sites with verified publication links
- +2 more outcomes
Companies that use EasyPRwire
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
EasyPRwire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EasyPRwire partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AP NewscoreMajor news syndication partner for press release distribution. EasyPRwire distributes content to AP News as part of its media network.
- Yahoo FinancecoreFinancial news outlet included in EasyPRwire distribution network for fintech and business press releases.
- Business InsidercorePremium business publication partner for high-authority press release placements.
- USA TodaycoreMajor newspaper and news outlet included in Elite and Premium distribution packages.
- ReuterscoreInternational news agency included in Ultimate distribution package for global news reach.
- MarketWatchcoreFinancial news website included in distribution network for business and investment announcements.
- BenzingacoreFinance-focused media outlet included in Premium package for fintech and market news coverage.
- Google NewscoreNews aggregator platform for indexing and discoverability of distributed press releases.
- TheStreetcoreFinancial news website included in Starter package for business press release coverage.
- NewsmaxcoreConservative news outlet included in distribution network for broad news reach.
- MSNcoreMicrosoft news platform included in Ultimate distribution package for mass audience reach.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
EasyPRwire competitors and assessment
Company assessmentDirect peers
- eReleases: eReleases is a press release distribution service focused on SMBs, offering syndication through PR Newswire's network. It competes with EasyPRwire on price-sensitive customers seeking mainstream outlet placements without enterprise contracts.
- PR Newswire: PR Newswire is the largest press release distribution service globally, owned by Cision. It is the direct incumbent EasyPRwire competes against across the same wire-distribution product category and SMB-to-enterprise customer base.
- Newswire: Newswire is a press release distribution platform offering tiered packages and syndication to major outlets. It targets the same SMB and mid-market customer base as EasyPRwire with comparable pricing structure and self-serve ordering flow.
- PR Underground: PR Underground is an affordable press release distribution service for SMBs with pay-per-release pricing. It is a direct comparable to EasyPRwire's low-cost tier offerings and shares the same transactional, no-subscription pricing model.
- Business Wire: Business Wire is a Berkshire Hathaway-owned press release distribution platform targeting business and financial news outlets. It overlaps directly with EasyPRwire's Premium and Ultimate tier offerings and competes for the same fintech, SaaS, and enterprise customers.
- GlobeNewswire: GlobeNewswire is a Notified-owned press release distribution service with international reach. It competes directly with EasyPRwire across tiered distribution packages and premium outlet syndication, including financial and general news verticals.
- 24-7 Press Release: 24-7 Press Release offers tiered, self-serve press release distribution targeted at small businesses and startups. It directly competes with EasyPRwire's Starter and Elite tiers on price, packaging, and SMB customer profile.
Broad incumbents
- Meltwater: Meltwater is a media intelligence and PR analytics platform that has expanded into PR distribution. It serves enterprise PR teams with broader workflow tooling rather than pure SMB wire distribution, making it an adjacent incumbent rather than a direct SMB competitor.
- Cision: Cision is a broad PR software incumbent owning PR Newswire, GlobeNewswire, and a media database. It competes with EasyPRwire across PR distribution, monitoring, and earned media — but as part of a much larger enterprise platform spanning multiple product lines.
Emerging players
- Prowly: Prowly is an emerging PR platform offering press release creation, distribution, and media database tools for SMBs and agencies. It overlaps with EasyPRwire's SMB and agency customer segments but bundles content creation and CRM alongside distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyPRwire social profiles
Digital presenceEasyPRwire financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyPRwire leadership team
Management profileNumber of profiles
Profiles3 records
EasyPRwire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyPRwire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyPRwire
What does EasyPRwire do?
EasyPRwire distributes press releases on behalf of businesses to a network of more than 10,000 journalists, bloggers, and media outlets across tech, business, finance, and startup publications, including premium outlets such as AP News, Yahoo Finance, Business Insider, USA Today, Reuters, MarketWatch, and MSN. Distribution is sold as tiered one-time packages (Starter, Elite, Premium, Ultimate) with guaranteed placements, money-back guarantee, AI search optimization, and transparent reporting with live publication URLs. The company also offers press release writing, sponsored article publishing, targeted media placement, white-label services, and industry-specific PR distribution for startups, fintech, SaaS, e-commerce, and real estate.
Is EasyPRwire a public or private company?
EasyPRwire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyPRwire founded?
EasyPRwire was founded in 2014. It employs 11 to 50 people.
Where is EasyPRwire based?
EasyPRwire is headquartered in Austin, United States, in the North America region.
How does EasyPRwire make money?
Three revenue lines are on record. Press Release Distribution Packages are the primary driver. The others are bulk Distribution Discounts and press Release Writing Assistance.
Who are EasyPRwire's main competitors?
Direct peers on record are eReleases, PR Newswire, Newswire, PR Underground, Business Wire, GlobeNewswire and 24-7 Press Release. Broad incumbents are Meltwater and Cision. Prowly is listed as an emerging player.
Does EasyPRwire have an API?
No public API is recorded for EasyPRwire.
What industry is EasyPRwire in?
EasyPRwire's product category is Press Release Distribution Services. Its primary akta.pro industry code is BPAMAJAN, Content Syndication, Distribution & Rights Management Platforms, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 541820 and its SIC code is 2741.